Posts Tagged ‘channel’

It All Comes Down to Profit

John Byrne

John Byrne

President, Dell EMC Global Channels
John Byrne

Dell EMC Partner Program

I’m so excited to write this post on the third tenet of the Dell EMC Partner Program: Profitable. (I talked about Simple and Predictable earlier.)

It’s the most basic of principles: the purpose of a business is to make money. Of course we all want a healthy top- and bottom-line, but turning a good profit isn’t just about numbers on a spreadsheet. I often joke about being a Scotsman and loving money. OK, that’s true – but let me explain. I take very seriously my responsibility to our Partners, and to my team, to operate a sound business.

Because profit means opportunity.

Profit means we can pay people well, and have the opportunity to continue working with the best and brightest minds in the industry. It means we can continue to innovate and invest in new capabilities so we can offer our customers the most cutting-edge solutions. It means we can pay our bills, save something for the inevitable lean times, and plan for our families’ future.

I said it on our Dell EMC Partner Program Launch Broadcast, and it bears repeating: profit matters on every level.

The Dell EMC Partner Program must, above all, help our Partners be profitable.

Having run my own Channel businesses, I realize very well that when you have a dollar to spend, you want to maximize that Return On Investment. We want you to invest that dollar with Dell EMC, so we’ve structured our Program to give you tremendous value. We must deliver value, both monetarily and strategically. That’s how you’ll keep doing business with us, and do more business with us. That’s a win-win.

And the great news? I’ll be blunt here: Partners can make a ton of money with Dell EMC. Every opportunity is there, with incredible benefits each step of the way:

  • Stackable rebates with base starting at Dollar 1
  • Aggressive rebates when you grow your business above target
  • Incentives for driving services
  • Incentives for winning net new business
  • Competitive MDF

All in, Partners can earn 1.5 times up to eight times what they were earning with us previously based on driving the desired behaviors. I can barely believe it myself – up to eight times.

Getting these benefits requires hustle on the part of Partners to ramp up extremely quickly; but because our Program is Simple and Predictable, and we’ve created world-class training, it is my whole-hearted expectation that Partners will be able to seize every sale.

So that’s it. You know how the Dell EMC Partner Program is Simple. You’ve read how it’s Predictable. And now you understand why Profitable is so important to us.

The only thing left to do? Get selling the full Dell EMC portfolio. Attach services. Get after net-new business and logos. Let us know what we can do to support you. Let’s attack the market, together.

We live in exciting times… some might even say Extraordinary.

Dell EMC Channel Executives Receive Accolades

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog
Dell EMC Partner Post Blog

Latest posts by Dell EMC Partner Post Blog (see all)

Not even two weeks into the new Dell EMC Partner Program, and our executives are already receiving high marks for their industry expertise and leadership! Earlier this week, CRN announced their picks for the annual Channel Chief Awards for 2017. Receiving one of these awards is one of the highest honors in the industry.  The recipients represent preeminent leaders in the IT channel who excel at driving growth and revenue in their organizations through channel partners.

We are overjoyed to announce that for the tenth consecutive year, Dell EMC executives have been recognized for this award. Congratulations to John Byrne, Cheryl Cook, Jim DeFoe and Gregg Ambulos!

John ByrneCheryl CookJim DeFoeGregg Ambulos

 

 

 

 

 

 

In addition to being recognized as 2017 Channel Chiefs, John and Cheryl also were honored on CRN’s 50 Most Influential Channel Chiefs list. The executives on this annual list are part of an elite group drawn from the larger pool of Channel Chief honorees each year, and they represent the cream of the IT channel crop—leaders who drive the channel agenda and evangelize the importance of channel partnerships. This distinguished group is recognized for outstanding achievement in driving growth and revenue in their organizations, as well as extraordinary leadership in the channel as a whole.

