Posts Tagged ‘Partners’

Enterprise-class features at an affordable price. Here’s what Partners need to know about the Dell EMC SCv3000.

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

You’ve heard us consistently talk about the importance of selling storage, and how partners can make a lot of money doing so. To help make you successful, we’re committed to offering the industry’s best product portfolio for you to sell. Earlier this month we announced the inclusion of deduplication in Unity and today we’re adding functionality to the Dell EMC SC Series product line.

Budget is not only a priority at home but also with your business and that of your customers; cost drives us all. We all want the best bang for the buck, and today, Dell EMC is launching just that. The SCv3000 is a new set of array models in the SC Series portfolio, and the next-generation successor to the current SCv2000 Series.

Packed with the most advanced capabilities found in our hybrid solutions, you can now offer even the smallest companies an enterprise-level hybrid array at a price they can afford.

Positioned as the new entry category of the SC Series portfolio, the SCv3000 eliminates the feature constraints of the previous-generation SCv2000.  Key Storage Center Operating System (SCOS) capabilities are now enabled, making SCv3000 a “full member” of the SC Series family with an extremely competitive offering at this price point.

SCv3000 gives your customers:

Increased speed and performance: All customers now have access to this due to a significantly upgraded hardware platform with a faster processor, more memory and greater I/O flexibility.

All the bells and whistles: Dell EMC wants to eliminate any limits that the previous-generation SCv2000 may have had. Now, customers can gain the full SC Series feature-set including data progression, intelligent compression, replication and federation with other SC arrays.

As a partner, the SCv3000 offers you a unique opportunity to position yourself to sell and win.   

Sell a future-proof investment. Dell EMC SCv3000 offers 0-100 percent flash performance flexibility; easy evolution to midrange solutions; and the right ecosystem integrations (Dell EMC and third-party).

Offer a modern tech advantage for any sized company. SCv3000 is the new entry point to enterprise-class SC Series features. It offers an unprecedented combination of benefits at the right price, so your customers won’t sacrifice performance or features. Your customers can compete on even footing with larger, better funded businesses.

Drive more revenue! Give your customers more for their money; more bang for their buck. Offer performance and price – not one or the other, and help them to position their business to do more with less.

Visit the SC Enablement Center for customer slides, spec sheets, competitive guides, and more. Seize the opportunity and help your customers accelerate their business with Dell EMC SCv3000!

 

 

Dell EMC In-Cloud Data Protection: High performance, Low Cost

Bryan Hicks

Bryan Hicks

DPS Global Technology Office at Dell EMC
Bryan Hicks

Latest posts by Bryan Hicks (see all)

As more and more enterprises move their IT functions to the cloud, data backup and disaster recovery are #1 and #3 in a list of the top uses for cloud-based infrastructure-as-a-service (IaaS), according to a survey of IT professionals conducted by ESG Research. (Running production applications is #2.)

Together, the backup and disaster recovery use cases can offer a big opportunity for Dell EMC channel partners to help their customers address a big misconception that can leave their data vulnerable to loss. And what is that? It’s assuming that by moving their backup and disaster recovery to the cloud, their chosen IaaS platform provides data protection.

Of course, that’s not necessarily the case. For example, Amazon’s AWS IaaS customer agreement clearly states that while it takes full responsibility for the availability of infrastructure and related services, customers must take responsibility to secure and protect all their data assets. Microsoft Azure takes the same position regarding its IaaS, while offering backup and disaster recovery as services.

DIY cloud data protection can cost more than expected

Another opportunity for Dell EMC channel partners lies with those enterprises that have taken cloud data protection into their own hands, but are doing it wrong. For example, over-rotating their cloud backups can cost them as much or more than legacy on-premise methods.

To help these customers, channel partners can find the tools they need in the Dell EMC Data Protection Software, Enterprise Edition. It covers all consumption models, including public, private and hybrid clouds, plus traditional on-premise infrastructures and virtualized environments — all using a single management interface.

Importantly, the architecture of Dell EMC Data Protection Software Family is optimized for in-cloud data protection, whether covering application and database workloads, user files or long-term retention of data for archiving and compliance purposes.

Data protection architecture matters

Why does cloud data protection architecture matter? Inefficient and marginally effective uses of cloud resources or choosing anything less than the best-architected, most cost-effective solution can send cloud costs soaring as usage scales.

