Posts Tagged ‘Profitable’

Meet the Dell EMC Partner Program Leaders: Joyce Mullen

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Meet the Program Leaders

This is the third post in our Meet the Leaders series, which provides insight into what drives Dell EMC channel executives. Missed the first two posts? Get to know them now: John Byrne (Dell EMC President of Global Channels);  Michael Collins (Dell EMC Senior Vice President, Channel, EMEA); Ng Tian Beng (Dell EMC Senior Vice President, APJ Channels).

Meet Joyce Mullen – Senior Vice President and General Manager, Global OEM and IoT Solutions

What is your current role/area of responsibility?

As the Senior Vice President and General Manager of Global OEM & IoT Solutions, I lead an amazing team that delivers best-in-class technology, a world-class supply chain, global support capabilities and vertical expertise to OEM and IoT partners and customers, allowing them to focus on their intellectual property and grow their business. The best part of my job is that I get to help customers solve the world’s most vexing problems – from improving cancer treatments to launching satellites – faster and more efficiently.

We offer a faster way to turn our customers’ ideas into market-ready solutions and take them to the world. With the right set of OEM Partners by our side, we enable our customers to excel in three key areas:

  1. Innovate Faster: Shorten time to market
  2. Build Bolder: Create better customer experiences
  3. Scale Smarter: Reduce costs and complexity

It’s a really exciting time to be in this role as customers and partners are seeing the opportunity and taking advantage of our offerings now more than ever. In fact, last year we more than tripled the number of OEM partners that we work with.

How long have you worked with the channel partner community?

I’ve had the privilege of leading the OEM channel partner program since its conception five years ago. It’s been exciting to see the program grow, especially recently as OEM became a specialized track within the industry’s most enviable, most innovative and most desirable Partner Program.

What most excites you about Dell EMC opportunity?

The combination of Dell and EMC is so exciting. We’ve truly never seen a greater opportunity than we see right now. The market and economy look good, our product portfolio has never looked better, and we have the best team and partners in place to help our customers design and build the right solutions for their environments.

I guess I have to say that the most exciting factor is that we have such a diverse set of products, solutions and services. With this unique set of offerings, we can enable our customers no matter where they’re at on their Digital Transformation journey. Combining the Dell and EMC portfolios meant that we could leverage that many more solutions to expertly bring our partners’ and customers’ intellectual property to market. For our engineers, I would compare this to being a kid in a candy store.

Oh, and I can’t help but mention that we’re #1 in so many areas. That’s pretty exciting, too.

What most excites you about the Dell EMC Partner Program?

I’m most excited for the way that we’ve brought all of our partner tracks into one simple, predictable, profitable program. As part of our one cohesive program, OEM partners will receive the same great benefits that other partner types receive – from a single portal sign-on to automated rebates. This also means bigger opportunity and more lucrative earnings for OEM partners.

We keep hearing that our partners are excited about these expanded opportunities, and we’re proud to be able to offer them. It’s going to be a really great year.

What do you see as the biggest opportunity for Dell EMC partners in 2017?

GROWTH!!! The market is huge and growing faster than GDP. Our customers are turning to technology as they transform their businesses and solutions…. And no one has better technology than we do.

What could be more fun than that?

Do you have a favorite country, place or city to visit; and why?

I’m not sure if I could name just one! Now that our four children are grown, they’ve dispersed across the country; so to see them means travelling. We also love visiting family in New England and Southern California, and skiing in Utah.

We’ve been incredibly fortunate to have had some really great, adventurous and educational family trips over the years. One of our favorite trips was to Vietnam and Cambodia when the kids were younger; it was really an eye-opening experience for them. We’ve been on a couple of safaris which were unbelievable, too. To see animals in their habitat and learn about how they communicate and warn each other of impending danger was absolutely fascinating.

I always love Rome and Paris, too. Every trip we take, we realize there are so many more places to see.

What do you do for fun outside of Dell EMC?

My husband and I love to spend time with our four kids – we’re incredibly proud of the people they’ve grown up to be. We also have two dogs who are a big part of our lives, and who love to hike with us in Austin.

OEM IoT Leader Joyce Mullen

Joyce Mullen enjoys hiking in Austin with her husband, four children and furbabies.

We love to travel, ski, scuba dive. We love learning about wine.

