Posts Tagged ‘application transformation’

Dell EMC and Cisco—the Legacy of Joint Success Continues

Burney Barker

Burney Barker

Senior Vice President, Global Sales, Converged Platform and Solutions Division
Burney Barker

Latest posts by Burney Barker (see all)

Cisco

We’ve been busy with the merger of Dell and EMC; and, although we’ve crossed the finish line on the merger with Dell to become the largest privately controlled tech company, we still have many milestones ahead.

For us, what remains the same is our strong and committed partnership with Cisco.

This partnership spans nearly 20 years and has generated billions of dollars’ worth of business, resulting in tens of thousands of customers around the globe. I’m tremendously excited about future opportunities that will further strengthen this relationship.

As we deliver products and solutions that operate in mission critical data center environments around the world, our mutual customers depend on our technologies working well together. They can invest in us with confidence knowing that Dell EMC and Cisco have strategic alignment, long-standing resell arrangements in place and a solid support agreement to deliver world class single support.

Take a minute to watch this video (below) of Chuck Robbins and Michael Dell discussing the future of our partnership, and to read this blog from Frank Palumbo, Senior Vice President, Global Data Center Sales, Cisco.

Together, Dell EMC and Cisco can continue to lead customers on their journey to cloud computing and IT transformation.

Note: This blog also appears on the VBlog.

What Every EMC Partner Should Know About the 2016 Global Data Protection Index

Kristine Cornwall

Kristine Cornwall

Director of Channel Marketing
Kristine Cornwall

Last month EMC published the results of its second Global Data Protection Index (GDPI), a survey conducted by an independent research firm of 2,200 IT decision makers in 18 countries about their data protection infrastructures, security breaches, and purchasing habits.

The findings of the GDPI are illuminating, perhaps even shocking

GDPI

Most significantly, businesses experienced more data loss or disruption than when we conducted the survey two years ago.

This can be primarily attributed to two things:

  1. Public cloud storage is being used increasingly for a variety of business applications – over ¼ of company data is in the public cloud – creating more risk and exposure. And fewer than half of the companies surveyed believed their data in the cloud was protected.
  2. New threats, like cyber-attacks, have emerged and become prevalent. Over 1/3 of respondents reported internal or external security breaches.

Additionally, the GDPI found that approaching data protection through multiple vendors increases cost and risk—and more than half of companies surveyed relied on more than two vendors.

The GDPI presents an opportunity for you to be your customers’ data protection champion

These findings point to the need for a comprehensive, single vendor data protection strategy. And they uncover a significant opportunity for you to help customers dramatically improve their current data protection preparedness.

Did you know? Less than one-fifth of companies surveyed believe the solutions they have in place today are sufficient!

Modernizing data protection means considering a continuum of technologies to meet all business needs as well evolving data protection for new demands and new threats. With technologies spanning the entire data protection spectrum from continuous availability to archiving, EMC can help you deliver solutions to protect data no matter where it lives.

Take steps to help customers evaluate and modernize their data protection

  1. Familiarize yourself with the 2016 GDPI results. Download the full report and share with your customers. Use the survey findings to begin probing with some key questions: Have you been hit by ransomware yet? How are you currently handling long-term retention and legal holds, do you use tape today? Do you have any automation/orchestration plans for your business?
  2. Make sure you understand and can convey EMC’s data protection vision. An excellent place to start is by watching the Data Protection for the Modern Data Center partner webcast.
  3. Get ready to drive demand. A refreshed Data Protection campaign will be available in the Partner Campaign Playbook It will highlight the benefits of Data Domain with Data Protection Suite, and will use the 2016 GDPI as a key call to action. Keep an eye out for further communication.

Being able to provide data protection everywhere is fundamental to helping companies accelerate their transition to the modern data center, and ultimately to affirmatively answer the question “Is your data protected?”

Be Your Customers’ Application Transformation Problem Solver

Rima Robinson

Rima Robinson

Primary Storage Enablement Manager

During a recent customer conversation around application challenges, I found myself going down a deep, technical rabbit hole.

