Posts Tagged ‘data domain’

Reap the Benefits of Cutting-Edge Data Protection Technology

Cheryl Cook

Cheryl Cook

Senior Vice President, Global Channel Marketing
Cheryl Cook
Cheryl Cook

Latest posts by Cheryl Cook (see all)

The following information is not intended for Dell or Dell EMC Greater China (China, Hong Kong, Macau, Taiwan) team members and partners.Data Protection Portfolio

As your customers continue their digital transformation journeys, their data protection needs will grow—along with your opportunities to help meet those needs. Data protection will stay a constant, strategic requirement even as the IT landscape continues to change. In fact, the importance of data security will only increase as the growth, mobility and value of data skyrockets.

To out-innovate and out-pace competition, your customers must modernize their data protection infrastructure for increased agility, flexibility, and cost efficiency. For that, they need the modern data protection architecture provided by the Dell EMC Data Protection portfolio. Built on four foundational attributes—flash, scale-out, software-defined and cloud-enabled—the Dell EMC Data Protection portfolio is set apart from its competition.

Dell EMC is committed to your success in this lucrative field with a data protection portfolio—both hardware and software—that offers unmatched performance, from the edge to the core to the cloud. To help you generate awareness, leads, and, most importantly, high-margin sales opportunities, we’re launching data protection marketing campaigns for your use.

Addressing Customer Pain Points

The Dell EMC Data Protection portfolio creates a wide variety of sales opportunities by addressing key customer pain points and costly current-use cases including:

  • Physical servers with direct-attached storage
  • Limited storage capacity at remote offices
  • Cumbersome and unreliable tape-based backups
  • Network traffic and bandwidth scalability issues
  • Required VMware-compatible backup solutions for a private cloud strategy

The Dell EMC Data Protection portfolio gives you complementary products to build tailored, complete solutions for each of your unique customers—whether in their own software-defined data centers, in the cloud or in a hybrid configuration of the two.

Providing an End-to-End Solution

The Dell EMC Data Protection portfolio wins such high industry ratings not only for performance, but also for providing a comprehensive solution.

Recognized by IDC as the market-share leader in Purpose-Built Backup Appliances (PBBA) [1], Dell EMC Data Domain systems are designed, engineered and manufactured to be the storage of last resort in the ways that really matter: supporting open systems, mainframes, I-series, Big Data and both public and private clouds.

Every solution comes with the Data Domain Operating System, which provides the intelligence to reduce the amount of disk storage needed to retain and protect data. Your customers can reduce their storage capacity requirements by up to 30 times, and they can expand up to 150 PB of storage through optional Data Domain Cloud Tier software with throughput of up to 68 TB/hour. With these features and capabilities, your customers can complete more data backups in less time and with less cost while gaining faster, more reliable restores.

The Dell EMC Data Protection Suite of software solutions offers best-in-class replication, backup, and archive capabilities across the data protection continuum, including

  • Traditional and cloud backups
  • Snapshot protection
  • Disaster recovery

Protection Suite for Applications offers unparalleled protection efficiency and simplified management, and it empowers application owners and database admins by automating both protection and provisioning throughout the data center, further reducing overall cost and complexity.

The Dell EMC Data Protection portfolio is architected from purpose-built appliances to converged infrastructure to software defined data center and supports a comprehensive software ecosystem. Our solutions provide transformative and automated data protection for today’s and tomorrow’s workloads.

Pushing Innovation in Data Protection

Even with all these advantages, we’re not standing still. We continue to innovate to ensure you can offer your customers the most advanced data protection solutions possible.

For example, many of your mid-market and large enterprise customers will find our most recent addition—the Dell EMC Integrated Data Protection Appliance—to be just what they need: a turnkey data protection solution that combines protection storage, protection software, search, and analytics to reduce the complexity of managing multiple data silos, point solutions, and vendor relationships. By deploying it, they can accelerate their time to protection by tenfold compared to traditional, build-your-own solutions.[2]

Helping You Sell More Solutions to More Customers More Easily

At Dell EMC, we stand by our commitment to be Simple. Predictable. Profitable.TM with big investments in marketing and promotional tools and resources … All designed to help you build your own bespoke marketing campaigns.