Giving back to the community has always been important to us as well. I am the vice chair of the Capital Area Food Bank and sit on the Brown School of Engineering Corporate Affiliates Board.

Follow Joyce Mullen on Twitter: @JoyceatDell.

Meet the Dell EMC Partner Program Leaders: Ng Tian Beng

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Meet the Program Leaders

This is the third post in our Meet the Leaders series, which provides insight into what drives Dell EMC channel executives. Missed the first two posts? Get to know John Byrne (Dell EMC President of Global Channels) Michael Collins (Dell EMC Senior Vice President, Channel, EMEA).

Meet Ng Tian Beng – Senior Vice President, APJ Channels

What is your current role/area of responsibility?

As the Senior Vice President & General Manager – Channels, APJ at Dell EMC, I lead a team that is responsible for all of Dell EMC’s channel business in the APJ region. I focus on providing strategic leadership to our Dell EMC Channels team and engaging with our channel partner ecosystem. My role is to understand their needs and objectives and find ways that Dell EMC can help them achieve those goals. It is an exciting time to bring together two very talented teams from legacy Dell and legacy EMC organization to forge a strong and brand new Dell EMC Channel organization.

I am also concurrently the site leader for the Dell EMC’s Singapore operations. In this capacity, I lead overall site activities across all Singapore based functions for the company which includes worldwide procurement, global supply chain, design center, etc.

How long have you worked with the channel partner community?

I have been engaging with the channel partner community for over two decades in different capacities and leadership roles.  Engaging with channel partners across diverse set of regions helps me to better understand the challenges and opportunities of various markets within APJ region.

What most excites you about Dell EMC opportunity?

A significant number of organizations across the globe are focused on digitally transforming themselves in order to continue to drive innovation and provide superior customer experience to their end customers. Dell EMC has a fantastic opportunity to partner customers in their transformation journey and be the trusted advisor they need. Dell EMC is front and center of this extraordinary opportunity and I am excited about the difference we can make as a team. The APJ region is in many ways leaps ahead of the rest of the world due to the mobile and internet revolution and that has helped new technology platforms driving innovation.

What most excites you about the Dell EMC Partner Program?

The Dell EMC Partner Program establishes one extraordinary new program, and addresses the needs of partners both today and into the future. As we developed the program in collaboration with our partners globally, we have been able to launch a program which is extremely simple, very predictable and highly profitable for the channel partners. The program enables accelerated growth in a channel partner’s business. Growth of their business also means growth of Dell EMC’s business as well.

What do you see as the biggest opportunity for Dell EMC partners in 2017?

We are at the cusp of a new Industrial Revolution, which will require new technologies and trusted expert advisors that are here for the long-term. Dell EMC partners have the power and technology capabilities to truly transform and co-create a Digital Future.

Do you have a favorite country, place or city to visit; and why?

New Zealand … It has one of the world’s best scenery, excellent vineyards and one of the world’s best rugby teams. My favorite city will be Queenstown as it has so much to offer! The city boasts the largest range of adventure sports and has a young and lively atmosphere that is impossible to ignore. My last trip to Queenstown was during Dell’s Circle of Excellence a few years ago.

APJ Channels Leader NG Tian Beng

Tian Beng with family in New Zealand for eldest son’s school rugby tour.

What do you do for fun outside of Dell EMC?

I like to spend quality time with my family due to my busy work travel schedule. I enjoy exercising by doing different types of cardio (e.g. running, cycling and weights in the gym). I also enjoy playing golf and watching team sports (e.g. rugby and soccer). My favorite sporting teams are New Zealand All Blacks and Manchester United.

Follow Ng Tian Beng on Twitter @Tian_Beng_Ng.

Meet the Dell EMC Partner Program Leaders: Michael Collins

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Meet the Program Leaders

This is the second post in our Meet the Leaders series, which provides insight into what drives Dell EMC channel executives. Missed the first post? Catch up with John Byrne, Dell EMC President of Global Channels, here.

Meet Michael Collins – Senior Vice President, Channel, EMEA

What is your current role/area of responsibility?

I’m immensely proud and privileged to lead our Channel EMEA Team—a fantastic group of talented, hard-working and high-achieving people.

How long have you worked with the channel partner community?

