Posts Tagged ‘Partners’

The Digital Transformation Opportunity for Partners

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell Technologies has pinpointed Four Transformations that pose significant opportunities for technologists, and for Partners in particular.

Each speaks to a specific and business-critical area where customers and end-users alike require both hardware and software—and also the highly-trained and knowledgeable guidance of a Dell EMC Partner—in order to successfully drive transformation.

Why?

The answer is simple: If an organization fails to undertake these transformations, the likelihood that it will be relevant and competitive is slim to none. Consider this: according to the Pierre Nanterme, chairman and CEO of Accenture, “new digital business models are the principal reason why just over half of the names of companies on the Fortune 500 have disappeared since the year 2000.” Organizations need both the technology solutions as well as trusted advisors to guide them through their digital transformations. Therein lays the opportunity for Partners.

#1: Digital Transformation

Digital Transformation is about connected people and connected devices. It’s about new apps, integrated platforms and creating a more seamless customer experience. It’s about Big Data and the Internet of Things.

The Partner Opportunity

Partners are on the front-lines of enabling customers to shift the status quo and embrace a digital future. By adopting technology at the heart of their business, customers are able to accelerate the cycle of innovation, create competitive differentiation and maximize the end-user experience. Ultimately, this enables them to deliver the best possible customer experience to their customers.

#2: Workforce Transformation

When’s the last time anyone really clocked an eight-hour day in the office? People are working differently than ever before. 60% of employees work outside “standard” business hours, and many work in nontraditional environments. They’re working from home, their local coffee shop, on a plane.

As such, it’s no surprise that today’s workers have the highest expectations for technology, from laptops to support. Two-in-five (42%) of employees say they would quit a job with substandard technology.

The Partner Opportunity

The right technology can help workers become more productive. And conversely, outdated technology can drain not just efficiency but dollars too. Partners can work with their customers to empower their teams to work in the ways that best suit their schedules, needs and aptitudes.

#3: Security Transformation

Who isn’t worried about security in this day and age? And with good reason. According to ZDNet, “nearly 1.4 billion data records were stolen by hackers or lost during 2016 – almost double the number which were comprised the previous year.” The majority (95%) of data breaches originate at the endpoint. It’s not a question of when the next digital security attack will happen; it’s not even a question of when. Today, it’s a question of whether organizations are best equipped to detect and respond to threats quickly, and to minimize damage.

The Partner Opportunity

Partners can help guide customers on security strategy, and how to surface, attack and mitigate exposure.  Security is an evolving topic, not a deploy-and-forget instance, so Partners should work with customers to make sure they are prepared for the new threat landscape. It is imperative that customers employ an end-to-end data protection strategy to prevent, address and recover from security breaches.

#4: IT Transformation

IT Transformation is foundational to a Digital Transformation journey. This is all about building a Modern Data Center, modernizing infrastructure, automating data services, and transformation people and processes.

The Partner Opportunity

Partners can help customers see IT in a whole new light: the companies leapfrogging their competition are those who view IT as an innovation hub, not a cost center. Because the right IT infrastructure is what underpins and allows is invention, evolution and even revolution of how, where and why organizations operate and exist.

Digital Transformation is not just possible; it’s essential. Organizations will build or crumble depending on how or if they pursue their own evolution. Dell Technologies has the portfolio to make Digital Transformation real. And, you, our Dell EMC Partners are the experts to make it happen.

Walking the Talk: Doubling Down with Dell EMC Distribution Partners

Jim DeFoe

Jim DeFoe

Senior Vice President, Global Distribution

Earlier this year, as we were getting ready to launch our extraordinary Dell EMC Partner Program, I talked about how Distribution would be instrumental to our collective success. We’re just one quarter in to the new program, but we’ve already placed several big bets on our Distribution Partners, such as streamlining the process of providing Solution Provider leads to our Distribution Partners and relying on them to onboard net-new Partners. Distribution Partners reciprocated our trust and commitment, and the results have been phenomenal.

Today, I’m excited to share the next big bet that we’re placing on our Distribution Partners to help them be even more successful. I’ll also list some areas where I see significant Distribution opportunity in the near future. Let’s start with the news.

