Delivering on Our Promises with Predictability

John Byrne

John Byrne

President, Dell EMC Global Channels
John Byrne

Predictable

At our first-ever Dell EMC Global Partner Summit in October I introduced the Dell EMC Partner Program as truly extraordinary. At our official Program launch on February 8, we showed you how the Program has been purpose-built for Partners, and with Partners, to be Simple. Predictable. Profitable. TM

Those are huge expectations to set. It’s important to me, to my entire team and to our company that whatever we say we will do, we go and do it. Having a high “say:do” ratio is vital. Your feedback so far tells us that we are, in fact, delivering. Let me tell you: nothing makes me happier. We know we’re on a journey, too, and we still have work to do.

Last week, we talked about how we’ve made the Program Simple. Simple is critical. You told us that time and again as we travelled the globe, when we asked what you needed in a world-class Partner Program.

Today, let’s talk about our second tenet, Predictable.

You told us you need to be able to plan your business with us – plan your investments, make your strategies and place your bets. You need to know we have your back. Here’s how the Dell EMC Partner Program brings you predictability.

  • The Dell EMC Partner Program runs on an annual basis. We’re not changing the rules quarter to quarter. You can plan your business for the year, and know that the Program will be with you for the full year.
  • We have defined Tiers and status requirements—The Dell EMC Partner Program Tiers (Titanium, Platinum and Gold) clearly define revenue and training requirements; and provide Partners with a clear path to achieve the next Tier level. In addition, Partners can expect an annual compliance review to provide visibility into where they stand against their current Tier’s requirements.
  • We have clear rules of engagement and transparent deal registration—The Dell EMC Partner Program includes a globally enforced Partner Code of Conduct and Deal Registration program to protect those Partners who actively promote Dell EMC’s products and solutions to their customers. Partners with registered and approved opportunities receive both advantaged pricing as well as protection from any possible direct sales conflict.
  • We are bringing you ISG Incumbency for Commercial—We started with ISG Incumbency for Storage, because it’s just the right thing to do. Protect our Partners’ business. We will be extending incumbency for Commercial over the next couple of quarters. Partners will be able to aggressively grow their business with Dell EMC, with protection via Deal Registration across ALL ISG lines of business: Server, Networking, Storage, Backup, Converged/Hyperconverged and Solutions. We’re training our full salesforce on these new Rules of Engagement and Deal Registration protocols as we speak. There may be a learning curve, and we have our conflict resolution plans in place. We’ll get there. Because protecting Partners just makes sense.

We designed the Dell EMC Partner Program to be the most desirable program in the industry, bar none.

We understand that a key to helping you achieve success is providing you with a Program that is clear and transparent so you know what’s expected—so you can focus on selling the world’s most innovative portfolio and growing your top- and bottom-lines.

Like Simple, Predictable is just one part of our commitment to Partners. Watch the Partner Post Blog for the next post on my favorite tenet: Profitable.

Let us know how we’re doing in the comments section below.

Leading IT Transformation, Opening New Markets

Chad Sakac

Chad Sakac

President, Converged Platforms and Solutions Division
Chad Sakac
Chad Sakac

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IT Transformation

It is an exciting time to be a Dell EMC partner. Thank you for your continued partnership! We’ve launched our new Dell EMC Partner Program and kicked off what will be a profitable year for all of us. Together we’ll build momentum and capture significant market opportunities.

One of those opportunities—on the minds of all of our customers—is IT transformation.

Organizations still spend more than 75% of their IT budgets just keeping the lights on, leaving very little for the innovation that will drive the future of the business. They are challenged to reduce this imbalance without sacrificing day-to-day operations, security or compliance.

Our Dell EMC Enterprise Hybrid Cloud platform can help by:

  • Automating delivery of traditional applications through an on-demand self-service catalog
  • Enabling Infrastructure-as-a-Service, helping customers move toward delivering IT-as-a-Service

… That will free up budget for innovation and truly transform IT.  And it’s a unique, proven approach that only Dell EMC and our partners can offer.