Here are six key advantages that Dell EMC in-cloud data protection can provide our channel partners’ customers:

  1. Performance: Client-direct backups in both Linux and Windows can be done without the bottlenecks caused by media servers, which many competitors’ data protection solutions require. This boosts throughput dramatically. So, for example, a user of Dell EMC in-cloud data protection can backup 28TB of data to the cloud in just 12 hours.
  2. Efficiency: Client-side deduplication and compression rates of up to 38.2x the original data size can reduce bandwidth and cloud storage consumption.
  3. Scale: Using CloudBoost, customers can protect up to 6PB of logical capacity in the cloud, while a single NetWorker server can protect up to 2,000 clients and 1,000 concurrent sessions.
  4. Security: Encryption of data in-flight and at-rest uses AES-256, the largest key size available, with source-to-cloud communications via SSL/TLS protocols. Files are divided into individually encrypted segments, and encryption keys are never stored with the data, so no single segment or key can compromise it.
  5. Self-Protection: Data configurations and metadata are automatically backed up to the cloud at periodic intervals to allow rapid recovery.
  6. Low Cost: All data resides on low-cost, highly durable S3 object storage in the cloud, and, thanks to leading dedupe and compression rates compared to competitive solutions, the Dell EMC solution requires comparatively fewer compute instances and block resources.

With all these advantages, the in-cloud Dell EMC Data Protection Software is extremely cost-competitive. In fact, to assess the cost performance of this solution relative to two leading competitors, ESG Research was hired to conduct an in-depth audit and analysis of all three solutions operating in the AWS cloud.

Compared to the competitors*1, the Dell EMC solution was found to deliver:

  • Up to 71% reduction in the amount of S3 storage required for the backup repository
  • Up to 88% lower monthly cost for the required EC2 and EBS data protection application resources
  • Up to 50% or more lower total monthly cost for in-cloud data protection infrastructure

If Dell EMC channel partners add these competitive benefits to all the inherent advantages of the Dell EMC Data Protection Software Family, the solution can practically sell itself. For more information, download the 10-page ESG Research report, “Economic Value of In-cloud Data Protection with Dell EMC Data Protection Software.” Also, visit the Dell EMC Data Protection Software Family web page.

*1ESG White Paper, “Economic Value of In-cloud Data Protection with Dell EMC Data Protection Software,” June 2017. Compared to two competitors. Actual cost-savings will vary.

 

The wait is over! Start selling XtremIO X2

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC XtremIO has enabled thousands of customers – from the Boston Red Sox to Tickets.com – to enhance their VDI capabilities. Now we’re thrilled to take customers to a whole new level of performance, offering the second generation of the all-flash storage system, Dell EMC XtremIO X2. First announced at Dell EMC World, Dell EMC XtremIO X2 is now available to sell.

Dell EMC XtremIO X2 amplifies the strengths of the previous generation by offering even greater performance at a lower cost per GB. This fully integrated solution provides even more agility and simplicity for your customer’s modern data center and business.

VDI isn’t always easy, but Dell EMC XtremIO X2 is here to help

Virtual Desktop Infrastructure (VDI) has been part of the End-User Computing strategy at many IT organizations for some time now. Yet we constantly hear about the storage concerns and challenges organizations face to deliver anytime, anywhere, any device access for their end users. The ability to scale VDI environments and meet performance requirements has proven difficult. The costs associated with speeding deployments and integrating flash storage systems can be prohibitive and/or unforeseen, causing delays and added expenses.

Dell EMC XtremIO X2 was designed for VDI workloads, and tackles each of these concerns. Offered as an integrated solution, its ease of use, scalability, in-memory metadata, and inline data services enable seamless operations. X2 builds in deduplication and compression, use of integrated copy data management (iCDM), and heavy VMware application integration to exceed customers’ expectations.

Dell EMC XtremIO X2 is a game-changer for EUC.

