Posts Tagged ‘modernize’

Modernize Your Customer’s Data Center With the Simple Choice

Kristine Cornwall

Kristine Cornwall

Director of Channel Marketing
Kristine Cornwall

If you’ve sold your customer a system to better manage their business-critical database data, you’ve gone only partway to helping them modernize their data center. 

In today’s digital age, industry consensus reports that 80% of all new data being created is unstructured—stored primarily in the form of files and objects. Unstructured data is far more than just wedding photos or a dozen versions of a PowerPoint presentation stored in a home directory. In the modern economy, unstructured data includes important application and IT data such as sensor data, log files from servers and networking devices, email, surveillance videos, CAD or medical images, metadata and much more. Every organization of every size has unstructured data, which needs to be stored, managed, analyzed and protected.Unstructured Data

How can a vendor who offers a single solution for all their customers’ unstructured data requirements help their customers fully transform their data centers?

When you partner with Dell EMC, you can offer your customers choice ─ one that is not complicated, it’s simple. Choice takes into account the customer’s IT infrastructure today and in the future. It also takes into account the amount of unstructured data and the speed at which it’s growing. And, it considers the ecosystem required to get the most from the organization’s unstructured data.

Provide your customers with solutions from Dell EMC’s best-of-breed portfolio:

Dell EMC Isilon

The leader in scale-out NAS as recognized by industry analysts*, Isilon was designed for unstructured workloads and delivers

    • Exceptional performance
    • Easy capacity scalability
    • Multi-protocol access
    • Cloud tiering

Isilon is the ideal solution for customers who are looking at file-only, general purpose NAS or unstructured NAS (audio, video or large graphic files) workloads, or who are looking to do Hadoop data analytics or require integration with ISVs in specialties such as video surveillance or life sciences.

Dell EMC Unity

The Dell EMC Unity product is a consolidated SAN and NAS array that is optimized for flash and simplicity. Dell EMC Unity supports file system scalability to 256TB (usable) with efficiency features such as inline compression, flexible snapshots, and VMDK cloning.

Unity is the ideal solution for customers who want their block and file storage on a single system or who want to deploy applications such as databases and VMware over NAS (i.e. Transactional NAS).

Dell EMC SC + FS8600

This easy add-on Gateway provides enterprise-class transactional NAS, based on the FluidFS scale-out file system, for SC Series storage systems.

Dell EMC SC + FS8600 are ideal for customers with SC Series deployments who are looking to add enterprise file sharing.

We’ve made it easy for you to get started in helping your customers manage unstructured data and transform their data centers

  1.   Familiarize yourself with the comprehensive portfolio of Dell EMC NAS solutions

 

 

 

  1. Identify your target customers

Many organizations haven’t had a plan for managing their unstructured data growth; and, consequently their file data is stored in silos that are inefficient and difficult to manage. This is a good opportunity for you to introduce a consolidated NAS solution with Dell EMC. Other organizations have maintained their storage on a competitive NAS platform for years and as those systems reach the end of their service life, there’s no simple migration strategy. Why not introduce them to solutions from the industry’s leading provider of NAS systems?

  1. Learn about Dell EMC programs to help facilitate competitive displacement

With customer incentives for swapping out competitive systems and local and remote migration services, we’re making it easier for you to establish a Dell EMC footprint in your customers’ data centers.

Contact your local Dell EMC partner business manager to get started, or visit the Dell EMC Partner Portal for more information on our programs.

* Source: IDC Worldwide Quarterly Enterprise Storage Systems Tracker, March 3, 2017.

 

Modernizing the Data Center with Flash and High Performance Networking

Mike Wing

Mike Wing

Senior Vice President, Modern Infrastructure Team
Mike Wing

YOAFIn January, EMC (now Dell EMC) pronounced 2016 the “Year of All Flash” (YOAF). We’re already observing customers putting more and more workloads on flash storage, and our mission is to help every customer modernize their data center with flash. We introduced VMAX All Flash in February and Unity in Maycompleting our portfolio of all-flash arrays.  This broad all-flash portfolio provides customers of every size an all-flash solution for every type of workload.

Customers are embracing the YOAF strategy, and Dell EMC has already achieved 40% share of the all-flash array market—more than double that of the next closest vendor.

In the YOAF, help your customers create a modern data center with a holistic solution of best-in-class data technologies.

While all-flash storage provides tremendous performance benefits, its advantages cannot be fully realized with legacy networking technology.  The storage networking performance that was adequate for spinning disk is insufficient to fully exploit the potential of flash.

That’s why helping your customer modernize their data center is more than just putting a fast array in place … It means providing a holistic solution of best-in-class technologies.

