Posts Tagged ‘channel’

Protecting Partners’ Relationships: Expanded Incumbency

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Incumbency

On May 22, 2017, Dell EMC launched the Infrastructure (ISG) and Client (CSG) Incumbency Program for its Commercial segment, effectively extending its previous Storage Incumbency program to cover the breadth of the Dell EMC portfolio. According to industry analyst Patrick Moorhead, Incumbency bolsters Partners’ earning potential with Dell EMC:

The expansion of incumbency beyond storage is only going to make Dell EMC a more desirable partner—in terms of predictable profit, it’s hard to think of many other companies who would be a safer bet.

-Patrick Moorhead

Pilar Schenk, Vice President of Global Channel Sales Planning & Operations, Stephanie Mims, Vice President of Global Business Operations – Channel, and Regina Connaughton, Director of Global Deal Registration sat down with Partner Post to share more details around how Incumbency will impact Partners.

Incumbency Q&A

Question: Infrastructure and Client Incumbency were formally announced at this year’s Global Partner Summit. Can you tell us more about this initiative?

Pilar: Simply put, Infrastructure and Client Incumbency establish a more predictable sales engagement model for our Partners.

Within both our Infrastructure Solutions (ISG) portfolio of Server, Storage, and Networking, and our Client Solutions (CSG) portfolio, we have identified a pool of customers in our Commercial space in which our direct sales teams must work with one of our Partners to close business. Ultimately, our reps have the ability to choose which Partner they want to work with, but they will work closely with our Partner Account Managers to determine the right fit. What we are hoping to accomplish is ultimately minimizing any potential conflict between our direct teams and Partners, enabling all of our Partners to grow their business in these accounts and with Dell EMC.

Stephanie: Incumbency is just another way we’re proving our commitment to our Partners. And as we communicated to Partners last week via email, as well as Global Partner Summit, Infrastructure Incumbency includes both a historic look-back based on channel activity, as well as earned Incumbency based on net new business. For our Client solutions, Incumbency can be earned on net-new business.

Question: Dell EMC had previously rolled out Line of Business Incumbency for Storage last October. How is this different?

Pilar: The model we rolled out in October covered just Storage. Now, we are thrilled to extend Incumbency to all of our Infrastructure lines of business (LOBs): Storage, Server and Networking. In our assessment of past channel activity in these accounts, if there was significant Partner-driven revenue in either of these LOBs, those accounts earned Incumbency for all three lines of business. This really is a game changer, and will allow our Partners to cross-sell across the entire datacenter solution.

Stephanie: And, to follow on that, we’ve introduced Incumbency for the first time to our Client portfolio. Incumbency can be earned on new logos or expansion into inactive client LOBs, so we are now also protecting our more client-focused Partners’ investments. It also further encourages cross-selling across both our Infrastructure and Client portfolios.

Question: We know governance is top-of-mind for Dell EMC Partners. How are you going to ensure that Dell EMC’s direct sales teams are adhering to the Incumbency program?

Pilar: Governance is top-of-mind for us as well. We want to be sure we’re doing what we say we would do. We are not operating in a vacuum. We are building this with our Partners for our mutual success. That’s why one of the first things we did as the Dell EMC Partner Program launched in February was to roll out Rules of Engagement. We take these rules very seriously, and have a ‘two-strike’ policy in place with our reps. After two breaches of the rules, our reps are subject to termination.

In the case of Incumbency, we’ve worked in lockstep with Bill Scannell (President, Global Enterprise Sales & Customer Operations, Dell EMC) and Marius Haas (President and Chief Commercial Officer, Dell EMC) and their organizations. Across the company, it’s very clear that we need to ensure a predictable selling motion for our Partners.

Stephanie: I couldn’t agree more with Pilar. It is imperative that we don’t just say that we have a ‘two-strike’ policy, but that we actually enforce it – and we have been. I’d also like to add that with Infrastructure and Client Incumbency, all of our end-user accounts are clearly marked in our internal Salesforce instances so that our teams know their marching orders and can appropriately engage a Partner. To ensure our teams understand the program, we have mandated training on Incumbency, and have also rolled out extensive materials including program guides, FAQs, and a series of internal webcasts and team meetings. We know that governing this program is essential for it to be successful.

Question: How can Partners protect their deals through this new Incumbency program?

Regina: First off, Partners should continue to register deals through our Deal Registration program – now ONE unified process to register deals. This remains the best way to protect themselves from any direct or channel conflict, and also ensures they can earn the lucrative benefits within the Partner Program. Upon registering the deal, they are now protecting future deals within this newly launched Incumbency program across the full Dell EMC portfolio. Deal Registration will govern the Partner of record and ensure that the Dell EMC sales teams are working with the appropriate Partner on these opportunities.

