Posts Tagged ‘campaign’

Reap the Benefits of Cutting-Edge Data Protection Technology

Cheryl Cook

Cheryl Cook

Senior Vice President, Global Channel Marketing
Cheryl Cook
Cheryl Cook

Latest posts by Cheryl Cook (see all)

The following information is not intended for Dell or Dell EMC Greater China (China, Hong Kong, Macau, Taiwan) team members and partners.Data Protection Portfolio

As your customers continue their digital transformation journeys, their data protection needs will grow—along with your opportunities to help meet those needs. Data protection will stay a constant, strategic requirement even as the IT landscape continues to change. In fact, the importance of data security will only increase as the growth, mobility and value of data skyrockets.

To out-innovate and out-pace competition, your customers must modernize their data protection infrastructure for increased agility, flexibility, and cost efficiency. For that, they need the modern data protection architecture provided by the Dell EMC Data Protection portfolio. Built on four foundational attributes—flash, scale-out, software-defined and cloud-enabled—the Dell EMC Data Protection portfolio is set apart from its competition.

Dell EMC is committed to your success in this lucrative field with a data protection portfolio—both hardware and software—that offers unmatched performance, from the edge to the core to the cloud. To help you generate awareness, leads, and, most importantly, high-margin sales opportunities, we’re launching data protection marketing campaigns for your use.

Addressing Customer Pain Points

The Dell EMC Data Protection portfolio creates a wide variety of sales opportunities by addressing key customer pain points and costly current-use cases including:

  • Physical servers with direct-attached storage
  • Limited storage capacity at remote offices
  • Cumbersome and unreliable tape-based backups
  • Network traffic and bandwidth scalability issues
  • Required VMware-compatible backup solutions for a private cloud strategy

The Dell EMC Data Protection portfolio gives you complementary products to build tailored, complete solutions for each of your unique customers—whether in their own software-defined data centers, in the cloud or in a hybrid configuration of the two.

Providing an End-to-End Solution

The Dell EMC Data Protection portfolio wins such high industry ratings not only for performance, but also for providing a comprehensive solution.

Recognized by IDC as the market-share leader in Purpose-Built Backup Appliances (PBBA) [1], Dell EMC Data Domain systems are designed, engineered and manufactured to be the storage of last resort in the ways that really matter: supporting open systems, mainframes, I-series, Big Data and both public and private clouds.

Every solution comes with the Data Domain Operating System, which provides the intelligence to reduce the amount of disk storage needed to retain and protect data. Your customers can reduce their storage capacity requirements by up to 30 times, and they can expand up to 150 PB of storage through optional Data Domain Cloud Tier software with throughput of up to 68 TB/hour. With these features and capabilities, your customers can complete more data backups in less time and with less cost while gaining faster, more reliable restores.

The Dell EMC Data Protection Suite of software solutions offers best-in-class replication, backup, and archive capabilities across the data protection continuum, including

  • Traditional and cloud backups
  • Snapshot protection
  • Disaster recovery

Protection Suite for Applications offers unparalleled protection efficiency and simplified management, and it empowers application owners and database admins by automating both protection and provisioning throughout the data center, further reducing overall cost and complexity.

The Dell EMC Data Protection portfolio is architected from purpose-built appliances to converged infrastructure to software defined data center and supports a comprehensive software ecosystem. Our solutions provide transformative and automated data protection for today’s and tomorrow’s workloads.

Pushing Innovation in Data Protection

Even with all these advantages, we’re not standing still. We continue to innovate to ensure you can offer your customers the most advanced data protection solutions possible.

For example, many of your mid-market and large enterprise customers will find our most recent addition—the Dell EMC Integrated Data Protection Appliance—to be just what they need: a turnkey data protection solution that combines protection storage, protection software, search, and analytics to reduce the complexity of managing multiple data silos, point solutions, and vendor relationships. By deploying it, they can accelerate their time to protection by tenfold compared to traditional, build-your-own solutions.[2]

Helping You Sell More Solutions to More Customers More Easily

At Dell EMC, we stand by our commitment to be Simple. Predictable. Profitable.TM with big investments in marketing and promotional tools and resources … All designed to help you build your own bespoke marketing campaigns.

