Posts Tagged ‘converged infrastructure’

Leading IT Transformation, Opening New Markets

Chad Sakac

Chad Sakac

President, Converged Platforms and Solutions Division
Chad Sakac
Chad Sakac

Latest posts by Chad Sakac (see all)

IT Transformation

It is an exciting time to be a Dell EMC partner. Thank you for your continued partnership! We’ve launched our new Dell EMC Partner Program and kicked off what will be a profitable year for all of us. Together we’ll build momentum and capture significant market opportunities.

One of those opportunities—on the minds of all of our customers—is IT transformation.

Organizations still spend more than 75% of their IT budgets just keeping the lights on, leaving very little for the innovation that will drive the future of the business. They are challenged to reduce this imbalance without sacrificing day-to-day operations, security or compliance.

Our Dell EMC Enterprise Hybrid Cloud platform can help by:

  • Automating delivery of traditional applications through an on-demand self-service catalog
  • Enabling Infrastructure-as-a-Service, helping customers move toward delivering IT-as-a-Service

… That will free up budget for innovation and truly transform IT.  And it’s a unique, proven approach that only Dell EMC and our partners can offer.

Now, on the first anniversary of our incredibly successful VxRail hyper-converged appliance, we announced the availability of Enterprise Hybrid Cloud on VxRail

Why is this significant?

  • Enterprise Hybrid Cloud now available on VxRail starts at 3x lower price-points, and is built on vSAN. This means new customers start with a smaller investment and footprint while enjoying the same benefits of automation and self-service as larger businesses. This opens a new market opportunity, enabling you to reach small enterprises and midsize businesses, (a nearly $8 billion global market opportunity) that previously couldn’t afford a hybrid cloud platform.
  • Not just that, the new Enterprise Hybrid Cloud is now highly automated for deployment and for updates – a 3x reduction in complexity. This means customers can very simply and easily, think turnkey, set up their hybrid cloud environment with very little to no additional support and provisioning requirements. This gives you more opportunity to provide additional value-added services, and not get bogged down in low-value commoditized software/hardware installation
  • The Enterprise Hybrid Cloud adds rich capabilities for backup, DR, Database as a service, and encryption workflows “out of the box”.   Furthermore, there is support for a broad ecosystem that include VMware stack, Pivotal Cloud Foundry, ServiceNow and Puppet Enterprise to name a few.

Net – with EHC on VxRail, you are now armed with a great new offer that makes offering a complete IaaS hybrid cloud solution focused on IT something that is simple, easy, and profitable.  

Together with the Native Hybrid Cloud (also deployed on VxRail) – a sibling offer to EHC on VxRail that is a complete PaaS solution built around Pivotal Cloud Foundry and focused at the developer – our Dell EMC partners have something that no one else can deliver, and are more relevant than any product-level discussion.

Prepare your sales teams for these new opportunities:

  1. Read the full Enterprise Hybrid Cloud on VxRail announcement
  2. Become enabled with new IT Transformation and Digital Transformation credentials
  3. If you want to see where we are going next with Enterprise Hybrid Cloud on VxRack SDDC and VMware Cloud Foundation and even hints at what’s coming next – read the blog post on Virtual Geek here
  4. Access our Enterprise Hybrid Cloud playbook here
  5. Ask questions via the AskEHC@Dell.com distribution list.

Start qualifying opportunities in your customer base today and take advantage of this significant new market opportunity. The Enterprise Hybrid Cloud on VxRail platform will be orderable in MyQuotes on March 11.

Thank you so much for being our Dell EMC Partners!

Don’t Miss Out on All-Flash and Converged Infrastructure Partner Incentives

Justin Harold

Justin Harold

Partner Program Marketing & Engagement

incentivesThe IT industry is in a highly transformative period, with companies investing in technologies that will drive growth and innovation over the next two to three decades.

One of the hottest technology trends that help drive this growth is the movement towards Converged Infrastructure (CI), with companies who have implemented converged and hyper-converged systems deploying apps 4.6x faster and spending 41% less time, on average, keeping the lights on.

All Flash is also quickly becoming the new normal with its affordability, agility, efficiency and speed. In fact, 2016 marks a tipping point in the industry—where flash now accounts for more workloads than hard disk drives.

Dell EMC is #1 in both the All-Flash Market and Converged Systems, and the Converged Platforms & Solutions Division (CPSD) was once again named the Gartner Magic Quadrant Leader in Converged Systems.

