Posts Tagged ‘flash storage’

Be Your Customers’ Application Transformation Problem Solver

Rima Robinson

Rima Robinson

Primary Storage Enablement Manager

During a recent customer conversation around application challenges, I found myself going down a deep, technical rabbit hole.

It felt reminiscent of my early years in the EMC Executive Briefing Center. At that time, my team used performance charts to illustrate an EMC solution’s performance versus the competition. Around the same time, EMC announced two new software solutions for our flagship Symmetrix product line—TimeFinder and SRDF. Conversations immediately elevated to solving customer pain points … Y2K, for example. 

Conversations like those will raise you from commodity box pusher to valuable problem solver.

I’m not saying the bits and bytes don’t matter to some people—because we know they do matter, but they do not get you in front of the business decision makers.

Consider how this problem solving creates fresh dialogue with an entirely new set of prospects: application owners

For example … Customer X develops a plan to optimize processes or eliminate existing roadblocks or challenges. It is imperative to the business owners that the plan is completed as proposed, and the application then becomes the “face” of that plan.

Ask a few key questions that can help you create new opportunities and establish yourself as a valued problem solver, with help from EMC XtremIO.

Questions that help you get beyond the basics, like:

  • What are you trying to accomplish?
  • Will this change help bring a new application online sooner?
  • Are you looking to provide application testers immediate access to fresh data?
  • Will this application enable undisrupted QA testing?

EMC XtremIO provides a solution to some of the most common customer pain points

Application Problem Solver

Virtual Desktop Infrastructure (VDI) and End-User Computing (EUC)

The Customer Need:

Access from anywhere, to applications on the go, and from any device

Common Pain Points:

  • The centralization of hundreds (or even thousands) of previously dedicated desktop resources creates extremely random, unpredictable, and “bursty” choke points for the VDI input/output (I/O) profile
  • Traditional storage architectures restrict customers from delivering on the promise of VDI/EUC at scale
  • Poor user experience and administrative challenges make it unfeasible to extend BYOD (bring your own device) beyond pilot stage

The EMC XtremIO Solution:

  • XtremIO delivers better-than-physical-desktop user experience for all user/desktop types
  • Advanced data reduction enables incredibly cost-effective deployments—even for full clones
  • Rapid desktop provisioning without any I/O “storm” facilitates worry-free scaling from pilot to production (and beyond)

Virtualization

The Customer Need:

Consistent performance and SLAs within a virtualized environment; ability to house mission-critical applications in a central virtualized environment

Common Pain Points:

Inconsistent performance within virtualized environments forces many IT organizations to keep their mission-critical performance-sensitive applications on separate physical silos, and results in:

  • Complex operations
  • Cumbersome deployments
  • Massive infrastructure overprovisioning
  • A rigid and unwieldy IT environment (that can’t accommodate changing business needs)

The EMC XtremIO Solution:

  • Virtualization of multiple workloads—mixed tier and multiple T-1—on a common storage platform
  • Consistent, predictable performance at any scale
  • A drastically reduced total storage footprint improves IT agility and speed
  • Rich portfolio integration enables critical data center services

Microsoft SQL Server

The Customer Need:

Increased response, efficiency, and workflow agility from expanding, increasingly complex SQL Server databases and applications

Common Pain Points:

  • Even as SQL Server applications become larger and more complex, service windows shrink and organizations ask IT departments to cut costs and increase efficiency
  • Businesses demand improved response times; and IT administrators and SQL Server database administrators struggle to find solutions to keep up with SLAs and performance metrics, and to increase efficiency and workflow agility

The EMC XtremIO Solution:

  • XtremIO delivers unparalleled levels of performance operational efficiency (ease-of-use, low physical space, power consumption, and heat generation)
  • Advanced storage array features—including deduplication, thin provisioning, and XtremIO Virtual snapshots—deliver significant benefits compared to traditional implementations
  • XtremIO storage systems drive higher consolidation ratios and significantly improve the user experience at the application level … and thus dramatically lower the overall IT infrastructure cost in virtual server, virtual desktop, database, analytics, and business intelligence environments

Dig deeper into each of these customer challenges—and how EMC XtremIO can help

We’ve developed a series of both live and on-demand XtremIO webinars to help you get deeper into the what, why, and how XtremIO can solve each of these common customer challenges and more.

