Posts Tagged ‘Data Protection’

Reap the Benefits of Cutting-Edge Data Protection Technology

Cheryl Cook

Cheryl Cook

Senior Vice President, Global Channel Marketing
Cheryl Cook
Cheryl Cook

Latest posts by Cheryl Cook (see all)

The following information is not intended for Dell or Dell EMC Greater China (China, Hong Kong, Macau, Taiwan) team members and partners.Data Protection Portfolio

As your customers continue their digital transformation journeys, their data protection needs will grow—along with your opportunities to help meet those needs. Data protection will stay a constant, strategic requirement even as the IT landscape continues to change. In fact, the importance of data security will only increase as the growth, mobility and value of data skyrockets.

To out-innovate and out-pace competition, your customers must modernize their data protection infrastructure for increased agility, flexibility, and cost efficiency. For that, they need the modern data protection architecture provided by the Dell EMC Data Protection portfolio. Built on four foundational attributes—flash, scale-out, software-defined and cloud-enabled—the Dell EMC Data Protection portfolio is set apart from its competition.

Dell EMC is committed to your success in this lucrative field with a data protection portfolio—both hardware and software—that offers unmatched performance, from the edge to the core to the cloud. To help you generate awareness, leads, and, most importantly, high-margin sales opportunities, we’re launching data protection marketing campaigns for your use.

Addressing Customer Pain Points

The Dell EMC Data Protection portfolio creates a wide variety of sales opportunities by addressing key customer pain points and costly current-use cases including:

  • Physical servers with direct-attached storage
  • Limited storage capacity at remote offices
  • Cumbersome and unreliable tape-based backups
  • Network traffic and bandwidth scalability issues
  • Required VMware-compatible backup solutions for a private cloud strategy

The Dell EMC Data Protection portfolio gives you complementary products to build tailored, complete solutions for each of your unique customers—whether in their own software-defined data centers, in the cloud or in a hybrid configuration of the two.

Providing an End-to-End Solution

The Dell EMC Data Protection portfolio wins such high industry ratings not only for performance, but also for providing a comprehensive solution.

Recognized by IDC as the market-share leader in Purpose-Built Backup Appliances (PBBA) [1], Dell EMC Data Domain systems are designed, engineered and manufactured to be the storage of last resort in the ways that really matter: supporting open systems, mainframes, I-series, Big Data and both public and private clouds.

Every solution comes with the Data Domain Operating System, which provides the intelligence to reduce the amount of disk storage needed to retain and protect data. Your customers can reduce their storage capacity requirements by up to 30 times, and they can expand up to 150 PB of storage through optional Data Domain Cloud Tier software with throughput of up to 68 TB/hour. With these features and capabilities, your customers can complete more data backups in less time and with less cost while gaining faster, more reliable restores.

The Dell EMC Data Protection Suite of software solutions offers best-in-class replication, backup, and archive capabilities across the data protection continuum, including

  • Traditional and cloud backups
  • Snapshot protection
  • Disaster recovery

Protection Suite for Applications offers unparalleled protection efficiency and simplified management, and it empowers application owners and database admins by automating both protection and provisioning throughout the data center, further reducing overall cost and complexity.

The Dell EMC Data Protection portfolio is architected from purpose-built appliances to converged infrastructure to software defined data center and supports a comprehensive software ecosystem. Our solutions provide transformative and automated data protection for today’s and tomorrow’s workloads.

Pushing Innovation in Data Protection

Even with all these advantages, we’re not standing still. We continue to innovate to ensure you can offer your customers the most advanced data protection solutions possible.

For example, many of your mid-market and large enterprise customers will find our most recent addition—the Dell EMC Integrated Data Protection Appliance—to be just what they need: a turnkey data protection solution that combines protection storage, protection software, search, and analytics to reduce the complexity of managing multiple data silos, point solutions, and vendor relationships. By deploying it, they can accelerate their time to protection by tenfold compared to traditional, build-your-own solutions.[2]

Helping You Sell More Solutions to More Customers More Easily

At Dell EMC, we stand by our commitment to be Simple. Predictable. Profitable.TM with big investments in marketing and promotional tools and resources … All designed to help you build your own bespoke marketing campaigns.