Now, on the first anniversary of our incredibly successful VxRail hyper-converged appliance, we announced the availability of Enterprise Hybrid Cloud on VxRail

Why is this significant?

  • Enterprise Hybrid Cloud now available on VxRail starts at 3x lower price-points, and is built on vSAN. This means new customers start with a smaller investment and footprint while enjoying the same benefits of automation and self-service as larger businesses. This opens a new market opportunity, enabling you to reach small enterprises and midsize businesses, (a nearly $8 billion global market opportunity) that previously couldn’t afford a hybrid cloud platform.
  • Not just that, the new Enterprise Hybrid Cloud is now highly automated for deployment and for updates – a 3x reduction in complexity. This means customers can very simply and easily, think turnkey, set up their hybrid cloud environment with very little to no additional support and provisioning requirements. This gives you more opportunity to provide additional value-added services, and not get bogged down in low-value commoditized software/hardware installation
  • The Enterprise Hybrid Cloud adds rich capabilities for backup, DR, Database as a service, and encryption workflows “out of the box”.   Furthermore, there is support for a broad ecosystem that include VMware stack, Pivotal Cloud Foundry, ServiceNow and Puppet Enterprise to name a few.

Net – with EHC on VxRail, you are now armed with a great new offer that makes offering a complete IaaS hybrid cloud solution focused on IT something that is simple, easy, and profitable.  

Together with the Native Hybrid Cloud (also deployed on VxRail) – a sibling offer to EHC on VxRail that is a complete PaaS solution built around Pivotal Cloud Foundry and focused at the developer – our Dell EMC partners have something that no one else can deliver, and are more relevant than any product-level discussion.

Prepare your sales teams for these new opportunities:

  1. Read the full Enterprise Hybrid Cloud on VxRail announcement
  2. Become enabled with new IT Transformation and Digital Transformation credentials
  3. If you want to see where we are going next with Enterprise Hybrid Cloud on VxRack SDDC and VMware Cloud Foundation and even hints at what’s coming next – read the blog post on Virtual Geek here
  4. Access our Enterprise Hybrid Cloud playbook here
  5. Ask questions via the AskEHC@Dell.com distribution list.

Start qualifying opportunities in your customer base today and take advantage of this significant new market opportunity. The Enterprise Hybrid Cloud on VxRail platform will be orderable in MyQuotes on March 11.

Thank you so much for being our Dell EMC Partners!

Dell EMC Partner Program Debuts Today; Designed to be Simple. Predictable. Profitable.

John Byrne

John Byrne

President, Dell EMC Global Channels
John Byrne

 

Simple Predictable Profitable
Today is Extraordinary!  Today we officially launched the new Dell EMC Partner Program. I couldn’t be more excited for the opportunities this incredibly innovative Program affords our Partners and customers around the globe, or more proud of the work our teams have done to create something so spectacular.

Throughout this entire journey we have worked closely with our partners to design a program that meets their needs, building on the very best from each legacy program (EMC’s world-class training and predictability, Dell’s flexibility and incentives). We had the absolute luxury of creating a remarkable team of experienced Channel-centric leaders.  We had the complete backing of the full Dell EMC leadership team, from Michael to each one of his direct reports.   This has truly been a journey in every sense of the word. Many miles have been travelled, many challenges faced, many exhilarations along the way.

Well here we are. Today’s the day. The Program is live. Partners are already getting trained, enabled,  and yes, very excited. We’re right there with you. For Dell EMC, for Partners, it’s time to execute on behalf of our customers. Time to deliver on our promise to each other to seize every sale by being aggressive, creative and passionate.

As excited as we are, we know today is only the starting line.  A lot of energy and effort has gone into getting us this far, but it’s not time to relax.  Anything but.  Now the focus turns to execution and ensuring each and every one of our partners understand the new program and how they can be successful in it.

Dell EMC Partner Program

Time to go big and win big.