*Figures compared to previous edition

 

Dell EMC XtremIO X2 and VMware are Better Together

Together, Dell EMC XtremIO X2 and VMware offer your customers extraordinary efficiencies:

  • Scaling: At the core of Dell EMC XtremIO X2, there is the multi-dimensional scaling architecture, ability to solve the I/O storage degradation issues, VAAI (vStorage API for Array Integration) for XCopy and data reduction from deduplication and compression which are ideal for VMs.
  • Managing and monitoring: The vSphere plugin allows customers to view and manage their X2 all flash storage systems from vSphere with full root cause monitoring using the ESA plugin
  • Automation: Using the new vRealize Orchestrator which comes with X2 makes a customer’s infrastructure As-A-Service enabled
  • Protection: For protection and for iCDM, using the Appsync VMware integration protects and restores datastores, VM’s and files within the VM’s. In addition, from within vCenter customers can manage iCDM using VSI integration and facilitate point-in-time recovery using RecoverPoint and VMware SRM

*Figures compared to previous edition

Start Selling XtremIO X2

By the year 2020 it’s expected that there will be over 7B people with 30B devices creating up to 44ZB of data.[1] So how will organizations survive during this massive digital transformation? The answer is simple: you, our Partners, will offer them sound advice and the right solutions that enable them to thrive.

Get started today. Help your customers reduce capital and operating costs, minimize downtime, and increase IT productivity with Dell EMC XtremIO X2.

  • Visit the Dell EMC XtremIO Enablement Center to find:
    • Customizable customer-facing PowerPoint decks
    • Data sheets
    • Competitive guides
    • Sales training
    • Demo tools
    • And more!
  • Ask your customers key questions to learn where they are at in the virtualization process and help identify areas you can help.
  • Perform a #GetModern Assessment, create a #GetModern Proposal to show your customers and prospects the value of a Modernized Infrastructure

 

 

 

[1] IDC, The Digital Universe of Opportunities, April, 2016

 

Transform Your Server Marketing

Cheryl Cook

Cheryl Cook

Senior Vice President, Global Channel Marketing
Cheryl Cook
Cheryl Cook

Latest posts by Cheryl Cook (see all)

New PowerEdge server marketing campaign – customizable to your needs

When it comes to promoting and selling the new 14th Generation of Dell EMC PowerEdge servers, we are dedicated to giving our valued partners every advantage possible.

With that in mind, we created an exciting new server marketing campaign and effective, easy-to-use resources that provide everything you need for PowerEdge success.

New marketing assets designed to drive your server sales

Following the July launch of our PowerEdge 14G server portfolio, we updated the Dell EMC Server Refresh campaign to fully enable the ‘Refresh’ conversation you should have with your customers to identify server opportunities.

The campaign provides a wealth of marketing communications assets, copy blocks, and supporting materials including Industry and Analyst white papers, social media kits, and a new event kit – all designed so you can execute an eye-catching, engaging, and, most importantly, profitable server demand generation campaign.

The choice is yours

The best plan of attack for your business? The choice is entirely yours, as we’ve provided numerous options for how you can use and leverage our marketing materials. Regardless of your marketing team’s size, bandwidth, or budget, we have a Server Refresh campaign solution for you. What does that mean in practice? Let’s look at some scenarios…

Planning a full funnel campaign or only want building blocks? If you have the ability to run an integrated, full funnel campaign, we can support you all the way with expert resources. Or, perhaps you only need campaign building blocks to add content to your existing campaign?

Either way, you can find everything you need in our comprehensive Dell EMC Server Refresh Campaign Playbook, which contains content for 1-to-1 and 1-to-many emails, web banners, videos, IDC and CIO white papers, social media content, an event kit, and even a call guide.

     > Visit the Dell EMC Campaign Playbook

Need online content? If you want to enhance your online presence, our new Dell EMC Marketing Platform provides a range of syndication content with supporting email and social content to help drive customers to your site.

     > Access the Dell EMC Marketing Platform    

Seeking structured support? If you have limited resources or need guidance on how to begin a server campaign, our new Dell EMC Server Activation Pack provides easy-to-use tools, such as AMPs (Approved Marketing Packs), which are ready-to-go, pre-packaged, MDF-approved bundles aligned to the marketing funnel to help you execute quickly and efficiently. You will also find a range of enablement and motivation activities to support your marketing plan.

     > Explore the Dell EMC Server Activation Pack

Prepare for PowerEdge

However you choose to market the PowerEdge 14G server portfolio, we’ll provide the materials you need to easily execute a custom campaign to drive maximum MDF ROI.

Are you 100% prepared for the excitement surrounding PowerEdge 14G? Get up-to-speed today, and get ready for server success!