It felt reminiscent of my early years in the EMC Executive Briefing Center. At that time, my team used performance charts to illustrate an EMC solution’s performance versus the competition. Around the same time, EMC announced two new software solutions for our flagship Symmetrix product line—TimeFinder and SRDF. Conversations immediately elevated to solving customer pain points … Y2K, for example. 

Conversations like those will raise you from commodity box pusher to valuable problem solver.

I’m not saying the bits and bytes don’t matter to some people—because we know they do matter, but they do not get you in front of the business decision makers.

Consider how this problem solving creates fresh dialogue with an entirely new set of prospects: application owners

For example … Customer X develops a plan to optimize processes or eliminate existing roadblocks or challenges. It is imperative to the business owners that the plan is completed as proposed, and the application then becomes the “face” of that plan.

Ask a few key questions that can help you create new opportunities and establish yourself as a valued problem solver, with help from EMC XtremIO.

Questions that help you get beyond the basics, like:

  • What are you trying to accomplish?
  • Will this change help bring a new application online sooner?
  • Are you looking to provide application testers immediate access to fresh data?
  • Will this application enable undisrupted QA testing?

EMC XtremIO provides a solution to some of the most common customer pain points

Application Problem Solver

Virtual Desktop Infrastructure (VDI) and End-User Computing (EUC)

The Customer Need:

Access from anywhere, to applications on the go, and from any device

Common Pain Points:

  • The centralization of hundreds (or even thousands) of previously dedicated desktop resources creates extremely random, unpredictable, and “bursty” choke points for the VDI input/output (I/O) profile
  • Traditional storage architectures restrict customers from delivering on the promise of VDI/EUC at scale
  • Poor user experience and administrative challenges make it unfeasible to extend BYOD (bring your own device) beyond pilot stage

The EMC XtremIO Solution:

  • XtremIO delivers better-than-physical-desktop user experience for all user/desktop types
  • Advanced data reduction enables incredibly cost-effective deployments—even for full clones
  • Rapid desktop provisioning without any I/O “storm” facilitates worry-free scaling from pilot to production (and beyond)

Virtualization

The Customer Need:

Consistent performance and SLAs within a virtualized environment; ability to house mission-critical applications in a central virtualized environment

Common Pain Points:

Inconsistent performance within virtualized environments forces many IT organizations to keep their mission-critical performance-sensitive applications on separate physical silos, and results in:

  • Complex operations
  • Cumbersome deployments
  • Massive infrastructure overprovisioning
  • A rigid and unwieldy IT environment (that can’t accommodate changing business needs)

The EMC XtremIO Solution:

  • Virtualization of multiple workloads—mixed tier and multiple T-1—on a common storage platform
  • Consistent, predictable performance at any scale
  • A drastically reduced total storage footprint improves IT agility and speed
  • Rich portfolio integration enables critical data center services

Microsoft SQL Server

The Customer Need:

Increased response, efficiency, and workflow agility from expanding, increasingly complex SQL Server databases and applications

Common Pain Points:

  • Even as SQL Server applications become larger and more complex, service windows shrink and organizations ask IT departments to cut costs and increase efficiency
  • Businesses demand improved response times; and IT administrators and SQL Server database administrators struggle to find solutions to keep up with SLAs and performance metrics, and to increase efficiency and workflow agility

The EMC XtremIO Solution:

  • XtremIO delivers unparalleled levels of performance operational efficiency (ease-of-use, low physical space, power consumption, and heat generation)
  • Advanced storage array features—including deduplication, thin provisioning, and XtremIO Virtual snapshots—deliver significant benefits compared to traditional implementations
  • XtremIO storage systems drive higher consolidation ratios and significantly improve the user experience at the application level … and thus dramatically lower the overall IT infrastructure cost in virtual server, virtual desktop, database, analytics, and business intelligence environments

Dig deeper into each of these customer challenges—and how EMC XtremIO can help

We’ve developed a series of both live and on-demand XtremIO webinars to help you get deeper into the what, why, and how XtremIO can solve each of these common customer challenges and more.

Here are just a few examples of currently available XtremIO on-demand webinars:

Access all of the on-demand XtremIO webinars, here. Check back often—new content is added regularly.

For more information, tools, and resources, visit the XtremIO Enablement Center.

Email Subscription

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Connect with us on Twitter

Archives

Categories