The Dell EMC Partner Program has three core tenets: Simple. Predictable. Profitable.TM These tenets are our commitment to Partners, and you better believe we’ll deliver. Today, I’m going to go a bit deeper on Simple – why it’s important and how we’re bringing it forward in our Program design. I’ll talk about Predictable and Profitable in later posts. So stay with us.

Simple.

Bringing together two well-established Channel organizations can be daunting. Teams, systems and cultures need to come together and mesh. And in the case of gearing up for this Program launch, quickly.

Since Dell and EMC came together in September – a mere five months ago – our Channel organization has done a great job of not just bringing together two strong Partner Programs, but more amazingly, creating something really incredible as a result.

We heard you, our Partners and customers, loud and clear.  You want a program that removes the cost and friction from the selling motion.  One that’s simple to understand and easy to do business with.  We have kept this feedback front and center as we built the program.

Here are a few key examples of how we have made the Dell EMC program simple:

  • We have one unified partner program – The Dell EMC Partner Program
  • The program operates on an annual calendar and won’t change quarterly. Partners can plan their investments and business knowing the rules for the next 12-months.
  • We automated the rebate process – this is huge – so partners will know every week what they have earned.
  • We have one Deal Registration site for the full Dell EMC Partner Program.
  • We created a single partner portal (with single sign on) where partners can find all the details on the new program, training, certification….. and access to automated rebates and Deal registration. We’ll have a separate post on the unified partner portal when it launches in the coming weeks.

The Dell EMC Partner Program delivers all of this. And more.

We need to be easy to work with, so you’ll do more business with us. The Program needs to be clear and transparent, so you know what’s expected and how you can earn rewards. The brand needs to make sense for our newly combined company, so you can leverage our brand cache to your advantage.

We get it. We listened. I hope you agree: this new Program is simple so you can get on with your business and know exactly where you stand. Simple… simply matters.

Simple is one part of our commitment to Partners. Stay tuned on this blog for my upcoming posts on Predictable … and my personal favorite, Profitable.

Let us know how we’re doing in the comments section below.

Five Reasons to Get Excited for Dell EMC Distribution

Jim DeFoe

Jim DeFoe

Senior Vice President, Global Distribution
Jim DeFoe

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Distribution

Happy 2017 … What a year we expect it will be! As you know, we’re getting ready to launch the extraordinary Dell EMC Partner Program in just a few short weeks. Our Distribution partners will continue to be instrumental to our collective success, so we’ve built a new, global Distribution program that we’re incredibly excited about.

The new Dell EMC Partner Program will have a Distribution-specific set of requirements and benefits, including:

  • Minimum annual revenue and growth requirements
  • Competency and training requirements
  • A comprehensive set of benefits, including base rebates and growth accelerators

We’ll share more specific details around each of these items in the coming weeks.

In the meantime, check out this countdown of the top five reasons that Dell EMC Distributors should get excited about the new program.

#5: The Same Great Reseller Coverage Strategy

You know what they say, “If it ain’t broke, don’t fix it.” We pride our new program on being Simple. Predictable. Profitable. ™ With that in mind, we’re keeping most Solution Providers’ current procurement models intact. In the new program, a Solution Provider’s procurement model will be based on their legacy Dell or EMC buying relationships, the product lines they carry, regional/country needs, and Dell EMC’s ability to support the Solution Provider directly. This means the vast majority of legacy Dell and EMC Solution Providers will maintain their existing procurement model, and all net new Solution Providers who are onboarded into the new Dell EMC Program will procure exclusively through Distribution.

#4: Distribution Incumbency Plans

We get it – when you’ve built the relationships, you should get to maintain them. To protect our Distributors’ investment in the Solution Providers they recruit and engage in the Dell EMC Partner Program, Solution Providers will continue their buying relationship with their preferred Dell EMC Authorized Distributor as they progress through the program, other than by a Dell EMC-approved exception. Solution Providers reserve the right, regardless of their Dell EMC Partner Program Tier, to continue to procure through Dell EMC Authorized Distributors.

