Posts Tagged ‘cloud’

Modernize Your Customer’s Data Center With the Simple Choice

Kristine Cornwall

Kristine Cornwall

Director of Channel Marketing
Kristine Cornwall

If you’ve sold your customer a system to better manage their business-critical database data, you’ve gone only partway to helping them modernize their data center. 

In today’s digital age, industry consensus reports that 80% of all new data being created is unstructured—stored primarily in the form of files and objects. Unstructured data is far more than just wedding photos or a dozen versions of a PowerPoint presentation stored in a home directory. In the modern economy, unstructured data includes important application and IT data such as sensor data, log files from servers and networking devices, email, surveillance videos, CAD or medical images, metadata and much more. Every organization of every size has unstructured data, which needs to be stored, managed, analyzed and protected.Unstructured Data

How can a vendor who offers a single solution for all their customers’ unstructured data requirements help their customers fully transform their data centers?

When you partner with Dell EMC, you can offer your customers choice ─ one that is not complicated, it’s simple. Choice takes into account the customer’s IT infrastructure today and in the future. It also takes into account the amount of unstructured data and the speed at which it’s growing. And, it considers the ecosystem required to get the most from the organization’s unstructured data.

Provide your customers with solutions from Dell EMC’s best-of-breed portfolio:

Dell EMC Isilon

The leader in scale-out NAS as recognized by industry analysts*, Isilon was designed for unstructured workloads and delivers

    • Exceptional performance
    • Easy capacity scalability
    • Multi-protocol access
    • Cloud tiering

Isilon is the ideal solution for customers who are looking at file-only, general purpose NAS or unstructured NAS (audio, video or large graphic files) workloads, or who are looking to do Hadoop data analytics or require integration with ISVs in specialties such as video surveillance or life sciences.

Dell EMC Unity

The Dell EMC Unity product is a consolidated SAN and NAS array that is optimized for flash and simplicity. Dell EMC Unity supports file system scalability to 256TB (usable) with efficiency features such as inline compression, flexible snapshots, and VMDK cloning.

Unity is the ideal solution for customers who want their block and file storage on a single system or who want to deploy applications such as databases and VMware over NAS (i.e. Transactional NAS).

Dell EMC SC + FS8600

This easy add-on Gateway provides enterprise-class transactional NAS, based on the FluidFS scale-out file system, for SC Series storage systems.

Dell EMC SC + FS8600 are ideal for customers with SC Series deployments who are looking to add enterprise file sharing.

We’ve made it easy for you to get started in helping your customers manage unstructured data and transform their data centers

  1.   Familiarize yourself with the comprehensive portfolio of Dell EMC NAS solutions

 

 

 

  1. Identify your target customers

Many organizations haven’t had a plan for managing their unstructured data growth; and, consequently their file data is stored in silos that are inefficient and difficult to manage. This is a good opportunity for you to introduce a consolidated NAS solution with Dell EMC. Other organizations have maintained their storage on a competitive NAS platform for years and as those systems reach the end of their service life, there’s no simple migration strategy. Why not introduce them to solutions from the industry’s leading provider of NAS systems?

  1. Learn about Dell EMC programs to help facilitate competitive displacement

With customer incentives for swapping out competitive systems and local and remote migration services, we’re making it easier for you to establish a Dell EMC footprint in your customers’ data centers.

Contact your local Dell EMC partner business manager to get started, or visit the Dell EMC Partner Portal for more information on our programs.

* Source: IDC Worldwide Quarterly Enterprise Storage Systems Tracker, March 3, 2017.

 

Enterprise Moves to the Cloud

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

During his Global Partner Summit keynote, John Byrne—Dell EMC President, Global Channels—announced the addition of Virtustream Enterprise Cloud to the Dell EMC Partner Program. This will provide Dell EMC channel partners with full Dell EMC Partner Program benefits when they sell Virtustream offerings, giving them the opportunity to accelerate their customers’ IT transformation with Virtustream Enterprise Cloud and Virtustream Storage Cloud.

