Posts Tagged ‘protection’

Reap the Benefits of Cutting-Edge Data Protection Technology

Cheryl Cook

Cheryl Cook

Senior Vice President, Global Channel Marketing
Cheryl Cook
Cheryl Cook

Latest posts by Cheryl Cook (see all)

The following information is not intended for Dell or Dell EMC Greater China (China, Hong Kong, Macau, Taiwan) team members and partners.Data Protection Portfolio

As your customers continue their digital transformation journeys, their data protection needs will grow—along with your opportunities to help meet those needs. Data protection will stay a constant, strategic requirement even as the IT landscape continues to change. In fact, the importance of data security will only increase as the growth, mobility and value of data skyrockets.

To out-innovate and out-pace competition, your customers must modernize their data protection infrastructure for increased agility, flexibility, and cost efficiency. For that, they need the modern data protection architecture provided by the Dell EMC Data Protection portfolio. Built on four foundational attributes—flash, scale-out, software-defined and cloud-enabled—the Dell EMC Data Protection portfolio is set apart from its competition.

Dell EMC is committed to your success in this lucrative field with a data protection portfolio—both hardware and software—that offers unmatched performance, from the edge to the core to the cloud. To help you generate awareness, leads, and, most importantly, high-margin sales opportunities, we’re launching data protection marketing campaigns for your use.

Addressing Customer Pain Points

The Dell EMC Data Protection portfolio creates a wide variety of sales opportunities by addressing key customer pain points and costly current-use cases including:

  • Physical servers with direct-attached storage
  • Limited storage capacity at remote offices
  • Cumbersome and unreliable tape-based backups
  • Network traffic and bandwidth scalability issues
  • Required VMware-compatible backup solutions for a private cloud strategy

The Dell EMC Data Protection portfolio gives you complementary products to build tailored, complete solutions for each of your unique customers—whether in their own software-defined data centers, in the cloud or in a hybrid configuration of the two.

Providing an End-to-End Solution

The Dell EMC Data Protection portfolio wins such high industry ratings not only for performance, but also for providing a comprehensive solution.

Recognized by IDC as the market-share leader in Purpose-Built Backup Appliances (PBBA) [1], Dell EMC Data Domain systems are designed, engineered and manufactured to be the storage of last resort in the ways that really matter: supporting open systems, mainframes, I-series, Big Data and both public and private clouds.

Every solution comes with the Data Domain Operating System, which provides the intelligence to reduce the amount of disk storage needed to retain and protect data. Your customers can reduce their storage capacity requirements by up to 30 times, and they can expand up to 150 PB of storage through optional Data Domain Cloud Tier software with throughput of up to 68 TB/hour. With these features and capabilities, your customers can complete more data backups in less time and with less cost while gaining faster, more reliable restores.

The Dell EMC Data Protection Suite of software solutions offers best-in-class replication, backup, and archive capabilities across the data protection continuum, including

  • Traditional and cloud backups
  • Snapshot protection
  • Disaster recovery

Protection Suite for Applications offers unparalleled protection efficiency and simplified management, and it empowers application owners and database admins by automating both protection and provisioning throughout the data center, further reducing overall cost and complexity.

The Dell EMC Data Protection portfolio is architected from purpose-built appliances to converged infrastructure to software defined data center and supports a comprehensive software ecosystem. Our solutions provide transformative and automated data protection for today’s and tomorrow’s workloads.

Pushing Innovation in Data Protection

Even with all these advantages, we’re not standing still. We continue to innovate to ensure you can offer your customers the most advanced data protection solutions possible.

For example, many of your mid-market and large enterprise customers will find our most recent addition—the Dell EMC Integrated Data Protection Appliance—to be just what they need: a turnkey data protection solution that combines protection storage, protection software, search, and analytics to reduce the complexity of managing multiple data silos, point solutions, and vendor relationships. By deploying it, they can accelerate their time to protection by tenfold compared to traditional, build-your-own solutions.[2]

Helping You Sell More Solutions to More Customers More Easily

At Dell EMC, we stand by our commitment to be Simple. Predictable. Profitable.TM with big investments in marketing and promotional tools and resources … All designed to help you build your own bespoke marketing campaigns.

The links below provide an overview of the Dell EMC Data Protection campaign and our differentiated value proposition to you and your customers. You’ll also find campaign materials for launching your own Dell EMC data protection marketing efforts to start generating high-margin sales right away. Remember, we are “100% in it to win it” for you and your bottom line.