#3: Distribution-Specific Tools and Resources

That’s right, within the new Dell EMC Partner Portal, we will introduce a Distributor-specific view for exclusive access to program resources, quoting tools, and the Deal Registration program. Distributors will receive additional information on how to access the portal in February.

We’ll also roll out distribution-specific training competencies, minimum annual revenue and growth requirements determined by country, and minimum annual services requirements. Yes, these are required, but they’re intended to provide you with all the information you need to be as profitable as possible.

#2: New Solution Provider Leads

More qualified leads = more opportunity! Dell EMC will begin actively feeding Solution Provider leads to Authorized Distributors. As Solution Providers apply on the Dell EMC website, Dell EMC will complete an initial review to verify the partner’s validity, and then send the application to the Solution Provider’s named preferred Distributor.

#1: Distribution Rebate Program

$$$! Distribution partners will receive a comprehensive set of benefits, including base rebates, services rebates, growth accelerators, and MDF.

  • Base Rebates: Predictable earned dollars based on qualified sell through revenue
  • Services Rebates: Additional rebate payouts based on total Services revenue generated by the Distribution partner, which in FY18 will include both Support and Deployment Services revenue.
  • Growth Accelerators: Additional incentives based on growing targeted Resellers by Line of Business/Product Category.
  • MDF: Distributors will have access to both Earned and Proposal-Based MDF, which they will be able to manage in the new Dell EMC MDF tool.

Over the past few months, the Dell EMC partner team has delivered an extensive effort to evaluate the legacy Dell and legacy EMC Distribution Partner coverage strategy. Based on this work, we have determined we will consolidate the list of go-forward Distribution partners in FY18. We will partner more closely with key global Distribution partners who are placing bets on Dell EMC and maintain a smaller set of local Distribution partners by country.  Specific details on program requirements and benefits will be provided in early February, at the time of the Dell EMC Partner Program launch.

As we march towards the February launch of the Dell EMC Partner Program, we’ll continue to provide our partners with further information.

Together, we will attack the market and become the channel to beat. Our opportunity is truly extraordinary.

 

 

*Please note: EMEA will not transition to this new incentives structure until Q2 of FY18

Thinking VIP? Think Dell EMC Titanium Black.

John Byrne

John Byrne

President, Dell EMC Global Channels
John Byrne

Titanium Black

There are loyalty programs, and then there are loyalty programs. The ones that stand apart do more than reward repeat purchases; they engender deep-rooted brand allegiance and create powerful feelings of inclusion amongst their members. They recognize the special or continued effort made by customers to do business with those companies.

Think American Express Centurion. Think American Airlines ConciergeKey, or Emirates Invitation Only. Think Neiman Marcus InCircle. These are a handful of the pinnacle of customer rewards experiences, offering dedicated concierge services, exclusive access to incredible experiences, highly customized opportunities … The sky’s the limit when it comes to ensuring members feel valued as true VIPs.

And soon, when you think of the channel industry’s best loyalty program, you’ll think Dell EMC’s Titanium Black.

Titanium Black

This new, highly exclusive status is an extension of the already-extraordinary Titanium Tier within the Dell EMC Partner Program. Throughout this week, I had the immense pleasure of personally inviting solution provider partners to join Titanium Black, and share with them the benefits of membership. It’s our plan to ensure Titanium Black partners are rewarded with “white glove” treatment for their commitment to Dell EMC and our customers.

Titanium Black exclusive advantages include:

  • Personalized service and support
  • Early access to our technology and product roadmaps
  • Expanded access to Dell EMC’s senior executives

Our Titanium partners have already achieved incredible success, and their place in the Titanium Tier reflects their innovation, dedication and commitment to enabling their customers’ digital transformations with Dell EMC’s best-of-breed portfolio. It’s hard to imagine being more spectacular than Titanium.

So why Titanium Black?

Simple: we are Partner First. Partners with Titanium Black status have placed a big bet on Dell EMC. They’re going above and beyond. They’re investing heavily in us and we are returning the investment in them so they can continue to achieve the extraordinary. The Dell EMC Partner Program will be Simple. Predictable. Profitable.TM for all partners. Titanium Black provides a rare and distinctive opportunity far and above what partners have experienced anywhere in the industry.

