Posts Tagged ‘unity’

Customers Want to Talk about Enterprise Class Storage in the Cloud—Be Ready to Help

Scott Millard

Scott Millard

Vice President Sales, Global Channels & Alliances

Enterprise Cloud Storage

Worldwide spending on public cloud services could double from almost $70 billion in 2015 to over $141 billion in 2019, according to research firm IDC. IDC expects Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) solutions to grow faster than Software as a Service (SaaS) platforms.

This resonates with what we have been hearing from Dell EMC customers as they grow their cloud footprint and progress in their respective digital transformation projects.

This explosion in the consumption of cloud services and digital transformation projects creates a natural and urgent need for enterprise class storage in the cloud. And now Dell EMC partners can give their customers a competitive and differentiated solution with Virtustream Storage Cloud—a hyper-scale storage platform built for resiliency, performance and transformation.

What makes Virtustream Storage Cloud the superior choice?

It was engineered to secure, manage and store the exponentially growing data of the world’s largest enterprises. Virtustream Storage Cloud’s environment allows for seamless cloud tiering of on-premises Dell EMC storage and backup, with object storage benefits to support cloud-native applications.

With Virtustream Storage Cloud, your Isilon, Data Domain, Avamar, Unity, VMAX, VxRail and VxRack customers no longer have to settle for general purpose clouds. From highest data durability to superior and predictable economics … With Virtustream Storage Cloud, they get it all.

Selling Virtustream Cloud Storage has never been easier.

Here’s how:

  • Virtustream Storage Cloud is now configurable by partners In MyQuotes!
  • Partners register deals as “VIRTUSTREAM-STORAGE CLOUD” via Dell EMC Partner Central
  • Virtustream Storage Cloud is the ideal platform for tiering data to the cloud using tools like Isilon Cloudpools, Unity Cloud Tiering Appliance, or CloudArray with VMAX, VxRail or VxRack.  It is also the perfect platform for long term retention of backups, and is fully integrated with CloudBoost for Networker and Avamar, and Cloud Tiering for Data Domain

Key resources:

Be the center point for your customers cloud and digital transformation projects and include a Virtustream Storage Cloud option with every Isilon, Data Domain, Avamar, Unity, VMAX, VxRail or VxRack opportunity!

For customized help on specific deals, email Rick Fredrickson, Director, Virtustream Channel Sales, Americas at Rick.Fredrickson@dell.com.

 

Don’t Miss Out on All-Flash and Converged Infrastructure Partner Incentives

Justin Harold

Justin Harold

Partner Program Marketing & Engagement

incentivesThe IT industry is in a highly transformative period, with companies investing in technologies that will drive growth and innovation over the next two to three decades.

One of the hottest technology trends that help drive this growth is the movement towards Converged Infrastructure (CI), with companies who have implemented converged and hyper-converged systems deploying apps 4.6x faster and spending 41% less time, on average, keeping the lights on.

All Flash is also quickly becoming the new normal with its affordability, agility, efficiency and speed. In fact, 2016 marks a tipping point in the industry—where flash now accounts for more workloads than hard disk drives.

Dell EMC is #1 in both the All-Flash Market and Converged Systems, and the Converged Platforms & Solutions Division (CPSD) was once again named the Gartner Magic Quadrant Leader in Converged Systems.

Finish Q4 Strong with All-Flash and Converged Infrastructure Incentives and Promotions

All Flash and CI are essential pillars as we seek to modernize each of our mutual customers’ datacenters. To help you maximize your investments in Dell EMC and deliver IT transformation to your customers, we’ve established a variety of incentives across our All-Flash and CI portfolios. Finish Q4 strong with these great offers!