The links below provide an overview of the Dell EMC Data Protection campaign and our differentiated value proposition to you and your customers. You’ll also find campaign materials for launching your own Dell EMC data protection marketing efforts to start generating high-margin sales right away. Remember, we are “100% in it to win it” for you and your bottom line.

Partner with Dell EMC to deliver data protection solutions that your customers can trust to safeguard their data wherever it lives, from client to virtualized machines to hybrid and native cloud environments. With Dell EMC, you can serve and protect your customers wherever their digital transformation journeys may take them.

 

[1] IDC’s Worldwide Quarterly Purpose Built Backup Appliance Tracker®, Q2 – 2017

[2] Based on Dell EMC internal testing, July 2016.

Lower Cost to Protect with Dell EMC Data Protection—Architecture Matters

Ruya Barrett

Ruya Barrett

Vice President, Product Marketing, Dell EMC Data Protection Division
Ruya Barrett

Your customers face increasing pressure to simultaneously support new business initiatives and reduce IT costs, including the cost to store protected data. In order to achieve both, they simply must modernize their data centers and transform their IT infrastructure—extensively automating for speed, agility, reliability and cost control.

The combination of Dell EMC Data Domain and Dell EMC Data Protection Software can help customers cost-effectively optimize their infrastructure. As validated by ESG Research, this Dell EMC combination can cut the cost of capacity needed to protect data by up to 81%, compared to Data Domain environments using non-Dell EMC backup software.[1]

How does a comprehensive Dell EMC data protection solution lower data protection costs?

It’s simple:

  • Advanced Dell EMC deduplication technologies work in tandem within an end-to-end Dell EMC system and help to reduce or eliminate tape infrastructure, effectively helping to reduce cost
  • These technologies also help minimize bandwidth demands, achieve a smaller infrastructure footprint and lower associated energy costs

In fact, end-to-end Dell EMC data protection can safeguard customers’ data for as little as fractions of a penny per GB per month.[2]

Safeguarding the Entire Data Protection Continuum

Dell EMC offers solutions across the entire continuum of data protection—from always-on hot data storage protection to long-term cold data retention. What’s more, these solutions work no matter what deployment model your customer chooses, whether on-premises, in the cloud or a combination of the two.

Dell EMC Data Protection Portfolio

Dell EMC offers a solution to fit a customer’s unique deployment needs.

For example, a customer might …

  • Combine best-of-breed, off-the-shelf protection storage with Dell EMC Data Protection Software
  • Use converged systems, such as the Dell EMC Integrated Data Protection Appliance
  • Deploy Dell EMC Data Domain Virtual Edition for a software-defined data center
  • Receive Dell EMC data protection-as-a-service from a long list of Dell EMC service providers

The possibilities are as varied and individual as your customers and their requirements.

Architecture Matters

Dell EMC data protection solutions are architected to offer customers economic benefits through industry-leading, highly efficient data deduplication. Four core supporting technologies are:

  • Variable-Length Deduplication. Dell EMC’s advanced dedupe enables the Data Domain platform to better align incoming data structures to determine what data is unique. It produces greater data reduction compared with fixed-length architectures, which results in a much more scalable protection storage pool, helping to simplify management and lower infrastructure costs. Plus, Dell EMC provides global deduplication across sites and clients.
  • Data Domain Boost. With DD Boost software, only unique data has to be sent from client devices or the backup server to the Data Domain platform—reducing the amount of data moved by up to 99%. This further reduces not only the need and cost of protection storage, but also backup time. When DD Boost is deployed with the Data Protection Software at the client, it sends only the de-duplicated unique data directly to protection storage, by-passing the media server. The result is a reduction in infrastructure footprint required, therefore fewer resources to purchase and manage, not to mention a faster backup due to fewer hops in the data path. For 8 of 12 Data Domain customers that ESG Research analyzed, up to 98% of all backup jobs were completed in under an hour.[3]
  • Stream-Informed Segment Layout (SISL) Architecture. With this technology, 99% of the deduplication process takes place in the CPU and RAM of the Data Domain controller. This dispenses having to add disks to increase performance. It enables the controller to attain the same performance as higher capacity configurations with larger storage footprints, thereby reducing space requirements for data protection.
  • Data Domain Data Invulnerability Architecture. While this technology doesn’t improve performance or reduce costs, it ensures that mission critical data is always recoverable. One way that Data Domain ensures this is via inline write and read verification, which safeguards data integrity during ingest and retrieval. In addition, self-healing and on-going fault detection further protects data’s recoverability during its Data Domain lifecycle.

