Posts Tagged ‘Customers’

Dell EMC In-Cloud Data Protection: High performance, Low Cost

Bryan Hicks

Bryan Hicks

DPS Global Technology Office at Dell EMC
Bryan Hicks

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As more and more enterprises move their IT functions to the cloud, data backup and disaster recovery are #1 and #3 in a list of the top uses for cloud-based infrastructure-as-a-service (IaaS), according to a survey of IT professionals conducted by ESG Research. (Running production applications is #2.)

Together, the backup and disaster recovery use cases can offer a big opportunity for Dell EMC channel partners to help their customers address a big misconception that can leave their data vulnerable to loss. And what is that? It’s assuming that by moving their backup and disaster recovery to the cloud, their chosen IaaS platform provides data protection.

Of course, that’s not necessarily the case. For example, Amazon’s AWS IaaS customer agreement clearly states that while it takes full responsibility for the availability of infrastructure and related services, customers must take responsibility to secure and protect all their data assets. Microsoft Azure takes the same position regarding its IaaS, while offering backup and disaster recovery as services.

DIY cloud data protection can cost more than expected

Another opportunity for Dell EMC channel partners lies with those enterprises that have taken cloud data protection into their own hands, but are doing it wrong. For example, over-rotating their cloud backups can cost them as much or more than legacy on-premise methods.

To help these customers, channel partners can find the tools they need in the Dell EMC Data Protection Software, Enterprise Edition. It covers all consumption models, including public, private and hybrid clouds, plus traditional on-premise infrastructures and virtualized environments — all using a single management interface.

Importantly, the architecture of Dell EMC Data Protection Software Family is optimized for in-cloud data protection, whether covering application and database workloads, user files or long-term retention of data for archiving and compliance purposes.

Data protection architecture matters

Why does cloud data protection architecture matter? Inefficient and marginally effective uses of cloud resources or choosing anything less than the best-architected, most cost-effective solution can send cloud costs soaring as usage scales.

Here are six key advantages that Dell EMC in-cloud data protection can provide our channel partners’ customers:

  1. Performance: Client-direct backups in both Linux and Windows can be done without the bottlenecks caused by media servers, which many competitors’ data protection solutions require. This boosts throughput dramatically. So, for example, a user of Dell EMC in-cloud data protection can backup 28TB of data to the cloud in just 12 hours.
  2. Efficiency: Client-side deduplication and compression rates of up to 38.2x the original data size can reduce bandwidth and cloud storage consumption.
  3. Scale: Using CloudBoost, customers can protect up to 6PB of logical capacity in the cloud, while a single NetWorker server can protect up to 2,000 clients and 1,000 concurrent sessions.
  4. Security: Encryption of data in-flight and at-rest uses AES-256, the largest key size available, with source-to-cloud communications via SSL/TLS protocols. Files are divided into individually encrypted segments, and encryption keys are never stored with the data, so no single segment or key can compromise it.
  5. Self-Protection: Data configurations and metadata are automatically backed up to the cloud at periodic intervals to allow rapid recovery.
  6. Low Cost: All data resides on low-cost, highly durable S3 object storage in the cloud, and, thanks to leading dedupe and compression rates compared to competitive solutions, the Dell EMC solution requires comparatively fewer compute instances and block resources.

With all these advantages, the in-cloud Dell EMC Data Protection Software is extremely cost-competitive. In fact, to assess the cost performance of this solution relative to two leading competitors, ESG Research was hired to conduct an in-depth audit and analysis of all three solutions operating in the AWS cloud.

Compared to the competitors*1, the Dell EMC solution was found to deliver:

  • Up to 71% reduction in the amount of S3 storage required for the backup repository
  • Up to 88% lower monthly cost for the required EC2 and EBS data protection application resources
  • Up to 50% or more lower total monthly cost for in-cloud data protection infrastructure

If Dell EMC channel partners add these competitive benefits to all the inherent advantages of the Dell EMC Data Protection Software Family, the solution can practically sell itself. For more information, download the 10-page ESG Research report, “Economic Value of In-cloud Data Protection with Dell EMC Data Protection Software.” Also, visit the Dell EMC Data Protection Software Family web page.

*1ESG White Paper, “Economic Value of In-cloud Data Protection with Dell EMC Data Protection Software,” June 2017. Compared to two competitors. Actual cost-savings will vary.

 

The wait is over! Start selling XtremIO X2

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Dell EMC XtremIO has enabled thousands of customers – from the Boston Red Sox to Tickets.com – to enhance their VDI capabilities. Now we’re thrilled to take customers to a whole new level of performance, offering the second generation of the all-flash storage system, Dell EMC XtremIO X2. First announced at Dell EMC World, Dell EMC XtremIO X2 is now available to sell.

Dell EMC XtremIO X2 amplifies the strengths of the previous generation by offering even greater performance at a lower cost per GB. This fully integrated solution provides even more agility and simplicity for your customer’s modern data center and business.