Finish Q4 Strong with All-Flash and Converged Infrastructure Incentives and Promotions

All Flash and CI are essential pillars as we seek to modernize each of our mutual customers’ datacenters. To help you maximize your investments in Dell EMC and deliver IT transformation to your customers, we’ve established a variety of incentives across our All-Flash and CI portfolios. Finish Q4 strong with these great offers!

Unity:

  • Unity All-Flash Xpect More Program: Offers Maintenance price protection for Unity All-Flash of 7 years, investment protection with a 3-year money back warranty, and flash endurance protection of 7 years and 20X endurance advantage.
  • Unity Test Drive Program: Open to Silver, Gold and Platinum EMC Business Partner Program Solution Providers & Distributors, this enables Partners to offer Unity systems to customers for a 60-day trial period, choosing from one of nine recommended Unity configurations or creating a custom configuration based on the customers’ unique needs
  • Unity All-Flash Early Adopter Promotion: A limited time offer that automatically applies a discount off of list price for any Unity All Flash configuration, which is also stackable with any discounts obtained through standard deal registration

XtremIO:

  • XtremIO $1M Guarantee & Rescue Program: A $1M guarantee that XtremIO’s inline data deduplication service is inline all the time; to be eligible, partners must swap an all flash array from qualified competitors. (Displacement is not eligible)
  • XtremIO Xpect More Program: Offers Maintenance price protection for XtremIO of 7 years, investment protection with a 3-year money back warranty, and flash endurance protection of 7 years and 20X endurance advantage.

VMAX:

  • VMAX All Flash Xpect More Promotion: Offers Maintenance price protection for VMAX All-Flash of 7 years, investment protection with a 3-year money back warranty, and flash endurance protection of 7 years and 20X endurance advantage.

Converged Infrastructure:

  • CI Starter Promotions: Introductory pricing offers for new customers looking to adopt converged and hyper-converged systems; the CI Starter Promotions for Vblock® and VxBlock® System 350 and 540 are available to new VCE customers only, while the VxRack Flex 1000 Starter Promotion is available to all customers.

Dell EMC Partners can access details on these and other current Partner promotions and incentives on the EMC Partner Portal.

If you haven’t already, become a registered Dell or EMC partner so you can expand your opportunities under Dell EMC before the Dell EMC Partner Program goes live. As we announced at Dell EMC World 2016, the Dell EMC Partner Program will become effective in February 2017. Until that time, the Dell PartnerDirect Program and the EMC Business Partner Program will continue to operate separately.

 

Are Your Customers Ready for the Digital Revolution?

Jen Hoye

Jen Hoye

Senior Communications Specialist

New Dell Technologies Digital Transformation Index Maps Their Preparedness for the Future

transformationEarlier today, Dell Technologies announced the results of the Digital Transformation Index. This study of 4,000 business leaders from mid to large organizations across 16 countries and 12 industries was conducted in partnership with Vanson Bourne, and maps today’s digital business maturity levels and assesses organizations’ readiness for the fourth Industrial Revolution … Which is already here.

How are your customers positioned in this race to become a digital business?

According to the research:

  • 52% of business leaders have experienced significant disruption in their industries over the past three years as a result of digital technologies and the Internet of Everything
  • 48% of global businesses don’t know what their industry will look like in three years’ time
  • 78% of Businesses Feel Threatened by Digital Start-ups

This level of uncertainty can be dangerous to an organization’s ability to keep pace with an industrial revolution that’s, so far, proven itself to be “as ruthless as its predecessors.”

“If companies can’t keep up, they will fall behind … or worse. The ‘delay until another day’ approach simply won’t work,” explains Jeremy Burton, chief marketing officer for Dell Technologies.

Organizations have started transforming, but with varying success. Only 1 in 3 are performing well against digital attributes such as agility, transparency, predictively spotting opportunities, personalizing the customer experience, and being always on in real time. And 64% say they can’t act on business intelligence in real time.

What’s holding them back? Barriers most cited are: lack of budget and resources (33%), executive support, expertise and skills (30%), right technologies (29%) and data privacy and security concerns (29%).

Together with Vanson Bourne, we devised a Digital Transformation Index that showed where these customers are on their journey, and how they stack up against peers. On a maturity curve, only 5% fit the criteria of “digital leaders”nearly half are “followers” or “laggards.” (For full research and findings, click here.)

The fact that most are just beginning their journey represents tremendous opportunity for everyone. We can all help them get it right.

How can you enable your customers to embrace and drive digital transformation?

When asked about their future investment priorities to succeed in this digital era, nearly three-quarters agree they need to prioritize a centralized technology strategy, 66% plan to invest in IT infrastructure and digital skills and 72% are expanding software development capabilities.