Question: Any other important take-aways our Partners should know about Incumbency?

Pilar: I think for me, I would echo what John Byrne has been driving over the last few months, which is predictability. We understand that our Partners are engaged with other vendors, so we need to make doing business with us as easy as possible – but also continue to offer clear incentives to encourage further investments with Dell EMC. I truly feel that this program accomplishes both.

Regina: We want our Partners to grow. And with our Deal Registration team and process, we are working with our Partners to grow their business profitably through mutual commitment.

Stephanie: I agree. Making it easier is certainly our number one goal. Having a predictable sales engagement model is critically important but it does take operational efficiency to support it. We work with and support all aspects of the business internally, from Services to IT, in order to provide that ease to our Partners so they can aggressively grow their business and gain new customers. We are in lockstep with the sales teams to make sure all of our activities are in line to support them and the new program. We are here for our Partners…we are here to WIN together as ONE.

Partners can learn more about the Infrastructure and Client Incumbency Program here.

 

Making Digital Marketing Real for Dell EMC Partners

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

The Dell Technologies’ Global Channel is a $35 billion business, bigger than industry heavyweights such as Nike, Facebook and Starbucks, and still has a relatively low share of wallet with customers and partners.  The opportunity is enormous, and given the ongoing interest in the Dell and EMC combination, customers want to hear more on the full range of products and services Dell EMC can bring to bear.

One of the consistent pieces of feedback we hear from our partner community is to help them with marketing and awareness of Dell EMC solutions, and their individual capabilities.  This year at the Global Partner Summit, Cheryl Cook, SVP, Global Channels Marketing, Dell EMC, led the “Making Digital Marketing Real for Dell EMC Partners” breakout session, where she was joined by Gaurav Chand, SVP of Marketing, Dell EMC; Laz Gonzalez, SCO, Zift Solutions, and Sonia St. Charles, CEO, Davenport Group and Mark Melvin, CTO, ePlus.

Chand gave attendees an overview of the Four Transformations Dell EMC has highlighted throughout the week – Digital Transformation, Workforce Transformation, Security Transformation and IT Transformation – and where the company will focus marketing efforts for the year so partners can align investments. “It’s a digital world,” Chand told the audience. “Digital transformation is very real; it’s not magic.”

He also discussed Dell Technologies’ latest Marketing and Advertising campaign, Making it Real, and the company’s goal to take digital transformation from concept to reality.  “Dell Technologies will focus on the how of digital transformation, and how you make it real,” Chand explained. “And ultimately, improve the customer experience.”

Laz Gonzalez, Chief Strategy Officer of Zift Solutions, spoke about “Best Practices for Effective Marketing” and how partners can and should build marketing campaigns to capitalize on the proliferation of channels available to them today, such as search and social, and drive customer retention.

Sonia St Charles and Mark Melvin then took the stage to share their success stories and marketing engagement with Dell EMC. Both St Charles and Melvin are embracing innovative marketing tools to reach their customers.

During the session, Dell EMC unveiled the new Marketing Campaign Center and Partner Academy, found on the Partner Portal, which are a set of tools and resources to help partners build their own marketing campaigns. Included in the Marketing Campaign Center are marketing content partners can use as pieces or wholesale to help drive awareness for their business and Dell EMC.  It includes helping partners with content syndication, social assets, and campaign playbooks.

Dell EMC also launched Partner Academy, a marketing institute, which includes curriculum and training modules that count towards a partners accreditation and tier eligibility.

Cook said, “We know partners are invaluable at helping tell the Dell EMC story and it’s a win-win for them and for Dell EMC.  We are investing in the capabilities and assets to help make it easier for partners to be successful and win new business.”

Celebrating Success

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

At the Dell EMC Global Partner Summit yesterday, there was discussion of the enormous opportunity in front of Dell Technologies and its partner community to help customers digitally transform their businesses.  There are many partners who have seen their businesses grow year-over-year and who are embracing the opportunity ahead.

John Byrne mentioned on stage Dell EMC has Big Dreams for the future and has a goal to be the #1 Channel in the industry.  The Opportunity is Real.  The Time is Now.  The team is Us.

To recognize some of the partners who are growing with Dell EMC, John Byrne, Jay Snyder and Joyce Mullen were joined on stage by Michael Dell to recognize the winners of the 2017 Dell EMC Partners of the Year.

