Posts Tagged ‘storage’

Enterprise-class features at an affordable price. Here’s what Partners need to know about the Dell EMC SCv3000.

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

You’ve heard us consistently talk about the importance of selling storage, and how partners can make a lot of money doing so. To help make you successful, we’re committed to offering the industry’s best product portfolio for you to sell. Earlier this month we announced the inclusion of deduplication in Unity and today we’re adding functionality to the Dell EMC SC Series product line.

Budget is not only a priority at home but also with your business and that of your customers; cost drives us all. We all want the best bang for the buck, and today, Dell EMC is launching just that. The SCv3000 is a new set of array models in the SC Series portfolio, and the next-generation successor to the current SCv2000 Series.

Packed with the most advanced capabilities found in our hybrid solutions, you can now offer even the smallest companies an enterprise-level hybrid array at a price they can afford.

Positioned as the new entry category of the SC Series portfolio, the SCv3000 eliminates the feature constraints of the previous-generation SCv2000.  Key Storage Center Operating System (SCOS) capabilities are now enabled, making SCv3000 a “full member” of the SC Series family with an extremely competitive offering at this price point.

SCv3000 gives your customers:

Increased speed and performance: All customers now have access to this due to a significantly upgraded hardware platform with a faster processor, more memory and greater I/O flexibility.

All the bells and whistles: Dell EMC wants to eliminate any limits that the previous-generation SCv2000 may have had. Now, customers can gain the full SC Series feature-set including data progression, intelligent compression, replication and federation with other SC arrays.

As a partner, the SCv3000 offers you a unique opportunity to position yourself to sell and win.   

Sell a future-proof investment. Dell EMC SCv3000 offers 0-100 percent flash performance flexibility; easy evolution to midrange solutions; and the right ecosystem integrations (Dell EMC and third-party).

Offer a modern tech advantage for any sized company. SCv3000 is the new entry point to enterprise-class SC Series features. It offers an unprecedented combination of benefits at the right price, so your customers won’t sacrifice performance or features. Your customers can compete on even footing with larger, better funded businesses.

Drive more revenue! Give your customers more for their money; more bang for their buck. Offer performance and price – not one or the other, and help them to position their business to do more with less.

Visit the SC Enablement Center for customer slides, spec sheets, competitive guides, and more. Seize the opportunity and help your customers accelerate their business with Dell EMC SCv3000!

 

 

Dell EMC Honored in 2017 ChannelPro Readers’ Choice Awards

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

The wins keep coming for the Dell EMC Partner Program! Today, ChannelProNetwork announced the winners of its 2017 ChannelPro Readers’ Choice Awards. Dell EMC has been honored with seven awards, receiving top marks in servers, storage, desktop hardware and private cloud computing technology. See our full list of accolades – four Gold, two Silver and one Bronze – detailed below:

These awards are especially meaningful because winners were chosen by ChannelPro readers, who cast their votes for the vendors with the most SMB and partner-friendly products, technologies and solutions. The recently launched Dell EMC Partner Program is similarly based on partner feedback, with the focus being on delivering a simple, predictable and profitable partner program. Selecting Dell EMC as the vendor that best satisfies the unique business requirements, work styles and budgets of SMB clients, as well as those that best serve their own partner organizations, demonstrates the early success of the newly rolled out program.

In addition to the honors from ChannelPro readers, the Dell EMC Partner Program has enjoyed high marks from partners since its roll-out in February. Globally, the Dell EMC channel continues to show extraordinary market growth with total global partner revenue growth up double digits in our first quarter. Under the new program, partners can increase their profitability with the opportunity to earn 1.5X to 8X more than they did with the previous program.

We are thrilled by the early success partners are experiencing as they implement the new program and sell the portfolio. We are honored by today’s recognition from ChannelPro and look forward to continuing our investment in the partner community.

 

Modernize Your Customer’s Data Center With the Simple Choice

Kristine Cornwall

Kristine Cornwall

Director of Channel Marketing
Kristine Cornwall

If you’ve sold your customer a system to better manage their business-critical database data, you’ve gone only partway to helping them modernize their data center. 

In today’s digital age, industry consensus reports that 80% of all new data being created is unstructured—stored primarily in the form of files and objects. Unstructured data is far more than just wedding photos or a dozen versions of a PowerPoint presentation stored in a home directory. In the modern economy, unstructured data includes important application and IT data such as sensor data, log files from servers and networking devices, email, surveillance videos, CAD or medical images, metadata and much more. Every organization of every size has unstructured data, which needs to be stored, managed, analyzed and protected.Unstructured Data

How can a vendor who offers a single solution for all their customers’ unstructured data requirements help their customers fully transform their data centers?