Respondents identified the following as their top priority IT investments over the next one to three years:

  1. Converged infrastructure
  2. Ultra-high performance compute technologies
  3. Analytics, big data and data processing
  4. Internet of Things technologies

Moving Forward

While the revolution is here, it’s nowhere close to complete. The opportunity is huge, but the time to act is now. One good way to help your customers get started is simply explore the results of the research and see how they stack up against 4,000 peers.

Help your customers assess their digital maturity, and to identify areas of critical need and/or opportunity.  At Dell Technologies we’re confident that alongside our Partners and Strategically Aligned businesses, we’re in a prime position to help our customers challenge the status quo, to leap ahead and embrace their digital future.

For more on the Digital Transformation Index:

Stay tuned! In November, watch the Dell Technologies landing page for an add-on survey. Through this survey, your customers can interact with this research and see how they compare with competitors.

Take Full Advantage of the Power of Dell + EMC

Justin Bartinoski

Justin Bartinoski

Sr. Director, Channel Marketing
Justin Bartinoski

Latest posts by Justin Bartinoski (see all)

CampaignsIncredible opportunities are ahead now that Dell and EMC have officially joined forces to become the essential, enterprise IT Infrastructure Company. No doubt, it is a historic tech merger. But, it also signals a new era for our channel—offering capabilities to drive opportunities like never before seen in our industry.

You’ll have access to products that are #1 in the most strategically relevant technologies today:

  • #1 in Converged Systems
  • #1 in Server Virtualized Software
  • #1 in the Most Secure business Laptops
  • #1 in Virtualized Data Center Infrastructure
  • #1 in Cloud IT Infrastructures
  • #1 in Overall Storage
  • #1 in All-Flash Storage

Partner to Win—2H 2016 Marketing Campaigns

In early 2017 we’ll launch a new joint Dell EMC partner program. In the meantime, our current Dell PartnerDirect and EMC Business Partner programs will continue to operate independently.  Today, as we bring the Dell and EMC brands together, we’ve provided marketing and sales with a new story that you can use to help positively impact the Dell EMC leadership position, drive demand and increase your revenue. 2H 2016 marketing campaigns start to bring the new Dell EMC story to life.

  • To help you get started, our new Dell EMC Channel Partner Campaign Guide provides a summary of all campaigns and tools available for 2H 2016, along with links for access. Campaigns still align to the strategy outlined in the EMC 2016 MDF Spend Policy guidelines and to our key initiatives. 2H campaigns are rebranded and/or revised to reflect the new Dell EMC brand and to support our transition to a combined portfolio.
  • The Dell EMC All-Flash Storage campaign represents the first combined portfolio campaign out of the gate—expanded to include the SC Series, Unity, XtremIO, VMAX and DSSD. Dell EMC’s All-Flash portfolio is #1 for a reason, and as a Dell EMC Partner, you can leverage this portfolio to address all of your customers’ modern data center challenges.  New 2H All-Flash Storage Campaign assets will help you take advantage of one the largest market opportunities.

2H 2016 Marketing Campaign Highlights

  • Converged Infrastructure – Simpler IT and VxRail campaigns offers rebranded and new content to extend Dell EMC’s Leadership in the CI/HCI market and drive demand for Dell EMC Blocks, Racks and Appliances.
  • All-Flash Storage Portfolio – With new Dell EMC branded content, this campaign helps drive our continued category leadership in the Flash market and gives visibility to our extended portfolio.
  • All-Flash Storage Products – rebranded Dell EMC campaigns recharge your demand generation efforts to drive marketing qualified leads for XtremIO and Unity All-Flash.
  • Data Protection – Protecting business-critical information is a hot topic today. Our new prospect and customer programs drive demand for Dell EMC data protection solutions, specifically, Data Domain and the Data Protection Suite.
  • Isilon – existing Data Lake and Archiving campaigns are fully rebranded Dell EMC.
  • Dell PartnerDirect Programs – Run the Business programs help drive demand for servers and networking including the Dell EMC Server: Why Upgrade campaign. Available to Dell PartnerDirect partners.

While it is business as usual now, you can take advantage of the full Dell EMC portfolio and partner ecosystems today by participating in both the Dell and EMC partner programs.  As an EMC Business Partner Program partner you can empower your teams to sell the full portfolio, from the desktop to the data center, by joining the Dell PartnerDirect program. Learn more.

View the 2H 2016 Dell EMC Channel Partner Campaign Guide, and visit the Partner Campaign Playbook for details on EMC-led campaigns.

Help us build campaigns that drive your business—send us comments and feedback.

 

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