As Vice President for Dell’s EMEA Emerging Markets regions for many years, I’ve had the pleasure of working with the channel partner community for well over a decade. It’s a community I love spending time with … As like us, they are always looking for what’s best for their customers. Our future success is highly dependent on our ability to build a capable and motivated channel. You know, my very first job was a partner account manager and I’m still a partner account manager.

What most excites you about Dell EMC opportunity?

There’s so much that excites me; but if I had to pick one, I think it’s the fact we have an unbelievable story to tell our partners. No other company can do what we do. It’s a great position to be in.

What most excites you about the Dell EMC Partner Program?

It’s simple, it’s predictable, it’s consistent, and partners can really profit from the lucrative incentives. It’s the best program out there, bar none.

What do you see as the biggest opportunity for Dell EMC partners in 2017?

The opportunity to partner with a company who wants them to grow, be profitable, be successful and provide their customers with world-class end-to-end technology solutions. Make no mistake, Dell EMC is invested in our partners’ success and we will help take their business to the next level!

Do you have a favorite country, place or city to visit; and why?

I’m fortunate that I get to travel to some amazing places around the world; but as a native and proud South African, I love Cape Town—a beautiful city with incredible natural beauty and wonderful people.

What do you do for fun outside of Dell EMC?

Spending time with my family is always precious. I also love to golf, run and enjoy the occasional glass of a fine red wine.

Michael Collins

Michael shares, “As well as myself, there are two other famous Michael Collins … One is the astronaut who was part of the Apollo 11 Space Landings; the other is the Irishman who helped create an independent Ireland in 1922. This means I never have to pay for a Guinness when I walk into an Irish bar!”

Meet the Dell EMC Partner Program Leaders: John Byrne

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Meet the Program Leaders

It’s been just over one month since we officially launched the Dell EMC Partner Program. Partners … You’ve attended the launch broadcast. You’re getting trained and enabled. And, you’re seizing what John Byrne pointed to as the “spectacular opportunities” afforded by the innovative Dell EMC Partner Program. Our Meet the Leaders series gives you a chance to get to know the Dell EMC channel executives who designed the Dell EMC Partner Program—individuals who are passionate champions of the Program’s core tenets: Simple. Predictable. Profitable.TM

Meet John Byrne – President, Dell EMC Global Channels

 

How long have you worked with the channel partner community?

I’ve worked in or with the Channel for close to 24 years, and have spent more than 29 years focusing on overall technology sales. During the first part of my career I focused on EMEA, Greater China and USA. Then in 2007 I shifted my focus globally when I sold one of my channel companies to a Fortune 500 company. I then worked for that company in a sales capacity for a number of years before becoming their Chief Sales Officer and GM. Then I made the jump over to Dell mid-2015, and have been the head of Dell EMC Global Channels since September 2016. I’m loving every minute of this remarkable journey we are all on.

What most excites you about Dell EMC opportunity?

What’s not to be excited about? This is a unique moment in time and you can feel the excitement from our team, Partners, customers, and the press and analysts.

First, we have an unbelievable team. Every single person on this team is passionate, driven, has true channel DNA, want to win as a team and is ready to be extraordinary. So impressive.

For Partners, what’s particularly exciting is the ability to sell and work with the full Dell EMC portfolio. We’re leading in 15 Gartner Magic Quadrants, we’re number 1 in nearly everything that matters to the Modern Data Center: storage, server, data protection, networking … And did we mention we’re the fastest growing PC company on the planet? The list goes on and on.

As we’ve brought our legacy Dell and EMC Partner ecosystems together, Partners now have a world of opportunity at their fingertips. We know customers need and want digital transformation. We know Partners are experts in guiding and architecting the right path towards the Modern Data Center. And now, with Dell EMC, they have the best of everything—from the edge to the core to the cloud—to deliver REAL transformation for their end-users.

What most excites you about the Dell EMC Partner Program?

Easy: Together we are primed to “Go Bigger and Win Bigger” as a team.  I deeply respect that when Partners spend their dollars with us, they need to get a return on that investment. Certainly profit matters for the obvious reasons … Most businesses are not nonprofit; we’ve got to make money to exist. Profit is also something very personal though – it’s what lets us continue to innovate, to work with the best and brightest people, to provide for our loved ones and to create a safety net for leaner times.

