Posts Tagged ‘digital’

Dell EMC Digital Marketing Platform Puts the Power of Lead Generation at Your Fingertips

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

According to recent Forrester research, “86% of marketing professionals agree that successfully integrating multiple channels under a single integrated marketing strategy is crucial to their long-term success.”

The Dell EMC Digital Marketing Platform  provides partners with content syndication, email marketing campaigns, social media syndication and analytics

Separately, these are all effective tools―but together they deliver a powerful integrated approach to multi-channel marketing.

Digital Marketing

Let’s dig into how each of these functions will help you to generate leads:

Content Syndication

Today’s buyers spend nearly 70%* of their research and consideration process online, making it critical for organizations to deliver engaging website content. And, we understand that the constant creation and maintenance of fresh web content that engages site visitors and also aligns with Dell EMC’s messaging can be a real drain on your time and resources.

Content syndication enables you to:

  • Deliver targeted, relevant content to website visitors
  • Lift the burden of constant content development
  • Boost conversion rates and generate new qualified leads
  • Easily personalize and customize content to support your value proposition

Multi-Tactic Campaigns

The Dell EMC Digital Marketing Platform makes it easy to coordinate multi-tactic marketing campaigns that build your pipeline and accelerate revenue growth.

With Email Marketing Campaigns, you get:

  • Turn-key execution of coordinated co-branded campaigns that leverage a wide array of marketing tactics and activities
  • Access to valuable Dell EMC Digital Marketing Platform assets to support marketing and sales efforts
  • Detailed lead scoring across multiple prospect touch points
  • Closed-loop reporting to share results with Dell EMC Digital Marketing Platform
  • Full-service campaign support and strategic insight

Social Media Syndication

Social media is more than just an extension of your marketing plan. Social media is a proven way to capture leads, expand your client base and nurture customers before, during and after sales.

Today, nearly 70% of your buyer’s journey happens before the sales organization is engaged.* And, 74% of IT buyers find social media useful during the buying cycle.**

The number of marketing leads that social media produces is nearly double that of trade shows, telemarketing, direct mail or pay-per-click (PPC) marketing. Yet, social media management is time consuming and resource intensive.

With Social Media Syndication on the Dell EMC Digital Marketing Platform, you can bypass the costs and complexities of social media curation and management.

In addition, Social Media Syndication on the Dell EMC Digital Marketing Platform enables to you:

  • Turn up the volume on social media and connect with key targets without any extra time, effort or cost
  • Increase the frequency and relevance of your social media outreach by customizing content and posting schedules
  • Amplify your online reputation as thought leader in your industry
  • Measure engagement and see who’s visiting your website with analytics
  • Collect leads with social media forms

Get started with the Dell EMC Digital Marketing Platform

Access to the Dell EMC Digital Marketing Platform is available at no cost to Dell EMC partners.

Take advantage of simplified lead generation and social outreach. Log into the Dell EMC Partner Portal and visit the Campaign Center to learn more about the Dell EMC Digital Marketing Platform and to create your partner company account.

Put the power of the Dell EMC Digital Marketing Platform to work for you. Simply register, and start seeing results!

 

* IT Services Marketing Association (ITSMA)

** HubSpot

 

 

The Digital Transformation Opportunity for Partners

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell Technologies has pinpointed Four Transformations that pose significant opportunities for technologists, and for Partners in particular.

Each speaks to a specific and business-critical area where customers and end-users alike require both hardware and software—and also the highly-trained and knowledgeable guidance of a Dell EMC Partner—in order to successfully drive transformation.

Why?

The answer is simple: If an organization fails to undertake these transformations, the likelihood that it will be relevant and competitive is slim to none. Consider this: according to the Pierre Nanterme, chairman and CEO of Accenture, “new digital business models are the principal reason why just over half of the names of companies on the Fortune 500 have disappeared since the year 2000.” Organizations need both the technology solutions as well as trusted advisors to guide them through their digital transformations. Therein lays the opportunity for Partners.

#1: Digital Transformation

Digital Transformation is about connected people and connected devices. It’s about new apps, integrated platforms and creating a more seamless customer experience. It’s about Big Data and the Internet of Things.

The Partner Opportunity

Partners are on the front-lines of enabling customers to shift the status quo and embrace a digital future. By adopting technology at the heart of their business, customers are able to accelerate the cycle of innovation, create competitive differentiation and maximize the end-user experience. Ultimately, this enables them to deliver the best possible customer experience to their customers.

#2: Workforce Transformation

When’s the last time anyone really clocked an eight-hour day in the office? People are working differently than ever before. 60% of employees work outside “standard” business hours, and many work in nontraditional environments. They’re working from home, their local coffee shop, on a plane.

As such, it’s no surprise that today’s workers have the highest expectations for technology, from laptops to support. Two-in-five (42%) of employees say they would quit a job with substandard technology.

The Partner Opportunity

The right technology can help workers become more productive. And conversely, outdated technology can drain not just efficiency but dollars too. Partners can work with their customers to empower their teams to work in the ways that best suit their schedules, needs and aptitudes.

#3: Security Transformation

Who isn’t worried about security in this day and age? And with good reason. According to ZDNet, “nearly 1.4 billion data records were stolen by hackers or lost during 2016 – almost double the number which were comprised the previous year.” The majority (95%) of data breaches originate at the endpoint. It’s not a question of when the next digital security attack will happen; it’s not even a question of when. Today, it’s a question of whether organizations are best equipped to detect and respond to threats quickly, and to minimize damage.

The Partner Opportunity

Partners can help guide customers on security strategy, and how to surface, attack and mitigate exposure.  Security is an evolving topic, not a deploy-and-forget instance, so Partners should work with customers to make sure they are prepared for the new threat landscape. It is imperative that customers employ an end-to-end data protection strategy to prevent, address and recover from security breaches.

#4: IT Transformation

IT Transformation is foundational to a Digital Transformation journey. This is all about building a Modern Data Center, modernizing infrastructure, automating data services, and transformation people and processes.

The Partner Opportunity

Partners can help customers see IT in a whole new light: the companies leapfrogging their competition are those who view IT as an innovation hub, not a cost center. Because the right IT infrastructure is what underpins and allows is invention, evolution and even revolution of how, where and why organizations operate and exist.

Digital Transformation is not just possible; it’s essential. Organizations will build or crumble depending on how or if they pursue their own evolution. Dell Technologies has the portfolio to make Digital Transformation real. And, you, our Dell EMC Partners are the experts to make it happen.

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