John Byrne addresses the Global Partner Summit crowd.

Virtustream Delivers Cloud Performance at Enterprise Scale

Virtustream, the enterprise-class cloud company and a Dell Technologies business, is trusted by organizations worldwide to migrate and run their mission-critical applications in the cloud. “When you think Virtustream, think public cloud economics and agility— with private cloud performance, availability and security,” Byrne shared.

Many general purpose clouds are designed for cloud-native applications; but may struggle with the support, management and performance of mission critical applications like ERP for manufacturing and EMR for healthcare.

Virtustream Enterprise Cloud was designed to run complex business applications in a truly modern, multi-tenant hosting architecture, with guaranteed SLAs for performance and availability, defense in depth security and superior economics. This “application-first” approach—informed by years of enterprise application experience—inspired the creation of the Virtustream Enterprise Cloud platform.

In December 2016, Dell EMC made Virtustream Storage Cloud—Virtustream’s hyper-scale object storage platform— available to all of its Partners in an effort to respond to growing customer demand for enterprise-class cloud storage. The expanded Dell EMC portfolio enabled Partners to find great success engaging in new conversations with their Dell EMC storage and data protection customers. In fact, Dell EMC Partners have driven more than 50 new customer logos for Virtustream Storage Cloud since this launch.

Analysts agree that cloud adoption has reached a tipping point:  According to Gartner 88% of organizations have a “cloud first” strategy—and IDC estimates that 80% of organizations will have a hybrid architecture in place by 2020.

This means that your customers are having the cloud conversation. Consider Virtustream Enterprise Cloud for your customers’ and prospects’ cloud needs and mission-critical applications. And, introduce Virtustream Storage Cloud, which was built from the ground up for long term retention of data and co-engineered with Dell EMC solutions, to all Dell EMC customers who would benefit from an enterprise-class cloud platform for Archive and Long Term Retention.

Learn how to expand your revenue opportunities and bring more customers to the cloud with Virtustream. Visit the Virtustream Enablement Center and review the FAQ to learn more about partnering with Virtustream.

Leading IT Transformation, Opening New Markets

Chad Sakac

Chad Sakac

President, Converged Platforms and Solutions Division
Chad Sakac
Chad Sakac

Latest posts by Chad Sakac (see all)

IT Transformation

It is an exciting time to be a Dell EMC partner. Thank you for your continued partnership! We’ve launched our new Dell EMC Partner Program and kicked off what will be a profitable year for all of us. Together we’ll build momentum and capture significant market opportunities.

One of those opportunities—on the minds of all of our customers—is IT transformation.

Organizations still spend more than 75% of their IT budgets just keeping the lights on, leaving very little for the innovation that will drive the future of the business. They are challenged to reduce this imbalance without sacrificing day-to-day operations, security or compliance.

Our Dell EMC Enterprise Hybrid Cloud platform can help by:

  • Automating delivery of traditional applications through an on-demand self-service catalog
  • Enabling Infrastructure-as-a-Service, helping customers move toward delivering IT-as-a-Service

… That will free up budget for innovation and truly transform IT.  And it’s a unique, proven approach that only Dell EMC and our partners can offer.

Now, on the first anniversary of our incredibly successful VxRail hyper-converged appliance, we announced the availability of Enterprise Hybrid Cloud on VxRail

Why is this significant?

  • Enterprise Hybrid Cloud now available on VxRail starts at 3x lower price-points, and is built on vSAN. This means new customers start with a smaller investment and footprint while enjoying the same benefits of automation and self-service as larger businesses. This opens a new market opportunity, enabling you to reach small enterprises and midsize businesses, (a nearly $8 billion global market opportunity) that previously couldn’t afford a hybrid cloud platform.
  • Not just that, the new Enterprise Hybrid Cloud is now highly automated for deployment and for updates – a 3x reduction in complexity. This means customers can very simply and easily, think turnkey, set up their hybrid cloud environment with very little to no additional support and provisioning requirements. This gives you more opportunity to provide additional value-added services, and not get bogged down in low-value commoditized software/hardware installation
  • The Enterprise Hybrid Cloud adds rich capabilities for backup, DR, Database as a service, and encryption workflows “out of the box”.   Furthermore, there is support for a broad ecosystem that include VMware stack, Pivotal Cloud Foundry, ServiceNow and Puppet Enterprise to name a few.

