Posts Tagged ‘Data Protection’

Dell EMC In-Cloud Data Protection: High performance, Low Cost

Bryan Hicks

Bryan Hicks

DPS Global Technology Office at Dell EMC
Bryan Hicks

Latest posts by Bryan Hicks (see all)

As more and more enterprises move their IT functions to the cloud, data backup and disaster recovery are #1 and #3 in a list of the top uses for cloud-based infrastructure-as-a-service (IaaS), according to a survey of IT professionals conducted by ESG Research. (Running production applications is #2.)

Together, the backup and disaster recovery use cases can offer a big opportunity for Dell EMC channel partners to help their customers address a big misconception that can leave their data vulnerable to loss. And what is that? It’s assuming that by moving their backup and disaster recovery to the cloud, their chosen IaaS platform provides data protection.

Of course, that’s not necessarily the case. For example, Amazon’s AWS IaaS customer agreement clearly states that while it takes full responsibility for the availability of infrastructure and related services, customers must take responsibility to secure and protect all their data assets. Microsoft Azure takes the same position regarding its IaaS, while offering backup and disaster recovery as services.

DIY cloud data protection can cost more than expected

Another opportunity for Dell EMC channel partners lies with those enterprises that have taken cloud data protection into their own hands, but are doing it wrong. For example, over-rotating their cloud backups can cost them as much or more than legacy on-premise methods.

To help these customers, channel partners can find the tools they need in the Dell EMC Data Protection Software, Enterprise Edition. It covers all consumption models, including public, private and hybrid clouds, plus traditional on-premise infrastructures and virtualized environments — all using a single management interface.

Importantly, the architecture of Dell EMC Data Protection Software Family is optimized for in-cloud data protection, whether covering application and database workloads, user files or long-term retention of data for archiving and compliance purposes.

Data protection architecture matters

Why does cloud data protection architecture matter? Inefficient and marginally effective uses of cloud resources or choosing anything less than the best-architected, most cost-effective solution can send cloud costs soaring as usage scales.

Here are six key advantages that Dell EMC in-cloud data protection can provide our channel partners’ customers:

  1. Performance: Client-direct backups in both Linux and Windows can be done without the bottlenecks caused by media servers, which many competitors’ data protection solutions require. This boosts throughput dramatically. So, for example, a user of Dell EMC in-cloud data protection can backup 28TB of data to the cloud in just 12 hours.
  2. Efficiency: Client-side deduplication and compression rates of up to 38.2x the original data size can reduce bandwidth and cloud storage consumption.
  3. Scale: Using CloudBoost, customers can protect up to 6PB of logical capacity in the cloud, while a single NetWorker server can protect up to 2,000 clients and 1,000 concurrent sessions.
  4. Security: Encryption of data in-flight and at-rest uses AES-256, the largest key size available, with source-to-cloud communications via SSL/TLS protocols. Files are divided into individually encrypted segments, and encryption keys are never stored with the data, so no single segment or key can compromise it.
  5. Self-Protection: Data configurations and metadata are automatically backed up to the cloud at periodic intervals to allow rapid recovery.
  6. Low Cost: All data resides on low-cost, highly durable S3 object storage in the cloud, and, thanks to leading dedupe and compression rates compared to competitive solutions, the Dell EMC solution requires comparatively fewer compute instances and block resources.

With all these advantages, the in-cloud Dell EMC Data Protection Software is extremely cost-competitive. In fact, to assess the cost performance of this solution relative to two leading competitors, ESG Research was hired to conduct an in-depth audit and analysis of all three solutions operating in the AWS cloud.

Compared to the competitors*1, the Dell EMC solution was found to deliver:

  • Up to 71% reduction in the amount of S3 storage required for the backup repository
  • Up to 88% lower monthly cost for the required EC2 and EBS data protection application resources
  • Up to 50% or more lower total monthly cost for in-cloud data protection infrastructure

If Dell EMC channel partners add these competitive benefits to all the inherent advantages of the Dell EMC Data Protection Software Family, the solution can practically sell itself. For more information, download the 10-page ESG Research report, “Economic Value of In-cloud Data Protection with Dell EMC Data Protection Software.” Also, visit the Dell EMC Data Protection Software Family web page.

*1ESG White Paper, “Economic Value of In-cloud Data Protection with Dell EMC Data Protection Software,” June 2017. Compared to two competitors. Actual cost-savings will vary.