Worldwide

  • Global Alliance Partner of the year – Atos
  • Global Services Partner of the Year, Solutions Provider– Systech
  • Global Distribution Partner of the Year – Ingram Micro
  • Net New Customer Partner of the Year – CDW
  • Global Growth Partner of the Year, Alliances – HCL
  • OEM Partner of the Year – Arrow Intelligent Systems
  • Service Provider of the Year – Atos

 EMEA

  • Regional Solution Provider of Year – SCC – France
  • Growing at a Premium to Market – Atea

North America

  • Regional Solution Provider of the Year – WWT

 APJ

  • Regional Solution Provider of the Year – Kolon Benit – Korea
  • Regional Distribution Partner of the Year – DIS

LatAm

  • Regional Solution Provider of the Year – Unitech – Brazil

Congratulations and Thank You to each of the Dell EMC Partners of the Year award winners!  We thank you for your commitment to Dell EMC and look forward to recognizing all the great work from our partner community at next year’s Global Partner Summit at Dell EMC World.

Arrow Intelligent Systems, OEM Partner of the Year

Atos, Global Alliance Partner of the Year

Systech, Global Services Partner of the Year, Solutions Provider

Ingram Micro, Global Distribution Partner of the Year

CDW, Net New Customer Partner of the Year

HCL, Global Growth Partner of the Year, Alliances

SCC – France, Regional Solution Provider of the Year, EMEA

Atea, Growing at a Premium to Market

Atos, Service Provider of the Year

WWT, Regional Solution Provider of the Year, North America

Kolon Benit – Korea, Regional Solution Provider of the Year, APJ

DIS, Regional Distribution Partner of the Year

Unitech – Brazil, Regional Solution Provider of the Year, LatAM

Meet the Dell EMC Partner Program Leaders: Álvaro Camarena

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Meet the Program Leaders

This series provides insight into what drives Dell EMC channel executives. Missed the other posts in the series? Get to know them now: John Byrne (Dell EMC President of Global Channels);  Michael Collins (Dell EMC Senior Vice President, Channel, EMEA); Ng Tian Beng (Dell EMC Senior Vice President, APJ Channels); Joyce Mullen (Dell EMC Senior Vice President and General Manager, Global OEM and IoT Solutions); Jim DeFoe (Dell EMC Senior Vice President, Global Distribution); Gregg Ambulos (Dell EMC Senior Vice President, North American Channels); Jay Snyder (Dell EMC Senior Vice President, Global Alliances, Service Providers and Industries); Cheryl Cook (Dell EMC Senior Vice President, Global Channel Marketing).

Meet Álvaro Camarena – Vice President, Latin America Channel Sales

What is your current role/area of responsibility?

I have the privilege of leading the Dell EMC channel business in Latin America. I love interacting with the partner ecosystem—from VARs to Distributors, to Systems Integrators, etc.

How long have you worked with the channel partner community?

I’ve worked with the channel partner community at Dell EMC for eight years. I joined Dell in 1998; but in my previous role, I was also responsible for leading Sales & Marketing in a software start-up—in which 100% of the business was driven by channel partners.

What most excites you about the Dell EMC opportunity?

That we will make history. Michael Dell has broken paradigms several times, and the combination of Dell EMC is one more. This is a unique opportunity and therefore a unique experience. The Dell EMC portfolio offers everything our partners and customers need in order to achieve digital transformation—in one company. To think about the growth we can drive is exciting.

What most excites you about the Dell EMC Partner Program?

Several things: The global team, led by John Byrne, is outstanding. We have come together as a true team in a few months. We worked in creating the new Program and I love the result. I believe that the Dell EMC Partner Program is the best in the industry, and it is designed to be Simple. Predictable. Profitable.TM Feedback from partners has been very encouraging; and we will keep listening to them. I love the Program—from the look of the logo, materials and tier names, to the way incentives and requirements are structured.

What do you see as the biggest opportunity for Dell EMC partners in 2017?

I think that this is a great time to be a Dell EMC channel partner. At least in the last 10-15 years, I had not seen so many opportunities for a channel partner. Customers need to embrace the digital transformation, and they need a trusted adviser. Technology has become the competitive advantage, and enables big opportunity. With the Dell EMC Partner Program, partners have all they need in one single company. Our portfolio is the broadest in the industry. Its breadth requires the best partners in the industry as well … And, we have them..

Do you have a favorite country, place or city to visit; and why?

I love traveling and appreciate different places, from small towns, nature, to large cities. London is one of my favorites. And I love Latin American small towns and their people, food, landscapes …

What do you do for fun outside of Dell EMC?

I love sports … Golf has become a recent passion; but I truly enjoy participating in all types of sports activities. I also attend professional sports whenever possible.

Spending time with friends is also important to me—I try to stay in touch with them as much as possible, and I am active in organizing activities with friends.

And, the activity that I enjoy the most is spending time with my wife Selene and our four children (Pablo, Diego, Alvaro and Sofia). Whether it’s just being together at dinner, traveling as a family, or enjoying activities like water skiing … Seeing our kids grow is simply amazing.