Partner with Dell EMC to deliver data protection solutions that your customers can trust to safeguard their data wherever it lives, from client to virtualized machines to hybrid and native cloud environments. With Dell EMC, you can serve and protect your customers wherever their digital transformation journeys may take them.


[1] IDC’s Worldwide Quarterly Purpose Built Backup Appliance Tracker®, Q2 – 2017

[2] Based on Dell EMC internal testing, July 2016.

3 Ways EMC Makes it Easier for You to Sell Data Protection Everywhere

Catherine DiBona

Catherine DiBona

Data Protection Partner Marketing Manager
Catherine DiBona

Latest posts by Catherine DiBona (see all)

Customers cannot afford to protect data the same way they used to. And, while they may recognize that the data protection landscape is evolving, many do not realize that all of their data must be safeguarded … No matter where it lives. Or, if they do understand, then they’re not sure how to actually move forward with the protection transformation while keeping costs down.

Help your customers change how they protect their data

Enable your customers to build a solid foundation for their modern data centers with new EMC data protection solutions and resources, including:

  • Cost-effective new offerings
  • Enhancements to our existing portfolio
  • Simple sales tools

… All of which can help you deliver—and win more opportunities with—the Data Protection Everywhere message.

1.  Unparalleled Efficiency for Tiering Protection Storage to the Cloud

While many customers are currently moving backup data to the cloud because of the perceived cost benefits, the public cloud contains a number of hidden costs that can add up quickly.

Users are charged for not only every GB sent, but also every GB retrieved. So, it is critical to minimize the amount of data being stored in and sent to/from the cloud.

Data Domain provides the most cost-effective long-term retention in the cloud through industry leading deduplication efficiency, and enables an average of 10 – 30x reduction in storage requirements

To help customers simplify and automate their path to the cloud, Data Domain has introduced new cloud capabilities with Data Domain Cloud Tier.

Data Domain Cloud Tier:

  • Is the ONLY protection storage to natively tier deduplicated data to the cloud
  • Ensures that only unique data is sent and data lands on the cloud object storage already deduplicated
  • Provides best-of-breed technology that allows businesses to gain the advantages of cloud while lowering overall TCO

Protecting more data in a smaller footprint greatly reduces overall TCO and as more data is sent, cost savings will continue to increase over time

Protection with Data Domain Cloud Tier

Data Domain Cloud Tier will require a separate software license and will be available to order in Q3 of 2016. Pricing details will be communicated at that time.

2.  New EMC Data Protection Software Offerings and Additional Major Enhancements

EMC further ensures Data Protection Everywhere for the modern data center with new Data Protection Suite offerings—Data Protection Suite Enterprise Edition and Data Protection Suite for Applications—as well as with enhancements to our data protection software portfolio.

This expanded portfolio of the industry’s best software provides enhanced performance, automation, simplification, and cloud enablement with focus on protecting all data … No matter where it lives.

EMC Data Protection Suite Enterprise Edition:

  • Is the most comprehensive offering within the Data Protection Suite Family, protecting data using technologies from replication to snapshot to backup and archive
  • Includes Avamar, NetWorker, Data Protection Advisor, ProtectPoint, DD Boost for Enterprise Apps, RecoverPoint for VMs, AppSync, and SourceOne

EMC Data Protection Suite for Applications:

  • Provides unparalleled efficiency to meet stringent SLAs on mission critical applications
  • Includes ProtectPoint, DD Boost for Enterprise Apps, and Data Protection Advisor

Enhancements to Data Protection Suite for VMware:

  • Simplify the deployment while offering a software-only solution for small and mid-size VMware customers that are nearly 100% virtualized
  • Includes Avamar Virtual Edition; and is intended to be sold into new or existing Data Domain Virtual Edition environments
  • Continues to be sold exclusively through EMC Partners

Data Protection Suite Enhancements

New and updated content to support these enhancements can be found within the product specific partner enablement centers on the Partner Portal.

3.  2016 Partner Sales Plays

If you’re not sure where to begin with the Data Protection Everywhere message, watch for to these 2016 EMC Partner Sales Plays:

  • How Suite It Is
  • Refresh to Renew
  • Protection in the Cloud
  • Data Protection for Converged Infrastructure

Each play includes its own set of documentation that was designed specifically to help EMC Partners sell.