  • John Byrne is president of Global Channels for Dell EMC and is responsible for leading the channel strategy. He is driving the Dell EMC Partner Program with new training and certifications and enabling partners to grow their business with Dell EMC. Last year, John won top honors as one of the Top 25 Channel Sales Leaders of 2016 by CRN.
  • Cheryl Cook is senior vice president of Global Channel Marketing for Dell EMC and is responsible for supporting the channel strategy. She also manages the global channel marketing that enables partners to grow their business with Dell EMC. Last year, Cheryl was honored as one of CRN’s 25 Innovators of 2016 and CRN’s Power 100 – Most Powerful Women of the Channel list. 
  • Jim DeFoe is senior vice president of Global Distribution for Dell EMC, and is responsible for Distribution partnerships, sales and overall strategy. During his 20-year tenure, Jim has held a variety of executive leadership roles at Dell/Dell EMC, including vice president of North America Channel. This is Jim’s fifth consecutive year of being recognized as a CRN Channel Chief.
  • Gregg Ambulos is senior vice president of North American Channel Sales for Dell EMC. He is responsible for creating and delivering sales growth across the entire Dell EMC portfolio of products, including PCs, Workstations, Servers, Storage, Networking and Services through Dell EMC’s North America ecosystem of more than 50,000 solution provider and distribution partners. A CRN Channel Chief since 2008, Gregg also was recognized as one of CRN’s Top 25 Channel Sales Leaders for 2016.

We are excited to kick off the recently announced Dell EMC Partner Program, which is based on partner feedback and is focused on being Simple, Predictable and Profitable™. Make sure to keep up on the latest news about the Dell EMC Partner Program by following us on Twitter: @DellEMCPartners.

Delivering on Our Promises with Predictability

John Byrne

John Byrne

President, Dell EMC Global Channels
John Byrne

Predictable

At our first-ever Dell EMC Global Partner Summit in October I introduced the Dell EMC Partner Program as truly extraordinary. At our official Program launch on February 8, we showed you how the Program has been purpose-built for Partners, and with Partners, to be Simple. Predictable. Profitable. TM

Those are huge expectations to set. It’s important to me, to my entire team and to our company that whatever we say we will do, we go and do it. Having a high “say:do” ratio is vital. Your feedback so far tells us that we are, in fact, delivering. Let me tell you: nothing makes me happier. We know we’re on a journey, too, and we still have work to do.

Last week, we talked about how we’ve made the Program Simple. Simple is critical. You told us that time and again as we travelled the globe, when we asked what you needed in a world-class Partner Program.

Today, let’s talk about our second tenet, Predictable.

You told us you need to be able to plan your business with us – plan your investments, make your strategies and place your bets. You need to know we have your back. Here’s how the Dell EMC Partner Program brings you predictability.

  • The Dell EMC Partner Program runs on an annual basis. We’re not changing the rules quarter to quarter. You can plan your business for the year, and know that the Program will be with you for the full year.
  • We have defined Tiers and status requirements—The Dell EMC Partner Program Tiers (Titanium, Platinum and Gold) clearly define revenue and training requirements; and provide Partners with a clear path to achieve the next Tier level. In addition, Partners can expect an annual compliance review to provide visibility into where they stand against their current Tier’s requirements.
  • We have clear rules of engagement and transparent deal registration—The Dell EMC Partner Program includes a globally enforced Partner Code of Conduct and Deal Registration program to protect those Partners who actively promote Dell EMC’s products and solutions to their customers. Partners with registered and approved opportunities receive both advantaged pricing as well as protection from any possible direct sales conflict.
  • We are bringing you ISG Incumbency for Commercial—We started with ISG Incumbency for Storage, because it’s just the right thing to do. Protect our Partners’ business. We will be extending incumbency for Commercial over the next couple of quarters. Partners will be able to aggressively grow their business with Dell EMC, with protection via Deal Registration across ALL ISG lines of business: Server, Networking, Storage, Backup, Converged/Hyperconverged and Solutions. We’re training our full salesforce on these new Rules of Engagement and Deal Registration protocols as we speak. There may be a learning curve, and we have our conflict resolution plans in place. We’ll get there. Because protecting Partners just makes sense.

We designed the Dell EMC Partner Program to be the most desirable program in the industry, bar none.

We understand that a key to helping you achieve success is providing you with a Program that is clear and transparent so you know what’s expected—so you can focus on selling the world’s most innovative portfolio and growing your top- and bottom-lines.

Like Simple, Predictable is just one part of our commitment to Partners. Watch the Partner Post Blog for the next post on my favorite tenet: Profitable.

Let us know how we’re doing in the comments section below.

Dell EMC Partner Program Debuts Today; Designed to be Simple. Predictable. Profitable.

John Byrne

John Byrne

President, Dell EMC Global Channels
John Byrne

 

Simple Predictable Profitable
Today is Extraordinary!  Today we officially launched the new Dell EMC Partner Program. I couldn’t be more excited for the opportunities this incredibly innovative Program affords our Partners and customers around the globe, or more proud of the work our teams have done to create something so spectacular.