In all, the combination of Dell EMC protection storage and backup and recovery software technologies increase data protection performance by dramatically reducing the amount of data that is required to be sent and stored. They provide a direct data path from the client by sending only unique data to the protection storage—and critically, they provide advanced data integrity to ensure recoverability.

Position yourself to win and sell with the #1 data protection[4] portfolio in the market—from Dell EMC. It offers high-performance solutions from the edge to the core to the cloud, providing modern, transformative and automated data protection for workloads today and tomorrow.

By partnering with Dell EMC to deliver comprehensive data protection solutions, your customers can trust in you to help them safeguard their data, the lifeblood of their business. Customers who use a single vendor data protection solution spend nearly 3x less on data loss in comparison to those who go with a multi-vendor solution.[5] Whether they are tenants of cloud or users of the modern software-defined data center, your customers will appreciate the simplicity and cost savings of end-to-end Dell EMC data protection solutions to assist them in their IT transformation journey.

Get all the details of the ESG Research white paper to help you sell integrated Dell EMC data protection more easily. Also, earn rewards and take advantage of H2FY18 channel incentives on Sales Edge and Data Protection promotional offerings.

 

 

 

[1]ESG White Paper sponsored by Dell EMC, “The Economic Value of Data Domain,” May 2017. Actual cost savings will vary.

[2]IBID. Savings calculated over three years versus the competition. Cost per GB/month based on analysis of hardware, software, power, cooling and deduplication for 12 active Dell EMC customers. Actual cost will vary.

[3]ESG Whitepaper sponsored by Dell EMC, “The Economic Value of Data Domain,” May 2017. 8 out of 12 customers analyzed achieved backup in less than one hour. Actual results will vary.

[4]https://www.emc.com/microsites/emc-global-data-protection-index/index.htm#infographic-global

[5]Per IDC, based on aggregate data protection and recovery software and purpose-built backup appliance revenue as of June 2017

Dell EMC In-Cloud Data Protection: High performance, Low Cost

Bryan Hicks

Bryan Hicks

DPS Global Technology Office at Dell EMC
Bryan Hicks

Latest posts by Bryan Hicks (see all)

As more and more enterprises move their IT functions to the cloud, data backup and disaster recovery are #1 and #3 in a list of the top uses for cloud-based infrastructure-as-a-service (IaaS), according to a survey of IT professionals conducted by ESG Research. (Running production applications is #2.)

Together, the backup and disaster recovery use cases can offer a big opportunity for Dell EMC channel partners to help their customers address a big misconception that can leave their data vulnerable to loss. And what is that? It’s assuming that by moving their backup and disaster recovery to the cloud, their chosen IaaS platform provides data protection.

Of course, that’s not necessarily the case. For example, Amazon’s AWS IaaS customer agreement clearly states that while it takes full responsibility for the availability of infrastructure and related services, customers must take responsibility to secure and protect all their data assets. Microsoft Azure takes the same position regarding its IaaS, while offering backup and disaster recovery as services.

DIY cloud data protection can cost more than expected

Another opportunity for Dell EMC channel partners lies with those enterprises that have taken cloud data protection into their own hands, but are doing it wrong. For example, over-rotating their cloud backups can cost them as much or more than legacy on-premise methods.