VDI isn’t always easy, but Dell EMC XtremIO X2 is here to help

Virtual Desktop Infrastructure (VDI) has been part of the End-User Computing strategy at many IT organizations for some time now. Yet we constantly hear about the storage concerns and challenges organizations face to deliver anytime, anywhere, any device access for their end users. The ability to scale VDI environments and meet performance requirements has proven difficult. The costs associated with speeding deployments and integrating flash storage systems can be prohibitive and/or unforeseen, causing delays and added expenses.

Dell EMC XtremIO X2 was designed for VDI workloads, and tackles each of these concerns. Offered as an integrated solution, its ease of use, scalability, in-memory metadata, and inline data services enable seamless operations. X2 builds in deduplication and compression, use of integrated copy data management (iCDM), and heavy VMware application integration to exceed customers’ expectations.

Dell EMC XtremIO X2 is a game-changer for EUC.

*Figures compared to previous edition

 

Dell EMC XtremIO X2 and VMware are Better Together

Together, Dell EMC XtremIO X2 and VMware offer your customers extraordinary efficiencies:

  • Scaling: At the core of Dell EMC XtremIO X2, there is the multi-dimensional scaling architecture, ability to solve the I/O storage degradation issues, VAAI (vStorage API for Array Integration) for XCopy and data reduction from deduplication and compression which are ideal for VMs.
  • Managing and monitoring: The vSphere plugin allows customers to view and manage their X2 all flash storage systems from vSphere with full root cause monitoring using the ESA plugin
  • Automation: Using the new vRealize Orchestrator which comes with X2 makes a customer’s infrastructure As-A-Service enabled
  • Protection: For protection and for iCDM, using the Appsync VMware integration protects and restores datastores, VM’s and files within the VM’s. In addition, from within vCenter customers can manage iCDM using VSI integration and facilitate point-in-time recovery using RecoverPoint and VMware SRM

*Figures compared to previous edition

Start Selling XtremIO X2

By the year 2020 it’s expected that there will be over 7B people with 30B devices creating up to 44ZB of data.[1] So how will organizations survive during this massive digital transformation? The answer is simple: you, our Partners, will offer them sound advice and the right solutions that enable them to thrive.

Get started today. Help your customers reduce capital and operating costs, minimize downtime, and increase IT productivity with Dell EMC XtremIO X2.

  • Visit the Dell EMC XtremIO Enablement Center to find:
    • Customizable customer-facing PowerPoint decks
    • Data sheets
    • Competitive guides
    • Sales training
    • Demo tools
    • And more!
  • Ask your customers key questions to learn where they are at in the virtualization process and help identify areas you can help.
  • Perform a #GetModern Assessment, create a #GetModern Proposal to show your customers and prospects the value of a Modernized Infrastructure

 

 

 

[1] IDC, The Digital Universe of Opportunities, April, 2016

 

Why Dell Precision Workstations?

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Technology is always on the move, changing the way your customers work. It’s all too easy for them to fall behind the competition with ageing equipment that can seriously damage their bottom line. Your most successful customers work with devices built to stay on the cutting-edge for years after they’re implemented.

Twenty years ago Dell Inc. Vice-Chairman Jeff Clarke led the team that developed Dell Precision Workstations, determined to disrupt the market by taking on IBM’s mainframe business. This month, as we celebrate the 20th anniversary of Dell Precision, they have become the #1 workstation in the market*. They offer a platform that accommodates future innovations and the ever-evolving vision of users such as engineers, who make up over 50% of the workstation market, and creatives, who make up almost 25% of the market. Modular design and tool-less front access ensures that each upgrade is fast and painless, giving you more time to get to the task at hand.

Dell offers the most comprehensive workstation portfolio available today. But it doesn’t stop there; we have a phenomenal new set of features that will drive excitement and refreshes among your customers. Our latest range of tower and rack solutions boast:

  • New front access FlexBays provide maximum storage with SATA, SAS and PCIe M.2/U.2 NVMe solid state drives featuring hot swap access, so you never have to stop creating.
  • 6-channel memory architecture and LRIMM up to 3TB (with select CPUs in a dual CPU system)
  • Next-generation Ready for VR AMD Radeon ProÔ & NVIDIA QuadroÒ graphics
  • Dell Precision Optimizer 4.0 software that automatically tunes your workstation for maximum performance
  • Reliable Memory Technology (RMT) Pro to help detect, obviate and remediate hard errors and multi-bit soft errors in a DIMM
  • Multichannel thermal design delivers advanced cooling & acoustics
  • ISV certification and all backed by our co-deployable ProSupport Plus service
  • Intel Xeon processors offer scalable options with up to 28 cores per processor, including expandability withdual-socket performance

To further mark two decades of successful market disruption, we’ve released the stylish 20th Anniversary Edition of the Dell Precision 5520 in an exclusive brushed Abyss Anodized exterior design, as well as the incredible new Dell Canvas, creating the 21st century digital workspace for creators of all types. Last but not least, we’ve just presented the first 8k monitor to the world.