Throughout this entire journey we have worked closely with our partners to design a program that meets their needs, building on the very best from each legacy program (EMC’s world-class training and predictability, Dell’s flexibility and incentives). We had the absolute luxury of creating a remarkable team of experienced Channel-centric leaders.  We had the complete backing of the full Dell EMC leadership team, from Michael to each one of his direct reports.   This has truly been a journey in every sense of the word. Many miles have been travelled, many challenges faced, many exhilarations along the way.

Well here we are. Today’s the day. The Program is live. Partners are already getting trained, enabled,  and yes, very excited. We’re right there with you. For Dell EMC, for Partners, it’s time to execute on behalf of our customers. Time to deliver on our promise to each other to seize every sale by being aggressive, creative and passionate.

As excited as we are, we know today is only the starting line.  A lot of energy and effort has gone into getting us this far, but it’s not time to relax.  Anything but.  Now the focus turns to execution and ensuring each and every one of our partners understand the new program and how they can be successful in it.

Dell EMC Partner Program

Time to go big and win big.

The Dell EMC Partner Program has three core tenets: Simple. Predictable. Profitable.TM These tenets are our commitment to Partners, and you better believe we’ll deliver. Today, I’m going to go a bit deeper on Simple – why it’s important and how we’re bringing it forward in our Program design. I’ll talk about Predictable and Profitable in later posts. So stay with us.

Simple.

Bringing together two well-established Channel organizations can be daunting. Teams, systems and cultures need to come together and mesh. And in the case of gearing up for this Program launch, quickly.

Since Dell and EMC came together in September – a mere five months ago – our Channel organization has done a great job of not just bringing together two strong Partner Programs, but more amazingly, creating something really incredible as a result.

We heard you, our Partners and customers, loud and clear.  You want a program that removes the cost and friction from the selling motion.  One that’s simple to understand and easy to do business with.  We have kept this feedback front and center as we built the program.

Here are a few key examples of how we have made the Dell EMC program simple:

  • We have one unified partner program – The Dell EMC Partner Program
  • The program operates on an annual calendar and won’t change quarterly. Partners can plan their investments and business knowing the rules for the next 12-months.
  • We automated the rebate process – this is huge – so partners will know every week what they have earned.
  • We have one Deal Registration site for the full Dell EMC Partner Program.
  • We created a single partner portal (with single sign on) where partners can find all the details on the new program, training, certification….. and access to automated rebates and Deal registration. We’ll have a separate post on the unified partner portal when it launches in the coming weeks.

The Dell EMC Partner Program delivers all of this. And more.

We need to be easy to work with, so you’ll do more business with us. The Program needs to be clear and transparent, so you know what’s expected and how you can earn rewards. The brand needs to make sense for our newly combined company, so you can leverage our brand cache to your advantage.

We get it. We listened. I hope you agree: this new Program is simple so you can get on with your business and know exactly where you stand. Simple… simply matters.

Simple is one part of our commitment to Partners. Stay tuned on this blog for my upcoming posts on Predictable … and my personal favorite, Profitable.

Let us know how we’re doing in the comments section below.

Take Full Advantage of the Power of Dell + EMC

Justin Bartinoski

Justin Bartinoski

Sr. Director, Channel Marketing
Justin Bartinoski

Latest posts by Justin Bartinoski (see all)

CampaignsIncredible opportunities are ahead now that Dell and EMC have officially joined forces to become the essential, enterprise IT Infrastructure Company. No doubt, it is a historic tech merger. But, it also signals a new era for our channel—offering capabilities to drive opportunities like never before seen in our industry.

You’ll have access to products that are #1 in the most strategically relevant technologies today:

  • #1 in Converged Systems
  • #1 in Server Virtualized Software
  • #1 in the Most Secure business Laptops
  • #1 in Virtualized Data Center Infrastructure
  • #1 in Cloud IT Infrastructures
  • #1 in Overall Storage
  • #1 in All-Flash Storage

Partner to Win—2H 2016 Marketing Campaigns

In early 2017 we’ll launch a new joint Dell EMC partner program. In the meantime, our current Dell PartnerDirect and EMC Business Partner programs will continue to operate independently.  Today, as we bring the Dell and EMC brands together, we’ve provided marketing and sales with a new story that you can use to help positively impact the Dell EMC leadership position, drive demand and increase your revenue. 2H 2016 marketing campaigns start to bring the new Dell EMC story to life.