When you partner with Dell EMC, you can offer your customers choice ─ one that is not complicated, it’s simple. Choice takes into account the customer’s IT infrastructure today and in the future. It also takes into account the amount of unstructured data and the speed at which it’s growing. And, it considers the ecosystem required to get the most from the organization’s unstructured data.

Provide your customers with solutions from Dell EMC’s best-of-breed portfolio:

Dell EMC Isilon

The leader in scale-out NAS as recognized by industry analysts*, Isilon was designed for unstructured workloads and delivers

    • Exceptional performance
    • Easy capacity scalability
    • Multi-protocol access
    • Cloud tiering

Isilon is the ideal solution for customers who are looking at file-only, general purpose NAS or unstructured NAS (audio, video or large graphic files) workloads, or who are looking to do Hadoop data analytics or require integration with ISVs in specialties such as video surveillance or life sciences.

Dell EMC Unity

The Dell EMC Unity product is a consolidated SAN and NAS array that is optimized for flash and simplicity. Dell EMC Unity supports file system scalability to 256TB (usable) with efficiency features such as inline compression, flexible snapshots, and VMDK cloning.

Unity is the ideal solution for customers who want their block and file storage on a single system or who want to deploy applications such as databases and VMware over NAS (i.e. Transactional NAS).

Dell EMC SC + FS8600

This easy add-on Gateway provides enterprise-class transactional NAS, based on the FluidFS scale-out file system, for SC Series storage systems.

Dell EMC SC + FS8600 are ideal for customers with SC Series deployments who are looking to add enterprise file sharing.

We’ve made it easy for you to get started in helping your customers manage unstructured data and transform their data centers

  1.   Familiarize yourself with the comprehensive portfolio of Dell EMC NAS solutions

 

 

 

  1. Identify your target customers

Many organizations haven’t had a plan for managing their unstructured data growth; and, consequently their file data is stored in silos that are inefficient and difficult to manage. This is a good opportunity for you to introduce a consolidated NAS solution with Dell EMC. Other organizations have maintained their storage on a competitive NAS platform for years and as those systems reach the end of their service life, there’s no simple migration strategy. Why not introduce them to solutions from the industry’s leading provider of NAS systems?

  1. Learn about Dell EMC programs to help facilitate competitive displacement

With customer incentives for swapping out competitive systems and local and remote migration services, we’re making it easier for you to establish a Dell EMC footprint in your customers’ data centers.

Contact your local Dell EMC partner business manager to get started, or visit the Dell EMC Partner Portal for more information on our programs.

* Source: IDC Worldwide Quarterly Enterprise Storage Systems Tracker, March 3, 2017.

 

Incredible File Power: Our Commitment to FS Series Products and NAS Choices

Craig Bernero

Craig Bernero

SVP & GM, Midrange and Entry Storage Solutions
Craig Bernero is the Senior Vice President and General Manager for the Midrange and Entry Storage Solutions Product Group responsible for delivering next generation, current generation, and legacy storage technologies. He manages a global organization of 2000+ strong globally accountable for Dell EMC’s Midrange and Entry Storage technologies that are the #1 in the market. These technologies and brands include Unity, Compellent (SC), VNX, VNXe, Equalogic, CloudIQ. DSM. Unisphere, and Cloud Tiering Appliance. Craig has over 20+ years of experience in high technology, the last 15+ with Dell EMC Corporation in a variety of leadership roles including pre-sales, operations, business development, services, and manufacturing. Craig has experience working in startups, small/medium rapid growth and Global 500 companies across a wide range of industries (Aerospace, Manufacturing, Services, Software, etc.). He also has global experience and is multi-lingual based on living in 10+ countries prior to settling in the US. Craig graduated with an MBA with dual specialization in International Management and Entrepreneurship & Innovation from Northeastern University, and a Bachelor in Science, in Manufacturing Engineering from Boston University.
Craig Bernero

In a recent blog post, I wrote about Dell EMC’s continued investment in two strong midrange storage products (Dell EMC Unity and Dell EMC SC Series), as well as our commitment to providing customers of all sizes a “choice in price, performance and features.” We stand by these commitments and today I want to provide some context for our channel partner community.

Continued Network-attached Storage (NAS) Support Based on Partner & Customer Feedback

One of the benefits of being privately-controlled is Dell EMC can prioritize customer and partner needs and invest accordingly. We have a first listen mindset, and a bias to continually improve.