A Dell EMC First: A Distribution-Exclusive Product

Today we’re announcing a first for Dell EMC – a Dell EMC product to be available to customers exclusively through Distribution Partners.  Beginning this month in North America, EMEA and APJ, the Dell EMC Networking X-Series Products will only be available to customers and partners through our Distribution Partners. By the end of 2017, all regions will follow this Distribution-exclusive model for the Dell EMC Networking X-Series products. Additionally, as of today in North America, APJ and EMEA, all Dell EMC Networking X-Series business has shifted to the channel. By the end of 2017, X-Series products will only be available via Solution Providers worldwide.

By offering X-Series as a Distribution-exclusive product, we are demonstrating our commitment and investment in channel growth for the Dell EMC Infrastructure Solutions business. I expect this to be a big win for our Distributors and the Dell EMC Networking business, helping forge new relationships with partners who may have previously purchased directly from Dell EMC, and motivating others who may be looking for a door opener into our award winning and Gartner visionary product line.

 The Dell EMC Networking X-Series family of products.

 

The Dell EMC Networking X-Series is a family of smart, web-managed 1GbE and 10GbE switches designed for SMBs who crave enterprise-class network control fused with consumer-like ease. It offers:

  • Sleek, intuitive management with a revolutionary graphical user interface (GUI) for ease of setup and actionable monitoring.
  • Enterprise-class features including providing power to wireless access points, phones, cameras, compact switches and other network devices directly from the network with Power over Ethernet (PoE/PoE+) switches.
  • Models to fit a variety of needs, featuring compact eight-port models for flexible surface top, wall, or ceiling mounting choices.

The Dell EMC Infrastructure Solutions Group represents a huge growth area for our Solution Providers, especially as we continue to promote cross-selling across both the Client and Infrastructure portfolios. Plus, the X-Series lends itself well to stocking, one of the many value-added services our Distributors offer.

More details on the Dell EMC Networking X-Series can be found online and in the Partner Portal.

The Immense Distribution Opportunity

At Global Partner Summit and over the past few months, I’ve had a chance to sit down with many of our Distribution Partners. I’ve heard a lot of enthusiasm around the breadth of the Dell and Dell EMC portfolio, and collective opportunity before us. Dell and Dell EMC issued a whopping 15 press releases at Dell EMC World – a testament to the incredible innovation happening behind the scenes. In addition to our exciting X-Series news, there are several other announcements that present massive opportunity to our Distribution Partners, including Dell EMC PowerEdge 14th Generation Servers, Dell EMC XC430 Xpress, Infrastructure Solutions Group (ISG) and Commercial Solutions Group (CSG) Incumbency, and New Flexible Consumption Models.

I’ve also been hearing a lot of excitement around the Distribution Program benefits, structure, and rollout. We’re proud of that, but we’re not slowing down. There is still work to be done. Our Distribution Partners are crucial to our continued growth and market leadership. We will continue to place big bets on our Distribution Partners in the future, and look forward to continuing the momentum that we’ve built so far.

 

 

Are you ready for the new revolution?

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

The latest generation of Dell EMC PowerEdge servers has arrived – and we’re really excited! This is a massive opportunity with the potential to power your business to another level.

Why all the buzz? Because the 14th generation of Dell EMC’s best-in-class PowerEdge servers has been built from the ground up with a no-compromise approach – to deliver a real difference. For you, our valued partners, and your customers.

Our exciting new PowerEdge servers, featuring the Intel® Xeon® Processor Scalable Family, are the bedrock of the modern data center, with loads of business-boosting features to help you win new orders and help your customers bridge the IT resources gap.

Welcome to a world without compromise

Now you can help your customers to realize their vision of a worry-free infrastructure that allows them to maximize performance and optimize efficiency – with no compromises.

Together, we believe this is the most secure server range ever – delivering optimum flexibility and freedom from the server room. There are plenty of benefits for your business too, including leveraging our industry-leading expertise and unparalleled technology leadership to boost your own ‘trusted advisor’ status.

Placing all their business with you, your customers can now take advantage of a single supplier for best-in-class solutions, backed by expert unified support throughout the IT lifecycle. Plus, you benefit from being able to provide essential support across the entire system lifecycle with Dell EMC Parts.

It’s a great market opportunity

Now you can build your business on the back of the best server platform and the best Partner Program in the industry.

Combine the new no-compromise PowerEdge server range with our extraordinary new Partner Program (the most rewarding to date, reflecting your value to our business) and you’re onto a winning opportunity.

The question is: Are you ready to exploit it? If so, you could soon be taking advantage of channel server business that’s increasing at a rate of 10% per annum. Global server sales are expected to grow by a massive $20 billion over the next three years – so get PowerEdge ready today.