That’s why it was essential to us—and personal to me—to see “Profitable” included in our Program’s core tenets, along with “Simple” and “Predictable.”

We’ve structured the Dell EMC Partner Program to be the most desirable, most innovative and most enviable program of its kind. We traveled the world speaking with our Partners to understand how we could take cost and friction out of their selling motions so that they can focus on the reason we’re all here: to sell. I’m immensely proud that we delivered on our promises. Today, Partners can earn 1.5X up to 8X what they were making with us before. That’s just an incredible ROI.

What do you see as the biggest opportunity for Dell EMC partners in 2017?

Of course selling the full portfolio is a huge opportunity. Dell EMC has award-winning products and we want our Partners selling more Lines of Business and making a lot of money both on the top and bottom line. The other pot of gold for Partners is Services. Whether Partners are delivering their own Services, or they want to augment with ours, we’ve got Partners covered. We don’t want to compete. We want our Partners to win… and win big.

Services are about bringing value to customers with Consulting, Deployment, Support and Education. With the new Dell EMC Partner Program, Partners will earn rebates by reselling. There’s real cash to be made in selling consulting and deployment… a boatload. Our Partners have choice in how and which Services they sell, but I think to get the full potential of the Dell EMC Partner Program, they’ve got to go with Services some way or another.

Meet the Program Leaders Byrne

John with his wife, Caroline, at the British Academy of Film and Television Arts (BAFTA) Awards in London.

So, please grow your top and bottom line, sell more Lines of Business, attach Services and bring net new business. Let’s light this one up, it’s one for the ages.

Do you have a favorite country, place or city to visit; and why?

Where to start? We love London as it was “home” for 13 years. So much history, so much culture, so many friends, so many pubs to meet mates and have fun… we just love going back. If I can chose another then it would be Japan; Tokyo specifically.  I fell in love with it the first time I went in 2007. What’s not to love? Great people, amazing culture, steeped in history, and the food is to die for.

What do you do for fun outside of Dell EMC?

Family time is precious. I spend as much time as possible with my wife and our twin girls. At their current age (~2.5 years) they are so much fun, you don’t want to miss a second of it. If not at work or at home, you will find me at the gym currently doing a lot of CrossFit. With all the travel, and getting older, you’ve got to keep in shape. Healthy body, healthy mind.  Oh and shouting on my soccer (or for my international friends – football) team.

Follow John Byrne on Twitter @JohnByrneCSO.

It All Comes Down to Profit

John Byrne

John Byrne

President, Dell EMC Global Channels
John Byrne

Dell EMC Partner Program

I’m so excited to write this post on the third tenet of the Dell EMC Partner Program: Profitable. (I talked about Simple and Predictable earlier.)

It’s the most basic of principles: the purpose of a business is to make money. Of course we all want a healthy top- and bottom-line, but turning a good profit isn’t just about numbers on a spreadsheet. I often joke about being a Scotsman and loving money. OK, that’s true – but let me explain. I take very seriously my responsibility to our Partners, and to my team, to operate a sound business.

Because profit means opportunity.

Profit means we can pay people well, and have the opportunity to continue working with the best and brightest minds in the industry. It means we can continue to innovate and invest in new capabilities so we can offer our customers the most cutting-edge solutions. It means we can pay our bills, save something for the inevitable lean times, and plan for our families’ future.

I said it on our Dell EMC Partner Program Launch Broadcast, and it bears repeating: profit matters on every level.

The Dell EMC Partner Program must, above all, help our Partners be profitable.

Having run my own Channel businesses, I realize very well that when you have a dollar to spend, you want to maximize that Return On Investment. We want you to invest that dollar with Dell EMC, so we’ve structured our Program to give you tremendous value. We must deliver value, both monetarily and strategically. That’s how you’ll keep doing business with us, and do more business with us. That’s a win-win.

And the great news? I’ll be blunt here: Partners can make a ton of money with Dell EMC. Every opportunity is there, with incredible benefits each step of the way:

  • Stackable rebates with base starting at Dollar 1
  • Aggressive rebates when you grow your business above target
  • Incentives for driving services
  • Incentives for winning net new business
  • Competitive MDF

All in, Partners can earn 1.5 times up to eight times what they were earning with us previously based on driving the desired behaviors. I can barely believe it myself – up to eight times.