Unity:

  • Unity All-Flash Xpect More Program: Offers Maintenance price protection for Unity All-Flash of 7 years, investment protection with a 3-year money back warranty, and flash endurance protection of 7 years and 20X endurance advantage.
  • Unity Test Drive Program: Open to Silver, Gold and Platinum EMC Business Partner Program Solution Providers & Distributors, this enables Partners to offer Unity systems to customers for a 60-day trial period, choosing from one of nine recommended Unity configurations or creating a custom configuration based on the customers’ unique needs
  • Unity All-Flash Early Adopter Promotion: A limited time offer that automatically applies a discount off of list price for any Unity All Flash configuration, which is also stackable with any discounts obtained through standard deal registration

XtremIO:

  • XtremIO $1M Guarantee & Rescue Program: A $1M guarantee that XtremIO’s inline data deduplication service is inline all the time; to be eligible, partners must swap an all flash array from qualified competitors. (Displacement is not eligible)
  • XtremIO Xpect More Program: Offers Maintenance price protection for XtremIO of 7 years, investment protection with a 3-year money back warranty, and flash endurance protection of 7 years and 20X endurance advantage.

VMAX:

  • VMAX All Flash Xpect More Promotion: Offers Maintenance price protection for VMAX All-Flash of 7 years, investment protection with a 3-year money back warranty, and flash endurance protection of 7 years and 20X endurance advantage.

Converged Infrastructure:

  • CI Starter Promotions: Introductory pricing offers for new customers looking to adopt converged and hyper-converged systems; the CI Starter Promotions for Vblock® and VxBlock® System 350 and 540 are available to new VCE customers only, while the VxRack Flex 1000 Starter Promotion is available to all customers.

Dell EMC Partners can access details on these and other current Partner promotions and incentives on the EMC Partner Portal.

If you haven’t already, become a registered Dell or EMC partner so you can expand your opportunities under Dell EMC before the Dell EMC Partner Program goes live. As we announced at Dell EMC World 2016, the Dell EMC Partner Program will become effective in February 2017. Until that time, the Dell PartnerDirect Program and the EMC Business Partner Program will continue to operate separately.

 

Modernizing the Data Center with Flash and High Performance Networking

Mike Wing

Mike Wing

Senior Vice President, Modern Infrastructure Team
Mike Wing

YOAFIn January, EMC (now Dell EMC) pronounced 2016 the “Year of All Flash” (YOAF). We’re already observing customers putting more and more workloads on flash storage, and our mission is to help every customer modernize their data center with flash. We introduced VMAX All Flash in February and Unity in Maycompleting our portfolio of all-flash arrays.  This broad all-flash portfolio provides customers of every size an all-flash solution for every type of workload.

Customers are embracing the YOAF strategy, and Dell EMC has already achieved 40% share of the all-flash array market—more than double that of the next closest vendor.

In the YOAF, help your customers create a modern data center with a holistic solution of best-in-class data technologies.

While all-flash storage provides tremendous performance benefits, its advantages cannot be fully realized with legacy networking technology.  The storage networking performance that was adequate for spinning disk is insufficient to fully exploit the potential of flash.

That’s why helping your customer modernize their data center is more than just putting a fast array in place … It means providing a holistic solution of best-in-class technologies.

Designed to maximize flash storage, Brocade Gen 6 Fibre Channel technology:

  • Helps eliminate performance bottlenecks with highly deterministic data delivery and low-latency switching
  • Shatters application IOPS performance barriers with 566 million frames-per-second speed
  • Delivers unprecedented performance for bandwidth-intensive applications across 32 Gbps links
  • Proactively monitors IO performance and behavior through integrated network sensors to quickly identify degraded application performance at host and storage tiers, and reducing time to resolution

Dell EMC and Brocade: Industry leaders and partners working together to set a new standard for the Modern Data Center built on the power and simplicity of flash.

Brocade Gen 6 Fibre Channel is a purpose-built networking solution for flash storage that enables breakthrough application performance, scalability and availability. The combination of Dell EMC all-flash storage and Brocade Gen 6 Fibre Channel allows customers to deploy more servers, desktops and OLTP workloads—while at the same time eliminating bottlenecks and minimizing the risks and business impact of downtime in highly virtualized and mission-critical environments.