 For more information, watch our Dell EMC Server Marketing webcast >>

An Extraordinary Year, An Extraordinary Journey: Celebrating Our First Anniversary

John Byrne

John Byrne

President, Dell EMC Global Channels
John Byrne

It’s been one year since Dell and EMC came together, creating the largest privately-controlled technology company on the planet. Many people questioned whether or not we’d be able to pull it off. They asked: how would we combine two portfolios, two teams, two Partner programs? They called us the Dark Horse of the Channel. Would we succeed?

Well, here we stand, winning big. Together. A $35B organization – larger than the likes of Nike, Facebook and Starbucks. $4.5B in R&D. Number 1 in just about everything, all in one place. We are far from slowing down though. We are gunning to be the number 1 Channel organization – the biggest and the best. And you know what? We’re going to get there.

Because of you.

You, our Partners, have been with us every step of the way. As we brought these Partner programs together, you went above and beyond. You acted as advisors and collaborators; critics and cheerleaders.  Your feedback is a gift. You consistently tell us what you need to be successful, and we’re listening. Because of you, the Dell EMC Partner Program is the industry’s most enviable, most innovative Partner Program.

Because of you, we will be the number 1 Channel organization.

Thank you. On today of all days, Dell EMC’s one year anniversary, thank you. It has been an extraordinary journey. Just consider our path together thus far:

September 2016:

  • Dell and EMC merge. Partners see the full potential of working with the newly combined company.

October 2016:

  • At our first ever Dell EMC Global Partner Summit, we announce our vision for the new extraordinary Dell EMC Partner Program.
  • Just 27 days after the merger closed, our supply chain shipped the company’s first integrated Dell and EMC product – ScaleIO Ready Node.

December 2016:

  • We introduce the Dell EMC Partner Program Tier Status Match Strategy, holding fast to our core tenets of Predictable. Profitable.TM

January 2017:

  • We announce our strategy to double down with Distribution Partners, and our vision for Distribution moving forward.

February 2017:

May 2017:

June 2017:

July 2017:

August 2017:

This is just the beginning. Together, we’re in a position to lead. There’s no doubt in my mind. We have the best Partner community on the planet; the most enviable Partner Program, the most innovative technology portfolio, from the edge to the core to the cloud; and the heart to win.

There can be no confusion: this Dark Horse is taking the lead.

 

Why Dell Precision Workstations?

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Technology is always on the move, changing the way your customers work. It’s all too easy for them to fall behind the competition with ageing equipment that can seriously damage their bottom line. Your most successful customers work with devices built to stay on the cutting-edge for years after they’re implemented.

Twenty years ago Dell Inc. Vice-Chairman Jeff Clarke led the team that developed Dell Precision Workstations, determined to disrupt the market by taking on IBM’s mainframe business. This month, as we celebrate the 20th anniversary of Dell Precision, they have become the #1 workstation in the market*. They offer a platform that accommodates future innovations and the ever-evolving vision of users such as engineers, who make up over 50% of the workstation market, and creatives, who make up almost 25% of the market. Modular design and tool-less front access ensures that each upgrade is fast and painless, giving you more time to get to the task at hand.

Dell offers the most comprehensive workstation portfolio available today. But it doesn’t stop there; we have a phenomenal new set of features that will drive excitement and refreshes among your customers. Our latest range of tower and rack solutions boast:

  • New front access FlexBays provide maximum storage with SATA, SAS and PCIe M.2/U.2 NVMe solid state drives featuring hot swap access, so you never have to stop creating.
  • 6-channel memory architecture and LRIMM up to 3TB (with select CPUs in a dual CPU system)
  • Next-generation Ready for VR AMD Radeon ProÔ & NVIDIA QuadroÒ graphics
  • Dell Precision Optimizer 4.0 software that automatically tunes your workstation for maximum performance
  • Reliable Memory Technology (RMT) Pro to help detect, obviate and remediate hard errors and multi-bit soft errors in a DIMM
  • Multichannel thermal design delivers advanced cooling & acoustics
  • ISV certification and all backed by our co-deployable ProSupport Plus service
  • Intel Xeon processors offer scalable options with up to 28 cores per processor, including expandability withdual-socket performance

To further mark two decades of successful market disruption, we’ve released the stylish 20th Anniversary Edition of the Dell Precision 5520 in an exclusive brushed Abyss Anodized exterior design, as well as the incredible new Dell Canvas, creating the 21st century digital workspace for creators of all types. Last but not least, we’ve just presented the first 8k monitor to the world.