Leader Alvaro Camarena

Álvaro, his wife Selene and their 4 children’s Pablo, Álvaro, Diego and Sofia practicing archery and enjoying and an afternoon at Tapalpa, place of mountains near Guadalajara, México.

Meet the Dell EMC Partner Program Leaders: Cheryl Cook

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Meet the Program Leaders

This series provides insight into what drives Dell EMC channel executives. Missed the other posts in the series? Get to know them now: John Byrne (Dell EMC President of Global Channels);  Michael Collins (Dell EMC Senior Vice President, Channel, EMEA); Ng Tian Beng (Dell EMC Senior Vice President, APJ Channels); Joyce Mullen (Dell EMC Senior Vice President and General Manager, Global OEM and IoT Solutions); Jim DeFoe (Dell EMC Senior Vice President, Global Distribution); Gregg Ambulos (Dell EMC Senior Vice President, North American Channels); Jay Snyder (Dell EMC Senior Vice President, Global Alliances, Service Providers and Industries).

Meet Cheryl Cook – Senior Vice President, Global Channel Marketing

What is your current role/area of responsibility?

As Senior Vice President, Global Channel Marketing, I am responsible for Dell/EMC global partner marketing programs and engagement, including:

  • Channel events and promotions
  • Branding and communications
  • Partner marketing tools and enablement
  • MDF program strategy and execution

In addition, I am responsible for collaborating with regional Commercial and Enterprise sales teams on partner planning and partner experience.

How long have you worked with the channel partner community?

I have been working in the channel for 20+ years, holding various sales and marketing leadership positions that covered nearly all partner typessolution providers, distributors, global systems integratorsacross multiple companies in the industry.

What most excites you about the Dell EMC opportunity?

We have the right team, the right products, the right partners, and excellent timing- we’re in a great place! We have a bold vision, a clear strategy, the industry’s broadest portfolio of essential infrastructure solutions, with an incredibly talented and strong leadership team, focused on delighting our customers and partners, and winning in the market place.  The entire industry is in a transition, and transforming.  We’re a part of history in the making, and I believe, a once-in-a-career opportunity to significantly deliver unique value to our customers, and a growth opportunity for our partners.

As the industry consolidates, and customers and partners look to narrow the number of vendors they do business with, we’re in an enviable position.  We have great positive momentum in our business right now, with huge upside opportunity.  Our partners are energized about our new partner program, and the growth opportunity with Dell EMC.

We have to stay focused on our customers and partners, and delight them.  We’re winning!  People like playing and cheering for winning teams!

What most excites you about the Dell EMC Partner Program?

We tried to bring the best of both programs together in our new unified partner program.  Our commitment is Simple, Predictable, and Profitable.TM

  • It is simple in that it takes the best of both the Dell and EMC Partner Programs and provides all partner tracks with simplified, common structure and tiers.
  • It’s predictable in the clarity of the programs, transparency in sales engagement and enhanced visibility into the business, in terms of the scorecard, for example.
  • And with the incremental investments we’ve made in the industry’s most lucrative program, the Dell EMC Partner Program is profitable—with rewards that are focused on growth, new business and services and incentives to partners that actively sell the full Dell EMC portfolio.

We’ve also created excitement and tier envy, with innovations in partner tiering with Titanium Black.  It’s an exciting time to be a Dell EMC Partner.

What do you see as the biggest opportunity for Dell EMC partners in 2017?

We’re a market leader in the essential infrastructure categories, and we have great growth opportunity in channel share.  We have the broadest end-to-end product portfolio in the industry, and a significant R&D investment at $4.5B per year, to ensure we drive innovation to bring advances and technology to help our partners and customers navigate this digital transformation.

Our partners have choices, and they need to bet on vendors they can win with.  We’re a company to bet on! Lean in!

We’re growing faster in the channel than others, gaining market share. We’ve just launched an extraordinary partner program, and we’re still listening.  We will continue to be transparent, and collaborate, and deliver on our promise of Simple, Predictable, and Profitable.  The market is moving fast, and we’re all on an extraordinary journey.

No one vendor can do what we can do, and partners can make a lot of money with Dell EMC. We’re having fun!  Come join the team, and have fun, and make money.

Do you have a favorite country, place or city to visit; and why?

Of all the places I have traveled in this world, one of my favorite places is Rome.  I love the history, the culture, the food, the weather, the fashion and shopping- the shoes, and handbags.  Did I mention shoes?

I have been many times, but my fondest memories are spending the Millennium, the turn of the century on New Year’s Eve in Rome, one of the most ancient places, and the first trip with both of my sons, Garrett and Logan.  It was wonderful to experience it all through their eyes.  They really appreciated the history, and the food, and the language.   I think their favorite stop along the tour was the Colosseum, typical boysthey had swords and were reciting lines from the movie, Gladiator. It was amazing to see them soak all the sights and experiences in.  They still say it’s one of their favorite places, too.