Recently, I sat down with Jack Rondoni, Vice President of Storage Networking, Brocade to discuss the importance of the network when investing in All Flash.

Don’t sell an incomplete solution!

When you sell modern storage without modern networking, you’re doing a disservice to your customers and you’re leaving money on the table.

Here’s how you can get started:

  1. Learn how to deliver the Modernize without Compromise message
  2. Visit the Connectrix Enablement Center for marketing and enablement materials; in particular be sure to view:
  3. Take advantage of the EMC plus Brocade Modernize the Network incentive program designed specifically for partners

Dell EMC is #1 in storage and Brocade is #1 in Fibre Channel SAN.  To give your customers the best, you need to partner with the best. 

Modernize, Automate, and Transform with EMC at VMworld 2016

Connie Hastings

Connie Hastings

Director, Technology Alliances
Connie Hastings
Connie Hastings

Latest posts by Connie Hastings (see all)

EMC is a proud Global Diamond sponsor of VMworld 2016, which will be held August 28 – September 1 in Las Vegas. VMworld, hosted annually by VMware, is the virtualization industry’s top event.

VMWorld 2016

This year’s conference will include general sessions with VMware executives Pat Gelsinger, Sanjay Poonan, and Ray O’Farrell around trends that matter most to IT professionals. In addition, attendees will have the opportunity to attend technical breakout sessions, group discussions, and expert panels.

VMworld 2016 by the numbers …

  • 400+ unique breakout sessions from VMware and its community of partners and customers
  • 225+ VMworld 2016 sponsors and exhibitors
  • 23,000+ expected conference attendees

Additionally, VMware’s annual will take place on Saturday, August 27, and Sunday, August 28. Saturday will showcase partner boot camps. On Sunday, VMware executives will present during the Partner Exchange general session keynote.

EMC and the Modern Data Center at VMworld 2016

Our theme for VMworld 2016, Modern Data Center, addresses the critical need for a modern data center in today’s rapidly transforming digital environment. In order to transform into—and succeed as—a digital business, an organization must modernize, automate, and transform IT. Experts will be on hand at VMworld to discuss EMC leadership and innovation in flash, converged systems, cloud, modern analytics, and data protection.

VMworld Modernize

Earlier this week, EMC announced a number of solutions in advance of VMworld 2016:

EMC is everywhere at VMworld 2016

Visit EMC at booth #1223 for:

  • Dozens of theater sessions—including many from customers such as Rent-a-Center, Energy Future Holdings, and Prescient Edge
  • A genius bar and conversation stations, designed to help drive our message of leadership in converged systems, all-flash storage, hybrid cloud, cloud native, data protection, and modern analytics

EMC is featured in 21 VMworld 2016 sessions that cover topics from data protection and converged and hyper-converged infrastructure, to automating unikernels.

Chad Sakac (@sakacc) will present a “face-melting” smorgasbord of technical goodies on Tuesday (1:00 – 2:00 p.m., Islander B, Level 1). He’ll also host a meet-up in the EMC booth (#1223) following his session (2:30 – 3:30 p.m.).

You’ll also find VxRail in action across the show floor.  And, be sure to stop by the HCI Zone to see the VxRail appliance on display and to learn how customers are use VxRail today.  Click here for a preview of what to expect VxRail at VMworld 2016 from Jason Marques (@vWhipperSnapper).

Be sure to experience expert and self-paced labs in the VMworld 2016 Hands-on-Lab area.

Here, you’ll find EMC labs on:

  • VxRail
  • Unity/vVols
  • RSA Security/vSphere

And, don’t forget—all of VMware’s hands-on labs are powered by EMC XtremIO!

Look for EMC in theCUBE, where Chad Sakac, Gil Shneorson, Peter Cutts, and Bob Wambach will discuss happenings in the Converged Platforms and Solutions Division, including our recent Enterprise Hybrid Cloud and Native Hybrid Cloud announcements.