Net – with EHC on VxRail, you are now armed with a great new offer that makes offering a complete IaaS hybrid cloud solution focused on IT something that is simple, easy, and profitable.  

Together with the Native Hybrid Cloud (also deployed on VxRail) – a sibling offer to EHC on VxRail that is a complete PaaS solution built around Pivotal Cloud Foundry and focused at the developer – our Dell EMC partners have something that no one else can deliver, and are more relevant than any product-level discussion.

Prepare your sales teams for these new opportunities:

  1. Read the full Enterprise Hybrid Cloud on VxRail announcement
  2. Become enabled with new IT Transformation and Digital Transformation credentials
  3. If you want to see where we are going next with Enterprise Hybrid Cloud on VxRack SDDC and VMware Cloud Foundation and even hints at what’s coming next – read the blog post on Virtual Geek here
  4. Access our Enterprise Hybrid Cloud playbook here
  5. Ask questions via the AskEHC@Dell.com distribution list.

Start qualifying opportunities in your customer base today and take advantage of this significant new market opportunity. The Enterprise Hybrid Cloud on VxRail platform will be orderable in MyQuotes on March 11.

Thank you so much for being our Dell EMC Partners!

Customers Want to Talk about Enterprise Class Storage in the Cloud—Be Ready to Help

Scott Millard

Scott Millard

Vice President Sales, Global Channels & Alliances

Enterprise Cloud Storage

Worldwide spending on public cloud services could double from almost $70 billion in 2015 to over $141 billion in 2019, according to research firm IDC. IDC expects Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) solutions to grow faster than Software as a Service (SaaS) platforms.

This resonates with what we have been hearing from Dell EMC customers as they grow their cloud footprint and progress in their respective digital transformation projects.

This explosion in the consumption of cloud services and digital transformation projects creates a natural and urgent need for enterprise class storage in the cloud. And now Dell EMC partners can give their customers a competitive and differentiated solution with Virtustream Storage Cloud—a hyper-scale storage platform built for resiliency, performance and transformation.

What makes Virtustream Storage Cloud the superior choice?

It was engineered to secure, manage and store the exponentially growing data of the world’s largest enterprises. Virtustream Storage Cloud’s environment allows for seamless cloud tiering of on-premises Dell EMC storage and backup, with object storage benefits to support cloud-native applications.

With Virtustream Storage Cloud, your Isilon, Data Domain, Avamar, Unity, VMAX, VxRail and VxRack customers no longer have to settle for general purpose clouds. From highest data durability to superior and predictable economics … With Virtustream Storage Cloud, they get it all.

Selling Virtustream Cloud Storage has never been easier.

Here’s how:

  • Virtustream Storage Cloud is now configurable by partners In MyQuotes!
  • Partners register deals as “VIRTUSTREAM-STORAGE CLOUD” via Dell EMC Partner Central
  • Virtustream Storage Cloud is the ideal platform for tiering data to the cloud using tools like Isilon Cloudpools, Unity Cloud Tiering Appliance, or CloudArray with VMAX, VxRail or VxRack.  It is also the perfect platform for long term retention of backups, and is fully integrated with CloudBoost for Networker and Avamar, and Cloud Tiering for Data Domain

Key resources:

Be the center point for your customers cloud and digital transformation projects and include a Virtustream Storage Cloud option with every Isilon, Data Domain, Avamar, Unity, VMAX, VxRail or VxRack opportunity!

For customized help on specific deals, email Rick Fredrickson, Director, Virtustream Channel Sales, Americas at Rick.Fredrickson@dell.com.