What do you do for fun outside of Dell EMC?

When I’m not running from airport to Dell EMC office or partner sites, I enjoy working out, shopping, and spending time with friends and family.  Although I live in Texas, I do enjoy the water and being outdoors.  I’m a Florida girl who is very happy in Texas, but am an avid Florida Gator fan (there’s nothing passive about being a Gator).  I am also a University of Florida alumna and a board member of the University of Florida Foundation.

Partner Leader Cheryl Cook

(From L to R) Logan, Cheryl and Garret Cook at recent family reunion in Southern Florida, December, 2016.

Follow Cheryl Cook on Twitter: @CookCherylS

Meet the Dell EMC Partner Program Leaders: Jay Snyder

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Meet the Program Leaders

This series provides insight into what drives Dell EMC channel executives. Missed the other posts in the series? Get to know them now: John Byrne (Dell EMC President of Global Channels);  Michael Collins (Dell EMC Senior Vice President, Channel, EMEA); Ng Tian Beng (Dell EMC Senior Vice President, APJ Channels); Joyce Mullen (Dell EMC Senior Vice President and General Manager, Global OEM and IoT Solutions); Jim DeFoe (Dell EMC Senior Vice President, Global Distribution); Gregg Ambulos (Dell EMC Senior Vice President, North American Channels).

Meet Jay Snyder – Senior Vice President, Global Alliances, Service Providers and Industries

What is your current role/area of responsibility?

I have the pleasure to lead more than 400 women and men in the Global Alliances, Service Provider and Industries organization here at Dell EMC.

Our Global Alliance partners include Systems Integrators (SI), Strategic Outsourcers (SO) and Cloud Service Providers (CSP). These partners help us reach customers that we might not otherwise engage thanks to their deep expertise in a particular topic or industry and deliver enhanced value to our customers as they progress on their transformational journeys.

For industries, our focus is to provide subject matter expertise; both functional and technical, that marry our platforms with unique use cases within specific industries. We made our name in Healthcare, State and Local and Energy and are currently expanding into Manufacturing, Financial Services and beyond. We bring all this together in a structured set of offers, often by industry, that are taken to market by our SI, SO and CSPs.

What most excites you about the Dell EMC Partner Program?

What’s most exciting to me is that we created the Dell EMC Partner Program from scratch.

Our leadership team has decades upon decades of experience in the channel, and we leveraged that to create a brand new program that I think is phenomenal. We met with dozens of partners, from both the EMC and Dell side, as well as from the reseller, SI, SO, CSP, OEM and distributor spaces to understand what would work best.

As it turned out, different partner types had different requirements, so we created different tracks for those types to deliver a great experience.  But, we are all under one umbrella that has a similar look and feel, and most importantly set of opportunities for partners to accelerate with us in the market.

For me, each year I’m most proud of the organization when I get to step on stage at Global Partner Summit at Dell EMC World. This year is no exception. I’m extremely excited to talk to our partners in just a few short weeks and talk to them about how the new program is working for them. At the same time, I will be seeking feedback on ways to continually improve the program because this really is just the beginning, which is very … exciting!

What do you see as the biggest opportunity for Dell EMC partners in 2017?

Our Alliance partners are truly an extension of the Dell EMC family. They each bring a unique area of expertise to the table that enables us to reach customers and solve problems together. In other words, our partners enable us to provide business context and thus deliver business outcomes.

Just think about the major focus of Dell EMC in FY‘18. It’s centered around the four major transformation plays that we’re seeing in the industry: workforce, security, IT and digital. We simply cannot deliver true transformation without the capabilities of our partner ecosystem. They make our platforms come alive through this business context, and for me, this aligns with the massive opportunity like never before. Combine this with the broadened portfolio, with offers from the edge to the core, and you might say the opportunity is almost limitless.

Do you have a favorite country, place or city to visit; and why?

I travel often, several hundred thousand miles a year for work, so there are really two parts to this answer.

To avoid planes and trains, and simply get away to one of the most beautiful and fun filled place on the planet, it’s Lake Tahoe. Only a 2-1/2 hour drive from where I live, to me Tahoe is heaven on earth. The air, the scenery, the ability to hike, kayak, bike, fish, horseback and so on … Not to mention, the cell coverage is terrible.

The second part of the answer is anywhere in EMEA.

Our family loves to travel; we really enjoy architecture, history, food and wine. The uniqueness from country to country in EMEA is truly special, and we still have so much to ground to cover. But if you pushed me, what I’d really have to say is Antibes, France on the southeastern coast. One day, I’d love to rent a flat, walk to the market each day for fresh breads, meats and cheese, and run along the ocean. And, no cell phone coverage.

What do you do for fun outside of Dell EMC?

