Posts Tagged ‘isilon’

Customers Want to Talk about Enterprise Class Storage in the Cloud—Be Ready to Help

Scott Millard

Scott Millard

Vice President Sales, Global Channels & Alliances

Enterprise Cloud Storage

Worldwide spending on public cloud services could double from almost $70 billion in 2015 to over $141 billion in 2019, according to research firm IDC. IDC expects Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) solutions to grow faster than Software as a Service (SaaS) platforms.

This resonates with what we have been hearing from Dell EMC customers as they grow their cloud footprint and progress in their respective digital transformation projects.

This explosion in the consumption of cloud services and digital transformation projects creates a natural and urgent need for enterprise class storage in the cloud. And now Dell EMC partners can give their customers a competitive and differentiated solution with Virtustream Storage Cloud—a hyper-scale storage platform built for resiliency, performance and transformation.

What makes Virtustream Storage Cloud the superior choice?

It was engineered to secure, manage and store the exponentially growing data of the world’s largest enterprises. Virtustream Storage Cloud’s environment allows for seamless cloud tiering of on-premises Dell EMC storage and backup, with object storage benefits to support cloud-native applications.

With Virtustream Storage Cloud, your Isilon, Data Domain, Avamar, Unity, VMAX, VxRail and VxRack customers no longer have to settle for general purpose clouds. From highest data durability to superior and predictable economics … With Virtustream Storage Cloud, they get it all.

Selling Virtustream Cloud Storage has never been easier.

Here’s how:

  • Virtustream Storage Cloud is now configurable by partners In MyQuotes!
  • Partners register deals as “VIRTUSTREAM-STORAGE CLOUD” via Dell EMC Partner Central
  • Virtustream Storage Cloud is the ideal platform for tiering data to the cloud using tools like Isilon Cloudpools, Unity Cloud Tiering Appliance, or CloudArray with VMAX, VxRail or VxRack.  It is also the perfect platform for long term retention of backups, and is fully integrated with CloudBoost for Networker and Avamar, and Cloud Tiering for Data Domain

Key resources:

Be the center point for your customers cloud and digital transformation projects and include a Virtustream Storage Cloud option with every Isilon, Data Domain, Avamar, Unity, VMAX, VxRail or VxRack opportunity!

For customized help on specific deals, email Rick Fredrickson, Director, Virtustream Channel Sales, Americas at Rick.Fredrickson@dell.com.

 

Take Full Advantage of the Power of Dell + EMC

Justin Bartinoski

Justin Bartinoski

Sr. Director, Channel Marketing
Justin Bartinoski

Latest posts by Justin Bartinoski (see all)

CampaignsIncredible opportunities are ahead now that Dell and EMC have officially joined forces to become the essential, enterprise IT Infrastructure Company. No doubt, it is a historic tech merger. But, it also signals a new era for our channel—offering capabilities to drive opportunities like never before seen in our industry.

You’ll have access to products that are #1 in the most strategically relevant technologies today:

  • #1 in Converged Systems
  • #1 in Server Virtualized Software
  • #1 in the Most Secure business Laptops
  • #1 in Virtualized Data Center Infrastructure
  • #1 in Cloud IT Infrastructures
  • #1 in Overall Storage
  • #1 in All-Flash Storage

Partner to Win—2H 2016 Marketing Campaigns

In early 2017 we’ll launch a new joint Dell EMC partner program. In the meantime, our current Dell PartnerDirect and EMC Business Partner programs will continue to operate independently.  Today, as we bring the Dell and EMC brands together, we’ve provided marketing and sales with a new story that you can use to help positively impact the Dell EMC leadership position, drive demand and increase your revenue. 2H 2016 marketing campaigns start to bring the new Dell EMC story to life.

