Posts Tagged ‘Dell PartnerDirect’

Don’t Miss Out on All-Flash and Converged Infrastructure Partner Incentives

Justin Harold

Justin Harold

Partner Program Marketing & Engagement

incentivesThe IT industry is in a highly transformative period, with companies investing in technologies that will drive growth and innovation over the next two to three decades.

One of the hottest technology trends that help drive this growth is the movement towards Converged Infrastructure (CI), with companies who have implemented converged and hyper-converged systems deploying apps 4.6x faster and spending 41% less time, on average, keeping the lights on.

All Flash is also quickly becoming the new normal with its affordability, agility, efficiency and speed. In fact, 2016 marks a tipping point in the industry—where flash now accounts for more workloads than hard disk drives.

Dell EMC is #1 in both the All-Flash Market and Converged Systems, and the Converged Platforms & Solutions Division (CPSD) was once again named the Gartner Magic Quadrant Leader in Converged Systems.

Finish Q4 Strong with All-Flash and Converged Infrastructure Incentives and Promotions

All Flash and CI are essential pillars as we seek to modernize each of our mutual customers’ datacenters. To help you maximize your investments in Dell EMC and deliver IT transformation to your customers, we’ve established a variety of incentives across our All-Flash and CI portfolios. Finish Q4 strong with these great offers!

Unity:

  • Unity All-Flash Xpect More Program: Offers Maintenance price protection for Unity All-Flash of 7 years, investment protection with a 3-year money back warranty, and flash endurance protection of 7 years and 20X endurance advantage.
  • Unity Test Drive Program: Open to Silver, Gold and Platinum EMC Business Partner Program Solution Providers & Distributors, this enables Partners to offer Unity systems to customers for a 60-day trial period, choosing from one of nine recommended Unity configurations or creating a custom configuration based on the customers’ unique needs
  • Unity All-Flash Early Adopter Promotion: A limited time offer that automatically applies a discount off of list price for any Unity All Flash configuration, which is also stackable with any discounts obtained through standard deal registration

XtremIO:

  • XtremIO $1M Guarantee & Rescue Program: A $1M guarantee that XtremIO’s inline data deduplication service is inline all the time; to be eligible, partners must swap an all flash array from qualified competitors. (Displacement is not eligible)
  • XtremIO Xpect More Program: Offers Maintenance price protection for XtremIO of 7 years, investment protection with a 3-year money back warranty, and flash endurance protection of 7 years and 20X endurance advantage.

VMAX:

  • VMAX All Flash Xpect More Promotion: Offers Maintenance price protection for VMAX All-Flash of 7 years, investment protection with a 3-year money back warranty, and flash endurance protection of 7 years and 20X endurance advantage.

Converged Infrastructure:

  • CI Starter Promotions: Introductory pricing offers for new customers looking to adopt converged and hyper-converged systems; the CI Starter Promotions for Vblock® and VxBlock® System 350 and 540 are available to new VCE customers only, while the VxRack Flex 1000 Starter Promotion is available to all customers.

Dell EMC Partners can access details on these and other current Partner promotions and incentives on the EMC Partner Portal.

If you haven’t already, become a registered Dell or EMC partner so you can expand your opportunities under Dell EMC before the Dell EMC Partner Program goes live. As we announced at Dell EMC World 2016, the Dell EMC Partner Program will become effective in February 2017. Until that time, the Dell PartnerDirect Program and the EMC Business Partner Program will continue to operate separately.

 

Take Full Advantage of the Power of Dell + EMC

Justin Bartinoski

Justin Bartinoski

Sr. Director, Channel Marketing
Justin Bartinoski

Latest posts by Justin Bartinoski (see all)

CampaignsIncredible opportunities are ahead now that Dell and EMC have officially joined forces to become the essential, enterprise IT Infrastructure Company. No doubt, it is a historic tech merger. But, it also signals a new era for our channel—offering capabilities to drive opportunities like never before seen in our industry.

You’ll have access to products that are #1 in the most strategically relevant technologies today:

  • #1 in Converged Systems
  • #1 in Server Virtualized Software
  • #1 in the Most Secure business Laptops
  • #1 in Virtualized Data Center Infrastructure
  • #1 in Cloud IT Infrastructures
  • #1 in Overall Storage
  • #1 in All-Flash Storage

Partner to Win—2H 2016 Marketing Campaigns

In early 2017 we’ll launch a new joint Dell EMC partner program. In the meantime, our current Dell PartnerDirect and EMC Business Partner programs will continue to operate independently.  Today, as we bring the Dell and EMC brands together, we’ve provided marketing and sales with a new story that you can use to help positively impact the Dell EMC leadership position, drive demand and increase your revenue. 2H 2016 marketing campaigns start to bring the new Dell EMC story to life.

  • To help you get started, our new Dell EMC Channel Partner Campaign Guide provides a summary of all campaigns and tools available for 2H 2016, along with links for access. Campaigns still align to the strategy outlined in the EMC 2016 MDF Spend Policy guidelines and to our key initiatives. 2H campaigns are rebranded and/or revised to reflect the new Dell EMC brand and to support our transition to a combined portfolio.
  • The Dell EMC All-Flash Storage campaign represents the first combined portfolio campaign out of the gate—expanded to include the SC Series, Unity, XtremIO, VMAX and DSSD. Dell EMC’s All-Flash portfolio is #1 for a reason, and as a Dell EMC Partner, you can leverage this portfolio to address all of your customers’ modern data center challenges.  New 2H All-Flash Storage Campaign assets will help you take advantage of one the largest market opportunities.

2H 2016 Marketing Campaign Highlights

  • Converged Infrastructure – Simpler IT and VxRail campaigns offers rebranded and new content to extend Dell EMC’s Leadership in the CI/HCI market and drive demand for Dell EMC Blocks, Racks and Appliances.
  • All-Flash Storage Portfolio – With new Dell EMC branded content, this campaign helps drive our continued category leadership in the Flash market and gives visibility to our extended portfolio.
  • All-Flash Storage Products – rebranded Dell EMC campaigns recharge your demand generation efforts to drive marketing qualified leads for XtremIO and Unity All-Flash.
  • Data Protection – Protecting business-critical information is a hot topic today. Our new prospect and customer programs drive demand for Dell EMC data protection solutions, specifically, Data Domain and the Data Protection Suite.
  • Isilon – existing Data Lake and Archiving campaigns are fully rebranded Dell EMC.
  • Dell PartnerDirect Programs – Run the Business programs help drive demand for servers and networking including the Dell EMC Server: Why Upgrade campaign. Available to Dell PartnerDirect partners.

While it is business as usual now, you can take advantage of the full Dell EMC portfolio and partner ecosystems today by participating in both the Dell and EMC partner programs.  As an EMC Business Partner Program partner you can empower your teams to sell the full portfolio, from the desktop to the data center, by joining the Dell PartnerDirect program. Learn more.

View the 2H 2016 Dell EMC Channel Partner Campaign Guide, and visit the Partner Campaign Playbook for details on EMC-led campaigns.

Help us build campaigns that drive your business—send us comments and feedback.

 

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