Like everyone at Dell EMC, my work is demanding and requires lots of hours. My time outside the office is focused on family. I experience great pleasure in attending sporting events for my three kids, who participate in track, tennis, lacrosse, baseball and soccer. When we have free time, we love to be outdoors. Hiking, biking and taking our Labradoodle puppy, Murphy, to exciting new places and watch him run. As a family, we also like to give back to community, and look for opportunities as a family such as participating in urban farming and helping out at food kitchens.

My wife and I love to enjoy great food and wine. Living in the Bay Area, we are blessed with no shortage of phenomenal restaurants and wineries, which we try to take advantage of regularly. We also have a large garden; and it doesn’t hurt that my wife is loves to cook, and is always wowing us. (I’m in charge of the wine pairing.)

And finally, I’m a concert junkie. I love to go to live shows, especially in unique venues, which we have plenty of in the Bay. Coming up in the next three months I’ll be seeing Bishop Briggs, Kaleo, U2, Mumford Sons, OneRepublic, Midnight Oil, Judah and the Lion, BottleRock music festival and I’m working on Bastille.

Jay Snyder alliances

Jay Snyder and his wife Stephanie hiking the Marin Headlands

Follow Jay Snyder on Twitter: @JayBOD3.

Meet the Dell EMC Partner Program Leaders: Gregg Ambulos

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Meet the Program Leaders

This series provides insight into what drives Dell EMC channel executives. Missed the other posts in the series? Get to know them now: John Byrne (Dell EMC President of Global Channels);  Michael Collins (Dell EMC Senior Vice President, Channel, EMEA); Ng Tian Beng (Dell EMC Senior Vice President, APJ Channels); Joyce Mullen (Dell EMC Senior Vice President and General Manager, Global OEM and IoT Solutions); Jim DeFoe (Dell EMC Senior Vice President, Global Distribution).

Meet Gregg Ambulos – Senior Vice President, North American Channel Sales

What is your current role/area of responsibility?

My role is to manage the overall alignment of the Dell EMC North American Channel Sales team resources with those of our more than 40,000 regional channel resellers and distributors to drive mutual sales growth and profitability across the entire Dell EMC portfolio of products, services and solutions.

How long have you worked with the channel partner community?

I have worked with the channel community for more than 16 years in both global and North American sales management roles.

What most excites you about Dell EMC opportunity?

I’m most excited, for Dell EMC and our channel partners, about the incredible opportunity ahead as businesses move into a dramatic period of digital transformation. Dell EMC is perfectly positioned with the best, and most extensive product and services portfolio available today to help customers through their transformation journeys.

We are also extremely well positioned with a tremendous channel ecosystem of Solution Providers, Distributors, System Integrators, Strategic Outsourcers, Service Providers and OEM partners to bring these fantastic products to our customers.

What most excites you about the Dell EMC Partner Program?

For me, the excitement is about bringing together two world-class channel programs from Dell and EMC and building a truly extraordinary program that leverages the very best practices from both. We launched the new Dell EMC Partner Program in February, and our partners have said that we are hitting the mark. Our core design promise for the program was to be Simple, Predictable and Profitable. And our partners are telling us that we are delivering on that promise.

What do you see as the biggest opportunity for Dell EMC partners in 2017?

The opportunities are huge. With Dell EMC, Solution Providers have the best partner to help them reach more customers, solve more problems and deliver a better, end-to-end IT experience for their customers.

To be successful today, Solution Providers must focus on helping their customers address four primary areas of transformation to advance their businesses:

  • Digital transformation
  • IT transformation
  • Workforce transformation
  • Security transformation

Partners are placing bets on which IT vendors will help them most successfully address critical challenges to their customers’ businesses. And more and more, Solution Providers are turning to Dell EMC to help them maximize the opportunities around these massive transformations.

With Dell EMC, Solution Providers and Distributors have access to the broadest portfolio of IT products, services and solutions under a single roof. This enables them better serve their customers and guide through their IT transformation journeys while cementing their ‘Trusted Advisor” status.

Do you have a favorite country, place or city to visit; and why?

My favorite city to visit is London, England. I’ve been there many times and really enjoy diverse mix of people and culture. It’s a truly international city but with a flavor all its own. I really enjoy Europe and think of London as a gateway city to experience the rest of the EU.

What do you do for fun outside of Dell EMC?

I’m a very active person. When I’m not working, you’ll likely find me with my family on my boat just off the coast of Massachusetts; on my Harley-Davidson Screaming Eagle motorcycle riding the hilly New England countryside; or on the golf course improving my golf swing.

Meet the Leaders Gregg Ambulos

Gregg Ambulos and his three children on one of their many fishing trips.

Follow Gregg Ambulos on Twitter: @AmbulosGregg.