Together, through the Dell EMC Partner Program, Dell EMC and our partners will attack the market—with our Titanium Black partners leading the way. We’ll deliver incredible transformation for our customers. We’ll be the channel to watch.

 

The Countdown Is On: Launching the Dell EMC Partner Program

John Byrne

John Byrne

President, Dell EMC Global Channels
John Byrne

Dell EMC Partner Program

The countdown is on … We are just T-minus six weeks from launching the most exciting channel program in the industry—the one to watch, the one to beat: the Dell EMC Partner Program.

We’ve hit some impressive milestones already, and in a short amount of time.

Thus far, we have:

  • Unveiled the new program brand, core tenets and Tiers at our first-ever Global Partner Summit in October.
  • Fast Tracked partners into Dell PartnerDirect and the EMC Business Partner Program.
  • Established critical partner protection measures, such as Line of Business Incumbency for Storage and Deal Registration.
  • Travelled the globe, meeting with and listening deeply to partners—from Partner Advisory Boards (PABs) and Councils (PACs) and one-on-one meetings, to Canalys events in Europe, Latin America and APJ.

Today, We Are Thrilled to Hit Another Milestone: Announcing the Dell EMC Partner Program Tier Status Match Strategy.

When we unveiled the Dell EMC Partner Program during Global Partner Summit at Dell EMC World, we announced the program’s Tier brand levels: Titanium, Platinum and Gold, and within Titanium there is a highly exclusive status of Titanium Black. Now, we are sharing the methodology being used to determine a partner’s Tier in the new Dell EMC Partner Program.

I recently chatted with CRN about our Tier status match strategy; read the transcript here.

Dell EMC Partner Program Tiers and Status Match

In designing this program, we are holding fast to two things: our “Partner First” commitment, and our core tenets, Simple. Predictable. Profitable.TM

Tier matching is no different. Our approach is clear:

  • New partner status (Titanium, Platinum, Gold) will be determined by legacy program rules.
  • In order to be matched into the Dell EMC Partner Program, partners must meet the revenue and training requirements and annual criteria of either the current Dell or EMC partner programs.

Here’s a closer look at Solution Provider Tiers:

In Either Legacy Program, If You Meet the FY16/17 Requirements for This Tier: Under the New Dell EMC Partner Program, Your New FY18 Tier Will Be:
Dell PartnerDirect Premier+ / EMC BPP Platinum Titanium
Dell PartnerDirect Premier / EMC BPP  Gold Platinum
Dell PartnerDirect Preferred / EMC BPP Silver Gold
 

 

In Either Legacy Program, If Your Status Is: Under the New Dell EMC Partner Program Your Status Will Be:
Dell PartnerDirect Registered/ EMC BPP Authorized Authorized

 

Partners who are members of both legacy programs and meet the requirements of each will be awarded the higher status of the two. For example, if a partner is Preferred in Dell PartnerDirect and Gold in the EMC Business Partner Program, that partner’s new Dell EMC Partner Program Tier will be Platinum. It’s just the right thing to do. It’s “Partner First.”

It’s hard to believe it’s only been three short months since our companies came together, and our Global Channels team began the exhilarating work of architecting the Dell EMC Partner Program. The Voice of the Partner has been absolutely critical, and we will continue to have “big ears” and listen closely and constantly to what they need and want from our program.

Another Milestone down, Six Weeks to Go … Dell EMC Partner Program, Here We Come!

Customers Want to Talk about Enterprise Class Storage in the Cloud—Be Ready to Help

Scott Millard

Scott Millard

Vice President Sales, Global Channels & Alliances

Enterprise Cloud Storage

Worldwide spending on public cloud services could double from almost $70 billion in 2015 to over $141 billion in 2019, according to research firm IDC. IDC expects Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) solutions to grow faster than Software as a Service (SaaS) platforms.