To help these customers, channel partners can find the tools they need in the Dell EMC Data Protection Software, Enterprise Edition. It covers all consumption models, including public, private and hybrid clouds, plus traditional on-premise infrastructures and virtualized environments — all using a single management interface.

Importantly, the architecture of Dell EMC Data Protection Software Family is optimized for in-cloud data protection, whether covering application and database workloads, user files or long-term retention of data for archiving and compliance purposes.

Data protection architecture matters

Why does cloud data protection architecture matter? Inefficient and marginally effective uses of cloud resources or choosing anything less than the best-architected, most cost-effective solution can send cloud costs soaring as usage scales.

Here are six key advantages that Dell EMC in-cloud data protection can provide our channel partners’ customers:

  1. Performance: Client-direct backups in both Linux and Windows can be done without the bottlenecks caused by media servers, which many competitors’ data protection solutions require. This boosts throughput dramatically. So, for example, a user of Dell EMC in-cloud data protection can backup 28TB of data to the cloud in just 12 hours.
  2. Efficiency: Client-side deduplication and compression rates of up to 38.2x the original data size can reduce bandwidth and cloud storage consumption.
  3. Scale: Using CloudBoost, customers can protect up to 6PB of logical capacity in the cloud, while a single NetWorker server can protect up to 2,000 clients and 1,000 concurrent sessions.
  4. Security: Encryption of data in-flight and at-rest uses AES-256, the largest key size available, with source-to-cloud communications via SSL/TLS protocols. Files are divided into individually encrypted segments, and encryption keys are never stored with the data, so no single segment or key can compromise it.
  5. Self-Protection: Data configurations and metadata are automatically backed up to the cloud at periodic intervals to allow rapid recovery.
  6. Low Cost: All data resides on low-cost, highly durable S3 object storage in the cloud, and, thanks to leading dedupe and compression rates compared to competitive solutions, the Dell EMC solution requires comparatively fewer compute instances and block resources.

With all these advantages, the in-cloud Dell EMC Data Protection Software is extremely cost-competitive. In fact, to assess the cost performance of this solution relative to two leading competitors, ESG Research was hired to conduct an in-depth audit and analysis of all three solutions operating in the AWS cloud.

Compared to the competitors*1, the Dell EMC solution was found to deliver:

  • Up to 71% reduction in the amount of S3 storage required for the backup repository
  • Up to 88% lower monthly cost for the required EC2 and EBS data protection application resources
  • Up to 50% or more lower total monthly cost for in-cloud data protection infrastructure

If Dell EMC channel partners add these competitive benefits to all the inherent advantages of the Dell EMC Data Protection Software Family, the solution can practically sell itself. For more information, download the 10-page ESG Research report, “Economic Value of In-cloud Data Protection with Dell EMC Data Protection Software.” Also, visit the Dell EMC Data Protection Software Family web page.

*1ESG White Paper, “Economic Value of In-cloud Data Protection with Dell EMC Data Protection Software,” June 2017. Compared to two competitors. Actual cost-savings will vary.

 

Opportunity knocks: Game-changing Dell EMC Data Protection solutions for VMware workloads

Richa Dhanda

Richa Dhanda

Director, Product Marketing at Dell EMC

Business and technology landscapes continue to evolve rapidly. As a result, businesses today face many challenges. Data growth and democratization have resulted in more and powerful next gen applications. Shrinking business cycles exert a constant pressure to improve time to value for IT investments. The result? Businesses are increasingly transitioning to the software defined data center (SDDC) model and leveraging cloud for flexibility, agility and economics. While the shift towards SDDC and cloud has enabled unprecedented agility and flexibility, it has led to challenges for data protection, especially as it concerns virtualized workloads:

  • Virtual Machine (VM) and media server sprawl as a result of the growth of virtualization and the ease of spinning up new VMs
  • Increasingly stringent protection requirements due to government regulations and organizations increasingly virtualizing more business critical applications
  • Shrinking backup windows due to the need to protect more applications and more data

Data protection needs to modernize to keep up with demands of today’s VMware virtualized workloads, and transform to seamlessly protect tomorrow’s mission critical applications and support hybrid cloud initiatives.

