Posts Tagged ‘Servers’

Dell EMC Distributors + PowerEdge Servers. The Possibilities are Endless.

Jim DeFoe

Jim DeFoe

Senior Vice President, Global Distribution
Jim DeFoe

Distributor PowerEdge 14G

The following information is not intended for Dell or Dell EMC in Greater China (China, Hong Kong, Macau, Taiwan)

We recently celebrated our first anniversary as Dell Technologies, and the year has been nothing short of extraordinary. Our distributors have hit it out of the park—forging new paths with our expanded portfolio, and fueling growth in their existing accounts. Our portfolio plays a major role in this growth, and we’re constantly introducing new solutions that offer our Customers and Partners greater choice.

This summer, we launched the 14th generation of Dell EMC PowerEdge servers. They are the bedrock of the modern data center, and are flying off the shelves, with major thanks to our partners and distributors.

With the recent addition of six more solutions to  our award-winning* 14th generation PowerEdge server portfolio, we can promote an incredible breadth of products, resulting in comprehensive customer choice. And while Dell EMC PowerEdge servers are already the world’s bestselling server**, we still want to make it even easier for you to sell them. That said, we’re “creating a smart route to server business success, that’s tailored exclusively for our distribution partners.”

Supporting Your Business

We’ve told you before that we’re doubling down with distribution, and we’re staying true to our word. This month, we’re launching more sales and marketing support than ever before for Dell EMC distributors—including a distribution-exclusive PowerEdge server product hub, a distribution server campaign portal page, a new Distributor Advisory Board program and a newsletter specifically for distributors.

Your brand new distributors’ hub is home to a comprehensive range of tools and resources specifically designed to help boost your server business—everything from product emails and copy blocks, to battlecards and quick reference guides. It gives you all the sales and marketing collateral you need to promote the PowerEdge server portfolio to your partners.

We’re also investing upwards of $1 million in server equipment across select Distributors’ labs over the next six months. We see the value our Distributors provide, and it has largely influenced our huge growth in this space—up 22% Y/Y in Q2 alone!

To access the full range of dedicated Dell EMC PowerEdge Server 14G resources, visit your brand new Distributors’ PowerEdge hub.

Exciting Opportunities to Help Increase Your Margins

On top of these new resources, there are also other great opportunities to drive increased revenues and greater margins for your business:

1.  Sell Up the Stack, Sell 4-Socket

  • The PowerEdge R940 is our highest performance server with 4 processors – built for extremely demanding mission critical workloads like e-commerce, ERP and very large databases.

2.  Promote Upgrades

  • Upgrades such as enhanced storage, processors, memory and more can be offered on all PowerEdge server sales—representing high-margin opportunities for you.
  • You can also benefit from upgrade rebates, with a 3% incentive on Enterprise Infrastructure (EI).

3.  Sell Services

  • Bundling services such as support, consultancy and/or deployment not only brings increased profitability opportunities for you, but added peace of mind for end user customers.
  • We also offer a special services rebates for support and deployment through the Dell EMC Partner Program.

To understand more about these opportunities, visit your portal page.

The bottom line is that we want to fuel growth and competitive differentiation in critical battlegrounds, and we recognize how important our distribution business is to capitalizing on these opportunities. We are continuing to refine our offerings to best meet the needs of our distributors to set you up for success. Check out the latest resources, and let’s get selling.

 

* Source: IDC declares a statistical tie in the worldwide server market when there is a difference of one percent or less in the share of revenues or shipments among two or more vendors. Based on Units.  Data from IDC Quarterly Server Tracker, 2017Q1.

** Channel Pro Reader’s Choice Award Gold Winner: Dell EMC for ‘Which vendor offers the best Server Hardware?’ and CRN Winner 2017 for Industry Standard Servers: Dell EMC.

Transform Your Server Marketing

Cheryl Cook

Cheryl Cook

Senior Vice President, Global Channel Marketing
Cheryl Cook
Cheryl Cook

Latest posts by Cheryl Cook (see all)

New PowerEdge server marketing campaign – customizable to your needs

When it comes to promoting and selling the new 14th Generation of Dell EMC PowerEdge servers, we are dedicated to giving our valued partners every advantage possible.