This resonates with what we have been hearing from Dell EMC customers as they grow their cloud footprint and progress in their respective digital transformation projects.

This explosion in the consumption of cloud services and digital transformation projects creates a natural and urgent need for enterprise class storage in the cloud. And now Dell EMC partners can give their customers a competitive and differentiated solution with Virtustream Storage Cloud—a hyper-scale storage platform built for resiliency, performance and transformation.

What makes Virtustream Storage Cloud the superior choice?

It was engineered to secure, manage and store the exponentially growing data of the world’s largest enterprises. Virtustream Storage Cloud’s environment allows for seamless cloud tiering of on-premises Dell EMC storage and backup, with object storage benefits to support cloud-native applications.

With Virtustream Storage Cloud, your Isilon, Data Domain, Avamar, Unity, VMAX, VxRail and VxRack customers no longer have to settle for general purpose clouds. From highest data durability to superior and predictable economics … With Virtustream Storage Cloud, they get it all.

Selling Virtustream Cloud Storage has never been easier.

Here’s how:

  • Virtustream Storage Cloud is now configurable by partners In MyQuotes!
  • Partners register deals as “VIRTUSTREAM-STORAGE CLOUD” via Dell EMC Partner Central
  • Virtustream Storage Cloud is the ideal platform for tiering data to the cloud using tools like Isilon Cloudpools, Unity Cloud Tiering Appliance, or CloudArray with VMAX, VxRail or VxRack.  It is also the perfect platform for long term retention of backups, and is fully integrated with CloudBoost for Networker and Avamar, and Cloud Tiering for Data Domain

Key resources:

Be the center point for your customers cloud and digital transformation projects and include a Virtustream Storage Cloud option with every Isilon, Data Domain, Avamar, Unity, VMAX, VxRail or VxRack opportunity!

For customized help on specific deals, email Rick Fredrickson, Director, Virtustream Channel Sales, Americas at Rick.Fredrickson@dell.com.

 

Don’t Miss Out on All-Flash and Converged Infrastructure Partner Incentives

Justin Harold

Justin Harold

Partner Program Marketing & Engagement

incentivesThe IT industry is in a highly transformative period, with companies investing in technologies that will drive growth and innovation over the next two to three decades.

One of the hottest technology trends that help drive this growth is the movement towards Converged Infrastructure (CI), with companies who have implemented converged and hyper-converged systems deploying apps 4.6x faster and spending 41% less time, on average, keeping the lights on.

All Flash is also quickly becoming the new normal with its affordability, agility, efficiency and speed. In fact, 2016 marks a tipping point in the industry—where flash now accounts for more workloads than hard disk drives.

Dell EMC is #1 in both the All-Flash Market and Converged Systems, and the Converged Platforms & Solutions Division (CPSD) was once again named the Gartner Magic Quadrant Leader in Converged Systems.

Finish Q4 Strong with All-Flash and Converged Infrastructure Incentives and Promotions

All Flash and CI are essential pillars as we seek to modernize each of our mutual customers’ datacenters. To help you maximize your investments in Dell EMC and deliver IT transformation to your customers, we’ve established a variety of incentives across our All-Flash and CI portfolios. Finish Q4 strong with these great offers!

Unity:

  • Unity All-Flash Xpect More Program: Offers Maintenance price protection for Unity All-Flash of 7 years, investment protection with a 3-year money back warranty, and flash endurance protection of 7 years and 20X endurance advantage.
  • Unity Test Drive Program: Open to Silver, Gold and Platinum EMC Business Partner Program Solution Providers & Distributors, this enables Partners to offer Unity systems to customers for a 60-day trial period, choosing from one of nine recommended Unity configurations or creating a custom configuration based on the customers’ unique needs
  • Unity All-Flash Early Adopter Promotion: A limited time offer that automatically applies a discount off of list price for any Unity All Flash configuration, which is also stackable with any discounts obtained through standard deal registration

XtremIO:

  • XtremIO $1M Guarantee & Rescue Program: A $1M guarantee that XtremIO’s inline data deduplication service is inline all the time; to be eligible, partners must swap an all flash array from qualified competitors. (Displacement is not eligible)
  • XtremIO Xpect More Program: Offers Maintenance price protection for XtremIO of 7 years, investment protection with a 3-year money back warranty, and flash endurance protection of 7 years and 20X endurance advantage.

