Posts Tagged ‘IDPA’

Reap the Benefits of Cutting-Edge Data Protection Technology

Cheryl Cook

Cheryl Cook

Senior Vice President, Global Channel Marketing
Cheryl Cook
Cheryl Cook

Latest posts by Cheryl Cook (see all)

The following information is not intended for Dell or Dell EMC Greater China (China, Hong Kong, Macau, Taiwan) team members and partners.Data Protection Portfolio

As your customers continue their digital transformation journeys, their data protection needs will grow—along with your opportunities to help meet those needs. Data protection will stay a constant, strategic requirement even as the IT landscape continues to change. In fact, the importance of data security will only increase as the growth, mobility and value of data skyrockets.

To out-innovate and out-pace competition, your customers must modernize their data protection infrastructure for increased agility, flexibility, and cost efficiency. For that, they need the modern data protection architecture provided by the Dell EMC Data Protection portfolio. Built on four foundational attributes—flash, scale-out, software-defined and cloud-enabled—the Dell EMC Data Protection portfolio is set apart from its competition.

Dell EMC is committed to your success in this lucrative field with a data protection portfolio—both hardware and software—that offers unmatched performance, from the edge to the core to the cloud. To help you generate awareness, leads, and, most importantly, high-margin sales opportunities, we’re launching data protection marketing campaigns for your use.

Addressing Customer Pain Points

The Dell EMC Data Protection portfolio creates a wide variety of sales opportunities by addressing key customer pain points and costly current-use cases including:

  • Physical servers with direct-attached storage
  • Limited storage capacity at remote offices
  • Cumbersome and unreliable tape-based backups
  • Network traffic and bandwidth scalability issues
  • Required VMware-compatible backup solutions for a private cloud strategy

The Dell EMC Data Protection portfolio gives you complementary products to build tailored, complete solutions for each of your unique customers—whether in their own software-defined data centers, in the cloud or in a hybrid configuration of the two.

Providing an End-to-End Solution

The Dell EMC Data Protection portfolio wins such high industry ratings not only for performance, but also for providing a comprehensive solution.

Recognized by IDC as the market-share leader in Purpose-Built Backup Appliances (PBBA) [1], Dell EMC Data Domain systems are designed, engineered and manufactured to be the storage of last resort in the ways that really matter: supporting open systems, mainframes, I-series, Big Data and both public and private clouds.

Every solution comes with the Data Domain Operating System, which provides the intelligence to reduce the amount of disk storage needed to retain and protect data. Your customers can reduce their storage capacity requirements by up to 30 times, and they can expand up to 150 PB of storage through optional Data Domain Cloud Tier software with throughput of up to 68 TB/hour. With these features and capabilities, your customers can complete more data backups in less time and with less cost while gaining faster, more reliable restores.

The Dell EMC Data Protection Suite of software solutions offers best-in-class replication, backup, and archive capabilities across the data protection continuum, including

  • Traditional and cloud backups
  • Snapshot protection
  • Disaster recovery

Protection Suite for Applications offers unparalleled protection efficiency and simplified management, and it empowers application owners and database admins by automating both protection and provisioning throughout the data center, further reducing overall cost and complexity.

The Dell EMC Data Protection portfolio is architected from purpose-built appliances to converged infrastructure to software defined data center and supports a comprehensive software ecosystem. Our solutions provide transformative and automated data protection for today’s and tomorrow’s workloads.

Pushing Innovation in Data Protection

Even with all these advantages, we’re not standing still. We continue to innovate to ensure you can offer your customers the most advanced data protection solutions possible.

For example, many of your mid-market and large enterprise customers will find our most recent addition—the Dell EMC Integrated Data Protection Appliance—to be just what they need: a turnkey data protection solution that combines protection storage, protection software, search, and analytics to reduce the complexity of managing multiple data silos, point solutions, and vendor relationships. By deploying it, they can accelerate their time to protection by tenfold compared to traditional, build-your-own solutions.[2]

Helping You Sell More Solutions to More Customers More Easily

At Dell EMC, we stand by our commitment to be Simple. Predictable. Profitable.TM with big investments in marketing and promotional tools and resources … All designed to help you build your own bespoke marketing campaigns.

The links below provide an overview of the Dell EMC Data Protection campaign and our differentiated value proposition to you and your customers. You’ll also find campaign materials for launching your own Dell EMC data protection marketing efforts to start generating high-margin sales right away. Remember, we are “100% in it to win it” for you and your bottom line.

Partner with Dell EMC to deliver data protection solutions that your customers can trust to safeguard their data wherever it lives, from client to virtualized machines to hybrid and native cloud environments. With Dell EMC, you can serve and protect your customers wherever their digital transformation journeys may take them.

 

[1] IDC’s Worldwide Quarterly Purpose Built Backup Appliance Tracker®, Q2 – 2017

[2] Based on Dell EMC internal testing, July 2016.

Lower Cost to Protect with Dell EMC Data Protection—Architecture Matters

Ruya Barrett

Ruya Barrett

Vice President, Product Marketing, Dell EMC Data Protection Division
Ruya Barrett

Your customers face increasing pressure to simultaneously support new business initiatives and reduce IT costs, including the cost to store protected data. In order to achieve both, they simply must modernize their data centers and transform their IT infrastructure—extensively automating for speed, agility, reliability and cost control.