The links below provide an overview of the Dell EMC Data Protection campaign and our differentiated value proposition to you and your customers. You’ll also find campaign materials for launching your own Dell EMC data protection marketing efforts to start generating high-margin sales right away. Remember, we are “100% in it to win it” for you and your bottom line.

Partner with Dell EMC to deliver data protection solutions that your customers can trust to safeguard their data wherever it lives, from client to virtualized machines to hybrid and native cloud environments. With Dell EMC, you can serve and protect your customers wherever their digital transformation journeys may take them.

 

[1] IDC’s Worldwide Quarterly Purpose Built Backup Appliance Tracker®, Q2 – 2017

[2] Based on Dell EMC internal testing, July 2016.

Dell EMC Distributors + PowerEdge Servers. The Possibilities are Endless.

Jim DeFoe

Jim DeFoe

Senior Vice President, Global Distribution
Jim DeFoe

Distributor PowerEdge 14G

The following information is not intended for Dell or Dell EMC in Greater China (China, Hong Kong, Macau, Taiwan)

We recently celebrated our first anniversary as Dell Technologies, and the year has been nothing short of extraordinary. Our distributors have hit it out of the park—forging new paths with our expanded portfolio, and fueling growth in their existing accounts. Our portfolio plays a major role in this growth, and we’re constantly introducing new solutions that offer our Customers and Partners greater choice.

This summer, we launched the 14th generation of Dell EMC PowerEdge servers. They are the bedrock of the modern data center, and are flying off the shelves, with major thanks to our partners and distributors.

With the recent addition of six more solutions to  our award-winning* 14th generation PowerEdge server portfolio, we can promote an incredible breadth of products, resulting in comprehensive customer choice. And while Dell EMC PowerEdge servers are already the world’s bestselling server**, we still want to make it even easier for you to sell them. That said, we’re “creating a smart route to server business success, that’s tailored exclusively for our distribution partners.”

Supporting Your Business

We’ve told you before that we’re doubling down with distribution, and we’re staying true to our word. This month, we’re launching more sales and marketing support than ever before for Dell EMC distributors—including a distribution-exclusive PowerEdge server product hub, a distribution server campaign portal page, a new Distributor Advisory Board program and a newsletter specifically for distributors.

Your brand new distributors’ hub is home to a comprehensive range of tools and resources specifically designed to help boost your server business—everything from product emails and copy blocks, to battlecards and quick reference guides. It gives you all the sales and marketing collateral you need to promote the PowerEdge server portfolio to your partners.

We’re also investing upwards of $1 million in server equipment across select Distributors’ labs over the next six months. We see the value our Distributors provide, and it has largely influenced our huge growth in this space—up 22% Y/Y in Q2 alone!

To access the full range of dedicated Dell EMC PowerEdge Server 14G resources, visit your brand new Distributors’ PowerEdge hub.

Exciting Opportunities to Help Increase Your Margins

On top of these new resources, there are also other great opportunities to drive increased revenues and greater margins for your business:

1.  Sell Up the Stack, Sell 4-Socket

  • The PowerEdge R940 is our highest performance server with 4 processors – built for extremely demanding mission critical workloads like e-commerce, ERP and very large databases.

2.  Promote Upgrades

  • Upgrades such as enhanced storage, processors, memory and more can be offered on all PowerEdge server sales—representing high-margin opportunities for you.
  • You can also benefit from upgrade rebates, with a 3% incentive on Enterprise Infrastructure (EI).

3.  Sell Services

  • Bundling services such as support, consultancy and/or deployment not only brings increased profitability opportunities for you, but added peace of mind for end user customers.
  • We also offer a special services rebates for support and deployment through the Dell EMC Partner Program.

To understand more about these opportunities, visit your portal page.

The bottom line is that we want to fuel growth and competitive differentiation in critical battlegrounds, and we recognize how important our distribution business is to capitalizing on these opportunities. We are continuing to refine our offerings to best meet the needs of our distributors to set you up for success. Check out the latest resources, and let’s get selling.

 

* Source: IDC declares a statistical tie in the worldwide server market when there is a difference of one percent or less in the share of revenues or shipments among two or more vendors. Based on Units.  Data from IDC Quarterly Server Tracker, 2017Q1.

** Channel Pro Reader’s Choice Award Gold Winner: Dell EMC for ‘Which vendor offers the best Server Hardware?’ and CRN Winner 2017 for Industry Standard Servers: Dell EMC.

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