Posts Tagged ‘vmax all flash’

Modernizing the Data Center with Flash and High Performance Networking

Mike Wing

Mike Wing

Senior Vice President, Modern Infrastructure Team
Mike Wing

YOAFIn January, EMC (now Dell EMC) pronounced 2016 the “Year of All Flash” (YOAF). We’re already observing customers putting more and more workloads on flash storage, and our mission is to help every customer modernize their data center with flash. We introduced VMAX All Flash in February and Unity in Maycompleting our portfolio of all-flash arrays.  This broad all-flash portfolio provides customers of every size an all-flash solution for every type of workload.

Customers are embracing the YOAF strategy, and Dell EMC has already achieved 40% share of the all-flash array market—more than double that of the next closest vendor.

In the YOAF, help your customers create a modern data center with a holistic solution of best-in-class data technologies.

While all-flash storage provides tremendous performance benefits, its advantages cannot be fully realized with legacy networking technology.  The storage networking performance that was adequate for spinning disk is insufficient to fully exploit the potential of flash.

That’s why helping your customer modernize their data center is more than just putting a fast array in place … It means providing a holistic solution of best-in-class technologies.

Designed to maximize flash storage, Brocade Gen 6 Fibre Channel technology:

  • Helps eliminate performance bottlenecks with highly deterministic data delivery and low-latency switching
  • Shatters application IOPS performance barriers with 566 million frames-per-second speed
  • Delivers unprecedented performance for bandwidth-intensive applications across 32 Gbps links
  • Proactively monitors IO performance and behavior through integrated network sensors to quickly identify degraded application performance at host and storage tiers, and reducing time to resolution

Dell EMC and Brocade: Industry leaders and partners working together to set a new standard for the Modern Data Center built on the power and simplicity of flash.

Brocade Gen 6 Fibre Channel is a purpose-built networking solution for flash storage that enables breakthrough application performance, scalability and availability. The combination of Dell EMC all-flash storage and Brocade Gen 6 Fibre Channel allows customers to deploy more servers, desktops and OLTP workloads—while at the same time eliminating bottlenecks and minimizing the risks and business impact of downtime in highly virtualized and mission-critical environments.

Recently, I sat down with Jack Rondoni, Vice President of Storage Networking, Brocade to discuss the importance of the network when investing in All Flash.

Don’t sell an incomplete solution!

When you sell modern storage without modern networking, you’re doing a disservice to your customers and you’re leaving money on the table.

Here’s how you can get started:

  1. Learn how to deliver the Modernize without Compromise message
  2. Visit the Connectrix Enablement Center for marketing and enablement materials; in particular be sure to view:
  3. Take advantage of the EMC plus Brocade Modernize the Network incentive program designed specifically for partners

Dell EMC is #1 in storage and Brocade is #1 in Fibre Channel SAN.  To give your customers the best, you need to partner with the best. 

In Case You Missed It:
EMC All-Flash on Tap at GPS 2016

Rima Robinson

Rima Robinson

Primary Storage Enablement Manager

… And 3 things you can do RIGHT NOW to win more opportunities with the EMC All-Flash portfolio

Thanks to the more than 2,300 EMC Partners in attendance this year, EMC World and Global Partner Summit (GPS) 2016 were hugely successful. From exciting product announcements—including the new Unity product line—to engaging keynotes, our Partners saw first-hand how EMC’s cutting-edge Data Center Modernization strategies and All-Flash technologies will transform both the IT industry and our customers’ businesses.

All-Flash on Tap#ModernDataCenter, Inflection Points, and Unity Kegerators … Oh my!

An overwhelming number of EMC Partners attended our GPS 2016 breakout session, Modernize Without Compromise: Tap into the EMC All-Flash Portfolio.

If you were part of the enthusiastic #ModernDataCenter discussion with Mike Wing, EMC Senior Vice President of Primary Storage, we thank you! And, if you missed the session or couldn’t join us in Las Vegas, don’t worry—the conversation has just begun.

The heavily attended breakout session discussion centered around:

Our customers tell us that they crave efficiency and blazing speed in their data centers; and, at the same time, must find ways to drive down ownership and operational costs. They’re also looking for agility—in the ability to deliver new services in a manner that’s as quick as Cloud.

EMC’s Modernize Without Compromise message includes a modern business model which consists of:

  • A modern pricing approach
  • All-inclusive software licensing
  • Maintenance at 11% of the net purchase price per year

Mike Wing also discussed the importance of strategic inflection points—defined as turning points, or times of significant change in a strategic situation. Mike shared the following thoughts on strategic inflection points from Only the Paranoid Survive by Andy Grove, former Intel CEO.

Grove says, strategic inflection points:

  • Can be DEADLY to an opportunity if not acknowledged and addressed
  • Create opportunities for those players who are adept at operating in a new way
  • Must be seized! The first mover—and only the first mover—has a true opportunity to gain time over his or her competitors; and a time advantage is the surest way to gain market share

Jack Rondoni, Brocade Vice President of Storage Networking, shared how critical network modernization is to the support of new all-flash storage systems Running all-flash storage without maximum network speed and throughput is like driving a high-performance automobile on low-end tires … Doing so will severely limit its ability to achieve its all-flash capabilities.