Register for our early-insight webinar now and get PowerEdge ready >>

 

Creating a Community: Dell EMC Heroes

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

At a standing-room only session at the Dell EMC World Global Partner Summit, the Dell EMC Heroes program was launched by Mithu Bhargava, SVP, Global Commercial Presales and Vince Affatati, Director, Global Channel Presales. What is the Dell EMC Heroes program? Well, it connects Partner SEs with Dell EMC’s technology and creates a community for them.

The word “hero” can bring many different examples to mind – some referenced were fictional superheroes, sports heroes or more unassuming leaders like Mahatma Gandhi or Mother Teresa. There was also discussion around technology heroes who are changing the world with technology. With the world dependent on technology like never before, SEs have the opportunity to be technical heroes for customers – leading, enabling and accelerating their businesses.This program was created for our partners –  you are Dell EMC Heroes and we believe in the power of building this community for you to have access to the latest information on products, solutions and technology where you live and work. We’ve heard your feedback that you want something focused on technologists and focused on partners. The Dell EMC Heroes program has three key elements:

  • Heroes Exchange: Quarterly events for Partner SEs and Architects featuring Dell EMC technical products features, roadmaps, competitive positioning, solutions and use cases. These are 100% partner focused with the Partner SE in mind – consider it to be a Partner User Group community. They will be hosted at “cool” venues with scientific, historical or cultural significance. These focused technical training events are intended to be complementary to Partner Academy and other training offerings from Dell EMC. And, you’ll have the opportunity to hear more from the Dell EMC Heroes partners:  Cisco, Intel, VMware and Brocade.
  • Partner Technical Advisory Boards: Semi-annual invite-only events for Partner SMEs and Tech Directors designed for Dell EMC to receive Partner input and advice into programs, products and feature development.
  • Partner CTO Summit: An invite-only annual event for Partner CTOs for Partner Executive interaction with Dell EMC product executives.

To support the Dell EMC Heroes launch, one of Dell EMC’s well-known IT heroes was present: Chad Sakac, President, Dell EMC CPSD Division. While he had shed his super hero costume, he’s still a hero at the core who brings deep experience from his days as an SE to his approach to leadership and life. He encouraged the audience to always be curious as SEs and to remember that they practice the art of persuasion, convincing people that technology is cool. Then, a real world hero joined to discuss fearless leadership: Carey Lohrenz, the first fully qualified female naval aviator to fly the F-14 Tomcat in the United States Navy. She shared that operating with purpose, understanding what to focus on and executing with discipline is what enables the ability for a team to achieve extraordinary results. She also said that great teams always embody two qualities:  belief and trust. Her final takeaway was for the audience to be brave and take risks because nothing beats experience.

If you want to be extraordinary, be a part of Dell EMC Heroes by contacting us at DellEMCheroesprogram@dell.com.

Making Digital Marketing Real for Dell EMC Partners

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

The Dell Technologies’ Global Channel is a $35 billion business, bigger than industry heavyweights such as Nike, Facebook and Starbucks, and still has a relatively low share of wallet with customers and partners.  The opportunity is enormous, and given the ongoing interest in the Dell and EMC combination, customers want to hear more on the full range of products and services Dell EMC can bring to bear.

One of the consistent pieces of feedback we hear from our partner community is to help them with marketing and awareness of Dell EMC solutions, and their individual capabilities.  This year at the Global Partner Summit, Cheryl Cook, SVP, Global Channels Marketing, Dell EMC, led the “Making Digital Marketing Real for Dell EMC Partners” breakout session, where she was joined by Gaurav Chand, SVP of Marketing, Dell EMC; Laz Gonzalez, SCO, Zift Solutions, and Sonia St. Charles, CEO, Davenport Group and Mark Melvin, CTO, ePlus.

Chand gave attendees an overview of the Four Transformations Dell EMC has highlighted throughout the week – Digital Transformation, Workforce Transformation, Security Transformation and IT Transformation – and where the company will focus marketing efforts for the year so partners can align investments. “It’s a digital world,” Chand told the audience. “Digital transformation is very real; it’s not magic.”

He also discussed Dell Technologies’ latest Marketing and Advertising campaign, Making it Real, and the company’s goal to take digital transformation from concept to reality.  “Dell Technologies will focus on the how of digital transformation, and how you make it real,” Chand explained. “And ultimately, improve the customer experience.”