And did you know that with Dell you can test your end-to-end customer workloads in our Dell Technologies Solution Centers, providing your customers with complete peace of mind? It might all feel like going above and beyond, but when you’re #1 in the world, leading the market innovation comes with the territory.

But don’t just take it from us. Dell workstations are changing the game in sectors all over, with successful applications across manufacturing, media and entertainment, economics and finance, engineering and many more. Companies such as Nickelodeon (Creative), Cinesite (VFX) and Grimshaw (Architecture) have their infamously performance-intensive workflow on Dell workstations. With the ultimate solution in scalability and flexibility, they’re also guaranteed to stay ahead of the pack for years to come.

If you have great examples of what your customers have produced using Dell workstations, join in the conversation online with #doneonadell

Take advantage of the Dell Precision opportunity today with the great resources below:

  • Find out all the details of what’s changed for the Dell Precision tower, mobile and rack series workstations, as well as the complementary software, peripherals and services, by viewing the updated customer presentation and spec sheets available on SalesEdge here
  • We’ve created a set of 20th anniversary assets for you to use. All these are available for you to download on Campaign Builder
  • You can integrate the latest Dell Precision products into the updated Dell Workforce Transformation Product Persona templates to effectively communicate these great new products to your customers by downloading the assets here
  • Have you completed your workstation competency yet?  Remember the competency completion and rebate eligibility for FY19 is the 1st January.  Get trained now. Click here for Workstation Sales competency or here for Workstation Systems Engineers

 

 

 *IDC Worldwide Workstation Tracker Q2 2017

#GetModern: 4 Steps to Guide Your Customers’ IT Transformation

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Last month we wrote about the four transformations that pose significant opportunities for technologists – Digital, IT, Security and Workforce Transformation. Each speaks to a specific and business-critical area where customers and end-users alike require both hardware and software—and also the highly-trained and knowledgeable guidance of a Dell EMC Partner—in order to successfully drive transformation.

Today we’re going more in-depth on IT Transformation, and how to move your customers and prospects from outdated, ill-performing, costly, difficult to manage IT Infrastructure to a Dell EMC Modernized Infrastructure. How to #GetModern.

Get Familiar:

The Dell EMC #GetModern campaign is based on an ESG study of 1,000+ IT leaders. The study discovered that companies with a more mature level of IT Transformation are better equipped to compete and win in today’s digital economy.

Watch this video to learn how Mike Wing, SVP of Dell EMC Modern Infrastructure tells the #GetModern story. >

Once you’re familiar with the #GetModern story, start by creating Modern Infrastructure Assessment and Modern Infrastructure Proposal for your customer. These assets clearly show the key performance indicators (KPIs) of before and after Modernization.  The resulting KPIs should include increased performance, reduced latency, reduced power and cooling, reduced footprint, data reduction benefits and much more.

Get Involved:

There are a number of reasons why #GetModern will benefit both you and your customers. #GetModern:

  • Demonstrates your knowledge of IT transformation and presents a suite of Dell EMC solutions that enables data center modernization.
  • Documents why a specific Dell EMC solution can help your customer drive data center modernization and reduce TCO.
  • Drives greater success by increasing your win rate, driving higher margins per deal and increasing the average selling price.
  • Is both free and easy to use. The tools to perform the Modern Infrastructure Assessment and Proposal are being provided at no cost.

Get Modern Benefits:

A customer in England was shown they could save approximately 27.5K £ in annual power & cooling costs, reduce latency by 99%, reduce rack space by 86% and see a 13X improvement in performance for a Total Cost Of Ownership Savings of £6,439,403 over a 5 year period.

A customer in the US  was shown the could save approximately $36K in annual power & cooling costs, reduce latency by 90%, reduce rack space by 67% and see a 5X improvement in performance for a Total Cost Of Ownership Savings of $590,408 over 5 year period.*

Your customer can also see improved business impacts by moving to a Modernized Infrastructure.

Get Started:

  1. Learn our #GetModern Story – A powerful lead-in that leverages the Modernize, Automate, Transform messaging and ESG Transformation Maturity Study Index.
  2. Review the assets in the “Dell EMC Partners” tab on the #GetModern Landing Page. Download a variety of content including a How to Guide, Samples, Inside Sales Call Guides, Marketing material and more.
  3. Reach out to your customers and prospects and share the powerful #GetModern story.
  4. Perform a #GetModern Assessment and Deliver a #GetModern Proposal, which are both detailed in the how-to guide on #GetModern Landing Page

 

 

 

*These are provided for example purposes only and Dell does not guarantee that you will have the same results

 

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