On our Storage portfolio, Dell EMC considers its NAS support a key area of strength. And, through recent discussions, partners and customers expressed the desire for Dell EMC to refresh its Dell EMC FS8600 gateway storage array. This product in an enterprise-class scale-out NAS solution with a FluidFS scale-out file system.

Given this feedback, we are pleased to communicate Dell EMC will refresh the Dell EMC FS8600 with the FS8700 NAS array within the next 12 months. We will continue to offer the FS8600 through 2018; and, as with all Dell EMC products, will provide continued support for a period of five years from end of sale.

Deliver a Considerable Set of Dell EMC Solutions for Your Customers’ Diverse NAS Workloads

Together, Dell EMC and you—our valued partners—can provide customers with best-of-breed NAS solutions that are supported through our collective knowledge and experience. We’re seeing a lot of great, transformational conversations happen after customers take our simple 12-question IT Transformation assessment.

The breadth of the Dell EMC portfolio enables our partners to compete in NAS opportunities with small-to-medium businesses to large enterprise customers.

  • Dell EMC SC + FS8600: An easy add-on Gateway that delivers transactional, scale-out NAS for SC Series storage
  • Dell EMC Unity: Unified File and Block & Transactional NAS (VMware & databases)
  • Dell EMC Isilon: File-only Workloads, General Purpose / Unstructured NAS (audio, video, large graphics files)

Our team is committed to showing you how to help your customers transform their datacenters and #GetModern

Let’s Go Big and Win Big.

IT Transformation: The Rocket Fuel for Digital Transformation

Mike Wing

Mike Wing

Senior Vice President, Modern Infrastructure Team
Mike Wing

“Digital transformation is destroying my business!” This is what I imagine New York taxi medallion owners saying right now.  In just three years, ride sharing services like Uber and Lyft have overturned an entire industry. In 2014, taxi medallions were worth $1 million each; today they are worth half that. According to a recent presentation prepared for Capital One Financial Corp. investors*, more than 80 percent of its $690 million in loans for taxi medallions are at risk of default. Taxi medallion owners are not alone in their fears of the new digital economy. 

For every company that takes advantage of the opportunity digital transformation presents, there is likely another company that was disrupted dramatically. So the philosophical question that needs to be asked is this:

Is Digital Transformation a Risk or an Opportunity?

Last month, Dell EMC announced the results of a new study conducted by Enterprise Strategy Group (ESG), which revealed that a majority of senior IT leaders and decision-making managers of large companies surveyed around the world indicate their organizations have yet to fully embrace the aspects of IT Transformation needed to remain competitive. We were amazed to find that only 5% of large companies are prepared to meet the IT requirements of the new digital business

Likewise, our Digital Transformation Index sponsored by Dell Technologies found that almost half the 4,000 respondents had no idea what their industry would look like in three years. Others feared their company would be obsolete in 3-5 years.

How Dell EMC and Our Partner Community Can Help Enable IT Transformation

Together, Dell EMC and our partner community are in a unique position to help established companies and startups develop strategies that will allow them to be successful as their industries undergo rapid change.

We believe IT Transformation is the Rocket Fuel for Digital Transformation and we are doubling down on the future.

We are #1 in Everything All in One Place with the most innovative technology portfolio in the industry, but we aren’t stopping here. We’ve also built an impressive set of storage assessment tools you can use in customer conversations in conjunction with the recently published IT Transformation Maturity Curve Study.  Use these tools—along with the IT Transformation Maturity Self-Assessment—to help customers measure where they are in their own IT Transformation journey.

This research provides new data and language to help you drive meaningful conversations and partnerships with your current and soon-to-be customers.  When they know how they stack up against their peers, customers are in a better position to build long-term strategies and you are in a better position to help drive this activity.

This study is the foundation of our refreshed Modern Infrastructure story and lends even greater support to the IT transformation message driving our customers to Modernize, Automate and Transform their infrastructure.

As an example of how well this message resonates with customers, just last week I shared the study results in a presentation to a large financial institution.

After reviewing the four stages of IT Maturity, the head of infrastructure graded his company as a stage 1.5 organization, adding “If there is a way to get to stage 4 by skipping stages 2 and 3, I am very interested!” This was liberating!

Now we can partner with them to build a roadmap to becoming a stage 4 organization. The ideas began bouncing around the room on how to get started. This is exactly what we hope for with our message.