#EMCModernDatCenter #Brocade Contest

From left: James Rogan, Jack Rondoni, grand prize winner Chris Ashby, Mike Wing

During the session, Mike Wing—along with James Rogan, EMC Director of Primary Storage Channel Sales, and Jack Rondoni—announced the winners of the #EMCModernDataCenter #Brocade contest, which challenged EMC Partners to create and submit a video showcasing their knowledge and understanding of EMC’s Modern Data Center pitch for a chance to win one of three cash prizes from sponsor Brocade.

 

 

 

 

Of the many creative and compelling video submissions, the following three stood out:

$2,500 3rd Place Winner: Walter Rival, Eastern Computer Exchange Inc.

$5,000 2nd Place Winner: Eric Marzock, CDW

$7,500 Grand Prize Winner: Chris Ashby, ATEA

(Just listen to the song the ATEA team created … Outstanding!)

In addition to the #EMCModernDataCenter #Brocade contest prizes, we kept the session excitement going with fantastic Partner giveaways, including, 4 Unity Kegerators, Beats by Dr. Dre wireless headphones, and Apple Watches.

What is the value to you, our EMC Partners?

It’s simple. The all-flash addressable market is HUGE.

  • More than 500K customer systems are just waiting to be modernized—giving you a sizeable opportunity.
  • EMC’s flash portfolio leaves NO GAPS, and can fits a customer’s use, requirement, and application needs—with the low- to mid-range Unity All-Flash family, the application-centric XtremIO, the massively scalable VMAX All Flash, or the unmatched application performance of DSSD D5.

Compete and win with the EMC All-Flash portfolio … And, grab your share of the $18 billion primary storage total addressable market:

 

Modernize Without Compromise #ModernDataCenter

Mike Wing

Mike Wing

Senior Vice President, Modern Infrastructure Team
Mike Wing
Modern Data Center All Flash Modernize

Help Build Your Customers’ Modern Data Centers

During EMC’s Quantum Leap launch, we declared 2016 the Year of All Flash for Primary Storage.

We are laser focused on helping customers build the Modern Data Center with EMC’s industry leading All Flash portfolio.

This is truly an exciting time for EMC, our Partners, and our mutual customers as we work together to help transform businesses. It also sets us up to impact all areas of our customers’ and prospects’ businesses in a highly competitive way.

Why does this matter to you? It’s simple.

EMC helps enable your customers to “Modernize Without Compromise” with a broad portfolio of products and solutions that reach beyond traditional storage into real application transformation solutions, and that deliver customer friendly TCO at multiple levels.

But don’t take our word for it …

Partners say the two new all-flash solutions introduced by EMC on Monday, will help boost business with existing customers, start conversations with new customers and accelerate business after EMC merges with Dell. (Partners See Big Enterprise Opportunity With New EMC All-Flash VMAX And DSSD, CRN, 2/29/16.)

 

The one-two punch of XtremIO and VMAX All Flash is going to be a winning combination to get our market share from where it is today – 39 percent – to well over 50 in the next few years. (EMC: Flash to Hit Inflection Point in 2016Channelnomics, 2/29/16.)

 

In the same article, EMC Partner and Computacenter’s chief technologist, Bill McGloin was quoted from CRN UK, “We are still heading towards the all-flash datacenter … The announcements today are what we’ve been waiting for two years now. It has been a really competitive market, but the good thing for me as a partner is that we see EMC is maintaining its lead in the space.” (EMC: Flash to Hit Inflection Point in 2016Channelnomics, 2/29/16.)

 

Modernize without Compromise supports the pillars of the Modern Data Center
… And focuses on the key tenets of Agility, Speed, and Efficiency

 

Agility leads to:

  • 90% reduction in task provisioning
  • 10-100X reduction in planning & architecture

Speed allows for:

  • 10-20X improvement in application performance
  • 75% reduction in batch processing

Efficiency provides:

  • 83%+ (average) reduction in floor space
  • 71% (average) reduction in power and cooling
  • 2-10x reduction in physical storage capacity

To support this, EMC is making some significant changes to how we support our internal sales and Partner communities, including:

  • The consolidation of our primary storage Sales and Marketing teams (XtremIO, VMAX and VNX) to ensure consistency across these offerings
  • The development of a number of tools and positioning guides to help you understand where and when to best position each primary storage offering

I am honored to have been named Senior Vice President of EMC’s Primary Storage division, and look forward to working closely with you, our EMC Business Partner community.

And, if that is not exciting enough, I am thrilled to announce the #EMCModernDataCenter contest.

Create and submit showcasing your knowledge and understanding of EMC’s Modern Data Center pitch for a chance to win prizes from Brocade. Winners will be announced during Global Partner Summit (GPS), May 2-4, 2016.

Click here for full details and rules.

Please join me—and the Modern Data Center conversation—at GPS 2016

Modernize without Compromise: Tap into the EMC All Flash Portfolio

GPS 2016 Breakout Session with Mike Wing

Tuesday, May 3rd | 3:30 – 4:30 PM

Palazzo E – 5th Floor

Throughout both EMC World 2016 and Global Partner Summit, you’ll learn so much about the Modern Data Center, and how EMC can help you transform your customers’ businesses and win more opportunities with EMC primary storage products and solutions.

There’s still time to register for GPS 2016—hope to see you there!

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