Designed to maximize flash storage, Brocade Gen 6 Fibre Channel technology:

  • Helps eliminate performance bottlenecks with highly deterministic data delivery and low-latency switching
  • Shatters application IOPS performance barriers with 566 million frames-per-second speed
  • Delivers unprecedented performance for bandwidth-intensive applications across 32 Gbps links
  • Proactively monitors IO performance and behavior through integrated network sensors to quickly identify degraded application performance at host and storage tiers, and reducing time to resolution

Dell EMC and Brocade: Industry leaders and partners working together to set a new standard for the Modern Data Center built on the power and simplicity of flash.

Brocade Gen 6 Fibre Channel is a purpose-built networking solution for flash storage that enables breakthrough application performance, scalability and availability. The combination of Dell EMC all-flash storage and Brocade Gen 6 Fibre Channel allows customers to deploy more servers, desktops and OLTP workloads—while at the same time eliminating bottlenecks and minimizing the risks and business impact of downtime in highly virtualized and mission-critical environments.

Recently, I sat down with Jack Rondoni, Vice President of Storage Networking, Brocade to discuss the importance of the network when investing in All Flash.

Don’t sell an incomplete solution!

When you sell modern storage without modern networking, you’re doing a disservice to your customers and you’re leaving money on the table.

Here’s how you can get started:

  1. Learn how to deliver the Modernize without Compromise message
  2. Visit the Connectrix Enablement Center for marketing and enablement materials; in particular be sure to view:
  3. Take advantage of the EMC plus Brocade Modernize the Network incentive program designed specifically for partners

Dell EMC is #1 in storage and Brocade is #1 in Fibre Channel SAN.  To give your customers the best, you need to partner with the best. 

Modernize, Automate, and Transform with EMC at VMworld 2016

Connie Hastings

Connie Hastings

Director, Technology Alliances
Connie Hastings
Connie Hastings

Latest posts by Connie Hastings (see all)

EMC is a proud Global Diamond sponsor of VMworld 2016, which will be held August 28 – September 1 in Las Vegas. VMworld, hosted annually by VMware, is the virtualization industry’s top event.

VMWorld 2016

This year’s conference will include general sessions with VMware executives Pat Gelsinger, Sanjay Poonan, and Ray O’Farrell around trends that matter most to IT professionals. In addition, attendees will have the opportunity to attend technical breakout sessions, group discussions, and expert panels.

VMworld 2016 by the numbers …

  • 400+ unique breakout sessions from VMware and its community of partners and customers
  • 225+ VMworld 2016 sponsors and exhibitors
  • 23,000+ expected conference attendees

Additionally, VMware’s annual will take place on Saturday, August 27, and Sunday, August 28. Saturday will showcase partner boot camps. On Sunday, VMware executives will present during the Partner Exchange general session keynote.

EMC and the Modern Data Center at VMworld 2016

Our theme for VMworld 2016, Modern Data Center, addresses the critical need for a modern data center in today’s rapidly transforming digital environment. In order to transform into—and succeed as—a digital business, an organization must modernize, automate, and transform IT. Experts will be on hand at VMworld to discuss EMC leadership and innovation in flash, converged systems, cloud, modern analytics, and data protection.

VMworld Modernize

Earlier this week, EMC announced a number of solutions in advance of VMworld 2016:

EMC is everywhere at VMworld 2016

Visit EMC at booth #1223 for:

  • Dozens of theater sessions—including many from customers such as Rent-a-Center, Energy Future Holdings, and Prescient Edge
  • A genius bar and conversation stations, designed to help drive our message of leadership in converged systems, all-flash storage, hybrid cloud, cloud native, data protection, and modern analytics

EMC is featured in 21 VMworld 2016 sessions that cover topics from data protection and converged and hyper-converged infrastructure, to automating unikernels.

Chad Sakac (@sakacc) will present a “face-melting” smorgasbord of technical goodies on Tuesday (1:00 – 2:00 p.m., Islander B, Level 1). He’ll also host a meet-up in the EMC booth (#1223) following his session (2:30 – 3:30 p.m.).

You’ll also find VxRail in action across the show floor.  And, be sure to stop by the HCI Zone to see the VxRail appliance on display and to learn how customers are use VxRail today.  Click here for a preview of what to expect VxRail at VMworld 2016 from Jason Marques (@vWhipperSnapper).

Be sure to experience expert and self-paced labs in the VMworld 2016 Hands-on-Lab area.

Here, you’ll find EMC labs on:

  • VxRail
  • Unity/vVols
  • RSA Security/vSphere

And, don’t forget—all of VMware’s hands-on labs are powered by EMC XtremIO!

Look for EMC in theCUBE, where Chad Sakac, Gil Shneorson, Peter Cutts, and Bob Wambach will discuss happenings in the Converged Platforms and Solutions Division, including our recent Enterprise Hybrid Cloud and Native Hybrid Cloud announcements.