The combination of Dell EMC Data Domain and Dell EMC Data Protection Software can help customers cost-effectively optimize their infrastructure. As validated by ESG Research, this Dell EMC combination can cut the cost of capacity needed to protect data by up to 81%, compared to Data Domain environments using non-Dell EMC backup software.[1]

How does a comprehensive Dell EMC data protection solution lower data protection costs?

It’s simple:

  • Advanced Dell EMC deduplication technologies work in tandem within an end-to-end Dell EMC system and help to reduce or eliminate tape infrastructure, effectively helping to reduce cost
  • These technologies also help minimize bandwidth demands, achieve a smaller infrastructure footprint and lower associated energy costs

In fact, end-to-end Dell EMC data protection can safeguard customers’ data for as little as fractions of a penny per GB per month.[2]

Safeguarding the Entire Data Protection Continuum

Dell EMC offers solutions across the entire continuum of data protection—from always-on hot data storage protection to long-term cold data retention. What’s more, these solutions work no matter what deployment model your customer chooses, whether on-premises, in the cloud or a combination of the two.

Dell EMC Data Protection Portfolio

Dell EMC offers a solution to fit a customer’s unique deployment needs.

For example, a customer might …

  • Combine best-of-breed, off-the-shelf protection storage with Dell EMC Data Protection Software
  • Use converged systems, such as the Dell EMC Integrated Data Protection Appliance
  • Deploy Dell EMC Data Domain Virtual Edition for a software-defined data center
  • Receive Dell EMC data protection-as-a-service from a long list of Dell EMC service providers

The possibilities are as varied and individual as your customers and their requirements.

Architecture Matters

Dell EMC data protection solutions are architected to offer customers economic benefits through industry-leading, highly efficient data deduplication. Four core supporting technologies are:

  • Variable-Length Deduplication. Dell EMC’s advanced dedupe enables the Data Domain platform to better align incoming data structures to determine what data is unique. It produces greater data reduction compared with fixed-length architectures, which results in a much more scalable protection storage pool, helping to simplify management and lower infrastructure costs. Plus, Dell EMC provides global deduplication across sites and clients.
  • Data Domain Boost. With DD Boost software, only unique data has to be sent from client devices or the backup server to the Data Domain platform—reducing the amount of data moved by up to 99%. This further reduces not only the need and cost of protection storage, but also backup time. When DD Boost is deployed with the Data Protection Software at the client, it sends only the de-duplicated unique data directly to protection storage, by-passing the media server. The result is a reduction in infrastructure footprint required, therefore fewer resources to purchase and manage, not to mention a faster backup due to fewer hops in the data path. For 8 of 12 Data Domain customers that ESG Research analyzed, up to 98% of all backup jobs were completed in under an hour.[3]
  • Stream-Informed Segment Layout (SISL) Architecture. With this technology, 99% of the deduplication process takes place in the CPU and RAM of the Data Domain controller. This dispenses having to add disks to increase performance. It enables the controller to attain the same performance as higher capacity configurations with larger storage footprints, thereby reducing space requirements for data protection.
  • Data Domain Data Invulnerability Architecture. While this technology doesn’t improve performance or reduce costs, it ensures that mission critical data is always recoverable. One way that Data Domain ensures this is via inline write and read verification, which safeguards data integrity during ingest and retrieval. In addition, self-healing and on-going fault detection further protects data’s recoverability during its Data Domain lifecycle.

In all, the combination of Dell EMC protection storage and backup and recovery software technologies increase data protection performance by dramatically reducing the amount of data that is required to be sent and stored. They provide a direct data path from the client by sending only unique data to the protection storage—and critically, they provide advanced data integrity to ensure recoverability.

Position yourself to win and sell with the #1 data protection[4] portfolio in the market—from Dell EMC. It offers high-performance solutions from the edge to the core to the cloud, providing modern, transformative and automated data protection for workloads today and tomorrow.

By partnering with Dell EMC to deliver comprehensive data protection solutions, your customers can trust in you to help them safeguard their data, the lifeblood of their business. Customers who use a single vendor data protection solution spend nearly 3x less on data loss in comparison to those who go with a multi-vendor solution.[5] Whether they are tenants of cloud or users of the modern software-defined data center, your customers will appreciate the simplicity and cost savings of end-to-end Dell EMC data protection solutions to assist them in their IT transformation journey.

Get all the details of the ESG Research white paper to help you sell integrated Dell EMC data protection more easily. Also, earn rewards and take advantage of H2FY18 channel incentives on Sales Edge and Data Protection promotional offerings.

 

 

 

[1]ESG White Paper sponsored by Dell EMC, “The Economic Value of Data Domain,” May 2017. Actual cost savings will vary.

[2]IBID. Savings calculated over three years versus the competition. Cost per GB/month based on analysis of hardware, software, power, cooling and deduplication for 12 active Dell EMC customers. Actual cost will vary.

[3]ESG Whitepaper sponsored by Dell EMC, “The Economic Value of Data Domain,” May 2017. 8 out of 12 customers analyzed achieved backup in less than one hour. Actual results will vary.

[4]https://www.emc.com/microsites/emc-global-data-protection-index/index.htm#infographic-global

[5]Per IDC, based on aggregate data protection and recovery software and purpose-built backup appliance revenue as of June 2017

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