2016 EMC Partner Sales Plays will be available soon; and will include Quick Selling Guides, Call Scripts, Emails, and other helpful collateral to help you show your customers how easy and cost effective it is for them to achieve Data Protection Everywhere. Download the EMC Partner News app to be among the first to know when 2016 EMC Partner Sales Plays are available.

Get started now:


How Many of Your Customers Can Afford to Miss Protection SLAs?

Alyanna Ilyadis

Alyanna Ilyadis

DPAD Product Marketing Manager
Alyanna Ilyadis

Latest posts by Alyanna Ilyadis (see all)

We know you have only one answer to that question… No customer can afford to miss strict protection service-level agreements (SLAs) on mission critical applications. Missed SLAs—including Recovery Point and Recovery Time Objectives (RPO, RTO)—can negatively affect application performance and even revenue. In this always-on age, the impact traditional backup has on application performance is unacceptable.

Show your customers how EMC ProtectPoint delivers 20x faster backup for critical workloads

 Protection Backup with ProtectPoint

EMC ProtectPoint provides your customers with a data protection solution that combines the simple recovery and cost-effective retention of traditional backup with the performance and ease of use of snapshots. ProtectPoint is a data protection solution that provides backup directly from EMC VMAX3 or EMC XtremIO to EMC Data Domain protection storage. As highlighted by eWeek, EMC ProtectPoint provides faster, more efficient backup for mission-critical applications while eliminating the impact of backup on application servers.

Customers normally classify databases into different categories in terms of size and criticality to the business. On the high end are large mission critical databases, generally over 10 TB (Terabytes), which cannot afford to be impacted by backup at all. Many customers are forced to use complex workarounds to avoid affecting production. These types of environments are ideal for ProtectPoint, as backup is fundamentally broken and a burden.

These customers need a solution that will protect their mission critical data without compromise, and avoid your application or database all together.

With ProtectPoint your customers can benefit from:

  • Eliminate backup impact on application and database servers
  • Gain up to 20x faster backup to meet stringent protection SLAs
  • Reduce cost and complexity by eliminating traditional backup


Here’s how ProtectPoint works directly with primary storage and Data Domain to backup and restore:

First … there’s a backup agent on the application server, which empowers application owners to control their own backup and recovery. To start a ProtectPoint backup, an application owner triggers a backup at an application-consistent checkpoint. Unlike a traditional backup, the data is then never pulled back through the host – which means there is no impact on the application server.

Then, leveraging change-block tracking technology, ProtectPoint tracks changes since the latest backup to send only unique data directly to EMC Data Domain. During this process, no host resources are used, virtually eliminating performance impact on the database application.

Finally, the Data Domain system ingests and stores those blocks, and uses them to create an independent full backup in native format.

ProtectPoint’s full recovery is just as simple:

To start, the application owner has to trigger the recovery. Then, the primary storage reads the backup image from the Data Domain system and then pulls the appropriate data back over the network. After, the primary storage will replace the appropriate production LUN  (Logical Unit Number) with the recovered copy.

Naturally, ProtectPoint also has the ability to carry out granular recoveries via instant access as well.


ProtectPoint offers application integration at two layers–either the native integration at the application layer or integration at the “file system” layer for applications that aren’t supported natively. ProtectPoint currently natively integrates with three major applications and databases: Oracle (via RMAN), SAP (via BR*Tools) and IBM DB2 (via Advanced Copy Services). A demo of ProtectPoint integration with Oracle can be found here: Link.


ProtectPoint brings together a trio of best-in-class EMC technology from our data protection and primary storage portfolio to provide storage integrated data protection including:

  • Application Agents – enable simple granular recovery by providing application-consistent backup and recovery via native application utilities within Oracle, SAP, and IBM DB2
  • Change Block Tracking Engine –minimizes impact on infrastructure by ensuring only unique data is sent directly from primary storage to Data Domain without impacting the application host
  • Protection Storage – Reduce storage requirements by 10x to 30x and ensure reliable recovery every time with the industry-leading protection storage technology of Data Domain


Don’t let data protection be a bottleneck for your customers’ mission critical workloads.


Show your customers how EMC ProtectPoint can help them meet strict protection SLAs with the performance of a snapshot and the functionality of a backup:

  1. Learn more about EMC ProtectPoint and how it can end your customers’ protection backup bottlenecks.
  2. Share the EMC ProtectPoint webpage and LightBoard video to help initiate successful customer conversations around protection backup.
  3. Access and use the tools and resources available to you within the EMC ProtectPoint Enablement Center on the Partner Portal.

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