Laz Gonzalez, Chief Strategy Officer of Zift Solutions, spoke about “Best Practices for Effective Marketing” and how partners can and should build marketing campaigns to capitalize on the proliferation of channels available to them today, such as search and social, and drive customer retention.

Sonia St Charles and Mark Melvin then took the stage to share their success stories and marketing engagement with Dell EMC. Both St Charles and Melvin are embracing innovative marketing tools to reach their customers.

During the session, Dell EMC unveiled the new Marketing Campaign Center and Partner Academy, found on the Partner Portal, which are a set of tools and resources to help partners build their own marketing campaigns. Included in the Marketing Campaign Center are marketing content partners can use as pieces or wholesale to help drive awareness for their business and Dell EMC.  It includes helping partners with content syndication, social assets, and campaign playbooks.

Dell EMC also launched Partner Academy, a marketing institute, which includes curriculum and training modules that count towards a partners accreditation and tier eligibility.

Cook said, “We know partners are invaluable at helping tell the Dell EMC story and it’s a win-win for them and for Dell EMC.  We are investing in the capabilities and assets to help make it easier for partners to be successful and win new business.”

Enterprise Moves to the Cloud

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

During his Global Partner Summit keynote, John Byrne—Dell EMC President, Global Channels—announced the addition of Virtustream Enterprise Cloud to the Dell EMC Partner Program. This will provide Dell EMC channel partners with full Dell EMC Partner Program benefits when they sell Virtustream offerings, giving them the opportunity to accelerate their customers’ IT transformation with Virtustream Enterprise Cloud and Virtustream Storage Cloud.

John Byrne addresses the Global Partner Summit crowd.

Virtustream Delivers Cloud Performance at Enterprise Scale

Virtustream, the enterprise-class cloud company and a Dell Technologies business, is trusted by organizations worldwide to migrate and run their mission-critical applications in the cloud. “When you think Virtustream, think public cloud economics and agility— with private cloud performance, availability and security,” Byrne shared.

Many general purpose clouds are designed for cloud-native applications; but may struggle with the support, management and performance of mission critical applications like ERP for manufacturing and EMR for healthcare.

Virtustream Enterprise Cloud was designed to run complex business applications in a truly modern, multi-tenant hosting architecture, with guaranteed SLAs for performance and availability, defense in depth security and superior economics. This “application-first” approach—informed by years of enterprise application experience—inspired the creation of the Virtustream Enterprise Cloud platform.

In December 2016, Dell EMC made Virtustream Storage Cloud—Virtustream’s hyper-scale object storage platform— available to all of its Partners in an effort to respond to growing customer demand for enterprise-class cloud storage. The expanded Dell EMC portfolio enabled Partners to find great success engaging in new conversations with their Dell EMC storage and data protection customers. In fact, Dell EMC Partners have driven more than 50 new customer logos for Virtustream Storage Cloud since this launch.

Analysts agree that cloud adoption has reached a tipping point:  According to Gartner 88% of organizations have a “cloud first” strategy—and IDC estimates that 80% of organizations will have a hybrid architecture in place by 2020.

This means that your customers are having the cloud conversation. Consider Virtustream Enterprise Cloud for your customers’ and prospects’ cloud needs and mission-critical applications. And, introduce Virtustream Storage Cloud, which was built from the ground up for long term retention of data and co-engineered with Dell EMC solutions, to all Dell EMC customers who would benefit from an enterprise-class cloud platform for Archive and Long Term Retention.

Learn how to expand your revenue opportunities and bring more customers to the cloud with Virtustream. Visit the Virtustream Enablement Center and review the FAQ to learn more about partnering with Virtustream.

Let’s Realize Extraordinary Together

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

The Red Hot Chilli Pipers kicked off the Scottish-themed session with incredible energy.

Just three months after officially launching the Dell EMC Partner Program, this week at the 2017 Dell EMC Global Partner Summit in Las Vegas, John Byrne, President, Dell EMC Global Channels, unveiled his vision for the Global Channels organization.

“Make no mistake: we have ambitions to be Number 1. We want to be the best and the biggest Channel player in our industry,” Byrne revealed. “And you want to know a secret? I know we’re going to do it.”

The Dell EMC Partner community is already putting points on the board and seeing impressive wins in its short time as a combined community, as evident in part from the multi-million dollar Partner wins Byrne spotlighted on the main stage.

“We promised you Simple. Predictable. And Profitable,” he reminded the audience. “But talk is cheap. Let’s see how we’re doing.”

