Posts Tagged ‘Cheryl Cook’

Dell EMC Leaders Recognized as CRN “Women of the Channel”

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A company is only as good as its people; and great leaders inspire others to greatness. That’s why we’re extremely proud to share that eighteen Dell and Dell EMC leaders have recently been named to CRN’s prestigious Women of the Channel list. This list highlights “women whose channel expertise and vision are deserving of recognition.”

This year marks the first time that Dell EMC, as a combined company, participated in the nominations – and we’re so pleased with the results.

The 2017 Dell and Dell EMC Women of the Channel are…

  • Jennifer Axt, General Manager, North America, Stat & Local Government and Education Sales, Dell EMC
  • Amy Belcher, Director, Global Partner Program, Dell EMC
  • Diane Brode, Director, Global Channel Marketing, Dell EMC
  • Julie Christiansen, Senior Director, Global Partner Marketing and Engagement, Dell EMC
  • Cheryl Cook, Senior Vice President of Global Channel Marketing, Dell EMC
  • Kimberley DeLeon, Vice President, Global Channel Programs, Dell EMC
  • Maureen Gaumer, Senior Director, North America Channel Marketing, Dell EMC
  • Sheri Hedlund, Vice President, US Channel Sales, Dell EMC
  • Erica Lambert, Vice President, Global Channel Services Sales, Dell EMC
  • Joyce Mullen, Senior Vice President and General Manager, Global OEM & IoT Solutions, Dell EMC
  • Pilar Schenk, VP, Global Channel Sales Planning and Operations, Dell EMC
  • Patty Scire, Senior Director, North America Channel Sales Strategy, Dell EMC
  • Sarah Shields, Vice President and General Manager, UK & Ireland, Dell EMC
  • Deanna Thomson, National Sales Director, Channel, Canada, Dell EMC
  • Shawn Trotter, Vice President, Dell EMC
  • Beth Villalpando, Director, North America Distribution Marketing, Dell EMC
  • Heather Wilcox, Client Solutions Channel Field Marketing Director, Dell
  • Mary Catherine Wilson, Senior Director, Global Channel Marketing, Dell EMC

Power 100: The Most Powerful Women of the Channel

Additionally, four of these leaders – Cheryl Cook, Julie Christiansen, Sheri Hedlund, and Mary Catherine Wilson – were also named on the Power 100. The Power 100 is a subset of the Women of the Channel representing, “the most powerful women leaders across IT channel organizations.”

These women’s hard work and dedication enables Dell EMC to be an industry leader and exceptional partner. We are proud of this group’s vision and leadership, and this recognition is well-deserved.

Congratulations to each of these extraordinary women!

Making Digital Marketing Real for Dell EMC Partners

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The Dell Technologies’ Global Channel is a $35 billion business, bigger than industry heavyweights such as Nike, Facebook and Starbucks, and still has a relatively low share of wallet with customers and partners.  The opportunity is enormous, and given the ongoing interest in the Dell and EMC combination, customers want to hear more on the full range of products and services Dell EMC can bring to bear.

One of the consistent pieces of feedback we hear from our partner community is to help them with marketing and awareness of Dell EMC solutions, and their individual capabilities.  This year at the Global Partner Summit, Cheryl Cook, SVP, Global Channels Marketing, Dell EMC, led the “Making Digital Marketing Real for Dell EMC Partners” breakout session, where she was joined by Gaurav Chand, SVP of Marketing, Dell EMC; Laz Gonzalez, SCO, Zift Solutions, and Sonia St. Charles, CEO, Davenport Group and Mark Melvin, CTO, ePlus.

Chand gave attendees an overview of the Four Transformations Dell EMC has highlighted throughout the week – Digital Transformation, Workforce Transformation, Security Transformation and IT Transformation – and where the company will focus marketing efforts for the year so partners can align investments. “It’s a digital world,” Chand told the audience. “Digital transformation is very real; it’s not magic.”

He also discussed Dell Technologies’ latest Marketing and Advertising campaign, Making it Real, and the company’s goal to take digital transformation from concept to reality.  “Dell Technologies will focus on the how of digital transformation, and how you make it real,” Chand explained. “And ultimately, improve the customer experience.”

Laz Gonzalez, Chief Strategy Officer of Zift Solutions, spoke about “Best Practices for Effective Marketing” and how partners can and should build marketing campaigns to capitalize on the proliferation of channels available to them today, such as search and social, and drive customer retention.

Sonia St Charles and Mark Melvin then took the stage to share their success stories and marketing engagement with Dell EMC. Both St Charles and Melvin are embracing innovative marketing tools to reach their customers.

During the session, Dell EMC unveiled the new Marketing Campaign Center and Partner Academy, found on the Partner Portal, which are a set of tools and resources to help partners build their own marketing campaigns. Included in the Marketing Campaign Center are marketing content partners can use as pieces or wholesale to help drive awareness for their business and Dell EMC.  It includes helping partners with content syndication, social assets, and campaign playbooks.