 

Opportunity knocks: Game-changing Dell EMC Data Protection solutions for VMware workloads

Richa Dhanda

Richa Dhanda

Director, Product Marketing at Dell EMC

Business and technology landscapes continue to evolve rapidly. As a result, businesses today face many challenges. Data growth and democratization have resulted in more and powerful next gen applications. Shrinking business cycles exert a constant pressure to improve time to value for IT investments. The result? Businesses are increasingly transitioning to the software defined data center (SDDC) model and leveraging cloud for flexibility, agility and economics. While the shift towards SDDC and cloud has enabled unprecedented agility and flexibility, it has led to challenges for data protection, especially as it concerns virtualized workloads:

  • Virtual Machine (VM) and media server sprawl as a result of the growth of virtualization and the ease of spinning up new VMs
  • Increasingly stringent protection requirements due to government regulations and organizations increasingly virtualizing more business critical applications
  • Shrinking backup windows due to the need to protect more applications and more data

Data protection needs to modernize to keep up with demands of today’s VMware virtualized workloads, and transform to seamlessly protect tomorrow’s mission critical applications and support hybrid cloud initiatives.

 

Are other data protection alternatives ready?

Legacy SAN and network-based data protection solutions are not made for the modern data center (i.e the SDDC) and do not provide holistic protection for VMware environments.  These alternatives provide limited automation – primarily automate VM backup policy management. Due to architectural shortcomings, they are complex and expensive to scale, and provide slower backups and recoveries, especially as the numbers of virtual machines goes up.

Architecture matters – Dell EMC provides modern, transformative VMware data protection

Dell EMC data protection is architected for the modern and software defined data center. It supports a comprehensive application ecosystem. Our solutions provide modern, transformative and automated data protection for today’s and tomorrow’s workloads:

  • Automation across the entire VMware protection stack (VM backup policy, data movers/proxies and backup storage)
  • Simple and elegant scalability with VM growth without media server sprawl. Less than 5 minutes to deploy and configure a virtual proxy.
  • Best in class performance and data efficiency with less capacity and bandwidth required – 72x deduplication rate and 98% reduction in network usage*
  • Transformational management functionality that is designed to enable self-service to vAdmins, including native leading integration with vSphere UI and vRA, with oversight by backup/infrastructure admins
  • Faster backups and restores – backup times reduced by up to 50 percent and up to 20 times faster recovery for VMs with flash enabled backup storage. **

Keeping pace with IT transformation demands – VMworld announcements

Dell EMC is committed to bringing innovative solutions to meet rapidly evolving customer needs. At VMworld this week, we made two new announcements that will make it even easier for you, our channel partners, to boost your strategic value to customers who are looking for modern, simpler and more efficient VMware virtualized workloads protection:

  • Data Protection Suite for Applications Enhancements: Hypervisor and application direct backups for high IO/change rate, mission-critical workloads
  • Data Protection for VMware Cloud workloads on AWS: Data protection for workloads on VMware Cloud on Amazon Web Services (AWS).

Data Protection Suite for Applications Enhancements

Businesses increasingly face technical and organizational challenges in protecting virtualized mission critical and high change rate applications.  From a technical standpoint, traditional VMware vStorage API (VDAP) and agent based backup approaches simply can’t keep up from a recovery window perspective for these large rapidly changing virtualized applications and databases.  From an organizational standpoint, there is a proliferation of backups from a variety of different roles (Backup Admin., VM Admin., App Admin, even Cloud Admin), which makes it very difficult to have backups that are in sync, coordinated and compliant. Dell EMC introduced a new hypervisor-direct data path with application consistency that resolves both issues, providing an express data path that is 5x faster and delivering data protection capability to application owners within the governance and oversight of IT.

Data Protection for VMware Cloud on AWS

VMware announced at VMworld 2017 that they will be offering VMware Cloud on AWS – the ability to run VMware virtual machines on AWS. Dell EMC has partnered with VMware to deliver the first data protection solution for these VMware Cloud workloads on AWS. Providing protection for VMware Cloud on AWS furthers Dell’s leadership in supporting customers in all the phases of their cloud journey:

  • Long term retention to the cloud
  • Disaster recovery in the cloud (AWS)
  • Protect workloads in the cloud, including VMware Cloud workloads on AWS (New)

These next-gen data protection solutions are architected for the modern SDDC and cloud enabling data protection modernization, automation and transformation.