The links below provide an overview of the Dell EMC Data Protection campaign and our differentiated value proposition to you and your customers. You’ll also find campaign materials for launching your own Dell EMC data protection marketing efforts to start generating high-margin sales right away. Remember, we are “100% in it to win it” for you and your bottom line.

Partner with Dell EMC to deliver data protection solutions that your customers can trust to safeguard their data wherever it lives, from client to virtualized machines to hybrid and native cloud environments. With Dell EMC, you can serve and protect your customers wherever their digital transformation journeys may take them.

 

[1] IDC’s Worldwide Quarterly Purpose Built Backup Appliance Tracker®, Q2 – 2017

[2] Based on Dell EMC internal testing, July 2016.

Lower Cost to Protect with Dell EMC Data Protection—Architecture Matters

Ruya Barrett

Ruya Barrett

Vice President, Product Marketing, Dell EMC Data Protection Division
Ruya Barrett

Your customers face increasing pressure to simultaneously support new business initiatives and reduce IT costs, including the cost to store protected data. In order to achieve both, they simply must modernize their data centers and transform their IT infrastructure—extensively automating for speed, agility, reliability and cost control.

The combination of Dell EMC Data Domain and Dell EMC Data Protection Software can help customers cost-effectively optimize their infrastructure. As validated by ESG Research, this Dell EMC combination can cut the cost of capacity needed to protect data by up to 81%, compared to Data Domain environments using non-Dell EMC backup software.[1]

How does a comprehensive Dell EMC data protection solution lower data protection costs?

It’s simple:

  • Advanced Dell EMC deduplication technologies work in tandem within an end-to-end Dell EMC system and help to reduce or eliminate tape infrastructure, effectively helping to reduce cost
  • These technologies also help minimize bandwidth demands, achieve a smaller infrastructure footprint and lower associated energy costs

In fact, end-to-end Dell EMC data protection can safeguard customers’ data for as little as fractions of a penny per GB per month.[2]

Safeguarding the Entire Data Protection Continuum

Dell EMC offers solutions across the entire continuum of data protection—from always-on hot data storage protection to long-term cold data retention. What’s more, these solutions work no matter what deployment model your customer chooses, whether on-premises, in the cloud or a combination of the two.

Dell EMC Data Protection Portfolio

Dell EMC offers a solution to fit a customer’s unique deployment needs.

For example, a customer might …

  • Combine best-of-breed, off-the-shelf protection storage with Dell EMC Data Protection Software
  • Use converged systems, such as the Dell EMC Integrated Data Protection Appliance
  • Deploy Dell EMC Data Domain Virtual Edition for a software-defined data center
  • Receive Dell EMC data protection-as-a-service from a long list of Dell EMC service providers

The possibilities are as varied and individual as your customers and their requirements.

Architecture Matters

Dell EMC data protection solutions are architected to offer customers economic benefits through industry-leading, highly efficient data deduplication. Four core supporting technologies are:

  • Variable-Length Deduplication. Dell EMC’s advanced dedupe enables the Data Domain platform to better align incoming data structures to determine what data is unique. It produces greater data reduction compared with fixed-length architectures, which results in a much more scalable protection storage pool, helping to simplify management and lower infrastructure costs. Plus, Dell EMC provides global deduplication across sites and clients.
  • Data Domain Boost. With DD Boost software, only unique data has to be sent from client devices or the backup server to the Data Domain platform—reducing the amount of data moved by up to 99%. This further reduces not only the need and cost of protection storage, but also backup time. When DD Boost is deployed with the Data Protection Software at the client, it sends only the de-duplicated unique data directly to protection storage, by-passing the media server. The result is a reduction in infrastructure footprint required, therefore fewer resources to purchase and manage, not to mention a faster backup due to fewer hops in the data path. For 8 of 12 Data Domain customers that ESG Research analyzed, up to 98% of all backup jobs were completed in under an hour.[3]
  • Stream-Informed Segment Layout (SISL) Architecture. With this technology, 99% of the deduplication process takes place in the CPU and RAM of the Data Domain controller. This dispenses having to add disks to increase performance. It enables the controller to attain the same performance as higher capacity configurations with larger storage footprints, thereby reducing space requirements for data protection.
  • Data Domain Data Invulnerability Architecture. While this technology doesn’t improve performance or reduce costs, it ensures that mission critical data is always recoverable. One way that Data Domain ensures this is via inline write and read verification, which safeguards data integrity during ingest and retrieval. In addition, self-healing and on-going fault detection further protects data’s recoverability during its Data Domain lifecycle.