Since February, the Dell EMC Partner Program has rolled out one, unified program, one Partner Portal, Rules of Engagement, simplified rebates, deal registration, and made an incremental $150 million investment in incentives, among other initiatives.

See how the Dell EMC Partner Program is structured to deliver Simple. Predictable. Profitable.™

The Dell EMC Partner Program team continues to listen to and work with Partners, and new updates were announced on today’s GPS main stage – all designed to take cost and friction out of Partners’ selling motions, and make them even more successful.

  • Infrastructure Incumbency Expansion to include Server and Networking in addition to Storage
    • Based on historical look-back for revenue and deal registration
    • Goes live May 22
    • For Commercial Segment
  • Client Incumbency
    • Forward-looking on net-new business (new customers or new business on inactive accounts)
    • Goes live May 22
    • For Commercial Segment
  • Virtustream Joins the Partner Program
    • Partners now can sell Dell Technologies’ enterprise-class public cloud consumption with private cloud performance, availability and security… at scale
    • Front-end margin, Tier credits, top rebate eligibility
    • Effective immediately
  • Flexible Consumption Models
    • Cloud Flex for VxRail and XC Series
    • Flex On Demand for all storage platforms
    • Both models profit-share, give Tier credit, and are subject to Incumbency on commercial accounts
  •  Client as a Service
    • Latest Dell PC hardware, peripherals, software
    • Single price per seat, per month
    • Coming soon

Dell also reminded Partners of Working Capital Solutions, the company’s offer of extended payment terms and increased credit capacity to enable Partners to grow their business faster. “Partners using Working Capital Solutions are growing at 24% premium versus Partners who aren’t,” Byrne revealed.

Some special guests joined the GPS stage, including Michael Dell, chairman and chief executive officer, Dell Technologies;  Joyce Mullen, senior vice president and general manager, OEM and IoT Solutions, and Jay Snyder, senior vice president of Global Alliances, Service Providers and Industries.

Michael Dell: “The Channel Matters to Me Personally”

Dell Technologies’ chairman Michael Dell’s commitment to the Channel is well-documented. Dell joined Byrne on the GPS main stage, and spoke about the opportunity he sees for Partners.

“We have the strongest and broadest Partner community in the world,” Dell said. “There are enormous cross-selling opportunities across the full portfolio – those are opportunities to make meaningful impacts for our customers.”

Michael Dell and John Byrne stress the importance of the Dell EMC Partners.

Joyce Mullen: “Dell EMC is the #1 OEM Provider Worldwide”

Mullen shared the news with the standing-room-only crowd that Dell EMC is now the number one OEM provider worldwide.* “We didn’t get here alone,” Mullen said. “Dell EMC OEM Partners were critical in this accomplishment, and will play an enormous role in extending this lead in the future.”

Jay Snyder: Global Alliances Seizes the Opportunity with Alignment

Global Alliances and their Partners have already touched 20% of the Core Enterprise Dell EMC deals to-date, representing 50% of the Fortune 500 companies. Snyder said they’re just getting started.

With commitment from the highest levels of the company; alignment across the selling teams and rich incentives for service providers and strategic outsourcers, and the confidence to aggressively attack the market, Snyder said, “We’re poised to do phenomenal things in FY18 and beyond.”

“This opportunity that’s at our doorstep is once-in-a-lifetime. This Program is being built for you and with you,” Byrne said. “Your success matters. You matter. We’re a team. Let’s realize extraordinary together.”

For more:

 

* Merchant Embedded OEM Global Share based on 2016 Dollar Volume Shipments, VDC Research

 

Meet the Dell EMC Partner Program Leaders: Álvaro Camarena

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Meet the Program Leaders

This series provides insight into what drives Dell EMC channel executives. Missed the other posts in the series? Get to know them now: John Byrne (Dell EMC President of Global Channels);  Michael Collins (Dell EMC Senior Vice President, Channel, EMEA); Ng Tian Beng (Dell EMC Senior Vice President, APJ Channels); Joyce Mullen (Dell EMC Senior Vice President and General Manager, Global OEM and IoT Solutions); Jim DeFoe (Dell EMC Senior Vice President, Global Distribution); Gregg Ambulos (Dell EMC Senior Vice President, North American Channels); Jay Snyder (Dell EMC Senior Vice President, Global Alliances, Service Providers and Industries); Cheryl Cook (Dell EMC Senior Vice President, Global Channel Marketing).

Meet Álvaro Camarena – Vice President, Latin America Channel Sales

What is your current role/area of responsibility?