Getting these benefits requires hustle on the part of Partners to ramp up extremely quickly; but because our Program is Simple and Predictable, and we’ve created world-class training, it is my whole-hearted expectation that Partners will be able to seize every sale.

So that’s it. You know how the Dell EMC Partner Program is Simple. You’ve read how it’s Predictable. And now you understand why Profitable is so important to us.

The only thing left to do? Get selling the full Dell EMC portfolio. Attach services. Get after net-new business and logos. Let us know what we can do to support you. Let’s attack the market, together.

We live in exciting times… some might even say Extraordinary.

Delivering on Our Promises with Predictability

John Byrne

John Byrne

President, Dell EMC Global Channels
John Byrne

Predictable

At our first-ever Dell EMC Global Partner Summit in October I introduced the Dell EMC Partner Program as truly extraordinary. At our official Program launch on February 8, we showed you how the Program has been purpose-built for Partners, and with Partners, to be Simple. Predictable. Profitable. TM

Those are huge expectations to set. It’s important to me, to my entire team and to our company that whatever we say we will do, we go and do it. Having a high “say:do” ratio is vital. Your feedback so far tells us that we are, in fact, delivering. Let me tell you: nothing makes me happier. We know we’re on a journey, too, and we still have work to do.

Last week, we talked about how we’ve made the Program Simple. Simple is critical. You told us that time and again as we travelled the globe, when we asked what you needed in a world-class Partner Program.

Today, let’s talk about our second tenet, Predictable.

You told us you need to be able to plan your business with us – plan your investments, make your strategies and place your bets. You need to know we have your back. Here’s how the Dell EMC Partner Program brings you predictability.

  • The Dell EMC Partner Program runs on an annual basis. We’re not changing the rules quarter to quarter. You can plan your business for the year, and know that the Program will be with you for the full year.
  • We have defined Tiers and status requirements—The Dell EMC Partner Program Tiers (Titanium, Platinum and Gold) clearly define revenue and training requirements; and provide Partners with a clear path to achieve the next Tier level. In addition, Partners can expect an annual compliance review to provide visibility into where they stand against their current Tier’s requirements.
  • We have clear rules of engagement and transparent deal registration—The Dell EMC Partner Program includes a globally enforced Partner Code of Conduct and Deal Registration program to protect those Partners who actively promote Dell EMC’s products and solutions to their customers. Partners with registered and approved opportunities receive both advantaged pricing as well as protection from any possible direct sales conflict.
  • We are bringing you ISG Incumbency for Commercial—We started with ISG Incumbency for Storage, because it’s just the right thing to do. Protect our Partners’ business. We will be extending incumbency for Commercial over the next couple of quarters. Partners will be able to aggressively grow their business with Dell EMC, with protection via Deal Registration across ALL ISG lines of business: Server, Networking, Storage, Backup, Converged/Hyperconverged and Solutions. We’re training our full salesforce on these new Rules of Engagement and Deal Registration protocols as we speak. There may be a learning curve, and we have our conflict resolution plans in place. We’ll get there. Because protecting Partners just makes sense.

We designed the Dell EMC Partner Program to be the most desirable program in the industry, bar none.

We understand that a key to helping you achieve success is providing you with a Program that is clear and transparent so you know what’s expected—so you can focus on selling the world’s most innovative portfolio and growing your top- and bottom-lines.

Like Simple, Predictable is just one part of our commitment to Partners. Watch the Partner Post Blog for the next post on my favorite tenet: Profitable.

Let us know how we’re doing in the comments section below.

Leading IT Transformation, Opening New Markets

Chad Sakac

Chad Sakac

President, Converged Platforms and Solutions Division
Chad Sakac
Chad Sakac

Latest posts by Chad Sakac (see all)

IT Transformation

It is an exciting time to be a Dell EMC partner. Thank you for your continued partnership! We’ve launched our new Dell EMC Partner Program and kicked off what will be a profitable year for all of us. Together we’ll build momentum and capture significant market opportunities.

One of those opportunities—on the minds of all of our customers—is IT transformation.

Organizations still spend more than 75% of their IT budgets just keeping the lights on, leaving very little for the innovation that will drive the future of the business. They are challenged to reduce this imbalance without sacrificing day-to-day operations, security or compliance.