In all, the combination of Dell EMC protection storage and backup and recovery software technologies increase data protection performance by dramatically reducing the amount of data that is required to be sent and stored. They provide a direct data path from the client by sending only unique data to the protection storage—and critically, they provide advanced data integrity to ensure recoverability.

Position yourself to win and sell with the #1 data protection[4] portfolio in the market—from Dell EMC. It offers high-performance solutions from the edge to the core to the cloud, providing modern, transformative and automated data protection for workloads today and tomorrow.

By partnering with Dell EMC to deliver comprehensive data protection solutions, your customers can trust in you to help them safeguard their data, the lifeblood of their business. Customers who use a single vendor data protection solution spend nearly 3x less on data loss in comparison to those who go with a multi-vendor solution.[5] Whether they are tenants of cloud or users of the modern software-defined data center, your customers will appreciate the simplicity and cost savings of end-to-end Dell EMC data protection solutions to assist them in their IT transformation journey.

Get all the details of the ESG Research white paper to help you sell integrated Dell EMC data protection more easily. Also, earn rewards and take advantage of H2FY18 channel incentives on Sales Edge and Data Protection promotional offerings.

 

 

 

[1]ESG White Paper sponsored by Dell EMC, “The Economic Value of Data Domain,” May 2017. Actual cost savings will vary.

[2]IBID. Savings calculated over three years versus the competition. Cost per GB/month based on analysis of hardware, software, power, cooling and deduplication for 12 active Dell EMC customers. Actual cost will vary.

[3]ESG Whitepaper sponsored by Dell EMC, “The Economic Value of Data Domain,” May 2017. 8 out of 12 customers analyzed achieved backup in less than one hour. Actual results will vary.

[4]https://www.emc.com/microsites/emc-global-data-protection-index/index.htm#infographic-global

[5]Per IDC, based on aggregate data protection and recovery software and purpose-built backup appliance revenue as of June 2017

Customers Want to Talk about Enterprise Class Storage in the Cloud—Be Ready to Help

Scott Millard

Scott Millard

Vice President Sales, Global Channels & Alliances

Enterprise Cloud Storage

Worldwide spending on public cloud services could double from almost $70 billion in 2015 to over $141 billion in 2019, according to research firm IDC. IDC expects Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) solutions to grow faster than Software as a Service (SaaS) platforms.

This resonates with what we have been hearing from Dell EMC customers as they grow their cloud footprint and progress in their respective digital transformation projects.

This explosion in the consumption of cloud services and digital transformation projects creates a natural and urgent need for enterprise class storage in the cloud. And now Dell EMC partners can give their customers a competitive and differentiated solution with Virtustream Storage Cloud—a hyper-scale storage platform built for resiliency, performance and transformation.

What makes Virtustream Storage Cloud the superior choice?

It was engineered to secure, manage and store the exponentially growing data of the world’s largest enterprises. Virtustream Storage Cloud’s environment allows for seamless cloud tiering of on-premises Dell EMC storage and backup, with object storage benefits to support cloud-native applications.

With Virtustream Storage Cloud, your Isilon, Data Domain, Avamar, Unity, VMAX, VxRail and VxRack customers no longer have to settle for general purpose clouds. From highest data durability to superior and predictable economics … With Virtustream Storage Cloud, they get it all.

Selling Virtustream Cloud Storage has never been easier.