Inspire Your Customers on Their IT Transformation Journeys

We have geared up to help you inspire your own customers on their IT transformation journeys:

STEP 1: Become familiar with the ESG study and use it to initiate IT transformation conversations with your customers.    Download the full report here and share it.  If your customer is not as quick to grade their organization as my financial services infrastructure boss was, have them take this quick, 10 question assessment.  If you have an internet connection when you meet with them you can fire it up on your laptop and walk through it together.

STEP 2: Learn the Modern Infrastructure pitch and how to utilize the new assessment and proposal tools. My team of Modern Infrastructure channel specialists is singularly focused on helping you become proficient at having these conversations with your customers.  We’re kicking off a #GetModern Factory roadshow right after Dell EMC World—we’ll be visiting more than 40 cities in the US and expanding globally very soon.  Alternatively, our innovative #GetModern Live Virtual Workshops will help you get up to speed from the comfort of your office. Contact your Partner Account Manager or MIT Specialist for a #GetModern Factory invitation or details on the Live Virtual Workshops.

STEP 3: Take advantage of all of the product training, hands-on labs, demos, and opportunities to meet with subject matter experts at Dell EMC World.  It’s not too late to register and join us (be sure to select “Partner” during the registration process). If you’ve already booked your trip, be sure to reference our Partner Guide to Dell EMC World before you go; we’ve identified the most helpful Modern Infrastructure activities for you.

If you leverage your training and the power of this messaging, you are guaranteed to deliver strong results for your customer, for Dell EMC, and for yourself.  Together we will continue to inspire our customers on their IT transformation journeys!

*Source: Bloomberg.com Taxi Medallion Prices Are Plummeting, Endangering Loans January 30, 2017   

Modernizing the Data Center with Flash and High Performance Networking

Mike Wing

Mike Wing

Senior Vice President, Modern Infrastructure Team
Mike Wing

YOAFIn January, EMC (now Dell EMC) pronounced 2016 the “Year of All Flash” (YOAF). We’re already observing customers putting more and more workloads on flash storage, and our mission is to help every customer modernize their data center with flash. We introduced VMAX All Flash in February and Unity in Maycompleting our portfolio of all-flash arrays.  This broad all-flash portfolio provides customers of every size an all-flash solution for every type of workload.

Customers are embracing the YOAF strategy, and Dell EMC has already achieved 40% share of the all-flash array market—more than double that of the next closest vendor.

In the YOAF, help your customers create a modern data center with a holistic solution of best-in-class data technologies.

While all-flash storage provides tremendous performance benefits, its advantages cannot be fully realized with legacy networking technology.  The storage networking performance that was adequate for spinning disk is insufficient to fully exploit the potential of flash.

That’s why helping your customer modernize their data center is more than just putting a fast array in place … It means providing a holistic solution of best-in-class technologies.

Designed to maximize flash storage, Brocade Gen 6 Fibre Channel technology:

  • Helps eliminate performance bottlenecks with highly deterministic data delivery and low-latency switching
  • Shatters application IOPS performance barriers with 566 million frames-per-second speed
  • Delivers unprecedented performance for bandwidth-intensive applications across 32 Gbps links
  • Proactively monitors IO performance and behavior through integrated network sensors to quickly identify degraded application performance at host and storage tiers, and reducing time to resolution

Dell EMC and Brocade: Industry leaders and partners working together to set a new standard for the Modern Data Center built on the power and simplicity of flash.

Brocade Gen 6 Fibre Channel is a purpose-built networking solution for flash storage that enables breakthrough application performance, scalability and availability. The combination of Dell EMC all-flash storage and Brocade Gen 6 Fibre Channel allows customers to deploy more servers, desktops and OLTP workloads—while at the same time eliminating bottlenecks and minimizing the risks and business impact of downtime in highly virtualized and mission-critical environments.

Recently, I sat down with Jack Rondoni, Vice President of Storage Networking, Brocade to discuss the importance of the network when investing in All Flash.

Don’t sell an incomplete solution!

When you sell modern storage without modern networking, you’re doing a disservice to your customers and you’re leaving money on the table.

Here’s how you can get started:

  1. Learn how to deliver the Modernize without Compromise message
  2. Visit the Connectrix Enablement Center for marketing and enablement materials; in particular be sure to view:
  3. Take advantage of the EMC plus Brocade Modernize the Network incentive program designed specifically for partners

Dell EMC is #1 in storage and Brocade is #1 in Fibre Channel SAN.  To give your customers the best, you need to partner with the best. 

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