 

Are other data protection alternatives ready?

Legacy SAN and network-based data protection solutions are not made for the modern data center (i.e the SDDC) and do not provide holistic protection for VMware environments.  These alternatives provide limited automation – primarily automate VM backup policy management. Due to architectural shortcomings, they are complex and expensive to scale, and provide slower backups and recoveries, especially as the numbers of virtual machines goes up.

Architecture matters – Dell EMC provides modern, transformative VMware data protection

Dell EMC data protection is architected for the modern and software defined data center. It supports a comprehensive application ecosystem. Our solutions provide modern, transformative and automated data protection for today’s and tomorrow’s workloads:

  • Automation across the entire VMware protection stack (VM backup policy, data movers/proxies and backup storage)
  • Simple and elegant scalability with VM growth without media server sprawl. Less than 5 minutes to deploy and configure a virtual proxy.
  • Best in class performance and data efficiency with less capacity and bandwidth required – 72x deduplication rate and 98% reduction in network usage*
  • Transformational management functionality that is designed to enable self-service to vAdmins, including native leading integration with vSphere UI and vRA, with oversight by backup/infrastructure admins
  • Faster backups and restores – backup times reduced by up to 50 percent and up to 20 times faster recovery for VMs with flash enabled backup storage. **

Keeping pace with IT transformation demands – VMworld announcements

Dell EMC is committed to bringing innovative solutions to meet rapidly evolving customer needs. At VMworld this week, we made two new announcements that will make it even easier for you, our channel partners, to boost your strategic value to customers who are looking for modern, simpler and more efficient VMware virtualized workloads protection:

  • Data Protection Suite for Applications Enhancements: Hypervisor and application direct backups for high IO/change rate, mission-critical workloads
  • Data Protection for VMware Cloud workloads on AWS: Data protection for workloads on VMware Cloud on Amazon Web Services (AWS).

Data Protection Suite for Applications Enhancements

Businesses increasingly face technical and organizational challenges in protecting virtualized mission critical and high change rate applications.  From a technical standpoint, traditional VMware vStorage API (VDAP) and agent based backup approaches simply can’t keep up from a recovery window perspective for these large rapidly changing virtualized applications and databases.  From an organizational standpoint, there is a proliferation of backups from a variety of different roles (Backup Admin., VM Admin., App Admin, even Cloud Admin), which makes it very difficult to have backups that are in sync, coordinated and compliant. Dell EMC introduced a new hypervisor-direct data path with application consistency that resolves both issues, providing an express data path that is 5x faster and delivering data protection capability to application owners within the governance and oversight of IT.

Data Protection for VMware Cloud on AWS

VMware announced at VMworld 2017 that they will be offering VMware Cloud on AWS – the ability to run VMware virtual machines on AWS. Dell EMC has partnered with VMware to deliver the first data protection solution for these VMware Cloud workloads on AWS. Providing protection for VMware Cloud on AWS furthers Dell’s leadership in supporting customers in all the phases of their cloud journey:

  • Long term retention to the cloud
  • Disaster recovery in the cloud (AWS)
  • Protect workloads in the cloud, including VMware Cloud workloads on AWS (New)

These next-gen data protection solutions are architected for the modern SDDC and cloud enabling data protection modernization, automation and transformation.

Ideal VMware data protection for your customers

Dell EMC also provides your customers more financial flexibility with a new flexible consumption model, including subscription pricing for our software and pay per use pricing for our backup storage, that lets them pay for their data protection in a way that makes the most financial sense.

Combined with our architectural advantages and new announcements, you can rest assured that you are providing your customers with data protection that will modernize their environment, simplify management tasks, reduce costs, and enable them to transform to a software-defined and cloud-centric data center through automation, innovation and native integration with VMware.