Dell EMC also launched Partner Academy, a marketing institute, which includes curriculum and training modules that count towards a partners accreditation and tier eligibility.

Cook said, “We know partners are invaluable at helping tell the Dell EMC story and it’s a win-win for them and for Dell EMC.  We are investing in the capabilities and assets to help make it easier for partners to be successful and win new business.”

Meet the Dell EMC Partner Program Leaders: Cheryl Cook

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Meet the Program Leaders

This series provides insight into what drives Dell EMC channel executives. Missed the other posts in the series? Get to know them now: John Byrne (Dell EMC President of Global Channels);  Michael Collins (Dell EMC Senior Vice President, Channel, EMEA); Ng Tian Beng (Dell EMC Senior Vice President, APJ Channels); Joyce Mullen (Dell EMC Senior Vice President and General Manager, Global OEM and IoT Solutions); Jim DeFoe (Dell EMC Senior Vice President, Global Distribution); Gregg Ambulos (Dell EMC Senior Vice President, North American Channels); Jay Snyder (Dell EMC Senior Vice President, Global Alliances, Service Providers and Industries).

Meet Cheryl Cook – Senior Vice President, Global Channel Marketing

What is your current role/area of responsibility?

As Senior Vice President, Global Channel Marketing, I am responsible for Dell/EMC global partner marketing programs and engagement, including:

  • Channel events and promotions
  • Branding and communications
  • Partner marketing tools and enablement
  • MDF program strategy and execution

In addition, I am responsible for collaborating with regional Commercial and Enterprise sales teams on partner planning and partner experience.

How long have you worked with the channel partner community?

I have been working in the channel for 20+ years, holding various sales and marketing leadership positions that covered nearly all partner typessolution providers, distributors, global systems integratorsacross multiple companies in the industry.

What most excites you about the Dell EMC opportunity?

We have the right team, the right products, the right partners, and excellent timing- we’re in a great place! We have a bold vision, a clear strategy, the industry’s broadest portfolio of essential infrastructure solutions, with an incredibly talented and strong leadership team, focused on delighting our customers and partners, and winning in the market place.  The entire industry is in a transition, and transforming.  We’re a part of history in the making, and I believe, a once-in-a-career opportunity to significantly deliver unique value to our customers, and a growth opportunity for our partners.

As the industry consolidates, and customers and partners look to narrow the number of vendors they do business with, we’re in an enviable position.  We have great positive momentum in our business right now, with huge upside opportunity.  Our partners are energized about our new partner program, and the growth opportunity with Dell EMC.

We have to stay focused on our customers and partners, and delight them.  We’re winning!  People like playing and cheering for winning teams!

What most excites you about the Dell EMC Partner Program?

We tried to bring the best of both programs together in our new unified partner program.  Our commitment is Simple, Predictable, and Profitable.TM

  • It is simple in that it takes the best of both the Dell and EMC Partner Programs and provides all partner tracks with simplified, common structure and tiers.
  • It’s predictable in the clarity of the programs, transparency in sales engagement and enhanced visibility into the business, in terms of the scorecard, for example.
  • And with the incremental investments we’ve made in the industry’s most lucrative program, the Dell EMC Partner Program is profitable—with rewards that are focused on growth, new business and services and incentives to partners that actively sell the full Dell EMC portfolio.

We’ve also created excitement and tier envy, with innovations in partner tiering with Titanium Black.  It’s an exciting time to be a Dell EMC Partner.

What do you see as the biggest opportunity for Dell EMC partners in 2017?

We’re a market leader in the essential infrastructure categories, and we have great growth opportunity in channel share.  We have the broadest end-to-end product portfolio in the industry, and a significant R&D investment at $4.5B per year, to ensure we drive innovation to bring advances and technology to help our partners and customers navigate this digital transformation.

Our partners have choices, and they need to bet on vendors they can win with.  We’re a company to bet on! Lean in!

We’re growing faster in the channel than others, gaining market share. We’ve just launched an extraordinary partner program, and we’re still listening.  We will continue to be transparent, and collaborate, and deliver on our promise of Simple, Predictable, and Profitable.  The market is moving fast, and we’re all on an extraordinary journey.

No one vendor can do what we can do, and partners can make a lot of money with Dell EMC. We’re having fun!  Come join the team, and have fun, and make money.

Do you have a favorite country, place or city to visit; and why?

Of all the places I have traveled in this world, one of my favorite places is Rome.  I love the history, the culture, the food, the weather, the fashion and shopping- the shoes, and handbags.  Did I mention shoes?