And did you know that with Dell you can test your end-to-end customer workloads in our Dell Technologies Solution Centers, providing your customers with complete peace of mind? It might all feel like going above and beyond, but when you’re #1 in the world, leading the market innovation comes with the territory.

But don’t just take it from us. Dell workstations are changing the game in sectors all over, with successful applications across manufacturing, media and entertainment, economics and finance, engineering and many more. Companies such as Nickelodeon (Creative), Cinesite (VFX) and Grimshaw (Architecture) have their infamously performance-intensive workflow on Dell workstations. With the ultimate solution in scalability and flexibility, they’re also guaranteed to stay ahead of the pack for years to come.

If you have great examples of what your customers have produced using Dell workstations, join in the conversation online with #doneonadell

Take advantage of the Dell Precision opportunity today with the great resources below:

  • Find out all the details of what’s changed for the Dell Precision tower, mobile and rack series workstations, as well as the complementary software, peripherals and services, by viewing the updated customer presentation and spec sheets available on SalesEdge here
  • We’ve created a set of 20th anniversary assets for you to use. All these are available for you to download on Campaign Builder
  • You can integrate the latest Dell Precision products into the updated Dell Workforce Transformation Product Persona templates to effectively communicate these great new products to your customers by downloading the assets here
  • Have you completed your workstation competency yet?  Remember the competency completion and rebate eligibility for FY19 is the 1st January.  Get trained now. Click here for Workstation Sales competency or here for Workstation Systems Engineers

 

 

 *IDC Worldwide Workstation Tracker Q2 2017

Dell EMC Wins Big in CRN’s 2017 Annual Report Card Survey

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

“What’s extraordinary today… is table stakes tomorrow,” John Byrne, president of Dell EMC Global Channels, said at Global Partner Summit this past May.

That phrase has become a bit of mantra around our offices these days. And with a laser-focus on forward momentum and excellence, we find it all the more important to pause and celebrate our current success. In that vein, we are ecstatic to share some recent recognition of Dell EMC technology and programming.

Dell EMC was recently recognized as a Best-in-Class Channel Provider in CRN’s 2017 Annual Report Card (ARC) awards program, which is based on results from a comprehensive survey Solution Providers. Vendors with the highest ratings are named to this prestigious Annual Report Card list. This is 32nd year of the ARC program.

Dell EMC team accepts ARC awards.

Dell EMC was named the Overall Winner in five categories as well as one sub-category for product innovation. In addition, Dell Technologies’ VMware and RSA both were also recognized with awards. Specific details on the Dell EMC, VMware and RSA awards are below:

Dell EMC

  • Overall Winner: Enterprise Network Storage [Overall, Support, and Product Innovation Winner]
  • Overall Winner: Industry Standard Servers [Swept Category]
  • Overall Winner: Notebooks/Tablets [Swept Category]
  • Overall Winner: SMB Networking [Swept Category]
  • Overall Winner: Tablets [Overall, Support, and Partnership Winner]
  • Sub-Category Winner: Converged/Hyperconverged [Product Innovation]

VMware

  • Overall Winner: Desktop And Server Virtualization [Swept Category]

RSA

  • Overall Winner: Security Management [Overall, Product Innovation and Partnership Winner]

We humbly thank our Partners for this recognition, and for all your feedback along the way. Together, we are doing great things. You can be sure Dell EMC is not slowing down. We’ll continue innovating both our products and solutions, as well as our Channels Strategy and Partner Program, on our collective journey to extraordinary.

Cheryl Cook (center, seated) represents Dell EMC at the CRN 2017 ARC Awards

#GetModern: 4 Steps to Guide Your Customers’ IT Transformation

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Last month we wrote about the four transformations that pose significant opportunities for technologists – Digital, IT, Security and Workforce Transformation. Each speaks to a specific and business-critical area where customers and end-users alike require both hardware and software—and also the highly-trained and knowledgeable guidance of a Dell EMC Partner—in order to successfully drive transformation.