There are plenty of social activities planned for the week, and EMC is once again sponsoring the charity vOdgeball event in support of Wounded Warrior Project. Stop by on Sunday to cheer on the teams and catch up with old friends.

For more information on all of the activities mentioned above, visit The Everything VMware at EMC community page.

Hope to see you at VMworld 2016!

 

Good Selling:
When You Think Easy, Think EMC Unity

Kristine Cornwall

Kristine Cornwall

Director of Channel Marketing
Kristine Cornwall

We talk a lot about the EMC Unity product line being EASY:  Easy to install. Easy to manage. Easy to service. It NEEDS to be. After all, we specifically designed our midrange platform to meet the needs of resource-constrained SMB and mid-market customers. And, with a rich portfolio of campaign assets, a variety of ways for customers to preview the product, and real savings to pass along to your customers, Unity is easy to sell, too.

Unity Storage Easy

 

Both the customer demand and market response for Unity have been nothing short of amazing!

 
“[Unity is] part of a larger strategy to deliver the ‘right horse for the right cost’ versus trying to force all customers to adopt a single storage platform.”  IT BusinessEdge

 

“Starting fresh with a new design, Unity will be faster than VNX and take up less space.”   PCWorld

 

“This product is designed to help customers make an affordable and simple transition from hard disk drive to flash.”   Forbes

 

“Unity is designed to be simple.”   StorageReview

Yet, you know (probably all too well) that growing your business isn’t just about having the strongest product in the market. You also need access to tools that will help generate demand, demonstrate the value, and close the sale. We’ve got you covered.

 
1.  The new Unity campaign gives you messaging and creative assets to increase revenue through activities like paid media, demand generation emails, events, and telemarketing.

The campaign also includes:

  • Digital assets like banners and landing page, a free self-guided demo, call scripts, competitive guides, videos, and more
  • Creative tools to build sales team excitement and support call blitz days
  • Assets to support your tech refresh campaigns as you assist customers with EMC VNX, CLARiiON, and Celerra storage products coming off lease or maintenance

2.  Enable customers to experience Unity in their own IT environments before making a purchasing decision.

Here are three ways your customers and prospects can try before they buy :

  • The Unity Simulator is a lightweight, downloadable demo that allows customers to experience the Unisphere management platform. It’s an easy way for customers to see for themselves how simple it is to provision storage, add hosts, manage snapshots, and access online documentation, support forums, and other resources.
  • Customers who want to try Unity in a test environment can download the Unity VSA. The Community Version of UnityVSA has full functionality and is limited only by the amount of capacity it can manage.
  • The new Customer Unity Test Drive Program lets you offer Unity systems to customers for a 45-day trial period during which they can evaluate the fit and performance of the unit within their own IT environment.

3.  Take advantage of Unity’s affordable pricing and two promotions and increase your share of the $18.5B primary storage total addressable market.

While Unity pricing allows you to be very competitive with All Flash configurations starting under $18K* and Hybrid configurations starting under $10K*, we’ve added promotions and programs to help you close business even faster:

  • The Xpect More program for Unity All Flash configurations provides lifetime maintenance price protection, three-year investment protection, and flash endurance protection.
  • Two stackable promotions—the Unity All Flash Early Adopter Promotion and the Unity Incremental Promotion—are applied automatically in MyQuotes and will give you an added advantage in competitive situations.

*Anticipated street prices

Unity introduced a new level of simplicity and affordability into a family of all-flash arrays targeted to the fastest growing segment of the storage market—small and mid-sized organizations … And, at the same time, made it EASY for you to increase your primary storage revenue.

Visit the Unity Enablement Center for more information and resources, including marketing assets and sales enablement tools.