I have the privilege of leading the Dell EMC channel business in Latin America. I love interacting with the partner ecosystem—from VARs to Distributors, to Systems Integrators, etc.

How long have you worked with the channel partner community?

I’ve worked with the channel partner community at Dell EMC for eight years. I joined Dell in 1998; but in my previous role, I was also responsible for leading Sales & Marketing in a software start-up—in which 100% of the business was driven by channel partners.

What most excites you about the Dell EMC opportunity?

That we will make history. Michael Dell has broken paradigms several times, and the combination of Dell EMC is one more. This is a unique opportunity and therefore a unique experience. The Dell EMC portfolio offers everything our partners and customers need in order to achieve digital transformation—in one company. To think about the growth we can drive is exciting.

What most excites you about the Dell EMC Partner Program?

Several things: The global team, led by John Byrne, is outstanding. We have come together as a true team in a few months. We worked in creating the new Program and I love the result. I believe that the Dell EMC Partner Program is the best in the industry, and it is designed to be Simple. Predictable. Profitable.TM Feedback from partners has been very encouraging; and we will keep listening to them. I love the Program—from the look of the logo, materials and tier names, to the way incentives and requirements are structured.

What do you see as the biggest opportunity for Dell EMC partners in 2017?

I think that this is a great time to be a Dell EMC channel partner. At least in the last 10-15 years, I had not seen so many opportunities for a channel partner. Customers need to embrace the digital transformation, and they need a trusted adviser. Technology has become the competitive advantage, and enables big opportunity. With the Dell EMC Partner Program, partners have all they need in one single company. Our portfolio is the broadest in the industry. Its breadth requires the best partners in the industry as well … And, we have them..

Do you have a favorite country, place or city to visit; and why?

I love traveling and appreciate different places, from small towns, nature, to large cities. London is one of my favorites. And I love Latin American small towns and their people, food, landscapes …

What do you do for fun outside of Dell EMC?

I love sports … Golf has become a recent passion; but I truly enjoy participating in all types of sports activities. I also attend professional sports whenever possible.

Spending time with friends is also important to me—I try to stay in touch with them as much as possible, and I am active in organizing activities with friends.

And, the activity that I enjoy the most is spending time with my wife Selene and our four children (Pablo, Diego, Alvaro and Sofia). Whether it’s just being together at dinner, traveling as a family, or enjoying activities like water skiing … Seeing our kids grow is simply amazing.

Leader Alvaro Camarena

Álvaro, his wife Selene and their 4 children’s Pablo, Álvaro, Diego and Sofia practicing archery and enjoying and an afternoon at Tapalpa, place of mountains near Guadalajara, México.

Meet the Dell EMC Partner Program Leaders: Cheryl Cook

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Meet the Program Leaders

This series provides insight into what drives Dell EMC channel executives. Missed the other posts in the series? Get to know them now: John Byrne (Dell EMC President of Global Channels);  Michael Collins (Dell EMC Senior Vice President, Channel, EMEA); Ng Tian Beng (Dell EMC Senior Vice President, APJ Channels); Joyce Mullen (Dell EMC Senior Vice President and General Manager, Global OEM and IoT Solutions); Jim DeFoe (Dell EMC Senior Vice President, Global Distribution); Gregg Ambulos (Dell EMC Senior Vice President, North American Channels); Jay Snyder (Dell EMC Senior Vice President, Global Alliances, Service Providers and Industries).

Meet Cheryl Cook – Senior Vice President, Global Channel Marketing

What is your current role/area of responsibility?

As Senior Vice President, Global Channel Marketing, I am responsible for Dell/EMC global partner marketing programs and engagement, including:

  • Channel events and promotions
  • Branding and communications
  • Partner marketing tools and enablement
  • MDF program strategy and execution

In addition, I am responsible for collaborating with regional Commercial and Enterprise sales teams on partner planning and partner experience.

How long have you worked with the channel partner community?

I have been working in the channel for 20+ years, holding various sales and marketing leadership positions that covered nearly all partner typessolution providers, distributors, global systems integratorsacross multiple companies in the industry.

What most excites you about the Dell EMC opportunity?

We have the right team, the right products, the right partners, and excellent timing- we’re in a great place! We have a bold vision, a clear strategy, the industry’s broadest portfolio of essential infrastructure solutions, with an incredibly talented and strong leadership team, focused on delighting our customers and partners, and winning in the market place.  The entire industry is in a transition, and transforming.  We’re a part of history in the making, and I believe, a once-in-a-career opportunity to significantly deliver unique value to our customers, and a growth opportunity for our partners.