Our Dell EMC Enterprise Hybrid Cloud platform can help by:

  • Automating delivery of traditional applications through an on-demand self-service catalog
  • Enabling Infrastructure-as-a-Service, helping customers move toward delivering IT-as-a-Service

… That will free up budget for innovation and truly transform IT.  And it’s a unique, proven approach that only Dell EMC and our partners can offer.

Now, on the first anniversary of our incredibly successful VxRail hyper-converged appliance, we announced the availability of Enterprise Hybrid Cloud on VxRail

Why is this significant?

  • Enterprise Hybrid Cloud now available on VxRail starts at 3x lower price-points, and is built on vSAN. This means new customers start with a smaller investment and footprint while enjoying the same benefits of automation and self-service as larger businesses. This opens a new market opportunity, enabling you to reach small enterprises and midsize businesses, (a nearly $8 billion global market opportunity) that previously couldn’t afford a hybrid cloud platform.
  • Not just that, the new Enterprise Hybrid Cloud is now highly automated for deployment and for updates – a 3x reduction in complexity. This means customers can very simply and easily, think turnkey, set up their hybrid cloud environment with very little to no additional support and provisioning requirements. This gives you more opportunity to provide additional value-added services, and not get bogged down in low-value commoditized software/hardware installation
  • The Enterprise Hybrid Cloud adds rich capabilities for backup, DR, Database as a service, and encryption workflows “out of the box”.   Furthermore, there is support for a broad ecosystem that include VMware stack, Pivotal Cloud Foundry, ServiceNow and Puppet Enterprise to name a few.

Net – with EHC on VxRail, you are now armed with a great new offer that makes offering a complete IaaS hybrid cloud solution focused on IT something that is simple, easy, and profitable.  

Together with the Native Hybrid Cloud (also deployed on VxRail) – a sibling offer to EHC on VxRail that is a complete PaaS solution built around Pivotal Cloud Foundry and focused at the developer – our Dell EMC partners have something that no one else can deliver, and are more relevant than any product-level discussion.

Prepare your sales teams for these new opportunities:

  1. Read the full Enterprise Hybrid Cloud on VxRail announcement
  2. Become enabled with new IT Transformation and Digital Transformation credentials
  3. If you want to see where we are going next with Enterprise Hybrid Cloud on VxRack SDDC and VMware Cloud Foundation and even hints at what’s coming next – read the blog post on Virtual Geek here
  4. Access our Enterprise Hybrid Cloud playbook here
  5. Ask questions via the AskEHC@Dell.com distribution list.

Start qualifying opportunities in your customer base today and take advantage of this significant new market opportunity. The Enterprise Hybrid Cloud on VxRail platform will be orderable in MyQuotes on March 11.

Thank you so much for being our Dell EMC Partners!

Dell EMC Partner Program Debuts Today; Designed to be Simple. Predictable. Profitable.

John Byrne

John Byrne

President, Dell EMC Global Channels
John Byrne

 

Simple Predictable Profitable
Today is Extraordinary!  Today we officially launched the new Dell EMC Partner Program. I couldn’t be more excited for the opportunities this incredibly innovative Program affords our Partners and customers around the globe, or more proud of the work our teams have done to create something so spectacular.

Throughout this entire journey we have worked closely with our partners to design a program that meets their needs, building on the very best from each legacy program (EMC’s world-class training and predictability, Dell’s flexibility and incentives). We had the absolute luxury of creating a remarkable team of experienced Channel-centric leaders.  We had the complete backing of the full Dell EMC leadership team, from Michael to each one of his direct reports.   This has truly been a journey in every sense of the word. Many miles have been travelled, many challenges faced, many exhilarations along the way.

Well here we are. Today’s the day. The Program is live. Partners are already getting trained, enabled,  and yes, very excited. We’re right there with you. For Dell EMC, for Partners, it’s time to execute on behalf of our customers. Time to deliver on our promise to each other to seize every sale by being aggressive, creative and passionate.

As excited as we are, we know today is only the starting line.  A lot of energy and effort has gone into getting us this far, but it’s not time to relax.  Anything but.  Now the focus turns to execution and ensuring each and every one of our partners understand the new program and how they can be successful in it.

Dell EMC Partner Program

Time to go big and win big.