Today we’re going more in-depth on IT Transformation, and how to move your customers and prospects from outdated, ill-performing, costly, difficult to manage IT Infrastructure to a Dell EMC Modernized Infrastructure. How to #GetModern.

Get Familiar:

The Dell EMC #GetModern campaign is based on an ESG study of 1,000+ IT leaders. The study discovered that companies with a more mature level of IT Transformation are better equipped to compete and win in today’s digital economy.

Watch this video to learn how Mike Wing, SVP of Dell EMC Modern Infrastructure tells the #GetModern story. >

Once you’re familiar with the #GetModern story, start by creating Modern Infrastructure Assessment and Modern Infrastructure Proposal for your customer. These assets clearly show the key performance indicators (KPIs) of before and after Modernization.  The resulting KPIs should include increased performance, reduced latency, reduced power and cooling, reduced footprint, data reduction benefits and much more.

Get Involved:

There are a number of reasons why #GetModern will benefit both you and your customers. #GetModern:

  • Demonstrates your knowledge of IT transformation and presents a suite of Dell EMC solutions that enables data center modernization.
  • Documents why a specific Dell EMC solution can help your customer drive data center modernization and reduce TCO.
  • Drives greater success by increasing your win rate, driving higher margins per deal and increasing the average selling price.
  • Is both free and easy to use. The tools to perform the Modern Infrastructure Assessment and Proposal are being provided at no cost.

Get Modern Benefits:

A customer in England was shown they could save approximately 27.5K £ in annual power & cooling costs, reduce latency by 99%, reduce rack space by 86% and see a 13X improvement in performance for a Total Cost Of Ownership Savings of £6,439,403 over a 5 year period.

A customer in the US  was shown the could save approximately $36K in annual power & cooling costs, reduce latency by 90%, reduce rack space by 67% and see a 5X improvement in performance for a Total Cost Of Ownership Savings of $590,408 over 5 year period.*

Your customer can also see improved business impacts by moving to a Modernized Infrastructure.

Get Started:

  1. Learn our #GetModern Story – A powerful lead-in that leverages the Modernize, Automate, Transform messaging and ESG Transformation Maturity Study Index.
  2. Review the assets in the “Dell EMC Partners” tab on the #GetModern Landing Page. Download a variety of content including a How to Guide, Samples, Inside Sales Call Guides, Marketing material and more.
  3. Reach out to your customers and prospects and share the powerful #GetModern story.
  4. Perform a #GetModern Assessment and Deliver a #GetModern Proposal, which are both detailed in the how-to guide on #GetModern Landing Page

 

 

 

*These are provided for example purposes only and Dell does not guarantee that you will have the same results

 

Business Development Funds – Another Way to Help Accelerate Your Earning Potential

David Anthony

David Anthony

Program Manager CSP/SO and SI Partner Tracks at Dell EMC

Launched in February 2017, we designed the Dell EMC Partner Program to encompass our entire partner ecosphere, including Global Alliance partners—Cloud Service Providers (CSP), Strategic Outsourcers (SO) and System Integrators (SI).

Gold, Platinum and Titanium partners within the CSP/SO and the SI tracks are eligible to receive proposal-based Business Development Funds (BDF). In addition, Platinum and Titanium partners within the CSP/SO track are eligible to receive earned BDF and rebates. These lucrative incentives help our Global Alliance partners support and grow demand for their businesses through activities including marketing, sales enablement and solution development.

What’s new with BDF in fiscal year 2018 (FY’18)?

For FY’18, we’ve introduced a number of enhancements to BDF to help CSP, SO and SI partners maximize their opportunities within the Dell EMC Partner Program.

Some of these enhancements include:

  • Earned BDF for the CSP/SO track—which enables Platinum and Titanium partners to accrue funds based on sales, not solely on a discretionary basis
  • Rebates for Platinum and Titanium partners within the CSP/SO track
  • Our new, simplified BDF claim process
  • Simplified spend categories to help make it easier to classify activities

What is the difference between Earned and Proposal-Based BDF?

While both earned and proposal-based BDF are guided by spend policies, there are a number of differences between the two.

Let’s take a look at those.

As mentioned above, we have simplified spend categories into just six buckets, five of which are eligible for BOTH earned and proposal-based BDF and one of which is eligible for earned BDF.