 

Dell EMC and Cisco—the Legacy of Joint Success Continues

Burney Barker

Burney Barker

Senior Vice President, Global Sales, Converged Platform and Solutions Division
Burney Barker

Latest posts by Burney Barker (see all)

Cisco

We’ve been busy with the merger of Dell and EMC; and, although we’ve crossed the finish line on the merger with Dell to become the largest privately controlled tech company, we still have many milestones ahead.

For us, what remains the same is our strong and committed partnership with Cisco.

This partnership spans nearly 20 years and has generated billions of dollars’ worth of business, resulting in tens of thousands of customers around the globe. I’m tremendously excited about future opportunities that will further strengthen this relationship.

As we deliver products and solutions that operate in mission critical data center environments around the world, our mutual customers depend on our technologies working well together. They can invest in us with confidence knowing that Dell EMC and Cisco have strategic alignment, long-standing resell arrangements in place and a solid support agreement to deliver world class single support.

Take a minute to watch this video (below) of Chuck Robbins and Michael Dell discussing the future of our partnership, and to read this blog from Frank Palumbo, Senior Vice President, Global Data Center Sales, Cisco.

Together, Dell EMC and Cisco can continue to lead customers on their journey to cloud computing and IT transformation.

Note: This blog also appears on the VBlog.

New Opportunities to Expand the Data Lake—at the Edge, the Core, and the Cloud

There’s been a lot of talk around the massive growth of unstructured data and how the rise of the 3rd Platform (mobile, cloud, big data, and social) will only accelerate this expansion.

 

The EMC Data Lake Foundation has helped many organizations tackle this Big Data challenge. However, as more organizations use hybrid cloud to run their data centers and employ increasingly dispersed global workforces, your customers have a new challenge:

 

How can an organization successfully expand their data lakes to remote/branch offices and the cloud, while strengthening the data lake at the core data center?

Expand the data lake.jpg

The Solution? EMC Data Lake 2.0


EMC announced 3 new productsEMC IsilonSD Edge, Isilon CloudPools and Isilon OneFS.Next (the future version of the Isilon OneFS operating system)—that form an edge-to-core-cloud approach that lets your customers to harnesses the power of data lake 2.0 to increase efficiency, cut costs, improve data protection, and get more value from their data assets.


The new offerings also create interesting opportunities for you to help clients transform how they store and use data—whether at the core, the edge, or the cloud.

 

Enhance your Customers’ Data Lake at the Core with the Next-Gen Isilon OneFS Operating System


When your customers use EMC Isilon to consolidate file-based, unstructured data into a data lake, they can eliminate costly storage silos, simplify management, increase data protection, and acquire more value from their data assets.

 

And, with built-in multi-protocol capabilities, Isilon can support a wide range of traditional and next-gen applications on a single platform—including powerful Big Data analytics that provide your customers to gain better insight and identify new opportunities to accelerate their businesses.

 

The new Isilon OneFS.Next operating system extends these benefits with enterprise-grade, continuous data center service and non-disruptive upgrade capabilities. It also enables the new Data Lake 2.0 edge-to-core-cloud approach.

 

Your opportunities at the Core:

  • Demonstrate to existing Isilon customers how they can easily extend their Isilon data lake to edge locations and the cloud
  • Reach a broader range of customers in various industries that need to store and manage over 50 TB of file data in their data center

 

Help Customers Manage and Protect Data Networked at the Edge with EMC IsilonSD Edge

 

A recent ESG study1 noted that 68% of organizations now have more than 10 TB of data per branch office (or on the edge), compared to just 23% in 2011.

 

Data at edge locations (e.g., remote or branch offices) is growing. These edge locations are often inefficient islands of storage, running with limited IT resources and inconsistent data protection practices. And, data at the edge generally lives outside of the business data lake, making it difficult to incorporate into data analytics projects.


Isilon SD Edge.pngEMC IsilonSD Edge addresses these challenges. EMC IsilonSD is a new family of software-defined storage products that leverages the power of EMC Isilon scale-out NAS and the Isilon OneFS operating system. As the first offering of the IsilonSD family, IsilonSD Edge provides software-defined storage solutions for edge locations.