  • To help you get started, our new Dell EMC Channel Partner Campaign Guide provides a summary of all campaigns and tools available for 2H 2016, along with links for access. Campaigns still align to the strategy outlined in the EMC 2016 MDF Spend Policy guidelines and to our key initiatives. 2H campaigns are rebranded and/or revised to reflect the new Dell EMC brand and to support our transition to a combined portfolio.
  • The Dell EMC All-Flash Storage campaign represents the first combined portfolio campaign out of the gate—expanded to include the SC Series, Unity, XtremIO, VMAX and DSSD. Dell EMC’s All-Flash portfolio is #1 for a reason, and as a Dell EMC Partner, you can leverage this portfolio to address all of your customers’ modern data center challenges.  New 2H All-Flash Storage Campaign assets will help you take advantage of one the largest market opportunities.

2H 2016 Marketing Campaign Highlights

  • Converged Infrastructure – Simpler IT and VxRail campaigns offers rebranded and new content to extend Dell EMC’s Leadership in the CI/HCI market and drive demand for Dell EMC Blocks, Racks and Appliances.
  • All-Flash Storage Portfolio – With new Dell EMC branded content, this campaign helps drive our continued category leadership in the Flash market and gives visibility to our extended portfolio.
  • All-Flash Storage Products – rebranded Dell EMC campaigns recharge your demand generation efforts to drive marketing qualified leads for XtremIO and Unity All-Flash.
  • Data Protection – Protecting business-critical information is a hot topic today. Our new prospect and customer programs drive demand for Dell EMC data protection solutions, specifically, Data Domain and the Data Protection Suite.
  • Isilon – existing Data Lake and Archiving campaigns are fully rebranded Dell EMC.
  • Dell PartnerDirect Programs – Run the Business programs help drive demand for servers and networking including the Dell EMC Server: Why Upgrade campaign. Available to Dell PartnerDirect partners.

While it is business as usual now, you can take advantage of the full Dell EMC portfolio and partner ecosystems today by participating in both the Dell and EMC partner programs.  As an EMC Business Partner Program partner you can empower your teams to sell the full portfolio, from the desktop to the data center, by joining the Dell PartnerDirect program. Learn more.

View the 2H 2016 Dell EMC Channel Partner Campaign Guide, and visit the Partner Campaign Playbook for details on EMC-led campaigns.

Help us build campaigns that drive your business—send us comments and feedback.

 

New Opportunities to Expand the Data Lake—at the Edge, the Core, and the Cloud

There’s been a lot of talk around the massive growth of unstructured data and how the rise of the 3rd Platform (mobile, cloud, big data, and social) will only accelerate this expansion.

 

The EMC Data Lake Foundation has helped many organizations tackle this Big Data challenge. However, as more organizations use hybrid cloud to run their data centers and employ increasingly dispersed global workforces, your customers have a new challenge:

 

How can an organization successfully expand their data lakes to remote/branch offices and the cloud, while strengthening the data lake at the core data center?

Expand the data lake.jpg

The Solution? EMC Data Lake 2.0


EMC announced 3 new productsEMC IsilonSD Edge, Isilon CloudPools and Isilon OneFS.Next (the future version of the Isilon OneFS operating system)—that form an edge-to-core-cloud approach that lets your customers to harnesses the power of data lake 2.0 to increase efficiency, cut costs, improve data protection, and get more value from their data assets.


The new offerings also create interesting opportunities for you to help clients transform how they store and use data—whether at the core, the edge, or the cloud.

 

Enhance your Customers’ Data Lake at the Core with the Next-Gen Isilon OneFS Operating System


When your customers use EMC Isilon to consolidate file-based, unstructured data into a data lake, they can eliminate costly storage silos, simplify management, increase data protection, and acquire more value from their data assets.

 

And, with built-in multi-protocol capabilities, Isilon can support a wide range of traditional and next-gen applications on a single platform—including powerful Big Data analytics that provide your customers to gain better insight and identify new opportunities to accelerate their businesses.

 

The new Isilon OneFS.Next operating system extends these benefits with enterprise-grade, continuous data center service and non-disruptive upgrade capabilities. It also enables the new Data Lake 2.0 edge-to-core-cloud approach.