As the industry consolidates, and customers and partners look to narrow the number of vendors they do business with, we’re in an enviable position.  We have great positive momentum in our business right now, with huge upside opportunity.  Our partners are energized about our new partner program, and the growth opportunity with Dell EMC.

We have to stay focused on our customers and partners, and delight them.  We’re winning!  People like playing and cheering for winning teams!

What most excites you about the Dell EMC Partner Program?

We tried to bring the best of both programs together in our new unified partner program.  Our commitment is Simple, Predictable, and Profitable.TM

  • It is simple in that it takes the best of both the Dell and EMC Partner Programs and provides all partner tracks with simplified, common structure and tiers.
  • It’s predictable in the clarity of the programs, transparency in sales engagement and enhanced visibility into the business, in terms of the scorecard, for example.
  • And with the incremental investments we’ve made in the industry’s most lucrative program, the Dell EMC Partner Program is profitable—with rewards that are focused on growth, new business and services and incentives to partners that actively sell the full Dell EMC portfolio.

We’ve also created excitement and tier envy, with innovations in partner tiering with Titanium Black.  It’s an exciting time to be a Dell EMC Partner.

What do you see as the biggest opportunity for Dell EMC partners in 2017?

We’re a market leader in the essential infrastructure categories, and we have great growth opportunity in channel share.  We have the broadest end-to-end product portfolio in the industry, and a significant R&D investment at $4.5B per year, to ensure we drive innovation to bring advances and technology to help our partners and customers navigate this digital transformation.

Our partners have choices, and they need to bet on vendors they can win with.  We’re a company to bet on! Lean in!

We’re growing faster in the channel than others, gaining market share. We’ve just launched an extraordinary partner program, and we’re still listening.  We will continue to be transparent, and collaborate, and deliver on our promise of Simple, Predictable, and Profitable.  The market is moving fast, and we’re all on an extraordinary journey.

No one vendor can do what we can do, and partners can make a lot of money with Dell EMC. We’re having fun!  Come join the team, and have fun, and make money.

Do you have a favorite country, place or city to visit; and why?

Of all the places I have traveled in this world, one of my favorite places is Rome.  I love the history, the culture, the food, the weather, the fashion and shopping- the shoes, and handbags.  Did I mention shoes?

I have been many times, but my fondest memories are spending the Millennium, the turn of the century on New Year’s Eve in Rome, one of the most ancient places, and the first trip with both of my sons, Garrett and Logan.  It was wonderful to experience it all through their eyes.  They really appreciated the history, and the food, and the language.   I think their favorite stop along the tour was the Colosseum, typical boysthey had swords and were reciting lines from the movie, Gladiator. It was amazing to see them soak all the sights and experiences in.  They still say it’s one of their favorite places, too.

What do you do for fun outside of Dell EMC?

When I’m not running from airport to Dell EMC office or partner sites, I enjoy working out, shopping, and spending time with friends and family.  Although I live in Texas, I do enjoy the water and being outdoors.  I’m a Florida girl who is very happy in Texas, but am an avid Florida Gator fan (there’s nothing passive about being a Gator).  I am also a University of Florida alumna and a board member of the University of Florida Foundation.

Partner Leader Cheryl Cook

(From L to R) Logan, Cheryl and Garret Cook at recent family reunion in Southern Florida, December, 2016.

Follow Cheryl Cook on Twitter: @CookCherylS

Meet the Dell EMC Partner Program Leaders: Jay Snyder

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Meet the Program Leaders

This series provides insight into what drives Dell EMC channel executives. Missed the other posts in the series? Get to know them now: John Byrne (Dell EMC President of Global Channels);  Michael Collins (Dell EMC Senior Vice President, Channel, EMEA); Ng Tian Beng (Dell EMC Senior Vice President, APJ Channels); Joyce Mullen (Dell EMC Senior Vice President and General Manager, Global OEM and IoT Solutions); Jim DeFoe (Dell EMC Senior Vice President, Global Distribution); Gregg Ambulos (Dell EMC Senior Vice President, North American Channels).

Meet Jay Snyder – Senior Vice President, Global Alliances, Service Providers and Industries

What is your current role/area of responsibility?

I have the pleasure to lead more than 400 women and men in the Global Alliances, Service Provider and Industries organization here at Dell EMC.