  • To help you get started, our new Dell EMC Channel Partner Campaign Guide provides a summary of all campaigns and tools available for 2H 2016, along with links for access. Campaigns still align to the strategy outlined in the EMC 2016 MDF Spend Policy guidelines and to our key initiatives. 2H campaigns are rebranded and/or revised to reflect the new Dell EMC brand and to support our transition to a combined portfolio.
  • The Dell EMC All-Flash Storage campaign represents the first combined portfolio campaign out of the gate—expanded to include the SC Series, Unity, XtremIO, VMAX and DSSD. Dell EMC’s All-Flash portfolio is #1 for a reason, and as a Dell EMC Partner, you can leverage this portfolio to address all of your customers’ modern data center challenges.  New 2H All-Flash Storage Campaign assets will help you take advantage of one the largest market opportunities.

2H 2016 Marketing Campaign Highlights

  • Converged Infrastructure – Simpler IT and VxRail campaigns offers rebranded and new content to extend Dell EMC’s Leadership in the CI/HCI market and drive demand for Dell EMC Blocks, Racks and Appliances.
  • All-Flash Storage Portfolio – With new Dell EMC branded content, this campaign helps drive our continued category leadership in the Flash market and gives visibility to our extended portfolio.
  • All-Flash Storage Products – rebranded Dell EMC campaigns recharge your demand generation efforts to drive marketing qualified leads for XtremIO and Unity All-Flash.
  • Data Protection – Protecting business-critical information is a hot topic today. Our new prospect and customer programs drive demand for Dell EMC data protection solutions, specifically, Data Domain and the Data Protection Suite.
  • Isilon – existing Data Lake and Archiving campaigns are fully rebranded Dell EMC.
  • Dell PartnerDirect Programs – Run the Business programs help drive demand for servers and networking including the Dell EMC Server: Why Upgrade campaign. Available to Dell PartnerDirect partners.

While it is business as usual now, you can take advantage of the full Dell EMC portfolio and partner ecosystems today by participating in both the Dell and EMC partner programs.  As an EMC Business Partner Program partner you can empower your teams to sell the full portfolio, from the desktop to the data center, by joining the Dell PartnerDirect program. Learn more.

View the 2H 2016 Dell EMC Channel Partner Campaign Guide, and visit the Partner Campaign Playbook for details on EMC-led campaigns.

Help us build campaigns that drive your business—send us comments and feedback.

 

Dell EMC and Cisco—the Legacy of Joint Success Continues

Burney Barker

Burney Barker

Senior Vice President, Global Sales, Converged Platform and Solutions Division
Burney Barker

Latest posts by Burney Barker (see all)

Cisco

We’ve been busy with the merger of Dell and EMC; and, although we’ve crossed the finish line on the merger with Dell to become the largest privately controlled tech company, we still have many milestones ahead.

For us, what remains the same is our strong and committed partnership with Cisco.

This partnership spans nearly 20 years and has generated billions of dollars’ worth of business, resulting in tens of thousands of customers around the globe. I’m tremendously excited about future opportunities that will further strengthen this relationship.

As we deliver products and solutions that operate in mission critical data center environments around the world, our mutual customers depend on our technologies working well together. They can invest in us with confidence knowing that Dell EMC and Cisco have strategic alignment, long-standing resell arrangements in place and a solid support agreement to deliver world class single support.

Take a minute to watch this video (below) of Chuck Robbins and Michael Dell discussing the future of our partnership, and to read this blog from Frank Palumbo, Senior Vice President, Global Data Center Sales, Cisco.

Together, Dell EMC and Cisco can continue to lead customers on their journey to cloud computing and IT transformation.

Note: This blog also appears on the VBlog.

Looking to the Future:
Leadership and Program Updates

Gregg Ambulos

Gregg Ambulos

Senior Vice President, Global Channel Sales

As I said at this year’s Global Partner Summit, it’s a new era in the world of IT, and a new company is being created that will help you, our partners, succeed. When the Dell and EMC merger closes, Dell Technologies will be the largest privately-controlled technology company in the world, with the industry’s most comprehensive and innovative portfolio—from the edge, to the core, to the cloud.