The Dell EMC Partner Program has three core tenets: Simple. Predictable. Profitable.TM These tenets are our commitment to Partners, and you better believe we’ll deliver. Today, I’m going to go a bit deeper on Simple – why it’s important and how we’re bringing it forward in our Program design. I’ll talk about Predictable and Profitable in later posts. So stay with us.

Simple.

Bringing together two well-established Channel organizations can be daunting. Teams, systems and cultures need to come together and mesh. And in the case of gearing up for this Program launch, quickly.

Since Dell and EMC came together in September – a mere five months ago – our Channel organization has done a great job of not just bringing together two strong Partner Programs, but more amazingly, creating something really incredible as a result.

We heard you, our Partners and customers, loud and clear.  You want a program that removes the cost and friction from the selling motion.  One that’s simple to understand and easy to do business with.  We have kept this feedback front and center as we built the program.

Here are a few key examples of how we have made the Dell EMC program simple:

  • We have one unified partner program – The Dell EMC Partner Program
  • The program operates on an annual calendar and won’t change quarterly. Partners can plan their investments and business knowing the rules for the next 12-months.
  • We automated the rebate process – this is huge – so partners will know every week what they have earned.
  • We have one Deal Registration site for the full Dell EMC Partner Program.
  • We created a single partner portal (with single sign on) where partners can find all the details on the new program, training, certification….. and access to automated rebates and Deal registration. We’ll have a separate post on the unified partner portal when it launches in the coming weeks.

The Dell EMC Partner Program delivers all of this. And more.

We need to be easy to work with, so you’ll do more business with us. The Program needs to be clear and transparent, so you know what’s expected and how you can earn rewards. The brand needs to make sense for our newly combined company, so you can leverage our brand cache to your advantage.

We get it. We listened. I hope you agree: this new Program is simple so you can get on with your business and know exactly where you stand. Simple… simply matters.

Simple is one part of our commitment to Partners. Stay tuned on this blog for my upcoming posts on Predictable … and my personal favorite, Profitable.

Let us know how we’re doing in the comments section below.

Five Reasons to Get Excited for Dell EMC Distribution

Jim DeFoe

Jim DeFoe

Senior Vice President, Global Distribution
Jim DeFoe

Latest posts by Jim DeFoe (see all)

Distribution

Happy 2017 … What a year we expect it will be! As you know, we’re getting ready to launch the extraordinary Dell EMC Partner Program in just a few short weeks. Our Distribution partners will continue to be instrumental to our collective success, so we’ve built a new, global Distribution program that we’re incredibly excited about.

The new Dell EMC Partner Program will have a Distribution-specific set of requirements and benefits, including:

  • Minimum annual revenue and growth requirements
  • Competency and training requirements
  • A comprehensive set of benefits, including base rebates and growth accelerators

We’ll share more specific details around each of these items in the coming weeks.

In the meantime, check out this countdown of the top five reasons that Dell EMC Distributors should get excited about the new program.

#5: The Same Great Reseller Coverage Strategy

You know what they say, “If it ain’t broke, don’t fix it.” We pride our new program on being Simple. Predictable. Profitable. ™ With that in mind, we’re keeping most Solution Providers’ current procurement models intact. In the new program, a Solution Provider’s procurement model will be based on their legacy Dell or EMC buying relationships, the product lines they carry, regional/country needs, and Dell EMC’s ability to support the Solution Provider directly. This means the vast majority of legacy Dell and EMC Solution Providers will maintain their existing procurement model, and all net new Solution Providers who are onboarded into the new Dell EMC Program will procure exclusively through Distribution.

#4: Distribution Incumbency Plans

We get it – when you’ve built the relationships, you should get to maintain them. To protect our Distributors’ investment in the Solution Providers they recruit and engage in the Dell EMC Partner Program, Solution Providers will continue their buying relationship with their preferred Dell EMC Authorized Distributor as they progress through the program, other than by a Dell EMC-approved exception. Solution Providers reserve the right, regardless of their Dell EMC Partner Program Tier, to continue to procure through Dell EMC Authorized Distributors.

#3: Distribution-Specific Tools and Resources

That’s right, within the new Dell EMC Partner Portal, we will introduce a Distributor-specific view for exclusive access to program resources, quoting tools, and the Deal Registration program. Distributors will receive additional information on how to access the portal in February.