  • Awareness – Digital and print: brand/marketing related, merchandise
  • Demand Generation – Digital & print: demand generation, customer and prospect seminars, Dell EMC hosted or sponsored events, event sponsorship at non-Dell EMC hosted events, multi-touch campaigns and telesales
  • Enablement – Partner sales meetings, Dell EMC visits, partner facing seminars, Dell EMC led trainings, floor days, demos/solution center, business intelligence and recruitment events
  • Solutions Development – Demo and lab hosting, demo equipment, enablement and marketing tools and project management
  • Dell EMC World – sponsorship
  • Incentives and Head Count – (Earned BDF Only) Sales incentives (SPIFFs) and headcount/on-site vendor reps

Ready to learn more about your potential BDF opportunities as a CSP/SO or SI partner? 

It’s easy to get started—simply connect with your Partner Marketing Manager and Dell EMC Sales Team. They are fully committed to helping you reach your goals.

Not yet a CSP, SO or SI who’s eligible for BDF? Contact us today and learn how, together, we can achieve the extraordinary.

The Digital Transformation Opportunity for Partners

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell Technologies has pinpointed Four Transformations that pose significant opportunities for technologists, and for Partners in particular.

Each speaks to a specific and business-critical area where customers and end-users alike require both hardware and software—and also the highly-trained and knowledgeable guidance of a Dell EMC Partner—in order to successfully drive transformation.

Why?

The answer is simple: If an organization fails to undertake these transformations, the likelihood that it will be relevant and competitive is slim to none. Consider this: according to the Pierre Nanterme, chairman and CEO of Accenture, “new digital business models are the principal reason why just over half of the names of companies on the Fortune 500 have disappeared since the year 2000.” Organizations need both the technology solutions as well as trusted advisors to guide them through their digital transformations. Therein lays the opportunity for Partners.

#1: Digital Transformation

Digital Transformation is about connected people and connected devices. It’s about new apps, integrated platforms and creating a more seamless customer experience. It’s about Big Data and the Internet of Things.

The Partner Opportunity

Partners are on the front-lines of enabling customers to shift the status quo and embrace a digital future. By adopting technology at the heart of their business, customers are able to accelerate the cycle of innovation, create competitive differentiation and maximize the end-user experience. Ultimately, this enables them to deliver the best possible customer experience to their customers.

#2: Workforce Transformation

When’s the last time anyone really clocked an eight-hour day in the office? People are working differently than ever before. 60% of employees work outside “standard” business hours, and many work in nontraditional environments. They’re working from home, their local coffee shop, on a plane.

As such, it’s no surprise that today’s workers have the highest expectations for technology, from laptops to support. Two-in-five (42%) of employees say they would quit a job with substandard technology.

The Partner Opportunity

The right technology can help workers become more productive. And conversely, outdated technology can drain not just efficiency but dollars too. Partners can work with their customers to empower their teams to work in the ways that best suit their schedules, needs and aptitudes.

#3: Security Transformation

Who isn’t worried about security in this day and age? And with good reason. According to ZDNet, “nearly 1.4 billion data records were stolen by hackers or lost during 2016 – almost double the number which were comprised the previous year.” The majority (95%) of data breaches originate at the endpoint. It’s not a question of when the next digital security attack will happen; it’s not even a question of when. Today, it’s a question of whether organizations are best equipped to detect and respond to threats quickly, and to minimize damage.

The Partner Opportunity

Partners can help guide customers on security strategy, and how to surface, attack and mitigate exposure.  Security is an evolving topic, not a deploy-and-forget instance, so Partners should work with customers to make sure they are prepared for the new threat landscape. It is imperative that customers employ an end-to-end data protection strategy to prevent, address and recover from security breaches.

#4: IT Transformation

IT Transformation is foundational to a Digital Transformation journey. This is all about building a Modern Data Center, modernizing infrastructure, automating data services, and transformation people and processes.

The Partner Opportunity

Partners can help customers see IT in a whole new light: the companies leapfrogging their competition are those who view IT as an innovation hub, not a cost center. Because the right IT infrastructure is what underpins and allows is invention, evolution and even revolution of how, where and why organizations operate and exist.

Digital Transformation is not just possible; it’s essential. Organizations will build or crumble depending on how or if they pursue their own evolution. Dell Technologies has the portfolio to make Digital Transformation real. And, you, our Dell EMC Partners are the experts to make it happen.

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