Posts Tagged ‘dell technologies’

An Extraordinary Year, An Extraordinary Journey: Celebrating Our First Anniversary

John Byrne

John Byrne

President, Dell EMC Global Channels
John Byrne

It’s been one year since Dell and EMC came together, creating the largest privately-controlled technology company on the planet. Many people questioned whether or not we’d be able to pull it off. They asked: how would we combine two portfolios, two teams, two Partner programs? They called us the Dark Horse of the Channel. Would we succeed?

Well, here we stand, winning big. Together. A $35B organization – larger than the likes of Nike, Facebook and Starbucks. $4.5B in R&D. Number 1 in just about everything, all in one place. We are far from slowing down though. We are gunning to be the number 1 Channel organization – the biggest and the best. And you know what? We’re going to get there.

Because of you.

You, our Partners, have been with us every step of the way. As we brought these Partner programs together, you went above and beyond. You acted as advisors and collaborators; critics and cheerleaders.  Your feedback is a gift. You consistently tell us what you need to be successful, and we’re listening. Because of you, the Dell EMC Partner Program is the industry’s most enviable, most innovative Partner Program.

Because of you, we will be the number 1 Channel organization.

Thank you. On today of all days, Dell EMC’s one year anniversary, thank you. It has been an extraordinary journey. Just consider our path together thus far:

September 2016:

  • Dell and EMC merge. Partners see the full potential of working with the newly combined company.

October 2016:

  • At our first ever Dell EMC Global Partner Summit, we announce our vision for the new extraordinary Dell EMC Partner Program.
  • Just 27 days after the merger closed, our supply chain shipped the company’s first integrated Dell and EMC product – ScaleIO Ready Node.

December 2016:

  • We introduce the Dell EMC Partner Program Tier Status Match Strategy, holding fast to our core tenets of Predictable. Profitable.TM

January 2017:

  • We announce our strategy to double down with Distribution Partners, and our vision for Distribution moving forward.

February 2017:

May 2017:

June 2017:

July 2017:

August 2017:

This is just the beginning. Together, we’re in a position to lead. There’s no doubt in my mind. We have the best Partner community on the planet; the most enviable Partner Program, the most innovative technology portfolio, from the edge to the core to the cloud; and the heart to win.

There can be no confusion: this Dark Horse is taking the lead.

 

Making Digital Marketing Real for Dell EMC Partners

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog
Dell EMC Partner Post Blog

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The Dell Technologies’ Global Channel is a $35 billion business, bigger than industry heavyweights such as Nike, Facebook and Starbucks, and still has a relatively low share of wallet with customers and partners.  The opportunity is enormous, and given the ongoing interest in the Dell and EMC combination, customers want to hear more on the full range of products and services Dell EMC can bring to bear.

One of the consistent pieces of feedback we hear from our partner community is to help them with marketing and awareness of Dell EMC solutions, and their individual capabilities.  This year at the Global Partner Summit, Cheryl Cook, SVP, Global Channels Marketing, Dell EMC, led the “Making Digital Marketing Real for Dell EMC Partners” breakout session, where she was joined by Gaurav Chand, SVP of Marketing, Dell EMC; Laz Gonzalez, SCO, Zift Solutions, and Sonia St. Charles, CEO, Davenport Group and Mark Melvin, CTO, ePlus.

Chand gave attendees an overview of the Four Transformations Dell EMC has highlighted throughout the week – Digital Transformation, Workforce Transformation, Security Transformation and IT Transformation – and where the company will focus marketing efforts for the year so partners can align investments. “It’s a digital world,” Chand told the audience. “Digital transformation is very real; it’s not magic.”

He also discussed Dell Technologies’ latest Marketing and Advertising campaign, Making it Real, and the company’s goal to take digital transformation from concept to reality.  “Dell Technologies will focus on the how of digital transformation, and how you make it real,” Chand explained. “And ultimately, improve the customer experience.”

Laz Gonzalez, Chief Strategy Officer of Zift Solutions, spoke about “Best Practices for Effective Marketing” and how partners can and should build marketing campaigns to capitalize on the proliferation of channels available to them today, such as search and social, and drive customer retention.