We’ll also roll out distribution-specific training competencies, minimum annual revenue and growth requirements determined by country, and minimum annual services requirements. Yes, these are required, but they’re intended to provide you with all the information you need to be as profitable as possible.

#2: New Solution Provider Leads

More qualified leads = more opportunity! Dell EMC will begin actively feeding Solution Provider leads to Authorized Distributors. As Solution Providers apply on the Dell EMC website, Dell EMC will complete an initial review to verify the partner’s validity, and then send the application to the Solution Provider’s named preferred Distributor.

#1: Distribution Rebate Program

$$$! Distribution partners will receive a comprehensive set of benefits, including base rebates, services rebates, growth accelerators, and MDF.

  • Base Rebates: Predictable earned dollars based on qualified sell through revenue
  • Services Rebates: Additional rebate payouts based on total Services revenue generated by the Distribution partner, which in FY18 will include both Support and Deployment Services revenue.
  • Growth Accelerators: Additional incentives based on growing targeted Resellers by Line of Business/Product Category.
  • MDF: Distributors will have access to both Earned and Proposal-Based MDF, which they will be able to manage in the new Dell EMC MDF tool.

Over the past few months, the Dell EMC partner team has delivered an extensive effort to evaluate the legacy Dell and legacy EMC Distribution Partner coverage strategy. Based on this work, we have determined we will consolidate the list of go-forward Distribution partners in FY18. We will partner more closely with key global Distribution partners who are placing bets on Dell EMC and maintain a smaller set of local Distribution partners by country.  Specific details on program requirements and benefits will be provided in early February, at the time of the Dell EMC Partner Program launch.

As we march towards the February launch of the Dell EMC Partner Program, we’ll continue to provide our partners with further information.

Together, we will attack the market and become the channel to beat. Our opportunity is truly extraordinary.

 

 

*Please note: EMEA will not transition to this new incentives structure until Q2 of FY18

Thinking VIP? Think Dell EMC Titanium Black.

John Byrne

John Byrne

President, Dell EMC Global Channels
John Byrne

Titanium Black

There are loyalty programs, and then there are loyalty programs. The ones that stand apart do more than reward repeat purchases; they engender deep-rooted brand allegiance and create powerful feelings of inclusion amongst their members. They recognize the special or continued effort made by customers to do business with those companies.

Think American Express Centurion. Think American Airlines ConciergeKey, or Emirates Invitation Only. Think Neiman Marcus InCircle. These are a handful of the pinnacle of customer rewards experiences, offering dedicated concierge services, exclusive access to incredible experiences, highly customized opportunities … The sky’s the limit when it comes to ensuring members feel valued as true VIPs.

And soon, when you think of the channel industry’s best loyalty program, you’ll think Dell EMC’s Titanium Black.

Titanium Black

This new, highly exclusive status is an extension of the already-extraordinary Titanium Tier within the Dell EMC Partner Program. Throughout this week, I had the immense pleasure of personally inviting solution provider partners to join Titanium Black, and share with them the benefits of membership. It’s our plan to ensure Titanium Black partners are rewarded with “white glove” treatment for their commitment to Dell EMC and our customers.

Titanium Black exclusive advantages include:

  • Personalized service and support
  • Early access to our technology and product roadmaps
  • Expanded access to Dell EMC’s senior executives

Our Titanium partners have already achieved incredible success, and their place in the Titanium Tier reflects their innovation, dedication and commitment to enabling their customers’ digital transformations with Dell EMC’s best-of-breed portfolio. It’s hard to imagine being more spectacular than Titanium.

So why Titanium Black?

Simple: we are Partner First. Partners with Titanium Black status have placed a big bet on Dell EMC. They’re going above and beyond. They’re investing heavily in us and we are returning the investment in them so they can continue to achieve the extraordinary. The Dell EMC Partner Program will be Simple. Predictable. Profitable.TM for all partners. Titanium Black provides a rare and distinctive opportunity far and above what partners have experienced anywhere in the industry.

Together, through the Dell EMC Partner Program, Dell EMC and our partners will attack the market—with our Titanium Black partners leading the way. We’ll deliver incredible transformation for our customers. We’ll be the channel to watch.

 

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