Posts Tagged ‘digital transformation’

Customers Want to Talk about Enterprise Class Storage in the Cloud—Be Ready to Help

Scott Millard

Scott Millard

Vice President Sales, Global Channels & Alliances

Enterprise Cloud Storage

Worldwide spending on public cloud services could double from almost $70 billion in 2015 to over $141 billion in 2019, according to research firm IDC. IDC expects Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) solutions to grow faster than Software as a Service (SaaS) platforms.

This resonates with what we have been hearing from Dell EMC customers as they grow their cloud footprint and progress in their respective digital transformation projects.

This explosion in the consumption of cloud services and digital transformation projects creates a natural and urgent need for enterprise class storage in the cloud. And now Dell EMC partners can give their customers a competitive and differentiated solution with Virtustream Storage Cloud—a hyper-scale storage platform built for resiliency, performance and transformation.

What makes Virtustream Storage Cloud the superior choice?

It was engineered to secure, manage and store the exponentially growing data of the world’s largest enterprises. Virtustream Storage Cloud’s environment allows for seamless cloud tiering of on-premises Dell EMC storage and backup, with object storage benefits to support cloud-native applications.

With Virtustream Storage Cloud, your Isilon, Data Domain, Avamar, Unity, VMAX, VxRail and VxRack customers no longer have to settle for general purpose clouds. From highest data durability to superior and predictable economics … With Virtustream Storage Cloud, they get it all.

Selling Virtustream Cloud Storage has never been easier.

Here’s how:

  • Virtustream Storage Cloud is now configurable by partners In MyQuotes!
  • Partners register deals as “VIRTUSTREAM-STORAGE CLOUD” via Dell EMC Partner Central
  • Virtustream Storage Cloud is the ideal platform for tiering data to the cloud using tools like Isilon Cloudpools, Unity Cloud Tiering Appliance, or CloudArray with VMAX, VxRail or VxRack.  It is also the perfect platform for long term retention of backups, and is fully integrated with CloudBoost for Networker and Avamar, and Cloud Tiering for Data Domain

Key resources:

Be the center point for your customers cloud and digital transformation projects and include a Virtustream Storage Cloud option with every Isilon, Data Domain, Avamar, Unity, VMAX, VxRail or VxRack opportunity!

For customized help on specific deals, email Rick Fredrickson, Director, Virtustream Channel Sales, Americas at Rick.Fredrickson@dell.com.

 

Are Your Customers Ready for the Digital Revolution?

Jen Hoye

Jen Hoye

Senior Communications Specialist

New Dell Technologies Digital Transformation Index Maps Their Preparedness for the Future

transformationEarlier today, Dell Technologies announced the results of the Digital Transformation Index. This study of 4,000 business leaders from mid to large organizations across 16 countries and 12 industries was conducted in partnership with Vanson Bourne, and maps today’s digital business maturity levels and assesses organizations’ readiness for the fourth Industrial Revolution … Which is already here.

How are your customers positioned in this race to become a digital business?

According to the research:

  • 52% of business leaders have experienced significant disruption in their industries over the past three years as a result of digital technologies and the Internet of Everything
  • 48% of global businesses don’t know what their industry will look like in three years’ time
  • 78% of Businesses Feel Threatened by Digital Start-ups

This level of uncertainty can be dangerous to an organization’s ability to keep pace with an industrial revolution that’s, so far, proven itself to be “as ruthless as its predecessors.”

“If companies can’t keep up, they will fall behind … or worse. The ‘delay until another day’ approach simply won’t work,” explains Jeremy Burton, chief marketing officer for Dell Technologies.

Organizations have started transforming, but with varying success. Only 1 in 3 are performing well against digital attributes such as agility, transparency, predictively spotting opportunities, personalizing the customer experience, and being always on in real time. And 64% say they can’t act on business intelligence in real time.

What’s holding them back? Barriers most cited are: lack of budget and resources (33%), executive support, expertise and skills (30%), right technologies (29%) and data privacy and security concerns (29%).

Together with Vanson Bourne, we devised a Digital Transformation Index that showed where these customers are on their journey, and how they stack up against peers. On a maturity curve, only 5% fit the criteria of “digital leaders”nearly half are “followers” or “laggards.” (For full research and findings, click here.)

The fact that most are just beginning their journey represents tremendous opportunity for everyone. We can all help them get it right.

How can you enable your customers to embrace and drive digital transformation?

When asked about their future investment priorities to succeed in this digital era, nearly three-quarters agree they need to prioritize a centralized technology strategy, 66% plan to invest in IT infrastructure and digital skills and 72% are expanding software development capabilities.

Respondents identified the following as their top priority IT investments over the next one to three years:

  1. Converged infrastructure
  2. Ultra-high performance compute technologies
  3. Analytics, big data and data processing
  4. Internet of Things technologies

Moving Forward

While the revolution is here, it’s nowhere close to complete. The opportunity is huge, but the time to act is now. One good way to help your customers get started is simply explore the results of the research and see how they stack up against 4,000 peers.

Help your customers assess their digital maturity, and to identify areas of critical need and/or opportunity.  At Dell Technologies we’re confident that alongside our Partners and Strategically Aligned businesses, we’re in a prime position to help our customers challenge the status quo, to leap ahead and embrace their digital future.