Here’s how:

  • Virtustream Storage Cloud is now configurable by partners In MyQuotes!
  • Partners register deals as “VIRTUSTREAM-STORAGE CLOUD” via Dell EMC Partner Central
  • Virtustream Storage Cloud is the ideal platform for tiering data to the cloud using tools like Isilon Cloudpools, Unity Cloud Tiering Appliance, or CloudArray with VMAX, VxRail or VxRack.  It is also the perfect platform for long term retention of backups, and is fully integrated with CloudBoost for Networker and Avamar, and Cloud Tiering for Data Domain

Key resources:

Be the center point for your customers cloud and digital transformation projects and include a Virtustream Storage Cloud option with every Isilon, Data Domain, Avamar, Unity, VMAX, VxRail or VxRack opportunity!

For customized help on specific deals, email Rick Fredrickson, Director, Virtustream Channel Sales, Americas at Rick.Fredrickson@dell.com.

 

Modernize, Automate, and Transform with EMC at VMworld 2016

Connie Hastings

Connie Hastings

Director, Technology Alliances
Connie Hastings
Connie Hastings

Latest posts by Connie Hastings (see all)

EMC is a proud Global Diamond sponsor of VMworld 2016, which will be held August 28 – September 1 in Las Vegas. VMworld, hosted annually by VMware, is the virtualization industry’s top event.

VMWorld 2016

This year’s conference will include general sessions with VMware executives Pat Gelsinger, Sanjay Poonan, and Ray O’Farrell around trends that matter most to IT professionals. In addition, attendees will have the opportunity to attend technical breakout sessions, group discussions, and expert panels.

VMworld 2016 by the numbers …

  • 400+ unique breakout sessions from VMware and its community of partners and customers
  • 225+ VMworld 2016 sponsors and exhibitors
  • 23,000+ expected conference attendees

Additionally, VMware’s annual will take place on Saturday, August 27, and Sunday, August 28. Saturday will showcase partner boot camps. On Sunday, VMware executives will present during the Partner Exchange general session keynote.

EMC and the Modern Data Center at VMworld 2016

Our theme for VMworld 2016, Modern Data Center, addresses the critical need for a modern data center in today’s rapidly transforming digital environment. In order to transform into—and succeed as—a digital business, an organization must modernize, automate, and transform IT. Experts will be on hand at VMworld to discuss EMC leadership and innovation in flash, converged systems, cloud, modern analytics, and data protection.

VMworld Modernize

Earlier this week, EMC announced a number of solutions in advance of VMworld 2016:

EMC is everywhere at VMworld 2016

Visit EMC at booth #1223 for:

  • Dozens of theater sessions—including many from customers such as Rent-a-Center, Energy Future Holdings, and Prescient Edge
  • A genius bar and conversation stations, designed to help drive our message of leadership in converged systems, all-flash storage, hybrid cloud, cloud native, data protection, and modern analytics

EMC is featured in 21 VMworld 2016 sessions that cover topics from data protection and converged and hyper-converged infrastructure, to automating unikernels.

Chad Sakac (@sakacc) will present a “face-melting” smorgasbord of technical goodies on Tuesday (1:00 – 2:00 p.m., Islander B, Level 1). He’ll also host a meet-up in the EMC booth (#1223) following his session (2:30 – 3:30 p.m.).

You’ll also find VxRail in action across the show floor.  And, be sure to stop by the HCI Zone to see the VxRail appliance on display and to learn how customers are use VxRail today.  Click here for a preview of what to expect VxRail at VMworld 2016 from Jason Marques (@vWhipperSnapper).

Be sure to experience expert and self-paced labs in the VMworld 2016 Hands-on-Lab area.

Here, you’ll find EMC labs on:

  • VxRail
  • Unity/vVols
  • RSA Security/vSphere

And, don’t forget—all of VMware’s hands-on labs are powered by EMC XtremIO!

Look for EMC in theCUBE, where Chad Sakac, Gil Shneorson, Peter Cutts, and Bob Wambach will discuss happenings in the Converged Platforms and Solutions Division, including our recent Enterprise Hybrid Cloud and Native Hybrid Cloud announcements.

There are plenty of social activities planned for the week, and EMC is once again sponsoring the charity vOdgeball event in support of Wounded Warrior Project. Stop by on Sunday to cheer on the teams and catch up with old friends.

For more information on all of the activities mentioned above, visit The Everything VMware at EMC community page.

Hope to see you at VMworld 2016!

 

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