For more information, visit the Data Protection Solutions for VMware webpage as well as the Sales Resource Center/Partner Portal Product Enablement Center.

 

*Based on Dell EMC internal analysis, July 2017.

**Based on internal Dell EMC analysis, September 2016.

Take Full Advantage of the Power of Dell + EMC

Justin Bartinoski

Justin Bartinoski

Sr. Director, Channel Marketing
Justin Bartinoski

Latest posts by Justin Bartinoski (see all)

CampaignsIncredible opportunities are ahead now that Dell and EMC have officially joined forces to become the essential, enterprise IT Infrastructure Company. No doubt, it is a historic tech merger. But, it also signals a new era for our channel—offering capabilities to drive opportunities like never before seen in our industry.

You’ll have access to products that are #1 in the most strategically relevant technologies today:

  • #1 in Converged Systems
  • #1 in Server Virtualized Software
  • #1 in the Most Secure business Laptops
  • #1 in Virtualized Data Center Infrastructure
  • #1 in Cloud IT Infrastructures
  • #1 in Overall Storage
  • #1 in All-Flash Storage

Partner to Win—2H 2016 Marketing Campaigns

In early 2017 we’ll launch a new joint Dell EMC partner program. In the meantime, our current Dell PartnerDirect and EMC Business Partner programs will continue to operate independently.  Today, as we bring the Dell and EMC brands together, we’ve provided marketing and sales with a new story that you can use to help positively impact the Dell EMC leadership position, drive demand and increase your revenue. 2H 2016 marketing campaigns start to bring the new Dell EMC story to life.

  • To help you get started, our new Dell EMC Channel Partner Campaign Guide provides a summary of all campaigns and tools available for 2H 2016, along with links for access. Campaigns still align to the strategy outlined in the EMC 2016 MDF Spend Policy guidelines and to our key initiatives. 2H campaigns are rebranded and/or revised to reflect the new Dell EMC brand and to support our transition to a combined portfolio.
  • The Dell EMC All-Flash Storage campaign represents the first combined portfolio campaign out of the gate—expanded to include the SC Series, Unity, XtremIO, VMAX and DSSD. Dell EMC’s All-Flash portfolio is #1 for a reason, and as a Dell EMC Partner, you can leverage this portfolio to address all of your customers’ modern data center challenges.  New 2H All-Flash Storage Campaign assets will help you take advantage of one the largest market opportunities.

2H 2016 Marketing Campaign Highlights

  • Converged Infrastructure – Simpler IT and VxRail campaigns offers rebranded and new content to extend Dell EMC’s Leadership in the CI/HCI market and drive demand for Dell EMC Blocks, Racks and Appliances.
  • All-Flash Storage Portfolio – With new Dell EMC branded content, this campaign helps drive our continued category leadership in the Flash market and gives visibility to our extended portfolio.
  • All-Flash Storage Products – rebranded Dell EMC campaigns recharge your demand generation efforts to drive marketing qualified leads for XtremIO and Unity All-Flash.
  • Data Protection – Protecting business-critical information is a hot topic today. Our new prospect and customer programs drive demand for Dell EMC data protection solutions, specifically, Data Domain and the Data Protection Suite.
  • Isilon – existing Data Lake and Archiving campaigns are fully rebranded Dell EMC.
  • Dell PartnerDirect Programs – Run the Business programs help drive demand for servers and networking including the Dell EMC Server: Why Upgrade campaign. Available to Dell PartnerDirect partners.

While it is business as usual now, you can take advantage of the full Dell EMC portfolio and partner ecosystems today by participating in both the Dell and EMC partner programs.  As an EMC Business Partner Program partner you can empower your teams to sell the full portfolio, from the desktop to the data center, by joining the Dell PartnerDirect program. Learn more.

View the 2H 2016 Dell EMC Channel Partner Campaign Guide, and visit the Partner Campaign Playbook for details on EMC-led campaigns.

Help us build campaigns that drive your business—send us comments and feedback.

 

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