 

IsilonSD Edge will be offered in two versions—a ‘free and frictionless’ download for non-production use, and a licensed version for production use.


Designed to simplify data and storage management, IsilonSD Edge:

  • Scales to 36 TB of storage capacity in a single installation
  • Allows businesses to consolidate data to the core data center and thereby extend the data lake to include edge locations
  • Increases data protection at the edge by automatically replicating data to the core

 

Your opportunities at the Edge:

  • Show existing Isilon customers how IsilonSD Edge can extend the power and simplicity of Isilon to edge locations using commodity off-the-shelf hardware
  • Use the ‘free and frictionless’ download with new customers/potential prospects to introduce them to the advantages of Isilon scale-out NAS
  • Expand your business by considering new prospects with networks of branch locations (e.g., healthcare chains, financial services, professional services)

 

Help Customers Embrace the Cloud with Isilon CloudPools   isilon cloudpool.png

 

Nearly all businesses today want to leverage the cloud to cut costs, simplify IT management, and gain virtually limitless storage capacity. But the question for many is how to integrate their on premise storage infrastructure with the cloud.

 

The new Isilon CloudPools software—which allows your customers to select from a number of public cloud services or use a private cloud based on EMC Elastic Cloud Storage (ECS)—provides the policy-based, automated tiering that enables your customers to seamlessly integrate with the cloud as an additional storage tier from the Isilon cluster at their data center.

 

CloudPools lets your customers address rapid data growth and optimize data center storage resources by using the cloud as a highly economical storage tier with massive storage capacity for cold or frozen data that is rarely used or accessed. This enables more valuable on premise storage resources to be used for more active data and applications. To secure data that is archived in the cloud, CloudPools encrypts data that is transmitted from the Isilon cluster at the core data center to the cloud storage service. This data remains encrypted in the cloud until it is retrieved and returned to the Isilon cluster at the data center.

 

Your opportunity at the Cloud

  • Demonstrate to existing Isilon customers how they can easily embrace the cloud and seamlessly integrate their on premise Isilon storage with either public or private cloud services
  • Target new customers and prospects across a broad range of industries at are looking to leverage cloud storage services, and who are stressed by rapidly growing data storage requirements

 

Capture the Core to Expand to the Edge

 

EMC IsilonSD Edge, Isilon CloudPools, and Isilon OneFS.Next will all be available in early 2016.

 

Between now and then, become more familiar with these new products and learn more about the advantages that Data Lake 2.0 can provide your clients. In addition, leverage the Isilon Scale-Out NAS campaign to position your organization as industry thought-leaders that provide customers the products and services they need to accelerate their Big Data success. 

 

  [1] Source: ESG Research Report, Remote Office/Branch Office Technology Trends, May 2015.

 

 

 

 

Compete with “Big Public Cloud” …and Win!

Neil Salamack

Neil Salamack

Neil Salamack

Latest posts by Neil Salamack (see all)

You’ve delivered added value to your customers through services, relationship building, and consulting. Yet, you may feel like David to the Goliath of “Big Public Cloud” service providers.

 

In the story, David bested Goliath with a single stone. And, you too have that one “stone” needed to win against your Goliath … It’s called personalized service.

 

No Big Cloud provider can bring all of the value that you passionately deliver to your customers.

 

Your customers depend on you, and you’ve proven time and time again that their companies’ life blood—data—is safe with you. But, until recently, the infrastructure you’ve supported them with hasn’t been able to compete with the public cloud.

 

I’ve heard many partners talk how they were able meet their customers’ traditional storage needs with no problem, but sacrificed the cloud piece of business to a large public provider because they felt that they either didn’t have the right equipment, expertise, or thought they couldn’t compete with the cost per GB offered by a Big Public Cloud provider.

 

This is a tragedy.

 

Why? Well, according to IDC, unstructured cloud workloads will make up 80% of storage by 2017[1]. Cloud storage continues to grow while traditional storage declines. As a result, partners who deliver cloud storage service will capture this exploding piece of the storage business.