With that in mind, we created an exciting new server marketing campaign and effective, easy-to-use resources that provide everything you need for PowerEdge success.

New marketing assets designed to drive your server sales

Following the July launch of our PowerEdge 14G server portfolio, we updated the Dell EMC Server Refresh campaign to fully enable the ‘Refresh’ conversation you should have with your customers to identify server opportunities.

The campaign provides a wealth of marketing communications assets, copy blocks, and supporting materials including Industry and Analyst white papers, social media kits, and a new event kit – all designed so you can execute an eye-catching, engaging, and, most importantly, profitable server demand generation campaign.

The choice is yours

The best plan of attack for your business? The choice is entirely yours, as we’ve provided numerous options for how you can use and leverage our marketing materials. Regardless of your marketing team’s size, bandwidth, or budget, we have a Server Refresh campaign solution for you. What does that mean in practice? Let’s look at some scenarios…

Planning a full funnel campaign or only want building blocks? If you have the ability to run an integrated, full funnel campaign, we can support you all the way with expert resources. Or, perhaps you only need campaign building blocks to add content to your existing campaign?

Either way, you can find everything you need in our comprehensive Dell EMC Server Refresh Campaign Playbook, which contains content for 1-to-1 and 1-to-many emails, web banners, videos, IDC and CIO white papers, social media content, an event kit, and even a call guide.

     > Visit the Dell EMC Campaign Playbook

Need online content? If you want to enhance your online presence, our new Dell EMC Marketing Platform provides a range of syndication content with supporting email and social content to help drive customers to your site.

     > Access the Dell EMC Marketing Platform    

Seeking structured support? If you have limited resources or need guidance on how to begin a server campaign, our new Dell EMC Server Activation Pack provides easy-to-use tools, such as AMPs (Approved Marketing Packs), which are ready-to-go, pre-packaged, MDF-approved bundles aligned to the marketing funnel to help you execute quickly and efficiently. You will also find a range of enablement and motivation activities to support your marketing plan.

     > Explore the Dell EMC Server Activation Pack

Prepare for PowerEdge

However you choose to market the PowerEdge 14G server portfolio, we’ll provide the materials you need to easily execute a custom campaign to drive maximum MDF ROI.

Are you 100% prepared for the excitement surrounding PowerEdge 14G? Get up-to-speed today, and get ready for server success!

 For more information, watch our Dell EMC Server Marketing webcast >>

Are you ready for the new revolution?

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

The latest generation of Dell EMC PowerEdge servers has arrived – and we’re really excited! This is a massive opportunity with the potential to power your business to another level.

Why all the buzz? Because the 14th generation of Dell EMC’s best-in-class PowerEdge servers has been built from the ground up with a no-compromise approach – to deliver a real difference. For you, our valued partners, and your customers.

Our exciting new PowerEdge servers, featuring the Intel® Xeon® Processor Scalable Family, are the bedrock of the modern data center, with loads of business-boosting features to help you win new orders and help your customers bridge the IT resources gap.

Welcome to a world without compromise

Now you can help your customers to realize their vision of a worry-free infrastructure that allows them to maximize performance and optimize efficiency – with no compromises.

Together, we believe this is the most secure server range ever – delivering optimum flexibility and freedom from the server room. There are plenty of benefits for your business too, including leveraging our industry-leading expertise and unparalleled technology leadership to boost your own ‘trusted advisor’ status.

Placing all their business with you, your customers can now take advantage of a single supplier for best-in-class solutions, backed by expert unified support throughout the IT lifecycle. Plus, you benefit from being able to provide essential support across the entire system lifecycle with Dell EMC Parts.

It’s a great market opportunity

Now you can build your business on the back of the best server platform and the best Partner Program in the industry.

Combine the new no-compromise PowerEdge server range with our extraordinary new Partner Program (the most rewarding to date, reflecting your value to our business) and you’re onto a winning opportunity.

The question is: Are you ready to exploit it? If so, you could soon be taking advantage of channel server business that’s increasing at a rate of 10% per annum. Global server sales are expected to grow by a massive $20 billion over the next three years – so get PowerEdge ready today.

Register for our early-insight webinar now and get PowerEdge ready >>

 

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