For more on the Digital Transformation Index:

Stay tuned! In November, watch the Dell Technologies landing page for an add-on survey. Through this survey, your customers can interact with this research and see how they compare with competitors.

Take Full Advantage of the Power of Dell + EMC

Justin Bartinoski

Justin Bartinoski

Sr. Director, Channel Marketing
Justin Bartinoski

Latest posts by Justin Bartinoski (see all)

CampaignsIncredible opportunities are ahead now that Dell and EMC have officially joined forces to become the essential, enterprise IT Infrastructure Company. No doubt, it is a historic tech merger. But, it also signals a new era for our channel—offering capabilities to drive opportunities like never before seen in our industry.

You’ll have access to products that are #1 in the most strategically relevant technologies today:

  • #1 in Converged Systems
  • #1 in Server Virtualized Software
  • #1 in the Most Secure business Laptops
  • #1 in Virtualized Data Center Infrastructure
  • #1 in Cloud IT Infrastructures
  • #1 in Overall Storage
  • #1 in All-Flash Storage

Partner to Win—2H 2016 Marketing Campaigns

In early 2017 we’ll launch a new joint Dell EMC partner program. In the meantime, our current Dell PartnerDirect and EMC Business Partner programs will continue to operate independently.  Today, as we bring the Dell and EMC brands together, we’ve provided marketing and sales with a new story that you can use to help positively impact the Dell EMC leadership position, drive demand and increase your revenue. 2H 2016 marketing campaigns start to bring the new Dell EMC story to life.

  • To help you get started, our new Dell EMC Channel Partner Campaign Guide provides a summary of all campaigns and tools available for 2H 2016, along with links for access. Campaigns still align to the strategy outlined in the EMC 2016 MDF Spend Policy guidelines and to our key initiatives. 2H campaigns are rebranded and/or revised to reflect the new Dell EMC brand and to support our transition to a combined portfolio.
  • The Dell EMC All-Flash Storage campaign represents the first combined portfolio campaign out of the gate—expanded to include the SC Series, Unity, XtremIO, VMAX and DSSD. Dell EMC’s All-Flash portfolio is #1 for a reason, and as a Dell EMC Partner, you can leverage this portfolio to address all of your customers’ modern data center challenges.  New 2H All-Flash Storage Campaign assets will help you take advantage of one the largest market opportunities.

2H 2016 Marketing Campaign Highlights

  • Converged Infrastructure – Simpler IT and VxRail campaigns offers rebranded and new content to extend Dell EMC’s Leadership in the CI/HCI market and drive demand for Dell EMC Blocks, Racks and Appliances.
  • All-Flash Storage Portfolio – With new Dell EMC branded content, this campaign helps drive our continued category leadership in the Flash market and gives visibility to our extended portfolio.
  • All-Flash Storage Products – rebranded Dell EMC campaigns recharge your demand generation efforts to drive marketing qualified leads for XtremIO and Unity All-Flash.
  • Data Protection – Protecting business-critical information is a hot topic today. Our new prospect and customer programs drive demand for Dell EMC data protection solutions, specifically, Data Domain and the Data Protection Suite.
  • Isilon – existing Data Lake and Archiving campaigns are fully rebranded Dell EMC.
  • Dell PartnerDirect Programs – Run the Business programs help drive demand for servers and networking including the Dell EMC Server: Why Upgrade campaign. Available to Dell PartnerDirect partners.

While it is business as usual now, you can take advantage of the full Dell EMC portfolio and partner ecosystems today by participating in both the Dell and EMC partner programs.  As an EMC Business Partner Program partner you can empower your teams to sell the full portfolio, from the desktop to the data center, by joining the Dell PartnerDirect program. Learn more.

View the 2H 2016 Dell EMC Channel Partner Campaign Guide, and visit the Partner Campaign Playbook for details on EMC-led campaigns.

Help us build campaigns that drive your business—send us comments and feedback.

 

Dell EMC and Cisco—the Legacy of Joint Success Continues

Burney Barker

Burney Barker

Senior Vice President, Global Sales, Converged Platform and Solutions Division
Burney Barker

Latest posts by Burney Barker (see all)

Cisco

We’ve been busy with the merger of Dell and EMC; and, although we’ve crossed the finish line on the merger with Dell to become the largest privately controlled tech company, we still have many milestones ahead.

For us, what remains the same is our strong and committed partnership with Cisco.

This partnership spans nearly 20 years and has generated billions of dollars’ worth of business, resulting in tens of thousands of customers around the globe. I’m tremendously excited about future opportunities that will further strengthen this relationship.

As we deliver products and solutions that operate in mission critical data center environments around the world, our mutual customers depend on our technologies working well together. They can invest in us with confidence knowing that Dell EMC and Cisco have strategic alignment, long-standing resell arrangements in place and a solid support agreement to deliver world class single support.

Take a minute to watch this video (below) of Chuck Robbins and Michael Dell discussing the future of our partnership, and to read this blog from Frank Palumbo, Senior Vice President, Global Data Center Sales, Cisco.

Together, Dell EMC and Cisco can continue to lead customers on their journey to cloud computing and IT transformation.

Note: This blog also appears on the VBlog.

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