Here are just a few examples of currently available XtremIO on-demand webinars:

Access all of the on-demand XtremIO webinars, here. Check back often—new content is added regularly.

For more information, tools, and resources, visit the XtremIO Enablement Center.

Good Selling:
When You Think Easy, Think EMC Unity

Kristine Cornwall

Kristine Cornwall

Director of Channel Marketing
Kristine Cornwall

We talk a lot about the EMC Unity product line being EASY:  Easy to install. Easy to manage. Easy to service. It NEEDS to be. After all, we specifically designed our midrange platform to meet the needs of resource-constrained SMB and mid-market customers. And, with a rich portfolio of campaign assets, a variety of ways for customers to preview the product, and real savings to pass along to your customers, Unity is easy to sell, too.

Unity Storage Easy

 

Both the customer demand and market response for Unity have been nothing short of amazing!

 
“[Unity is] part of a larger strategy to deliver the ‘right horse for the right cost’ versus trying to force all customers to adopt a single storage platform.”  IT BusinessEdge

 

“Starting fresh with a new design, Unity will be faster than VNX and take up less space.”   PCWorld

 

“This product is designed to help customers make an affordable and simple transition from hard disk drive to flash.”   Forbes

 

“Unity is designed to be simple.”   StorageReview

Yet, you know (probably all too well) that growing your business isn’t just about having the strongest product in the market. You also need access to tools that will help generate demand, demonstrate the value, and close the sale. We’ve got you covered.

 
1.  The new Unity campaign gives you messaging and creative assets to increase revenue through activities like paid media, demand generation emails, events, and telemarketing.

The campaign also includes:

  • Digital assets like banners and landing page, a free self-guided demo, call scripts, competitive guides, videos, and more
  • Creative tools to build sales team excitement and support call blitz days
  • Assets to support your tech refresh campaigns as you assist customers with EMC VNX, CLARiiON, and Celerra storage products coming off lease or maintenance

2.  Enable customers to experience Unity in their own IT environments before making a purchasing decision.

Here are three ways your customers and prospects can try before they buy :

  • The Unity Simulator is a lightweight, downloadable demo that allows customers to experience the Unisphere management platform. It’s an easy way for customers to see for themselves how simple it is to provision storage, add hosts, manage snapshots, and access online documentation, support forums, and other resources.
  • Customers who want to try Unity in a test environment can download the Unity VSA. The Community Version of UnityVSA has full functionality and is limited only by the amount of capacity it can manage.
  • The new Customer Unity Test Drive Program lets you offer Unity systems to customers for a 45-day trial period during which they can evaluate the fit and performance of the unit within their own IT environment.

3.  Take advantage of Unity’s affordable pricing and two promotions and increase your share of the $18.5B primary storage total addressable market.

While Unity pricing allows you to be very competitive with All Flash configurations starting under $18K* and Hybrid configurations starting under $10K*, we’ve added promotions and programs to help you close business even faster:

  • The Xpect More program for Unity All Flash configurations provides lifetime maintenance price protection, three-year investment protection, and flash endurance protection.
  • Two stackable promotions—the Unity All Flash Early Adopter Promotion and the Unity Incremental Promotion—are applied automatically in MyQuotes and will give you an added advantage in competitive situations.

*Anticipated street prices

Unity introduced a new level of simplicity and affordability into a family of all-flash arrays targeted to the fastest growing segment of the storage market—small and mid-sized organizations … And, at the same time, made it EASY for you to increase your primary storage revenue.

Visit the Unity Enablement Center for more information and resources, including marketing assets and sales enablement tools.

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