Meet the Dell EMC Partner Program Leaders: Jim DeFoe

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Meet the Program Leaders

This series provides insight into what drives Dell EMC channel executives. Missed the other posts in the series? Get to know them now: John Byrne (Dell EMC President of Global Channels);  Michael Collins (Dell EMC Senior Vice President, Channel, EMEA); Ng Tian Beng (Dell EMC Senior Vice President, APJ Channels); Joyce Mullen (Dell EMC Senior Vice President and General Manager, Global OEM and IoT Solutions).

Meet Jim DeFoe – Senior Vice President, Global Distribution

What is your current role/area of responsibility?

As the Senior Vice President of Global Distribution, I lead an incredibly talented team that is responsible for Distribution partnerships, sales and strategy.

How long have you worked with the channel partner community?

I’ve worked with the channel partner community for nearly 10 years. I’ve been with Dell/Dell EMC for nearly 20 years, serving in a number of different roles. Prior to my role in Distribution, I was Vice President of North America Channel Sales. In this role, I was responsible for creating and delivering sales across all partner types including national Solution Providers, regional Partners, System Integrators and Distributors.

I also have experience working on the partner side. Prior to joining Dell, I managed regional offices for Dell EMC partner CompuCom. The experience I gained in this role shaped the way I work with partners today.

What most excites you about Dell EMC opportunity?

In my nearly 20 years at Dell, I can’t remember a time when we’ve had the tremendous opportunity that we have today. We’ve got it all in one place: the best partners, the best team, the best portfolio… and the list goes on. It’s an amazing journey to be a part of.

I’m most excited about the way Dell Technologies solutions are benefiting so many areas of people’s lives for the better. It is fascinating to see how our solutions are being utilized to solve some of the world’s most complex problems. 

What most excites you about the Dell EMC Partner Program?

I’m most excited about the emphasis we’re placing on Distribution. While Distribution Partners have always been key to our success, we’re collaborating on an even stronger level today than ever before. Within the Dell EMC Partner Program, we have rolled out a comprehensive Distribution track that is simple, predictable, and profitable, and largely based on feedback from our Distributors. We’ve strategically chosen key Distribution Partners who we have full confidence in, both globally and at a local level, and we’re backing them up by designing tools, materials and programs specifically for them. Plus, with the expanded Dell EMC portfolio, Distributors have more options and greater opportunity. It really is an exciting time for Dell EMC Distributors.

What do you see as the biggest opportunity for Dell EMC partners in 2017?

The ability to offer the complete Dell Technologies portfolio to their customers. No other company offers the breadth of our solutions all wrapped around the best partner program in the industry.

Do you have a favorite country, place or city to visit; and why?

Colorado is my favorite state to visit. I spend as much time as I can in the mountains, especially in the summer! Italy is my favorite country to visit because of the people, the beauty of the country and the food.

What do you do for fun outside of Dell EMC?

I love spending time with my wife, two daughters, friends and my dogs. My favorite hobbies are golf and hiking.

Distribution Jim DeFoe

Jim and his wife, Terri.

 

Follow Jim DeFoe on Twitter: @jimjdefoe.

#CRNChannelMadness Heats up as John Byrne Competes in Final Four

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Talk about extraordinary! We’ve made it all the way to the final field of four in CRN’s Channel Madness Tournament of Chiefs!

Congratulations to John Byrne for his victory in the Enterprise 8 round. He wouldn’t have been able to get this far without your help. Thank you all for taking the time to vote for him. Your votes helped him win the hardware bracket by a large margin, beating out Lenovo’s Sammy Kinlaw 78% to 22%.

The CRN Channel Madness field has narrowed to four. We need your help, now more than ever, to help defend John’s win over Kinlaw and advance him to the final, championship round.

Rounf 4 voting is open now through 12 p.m. on Monday, April 3rd.

Final Four CRN Channel Madness

It’s YOU With an Assist in the Final Four!

In Round 4 of CRN’s Channel Madness Tournament of Chiefs, John Byrne faces off against HPE’s Terry Richardson. Terry held a close lead against F5’s David Helfer throughout Round 3, and won with 59% of the vote. HPE is Dell EMC’s top competitor; and now we face-off against their channel chief.

It’s time for a full-court press. Together, we can vote John to victory in the Final Four. We’re so close … Please vote now! You will be required to make a selection in both matchups; but voting only takes a moment.

Don’t miss your chance to vote for Dell EMC’s John Byrne in the Final Four – voting closes at 12 noon ET on Monday, April 3rd!

HOW TO VOTE: Visit the CRN Channel Madness Tournament of Chiefs bracket and click the Vote Now button. Be sure to vote before Round 4 voting closes at noon ET on Monday, April 3rd.