 

Make sure you’re one of them.

 

Why you should compete against Big Public Cloud

…And, how partners like you leverage—and win with—EMC Elastic Cloud Storage

 

Becoming a Cloud Service Provider is profitable and sticky

It’s no secret that if you’re currently delivering good service to your customers, you will be the first one they call to host new workloads in the cloud. Be prepared to quote a solution that can deliver cloud scale economics with the “self-service” ease associated with certain Big Public Cloud providers.

 

As an EMC Partner, you have access to a tool that will empower you to offer competing cloud services:  ECS (Elastic Cloud Service) Appliance. ECS Appliance is a cloud scale object storage that allows you to offer “public cloud” services—but with increased availability and the value of on premise storage with a trusted partner.

 

Big Public Cloud simply can’t compete with that peace of mind. In fact, as the Big Public Cloud empire expands, many customers find that their status as “just a number” comes with major disadvantages. For example, check out AWS outage knocks Amazon, Netflix, Tinder and IMDb in MEGA data collapse” from the September 20, 2015 edition of The Register.

 

Cloud Service Providers that deploy ECS see a boost in profitability because their cost per GB decreases as the amount of cloud storage sold to customers increases. You can profitably compete with Big Public Cloud and offer your customers a competitive price. In fact, ECS delivers more than 68% in cost saving over other Big Cloud service providers (2 Petabytes of storage, three site ECS installation).

 

What’s more … ECS Appliance solutions start at 144TB and scale to 2.9 Petabytes in a single rack. This enables you to start your cloud service business small, but have the ability to offer your customers unlimited cloud storage as their business needs dictate.

 

They’re your customers … Offer them services they need

Your customers know that they need to leverage the cloud to compete in today’s markets. Popular modern cloud workloads include:

  • Global content storage and distribution
  • Tiering and Cold Archive of data from more expensive NAS storage
  • Development of “Modern” born-in-the cloud applications
  • Large scale unstructured storage for IoT (Internet of Things) Applications
  • Analytics (e.g., Hadoop)

 

ECS also supports Amazon S3 and OpenStack Swift, and requires no modification to the application.

 

Yes, your current storage talent can easily manage ECS

OK, so you’re interested in becoming a Cloud Service Provider, but can you do it with your current talent?

 

ABSOLUTELY.

 

EMC ECS Appliance:

  • Deploys in a couple of days and is simple to manage
  • Is a robust multi-tenant environment that provides you with powerful tools and dashboards to manage your customers cloud storage
  • Requires no specialized skills or cloud/object storage expertise to manage.

 

What about open source options?

While many open source options exist, it’s important to understand know that you’ll be building the solution from a “LegoTM” kit.

EMC ECS:

  • Is a turnkey solution fully supported by EMC’s Global Service network enabling you to save time, money and headaches
  • Allows you to confidently compete with Big Public Cloud because you don’t have to play the role of an integrator
  • Enables you to focus on value added services, not troubleshooting open source compatibility with various hardware combinations

 

Get started with EMC ECS today!

  1. Learn more about EMC Elastic Cloud Storage – Arm yourself with the tools and information needed to compete with and win against Big Public Cloud.
  2. Download the free EMC Elastic Cloud Storage Software – Experience what ECS can do for your customers and check out the simple-to-use, fully-functional dashboards for management, chargeback and metering.
  3. Identify an anchor customer, market your cloud service for multiple workloads – ECS’s cloud scale economics are really significant in the Petabyte range. Many partners identify an existing customer that becomes an anchor tenant for their cloud service line of business—typically, a customer with cloud storage needs in excess of 1 Petabyte. As ECS storage increases, your costs decrease—once you have an anchor tenant, it’s easy to sign up smaller tenants and build critical mass.
  4. Visit the ECS Appliance Sales Enablement Center to access all the ECS sales resources available to help you win.


 


[1] Source: 2014 IDC Research “Structured Versus Unstructured Data: The Balance of Power Continues to Shift” by Ashish Nadkarni Natalya Yezhkova

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