Ideal VMware data protection for your customers

Dell EMC also provides your customers more financial flexibility with a new flexible consumption model, including subscription pricing for our software and pay per use pricing for our backup storage, that lets them pay for their data protection in a way that makes the most financial sense.

Combined with our architectural advantages and new announcements, you can rest assured that you are providing your customers with data protection that will modernize their environment, simplify management tasks, reduce costs, and enable them to transform to a software-defined and cloud-centric data center through automation, innovation and native integration with VMware.

For more information, visit the Data Protection Solutions for VMware webpage as well as the Sales Resource Center/Partner Portal Product Enablement Center.

 

*Based on Dell EMC internal analysis, July 2017.

**Based on internal Dell EMC analysis, September 2016.

Take Full Advantage of the Power of Dell + EMC

Justin Bartinoski

Justin Bartinoski

Sr. Director, Channel Marketing
Justin Bartinoski

Latest posts by Justin Bartinoski (see all)

CampaignsIncredible opportunities are ahead now that Dell and EMC have officially joined forces to become the essential, enterprise IT Infrastructure Company. No doubt, it is a historic tech merger. But, it also signals a new era for our channel—offering capabilities to drive opportunities like never before seen in our industry.

You’ll have access to products that are #1 in the most strategically relevant technologies today:

  • #1 in Converged Systems
  • #1 in Server Virtualized Software
  • #1 in the Most Secure business Laptops
  • #1 in Virtualized Data Center Infrastructure
  • #1 in Cloud IT Infrastructures
  • #1 in Overall Storage
  • #1 in All-Flash Storage

Partner to Win—2H 2016 Marketing Campaigns

In early 2017 we’ll launch a new joint Dell EMC partner program. In the meantime, our current Dell PartnerDirect and EMC Business Partner programs will continue to operate independently.  Today, as we bring the Dell and EMC brands together, we’ve provided marketing and sales with a new story that you can use to help positively impact the Dell EMC leadership position, drive demand and increase your revenue. 2H 2016 marketing campaigns start to bring the new Dell EMC story to life.

  • To help you get started, our new Dell EMC Channel Partner Campaign Guide provides a summary of all campaigns and tools available for 2H 2016, along with links for access. Campaigns still align to the strategy outlined in the EMC 2016 MDF Spend Policy guidelines and to our key initiatives. 2H campaigns are rebranded and/or revised to reflect the new Dell EMC brand and to support our transition to a combined portfolio.
  • The Dell EMC All-Flash Storage campaign represents the first combined portfolio campaign out of the gate—expanded to include the SC Series, Unity, XtremIO, VMAX and DSSD. Dell EMC’s All-Flash portfolio is #1 for a reason, and as a Dell EMC Partner, you can leverage this portfolio to address all of your customers’ modern data center challenges.  New 2H All-Flash Storage Campaign assets will help you take advantage of one the largest market opportunities.

2H 2016 Marketing Campaign Highlights

  • Converged Infrastructure – Simpler IT and VxRail campaigns offers rebranded and new content to extend Dell EMC’s Leadership in the CI/HCI market and drive demand for Dell EMC Blocks, Racks and Appliances.
  • All-Flash Storage Portfolio – With new Dell EMC branded content, this campaign helps drive our continued category leadership in the Flash market and gives visibility to our extended portfolio.
  • All-Flash Storage Products – rebranded Dell EMC campaigns recharge your demand generation efforts to drive marketing qualified leads for XtremIO and Unity All-Flash.
  • Data Protection – Protecting business-critical information is a hot topic today. Our new prospect and customer programs drive demand for Dell EMC data protection solutions, specifically, Data Domain and the Data Protection Suite.
  • Isilon – existing Data Lake and Archiving campaigns are fully rebranded Dell EMC.
  • Dell PartnerDirect Programs – Run the Business programs help drive demand for servers and networking including the Dell EMC Server: Why Upgrade campaign. Available to Dell PartnerDirect partners.

While it is business as usual now, you can take advantage of the full Dell EMC portfolio and partner ecosystems today by participating in both the Dell and EMC partner programs.  As an EMC Business Partner Program partner you can empower your teams to sell the full portfolio, from the desktop to the data center, by joining the Dell PartnerDirect program. Learn more.

View the 2H 2016 Dell EMC Channel Partner Campaign Guide, and visit the Partner Campaign Playbook for details on EMC-led campaigns.

Help us build campaigns that drive your business—send us comments and feedback.

 

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