Sonia St Charles and Mark Melvin then took the stage to share their success stories and marketing engagement with Dell EMC. Both St Charles and Melvin are embracing innovative marketing tools to reach their customers.

During the session, Dell EMC unveiled the new Marketing Campaign Center and Partner Academy, found on the Partner Portal, which are a set of tools and resources to help partners build their own marketing campaigns. Included in the Marketing Campaign Center are marketing content partners can use as pieces or wholesale to help drive awareness for their business and Dell EMC.  It includes helping partners with content syndication, social assets, and campaign playbooks.

Dell EMC also launched Partner Academy, a marketing institute, which includes curriculum and training modules that count towards a partners accreditation and tier eligibility.

Cook said, “We know partners are invaluable at helping tell the Dell EMC story and it’s a win-win for them and for Dell EMC.  We are investing in the capabilities and assets to help make it easier for partners to be successful and win new business.”

IT Transformation: The Rocket Fuel for Digital Transformation

Mike Wing

Mike Wing

Senior Vice President, Modern Infrastructure Team
Mike Wing

“Digital transformation is destroying my business!” This is what I imagine New York taxi medallion owners saying right now.  In just three years, ride sharing services like Uber and Lyft have overturned an entire industry. In 2014, taxi medallions were worth $1 million each; today they are worth half that. According to a recent presentation prepared for Capital One Financial Corp. investors*, more than 80 percent of its $690 million in loans for taxi medallions are at risk of default. Taxi medallion owners are not alone in their fears of the new digital economy. 

For every company that takes advantage of the opportunity digital transformation presents, there is likely another company that was disrupted dramatically. So the philosophical question that needs to be asked is this:

Is Digital Transformation a Risk or an Opportunity?

Last month, Dell EMC announced the results of a new study conducted by Enterprise Strategy Group (ESG), which revealed that a majority of senior IT leaders and decision-making managers of large companies surveyed around the world indicate their organizations have yet to fully embrace the aspects of IT Transformation needed to remain competitive. We were amazed to find that only 5% of large companies are prepared to meet the IT requirements of the new digital business

Likewise, our Digital Transformation Index sponsored by Dell Technologies found that almost half the 4,000 respondents had no idea what their industry would look like in three years. Others feared their company would be obsolete in 3-5 years.

How Dell EMC and Our Partner Community Can Help Enable IT Transformation

Together, Dell EMC and our partner community are in a unique position to help established companies and startups develop strategies that will allow them to be successful as their industries undergo rapid change.

We believe IT Transformation is the Rocket Fuel for Digital Transformation and we are doubling down on the future.

We are #1 in Everything All in One Place with the most innovative technology portfolio in the industry, but we aren’t stopping here. We’ve also built an impressive set of storage assessment tools you can use in customer conversations in conjunction with the recently published IT Transformation Maturity Curve Study.  Use these tools—along with the IT Transformation Maturity Self-Assessment—to help customers measure where they are in their own IT Transformation journey.

This research provides new data and language to help you drive meaningful conversations and partnerships with your current and soon-to-be customers.  When they know how they stack up against their peers, customers are in a better position to build long-term strategies and you are in a better position to help drive this activity.

This study is the foundation of our refreshed Modern Infrastructure story and lends even greater support to the IT transformation message driving our customers to Modernize, Automate and Transform their infrastructure.

As an example of how well this message resonates with customers, just last week I shared the study results in a presentation to a large financial institution.

After reviewing the four stages of IT Maturity, the head of infrastructure graded his company as a stage 1.5 organization, adding “If there is a way to get to stage 4 by skipping stages 2 and 3, I am very interested!” This was liberating!

Now we can partner with them to build a roadmap to becoming a stage 4 organization. The ideas began bouncing around the room on how to get started. This is exactly what we hope for with our message.

Inspire Your Customers on Their IT Transformation Journeys

We have geared up to help you inspire your own customers on their IT transformation journeys:

STEP 1: Become familiar with the ESG study and use it to initiate IT transformation conversations with your customers.    Download the full report here and share it.  If your customer is not as quick to grade their organization as my financial services infrastructure boss was, have them take this quick, 10 question assessment.  If you have an internet connection when you meet with them you can fire it up on your laptop and walk through it together.