Our Global Alliance partners include Systems Integrators (SI), Strategic Outsourcers (SO) and Cloud Service Providers (CSP). These partners help us reach customers that we might not otherwise engage thanks to their deep expertise in a particular topic or industry and deliver enhanced value to our customers as they progress on their transformational journeys.

For industries, our focus is to provide subject matter expertise; both functional and technical, that marry our platforms with unique use cases within specific industries. We made our name in Healthcare, State and Local and Energy and are currently expanding into Manufacturing, Financial Services and beyond. We bring all this together in a structured set of offers, often by industry, that are taken to market by our SI, SO and CSPs.

What most excites you about the Dell EMC Partner Program?

What’s most exciting to me is that we created the Dell EMC Partner Program from scratch.

Our leadership team has decades upon decades of experience in the channel, and we leveraged that to create a brand new program that I think is phenomenal. We met with dozens of partners, from both the EMC and Dell side, as well as from the reseller, SI, SO, CSP, OEM and distributor spaces to understand what would work best.

As it turned out, different partner types had different requirements, so we created different tracks for those types to deliver a great experience.  But, we are all under one umbrella that has a similar look and feel, and most importantly set of opportunities for partners to accelerate with us in the market.

For me, each year I’m most proud of the organization when I get to step on stage at Global Partner Summit at Dell EMC World. This year is no exception. I’m extremely excited to talk to our partners in just a few short weeks and talk to them about how the new program is working for them. At the same time, I will be seeking feedback on ways to continually improve the program because this really is just the beginning, which is very … exciting!

What do you see as the biggest opportunity for Dell EMC partners in 2017?

Our Alliance partners are truly an extension of the Dell EMC family. They each bring a unique area of expertise to the table that enables us to reach customers and solve problems together. In other words, our partners enable us to provide business context and thus deliver business outcomes.

Just think about the major focus of Dell EMC in FY‘18. It’s centered around the four major transformation plays that we’re seeing in the industry: workforce, security, IT and digital. We simply cannot deliver true transformation without the capabilities of our partner ecosystem. They make our platforms come alive through this business context, and for me, this aligns with the massive opportunity like never before. Combine this with the broadened portfolio, with offers from the edge to the core, and you might say the opportunity is almost limitless.

Do you have a favorite country, place or city to visit; and why?

I travel often, several hundred thousand miles a year for work, so there are really two parts to this answer.

To avoid planes and trains, and simply get away to one of the most beautiful and fun filled place on the planet, it’s Lake Tahoe. Only a 2-1/2 hour drive from where I live, to me Tahoe is heaven on earth. The air, the scenery, the ability to hike, kayak, bike, fish, horseback and so on … Not to mention, the cell coverage is terrible.

The second part of the answer is anywhere in EMEA.

Our family loves to travel; we really enjoy architecture, history, food and wine. The uniqueness from country to country in EMEA is truly special, and we still have so much to ground to cover. But if you pushed me, what I’d really have to say is Antibes, France on the southeastern coast. One day, I’d love to rent a flat, walk to the market each day for fresh breads, meats and cheese, and run along the ocean. And, no cell phone coverage.

What do you do for fun outside of Dell EMC?

Like everyone at Dell EMC, my work is demanding and requires lots of hours. My time outside the office is focused on family. I experience great pleasure in attending sporting events for my three kids, who participate in track, tennis, lacrosse, baseball and soccer. When we have free time, we love to be outdoors. Hiking, biking and taking our Labradoodle puppy, Murphy, to exciting new places and watch him run. As a family, we also like to give back to community, and look for opportunities as a family such as participating in urban farming and helping out at food kitchens.

My wife and I love to enjoy great food and wine. Living in the Bay Area, we are blessed with no shortage of phenomenal restaurants and wineries, which we try to take advantage of regularly. We also have a large garden; and it doesn’t hurt that my wife is loves to cook, and is always wowing us. (I’m in charge of the wine pairing.)

And finally, I’m a concert junkie. I love to go to live shows, especially in unique venues, which we have plenty of in the Bay. Coming up in the next three months I’ll be seeing Bishop Briggs, Kaleo, U2, Mumford Sons, OneRepublic, Midnight Oil, Judah and the Lion, BottleRock music festival and I’m working on Bastille.

Jay Snyder alliances

Jay Snyder and his wife Stephanie hiking the Marin Headlands

Follow Jay Snyder on Twitter: @JayBOD3.

Email Subscription

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Connect with us on Twitter

Archives

Categories