SPREAD THE WORD: Tweet out your support for John Byrne using #CRNChannelMadness, and tag @DellEMCPartners and @JohnByrneCSO.

Final Four Assist

CRN will announce the Final Four round winners on April 3rd at 4pm ET, when championship voting begins. Good luck to all the Channel Chiefs and may the best chief win!

Meet the Dell EMC Partner Program Leaders: Joyce Mullen

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Meet the Program Leaders

This is the third post in our Meet the Leaders series, which provides insight into what drives Dell EMC channel executives. Missed the first two posts? Get to know them now: John Byrne (Dell EMC President of Global Channels);  Michael Collins (Dell EMC Senior Vice President, Channel, EMEA); Ng Tian Beng (Dell EMC Senior Vice President, APJ Channels).

Meet Joyce Mullen – Senior Vice President and General Manager, Global OEM and IoT Solutions

What is your current role/area of responsibility?

As the Senior Vice President and General Manager of Global OEM & IoT Solutions, I lead an amazing team that delivers best-in-class technology, a world-class supply chain, global support capabilities and vertical expertise to OEM and IoT partners and customers, allowing them to focus on their intellectual property and grow their business. The best part of my job is that I get to help customers solve the world’s most vexing problems – from improving cancer treatments to launching satellites – faster and more efficiently.

We offer a faster way to turn our customers’ ideas into market-ready solutions and take them to the world. With the right set of OEM Partners by our side, we enable our customers to excel in three key areas:

  1. Innovate Faster: Shorten time to market
  2. Build Bolder: Create better customer experiences
  3. Scale Smarter: Reduce costs and complexity

It’s a really exciting time to be in this role as customers and partners are seeing the opportunity and taking advantage of our offerings now more than ever. In fact, last year we more than tripled the number of OEM partners that we work with.

How long have you worked with the channel partner community?

I’ve had the privilege of leading the OEM channel partner program since its conception five years ago. It’s been exciting to see the program grow, especially recently as OEM became a specialized track within the industry’s most enviable, most innovative and most desirable Partner Program.

What most excites you about Dell EMC opportunity?

The combination of Dell and EMC is so exciting. We’ve truly never seen a greater opportunity than we see right now. The market and economy look good, our product portfolio has never looked better, and we have the best team and partners in place to help our customers design and build the right solutions for their environments.

I guess I have to say that the most exciting factor is that we have such a diverse set of products, solutions and services. With this unique set of offerings, we can enable our customers no matter where they’re at on their Digital Transformation journey. Combining the Dell and EMC portfolios meant that we could leverage that many more solutions to expertly bring our partners’ and customers’ intellectual property to market. For our engineers, I would compare this to being a kid in a candy store.

Oh, and I can’t help but mention that we’re #1 in so many areas. That’s pretty exciting, too.

What most excites you about the Dell EMC Partner Program?

I’m most excited for the way that we’ve brought all of our partner tracks into one simple, predictable, profitable program. As part of our one cohesive program, OEM partners will receive the same great benefits that other partner types receive – from a single portal sign-on to automated rebates. This also means bigger opportunity and more lucrative earnings for OEM partners.

We keep hearing that our partners are excited about these expanded opportunities, and we’re proud to be able to offer them. It’s going to be a really great year.

What do you see as the biggest opportunity for Dell EMC partners in 2017?

GROWTH!!! The market is huge and growing faster than GDP. Our customers are turning to technology as they transform their businesses and solutions…. And no one has better technology than we do.

What could be more fun than that?

Do you have a favorite country, place or city to visit; and why?

I’m not sure if I could name just one! Now that our four children are grown, they’ve dispersed across the country; so to see them means travelling. We also love visiting family in New England and Southern California, and skiing in Utah.

We’ve been incredibly fortunate to have had some really great, adventurous and educational family trips over the years. One of our favorite trips was to Vietnam and Cambodia when the kids were younger; it was really an eye-opening experience for them. We’ve been on a couple of safaris which were unbelievable, too. To see animals in their habitat and learn about how they communicate and warn each other of impending danger was absolutely fascinating.

I always love Rome and Paris, too. Every trip we take, we realize there are so many more places to see.

What do you do for fun outside of Dell EMC?

My husband and I love to spend time with our four kids – we’re incredibly proud of the people they’ve grown up to be. We also have two dogs who are a big part of our lives, and who love to hike with us in Austin.

OEM IoT Leader Joyce Mullen

Joyce Mullen enjoys hiking in Austin with her husband, four children and furbabies.

We love to travel, ski, scuba dive. We love learning about wine.

Giving back to the community has always been important to us as well. I am the vice chair of the Capital Area Food Bank and sit on the Brown School of Engineering Corporate Affiliates Board.

Follow Joyce Mullen on Twitter: @JoyceatDell.

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