 

Your opportunities at the Core:

  • Demonstrate to existing Isilon customers how they can easily extend their Isilon data lake to edge locations and the cloud
  • Reach a broader range of customers in various industries that need to store and manage over 50 TB of file data in their data center

 

Help Customers Manage and Protect Data Networked at the Edge with EMC IsilonSD Edge

 

A recent ESG study1 noted that 68% of organizations now have more than 10 TB of data per branch office (or on the edge), compared to just 23% in 2011.

 

Data at edge locations (e.g., remote or branch offices) is growing. These edge locations are often inefficient islands of storage, running with limited IT resources and inconsistent data protection practices. And, data at the edge generally lives outside of the business data lake, making it difficult to incorporate into data analytics projects.


Isilon SD Edge.pngEMC IsilonSD Edge addresses these challenges. EMC IsilonSD is a new family of software-defined storage products that leverages the power of EMC Isilon scale-out NAS and the Isilon OneFS operating system. As the first offering of the IsilonSD family, IsilonSD Edge provides software-defined storage solutions for edge locations.

 

IsilonSD Edge will be offered in two versions—a ‘free and frictionless’ download for non-production use, and a licensed version for production use.


Designed to simplify data and storage management, IsilonSD Edge:

  • Scales to 36 TB of storage capacity in a single installation
  • Allows businesses to consolidate data to the core data center and thereby extend the data lake to include edge locations
  • Increases data protection at the edge by automatically replicating data to the core

 

Your opportunities at the Edge:

  • Show existing Isilon customers how IsilonSD Edge can extend the power and simplicity of Isilon to edge locations using commodity off-the-shelf hardware
  • Use the ‘free and frictionless’ download with new customers/potential prospects to introduce them to the advantages of Isilon scale-out NAS
  • Expand your business by considering new prospects with networks of branch locations (e.g., healthcare chains, financial services, professional services)

 

Help Customers Embrace the Cloud with Isilon CloudPools   isilon cloudpool.png

 

Nearly all businesses today want to leverage the cloud to cut costs, simplify IT management, and gain virtually limitless storage capacity. But the question for many is how to integrate their on premise storage infrastructure with the cloud.

 

The new Isilon CloudPools software—which allows your customers to select from a number of public cloud services or use a private cloud based on EMC Elastic Cloud Storage (ECS)—provides the policy-based, automated tiering that enables your customers to seamlessly integrate with the cloud as an additional storage tier from the Isilon cluster at their data center.

 

CloudPools lets your customers address rapid data growth and optimize data center storage resources by using the cloud as a highly economical storage tier with massive storage capacity for cold or frozen data that is rarely used or accessed. This enables more valuable on premise storage resources to be used for more active data and applications. To secure data that is archived in the cloud, CloudPools encrypts data that is transmitted from the Isilon cluster at the core data center to the cloud storage service. This data remains encrypted in the cloud until it is retrieved and returned to the Isilon cluster at the data center.

 

Your opportunity at the Cloud

  • Demonstrate to existing Isilon customers how they can easily embrace the cloud and seamlessly integrate their on premise Isilon storage with either public or private cloud services
  • Target new customers and prospects across a broad range of industries at are looking to leverage cloud storage services, and who are stressed by rapidly growing data storage requirements

 

Capture the Core to Expand to the Edge

 

EMC IsilonSD Edge, Isilon CloudPools, and Isilon OneFS.Next will all be available in early 2016.

 

Between now and then, become more familiar with these new products and learn more about the advantages that Data Lake 2.0 can provide your clients. In addition, leverage the Isilon Scale-Out NAS campaign to position your organization as industry thought-leaders that provide customers the products and services they need to accelerate their Big Data success. 

 

  [1] Source: ESG Research Report, Remote Office/Branch Office Technology Trends, May 2015.

 

 

 

 

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