I have been many times, but my fondest memories are spending the Millennium, the turn of the century on New Year’s Eve in Rome, one of the most ancient places, and the first trip with both of my sons, Garrett and Logan.  It was wonderful to experience it all through their eyes.  They really appreciated the history, and the food, and the language.   I think their favorite stop along the tour was the Colosseum, typical boysthey had swords and were reciting lines from the movie, Gladiator. It was amazing to see them soak all the sights and experiences in.  They still say it’s one of their favorite places, too.

What do you do for fun outside of Dell EMC?

When I’m not running from airport to Dell EMC office or partner sites, I enjoy working out, shopping, and spending time with friends and family.  Although I live in Texas, I do enjoy the water and being outdoors.  I’m a Florida girl who is very happy in Texas, but am an avid Florida Gator fan (there’s nothing passive about being a Gator).  I am also a University of Florida alumna and a board member of the University of Florida Foundation.

Partner Leader Cheryl Cook

(From L to R) Logan, Cheryl and Garret Cook at recent family reunion in Southern Florida, December, 2016.

Follow Cheryl Cook on Twitter: @CookCherylS

Gear Up For Global Partner Summit 2017

Cheryl Cook

Cheryl Cook

Senior Vice President, Global Channel Marketing
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Last October we held our first combined partner event at Dell EMC World in Austin. We were just getting started—better together—and the excitement about our future permeated the event. It’s hard to believe it, but we’re already gearing up for the next great Global Partner Summit to be held during Dell EMC World, May 8-10 in Las Vegas.

What to expect from Global Partner Summit at Dell EMC World 2017

We’re still finalizing all of the details, but I can guarantee that Global Partner Summit will deliver phenomenal content, access to executives and, of course, plenty of fun.

Take a look at the video below to see what you can expect in May.

Register now!

Don’t miss Global Partner Summit … Registration is simple:

  1. Go to dellemcworld.com and click on the registration button
  2. Select Partner and Global Partner Summit options during registration

We’ll continue to share updates on the agenda, content and the much-anticipated entertainment as we get closer to the event.

In the meantime, follow @DellEMCPartners and join the #DellEMCPartners conversations.

Dell EMC Channel Executives Receive Accolades

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Not even two weeks into the new Dell EMC Partner Program, and our executives are already receiving high marks for their industry expertise and leadership! Earlier this week, CRN announced their picks for the annual Channel Chief Awards for 2017. Receiving one of these awards is one of the highest honors in the industry.  The recipients represent preeminent leaders in the IT channel who excel at driving growth and revenue in their organizations through channel partners.

We are overjoyed to announce that for the tenth consecutive year, Dell EMC executives have been recognized for this award. Congratulations to John Byrne, Cheryl Cook, Jim DeFoe and Gregg Ambulos!

John ByrneCheryl CookJim DeFoeGregg Ambulos

 

 

 

 

 

 

In addition to being recognized as 2017 Channel Chiefs, John and Cheryl also were honored on CRN’s 50 Most Influential Channel Chiefs list. The executives on this annual list are part of an elite group drawn from the larger pool of Channel Chief honorees each year, and they represent the cream of the IT channel crop—leaders who drive the channel agenda and evangelize the importance of channel partnerships. This distinguished group is recognized for outstanding achievement in driving growth and revenue in their organizations, as well as extraordinary leadership in the channel as a whole.

  • John Byrne is president of Global Channels for Dell EMC and is responsible for leading the channel strategy. He is driving the Dell EMC Partner Program with new training and certifications and enabling partners to grow their business with Dell EMC. Last year, John won top honors as one of the Top 25 Channel Sales Leaders of 2016 by CRN.
  • Cheryl Cook is senior vice president of Global Channel Marketing for Dell EMC and is responsible for supporting the channel strategy. She also manages the global channel marketing that enables partners to grow their business with Dell EMC. Last year, Cheryl was honored as one of CRN’s 25 Innovators of 2016 and CRN’s Power 100 – Most Powerful Women of the Channel list. 
  • Jim DeFoe is senior vice president of Global Distribution for Dell EMC, and is responsible for Distribution partnerships, sales and overall strategy. During his 20-year tenure, Jim has held a variety of executive leadership roles at Dell/Dell EMC, including vice president of North America Channel. This is Jim’s fifth consecutive year of being recognized as a CRN Channel Chief.
  • Gregg Ambulos is senior vice president of North American Channel Sales for Dell EMC. He is responsible for creating and delivering sales growth across the entire Dell EMC portfolio of products, including PCs, Workstations, Servers, Storage, Networking and Services through Dell EMC’s North America ecosystem of more than 50,000 solution provider and distribution partners. A CRN Channel Chief since 2008, Gregg also was recognized as one of CRN’s Top 25 Channel Sales Leaders for 2016.

We are excited to kick off the recently announced Dell EMC Partner Program, which is based on partner feedback and is focused on being Simple, Predictable and Profitable™. Make sure to keep up on the latest news about the Dell EMC Partner Program by following us on Twitter: @DellEMCPartners.

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