In Case You Missed It:
EMC All-Flash on Tap at GPS 2016

Rima Robinson

Rima Robinson

Primary Storage Enablement Manager

… And 3 things you can do RIGHT NOW to win more opportunities with the EMC All-Flash portfolio

Thanks to the more than 2,300 EMC Partners in attendance this year, EMC World and Global Partner Summit (GPS) 2016 were hugely successful. From exciting product announcements—including the new Unity product line—to engaging keynotes, our Partners saw first-hand how EMC’s cutting-edge Data Center Modernization strategies and All-Flash technologies will transform both the IT industry and our customers’ businesses.

All-Flash on Tap#ModernDataCenter, Inflection Points, and Unity Kegerators … Oh my!

An overwhelming number of EMC Partners attended our GPS 2016 breakout session, Modernize Without Compromise: Tap into the EMC All-Flash Portfolio.

If you were part of the enthusiastic #ModernDataCenter discussion with Mike Wing, EMC Senior Vice President of Primary Storage, we thank you! And, if you missed the session or couldn’t join us in Las Vegas, don’t worry—the conversation has just begun.

The heavily attended breakout session discussion centered around:

Our customers tell us that they crave efficiency and blazing speed in their data centers; and, at the same time, must find ways to drive down ownership and operational costs. They’re also looking for agility—in the ability to deliver new services in a manner that’s as quick as Cloud.

EMC’s Modernize Without Compromise message includes a modern business model which consists of:

  • A modern pricing approach
  • All-inclusive software licensing
  • Maintenance at 11% of the net purchase price per year

Mike Wing also discussed the importance of strategic inflection points—defined as turning points, or times of significant change in a strategic situation. Mike shared the following thoughts on strategic inflection points from Only the Paranoid Survive by Andy Grove, former Intel CEO.

Grove says, strategic inflection points:

  • Can be DEADLY to an opportunity if not acknowledged and addressed
  • Create opportunities for those players who are adept at operating in a new way
  • Must be seized! The first mover—and only the first mover—has a true opportunity to gain time over his or her competitors; and a time advantage is the surest way to gain market share

Jack Rondoni, Brocade Vice President of Storage Networking, shared how critical network modernization is to the support of new all-flash storage systems Running all-flash storage without maximum network speed and throughput is like driving a high-performance automobile on low-end tires … Doing so will severely limit its ability to achieve its all-flash capabilities.

#EMCModernDatCenter #Brocade Contest

From left: James Rogan, Jack Rondoni, grand prize winner Chris Ashby, Mike Wing

During the session, Mike Wing—along with James Rogan, EMC Director of Primary Storage Channel Sales, and Jack Rondoni—announced the winners of the #EMCModernDataCenter #Brocade contest, which challenged EMC Partners to create and submit a video showcasing their knowledge and understanding of EMC’s Modern Data Center pitch for a chance to win one of three cash prizes from sponsor Brocade.

 

 

 

 

Of the many creative and compelling video submissions, the following three stood out:

$2,500 3rd Place Winner: Walter Rival, Eastern Computer Exchange Inc.

$5,000 2nd Place Winner: Eric Marzock, CDW

$7,500 Grand Prize Winner: Chris Ashby, ATEA

(Just listen to the song the ATEA team created … Outstanding!)

In addition to the #EMCModernDataCenter #Brocade contest prizes, we kept the session excitement going with fantastic Partner giveaways, including, 4 Unity Kegerators, Beats by Dr. Dre wireless headphones, and Apple Watches.

What is the value to you, our EMC Partners?

It’s simple. The all-flash addressable market is HUGE.

  • More than 500K customer systems are just waiting to be modernized—giving you a sizeable opportunity.
  • EMC’s flash portfolio leaves NO GAPS, and can fits a customer’s use, requirement, and application needs—with the low- to mid-range Unity All-Flash family, the application-centric XtremIO, the massively scalable VMAX All Flash, or the unmatched application performance of DSSD D5.

Compete and win with the EMC All-Flash portfolio … And, grab your share of the $18 billion primary storage total addressable market:

 

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