There are plenty of social activities planned for the week, and EMC is once again sponsoring the charity vOdgeball event in support of Wounded Warrior Project. Stop by on Sunday to cheer on the teams and catch up with old friends.

For more information on all of the activities mentioned above, visit The Everything VMware at EMC community page.

Hope to see you at VMworld 2016!

 

Be Your Customers’ Application Transformation Problem Solver

Rima Robinson

Rima Robinson

Primary Storage Enablement Manager

During a recent customer conversation around application challenges, I found myself going down a deep, technical rabbit hole.

It felt reminiscent of my early years in the EMC Executive Briefing Center. At that time, my team used performance charts to illustrate an EMC solution’s performance versus the competition. Around the same time, EMC announced two new software solutions for our flagship Symmetrix product line—TimeFinder and SRDF. Conversations immediately elevated to solving customer pain points … Y2K, for example. 

Conversations like those will raise you from commodity box pusher to valuable problem solver.

I’m not saying the bits and bytes don’t matter to some people—because we know they do matter, but they do not get you in front of the business decision makers.

Consider how this problem solving creates fresh dialogue with an entirely new set of prospects: application owners

For example … Customer X develops a plan to optimize processes or eliminate existing roadblocks or challenges. It is imperative to the business owners that the plan is completed as proposed, and the application then becomes the “face” of that plan.

Ask a few key questions that can help you create new opportunities and establish yourself as a valued problem solver, with help from EMC XtremIO.

Questions that help you get beyond the basics, like:

  • What are you trying to accomplish?
  • Will this change help bring a new application online sooner?
  • Are you looking to provide application testers immediate access to fresh data?
  • Will this application enable undisrupted QA testing?

EMC XtremIO provides a solution to some of the most common customer pain points

Application Problem Solver

Virtual Desktop Infrastructure (VDI) and End-User Computing (EUC)

The Customer Need:

Access from anywhere, to applications on the go, and from any device

Common Pain Points:

  • The centralization of hundreds (or even thousands) of previously dedicated desktop resources creates extremely random, unpredictable, and “bursty” choke points for the VDI input/output (I/O) profile
  • Traditional storage architectures restrict customers from delivering on the promise of VDI/EUC at scale
  • Poor user experience and administrative challenges make it unfeasible to extend BYOD (bring your own device) beyond pilot stage

The EMC XtremIO Solution:

  • XtremIO delivers better-than-physical-desktop user experience for all user/desktop types
  • Advanced data reduction enables incredibly cost-effective deployments—even for full clones
  • Rapid desktop provisioning without any I/O “storm” facilitates worry-free scaling from pilot to production (and beyond)

Virtualization

The Customer Need:

Consistent performance and SLAs within a virtualized environment; ability to house mission-critical applications in a central virtualized environment

Common Pain Points:

Inconsistent performance within virtualized environments forces many IT organizations to keep their mission-critical performance-sensitive applications on separate physical silos, and results in:

  • Complex operations
  • Cumbersome deployments
  • Massive infrastructure overprovisioning
  • A rigid and unwieldy IT environment (that can’t accommodate changing business needs)

The EMC XtremIO Solution:

  • Virtualization of multiple workloads—mixed tier and multiple T-1—on a common storage platform
  • Consistent, predictable performance at any scale
  • A drastically reduced total storage footprint improves IT agility and speed
  • Rich portfolio integration enables critical data center services

Microsoft SQL Server

The Customer Need:

Increased response, efficiency, and workflow agility from expanding, increasingly complex SQL Server databases and applications

Common Pain Points:

  • Even as SQL Server applications become larger and more complex, service windows shrink and organizations ask IT departments to cut costs and increase efficiency
  • Businesses demand improved response times; and IT administrators and SQL Server database administrators struggle to find solutions to keep up with SLAs and performance metrics, and to increase efficiency and workflow agility

The EMC XtremIO Solution:

  • XtremIO delivers unparalleled levels of performance operational efficiency (ease-of-use, low physical space, power consumption, and heat generation)
  • Advanced storage array features—including deduplication, thin provisioning, and XtremIO Virtual snapshots—deliver significant benefits compared to traditional implementations
  • XtremIO storage systems drive higher consolidation ratios and significantly improve the user experience at the application level … and thus dramatically lower the overall IT infrastructure cost in virtual server, virtual desktop, database, analytics, and business intelligence environments

Dig deeper into each of these customer challenges—and how EMC XtremIO can help

We’ve developed a series of both live and on-demand XtremIO webinars to help you get deeper into the what, why, and how XtremIO can solve each of these common customer challenges and more.

Here are just a few examples of currently available XtremIO on-demand webinars:

Access all of the on-demand XtremIO webinars, here. Check back often—new content is added regularly.

For more information, tools, and resources, visit the XtremIO Enablement Center.

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