STEP 2: Learn the Modern Infrastructure pitch and how to utilize the new assessment and proposal tools. My team of Modern Infrastructure channel specialists is singularly focused on helping you become proficient at having these conversations with your customers.  We’re kicking off a #GetModern Factory roadshow right after Dell EMC World—we’ll be visiting more than 40 cities in the US and expanding globally very soon.  Alternatively, our innovative #GetModern Live Virtual Workshops will help you get up to speed from the comfort of your office. Contact your Partner Account Manager or MIT Specialist for a #GetModern Factory invitation or details on the Live Virtual Workshops.

STEP 3: Take advantage of all of the product training, hands-on labs, demos, and opportunities to meet with subject matter experts at Dell EMC World.  It’s not too late to register and join us (be sure to select “Partner” during the registration process). If you’ve already booked your trip, be sure to reference our Partner Guide to Dell EMC World before you go; we’ve identified the most helpful Modern Infrastructure activities for you.

If you leverage your training and the power of this messaging, you are guaranteed to deliver strong results for your customer, for Dell EMC, and for yourself.  Together we will continue to inspire our customers on their IT transformation journeys!

*Source: Bloomberg.com Taxi Medallion Prices Are Plummeting, Endangering Loans January 30, 2017   

Are Your Customers Ready for the Digital Revolution?

Jen Hoye

Jen Hoye

Senior Communications Specialist

New Dell Technologies Digital Transformation Index Maps Their Preparedness for the Future

transformationEarlier today, Dell Technologies announced the results of the Digital Transformation Index. This study of 4,000 business leaders from mid to large organizations across 16 countries and 12 industries was conducted in partnership with Vanson Bourne, and maps today’s digital business maturity levels and assesses organizations’ readiness for the fourth Industrial Revolution … Which is already here.

How are your customers positioned in this race to become a digital business?

According to the research:

  • 52% of business leaders have experienced significant disruption in their industries over the past three years as a result of digital technologies and the Internet of Everything
  • 48% of global businesses don’t know what their industry will look like in three years’ time
  • 78% of Businesses Feel Threatened by Digital Start-ups

This level of uncertainty can be dangerous to an organization’s ability to keep pace with an industrial revolution that’s, so far, proven itself to be “as ruthless as its predecessors.”

“If companies can’t keep up, they will fall behind … or worse. The ‘delay until another day’ approach simply won’t work,” explains Jeremy Burton, chief marketing officer for Dell Technologies.

Organizations have started transforming, but with varying success. Only 1 in 3 are performing well against digital attributes such as agility, transparency, predictively spotting opportunities, personalizing the customer experience, and being always on in real time. And 64% say they can’t act on business intelligence in real time.

What’s holding them back? Barriers most cited are: lack of budget and resources (33%), executive support, expertise and skills (30%), right technologies (29%) and data privacy and security concerns (29%).

Together with Vanson Bourne, we devised a Digital Transformation Index that showed where these customers are on their journey, and how they stack up against peers. On a maturity curve, only 5% fit the criteria of “digital leaders”nearly half are “followers” or “laggards.” (For full research and findings, click here.)

The fact that most are just beginning their journey represents tremendous opportunity for everyone. We can all help them get it right.

How can you enable your customers to embrace and drive digital transformation?

When asked about their future investment priorities to succeed in this digital era, nearly three-quarters agree they need to prioritize a centralized technology strategy, 66% plan to invest in IT infrastructure and digital skills and 72% are expanding software development capabilities.

Respondents identified the following as their top priority IT investments over the next one to three years:

  1. Converged infrastructure
  2. Ultra-high performance compute technologies
  3. Analytics, big data and data processing
  4. Internet of Things technologies

Moving Forward

While the revolution is here, it’s nowhere close to complete. The opportunity is huge, but the time to act is now. One good way to help your customers get started is simply explore the results of the research and see how they stack up against 4,000 peers.

Help your customers assess their digital maturity, and to identify areas of critical need and/or opportunity.  At Dell Technologies we’re confident that alongside our Partners and Strategically Aligned businesses, we’re in a prime position to help our customers challenge the status quo, to leap ahead and embrace their digital future.

For more on the Digital Transformation Index:

Stay tuned! In November, watch the Dell Technologies landing page for an add-on survey. Through this survey, your customers can interact with this research and see how they compare with competitors.

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