The opportunities for our partners will be nothing short of tremendous.

I am pleased to let you know that after the merger closes, John Byrne will lead Global Channel Sales, Strategy and Programs for Dell EMC, as announced earlier today. I will be a part of John’s leadership team, and together with you, our partners, we will build a unified, best-in-class partner program—one that will continue to propel your success and drive business transformation.

John is an outstanding leader who shares my passion for the channel, as well as a fierce commitment to delivering partners an experience that is simple, predictable, and importantly, profitable.

In addition to welcoming John to our partner community, I’d like to let you know of a few decisions about the EMC Business Partner Program that we expect to implement once the merger has been finalized:

  • Dell and EMC will continue to maintain separate deal registration and partner programs for 2016. Effective February 1, 2017, we will move to a unified partner and deal registration program.
  • From the closing until February 1, 2017, to protect partner accounts and deals, we plan for our teams to cross check all existing deal registrations to ensure that we are aligned with the partner of record. If multiple partners have the same opportunity registered, we will have rules of engagement in place to mitigate any possible adverse impact to partners and customers.
  • We plan for your assigned partner facing resource from both Dell and EMC will remain in place for 2016. We will coordinate our joint approach to ensure that we are all aligned as we work through the unified coverage model for 2017.

I am very excited to work with John, the future Dell EMC channel team, and each of you as we embark upon this journey. Thank you for your continued partnership and dedication to EMC.

Our opportunity is immense. Together, we are unstoppable.

Do More, Sell More, Make More: Becoming a Truly Unstoppable Force in the Industry

Gregg Ambulos

Gregg Ambulos

Senior Vice President, Global Channel Sales

Peyton Manning… EMC… Dell… What do they have in common?

They’re UNSTOPPABLE.

Football icon Peyton Manning kicked off EMC’s 2016 Global Partner Summit (GPS) General Session with his inspiring story of determination. A football Hall of Fame legend, during his career he was unstoppable when it came to beating the competition.

With the EMC and Dell merger, we too—together with our partners—will be unstoppable. We are going to break down walls, break barriers, and break records in a way the industry has never seen.

UNSTOPPABLE

Dell and EMC both began as direct selling companies, but we have each transformed to partner-based models. Today the channel is not just important, but absolutely essential to both Dell’s and EMC’s business models. A full 60 percent of EMC’s revenues come from the channel, and in five short years, Dell has taken their channel business to over 40 percent. Today, both our partner programs have five-star partner-program designations from CRN.

Building from this critical foundation, during GPS on May 2 I shared with partners the immense opportunities the Dell and EMC merger will bring to them and what they can expect when the deal closes—beginning with Day One.

 

Day One

To level-set everyone, there will be minimal changes and minimal disruption out of the gate.

Partners will have access to the entire expanded portfolio, as long as they are authorized to sell by both companies. This gives partners the ability to cross-sell and upsell like never before—to the tune of over $4 billion dollars.

We will continue to have two separate partner programs. And along those lines, we’ll also maintain separate deal registration programs. We will cross-check all existing registrations and address any conflicts, as well as put a process in place to ensure integrity for all new registrations.

Beginning in 2017

Obviously, this deal hasn’t closed yet, so there are lots of things to work through.  But generally speaking, partners can expect that our partner programs will come together into one unified program next year.

We will also have one common approach for deal registration to ensure that partners are protected.

Additionally, we’ll offer robust incentives to drive cross selling opportunities, incremental business and net-new accounts.

Finally, we will have a central global channel structure that will ensure consistency across the globe, and we’ll have field based channel resources that will be aligned with our sales organization, similar to the way EMC goes to market today within the channel.

There’s much more work to do, but this should give you and our channel partners a sense of what’s to come.

Making Choices

We all know that there are unstoppable forces in the industry—like never ending rain coming down—creating an urgent and persistent need for our customers to transform and modernize their data centers.

Our job is to help them get there.

It’s not just about selling; it’s about changing our approach to the customer, learning new ways of positioning solutions and technologies, and understanding our customer’s customer.

All of our partners have choices to make. The industry is moving fast, and in order for you to stay current, you have to place some bets. You have to pick the company you feel is in the best position to help you succeed. The combination of Dell and EMC is that company.

There is huge opportunity before us and our partners—to do more, sell more, and make more.

Here’s to being unstoppable!

Email Subscription

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Connect with us on Twitter

Archives

Categories