VMAX:

  • VMAX All Flash Xpect More Promotion: Offers Maintenance price protection for VMAX All-Flash of 7 years, investment protection with a 3-year money back warranty, and flash endurance protection of 7 years and 20X endurance advantage.

Converged Infrastructure:

  • CI Starter Promotions: Introductory pricing offers for new customers looking to adopt converged and hyper-converged systems; the CI Starter Promotions for Vblock® and VxBlock® System 350 and 540 are available to new VCE customers only, while the VxRack Flex 1000 Starter Promotion is available to all customers.

Dell EMC Partners can access details on these and other current Partner promotions and incentives on the EMC Partner Portal.

If you haven’t already, become a registered Dell or EMC partner so you can expand your opportunities under Dell EMC before the Dell EMC Partner Program goes live. As we announced at Dell EMC World 2016, the Dell EMC Partner Program will become effective in February 2017. Until that time, the Dell PartnerDirect Program and the EMC Business Partner Program will continue to operate separately.

 

VMworld Europe 2016: Let the Transformation Begin

Claire Vyvyan

Claire Vyvyan

Senior Vice President, Infrastructure Solutions Group, EMEA
Claire Vyvyan

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vmworld-europe

For the first time ever, Dell EMC had a combined presence as Global Diamond Sponsor at VMworld Europe. Held over four days last week in Barcelona, Spain, the VMworld Europe theme was be_TOMORROW. This event attracted an audience of industry thought leaders, subject matter experts and IT professionals—all of whom enthusiastically immersed themselves in the latest in Cloud infrastructure and business mobility technology.

Dell EMC: Let the Transformation Begin

Our Dell EMC event theme was Let the Transformation Begin, and we showcased our strong combined portfolio across these key areas:

  • Modern Infrastructure
  • End User Compute
  • Converged Systems
  • Data Protection
  • Modern Analytics
  • Cloud.

I was joined by Maurizio Carli, EVP Worldwide Sales VMware, and Jean-Pierre Brulard, SVP & GM EMEA VMware, in welcoming 200+ customers and partners at the Dell EMC welcome reception on Monday evening, at Eclipse bar, Hotel W. Such a great start to a busy and productive week! This was followed by two equally successful events through the week—our Virtustream Cocktail reception and the VCE User Group Meeting.

vmworld-welcome-reception

We certainly know how to draw a crowd! The Dell EMC booth was always packed, which was understandable given the extent of our combined portfolio, featuring: a VxRack, VxBlock 540 with XtremIO, VxRail, Dell EMC Virtual Rack, and a Client Solutions ‘Petting Zoo’ with Wyse products and our latest Latitudes. Additionally, we had a Dell Edge Gateway in the VMware Internet of Things Pavilion supporting a smart factory demo.

vmworld-dell-emc

Dell EMC at VMworld Europe: From High Energy to High Engagement

The incredible dynamism of the event gave way to some great discussions, including:

  • 80+ meetings with customers, partners and press to talk about our strategy and the importance of our VMware partnership
  • 60+ theatre sessions including some on VxRail and All Flash
  • Eight Dell EMC sessions, which attracted large audiences
  • 2,100+ social mentions

Thanks to everyone involved in making our first combined presence such a success—we truly are better together!  Let’s make sure we leverage all the great opportunities that result from this event to WIN BIG!

You can still tune in and join the conversation on social media using #vmworld.

Everything VMware at EMC

Recognizing Extraordinary: Dell EMC 2016 Partner Awards

Jen Hoye

Jen Hoye

Senior Communications Specialist

partner awards

In his Dell EMC World Global Partner Summit keynote yesterday, John Byrne praised the “powerful and amazing” partner community of Dell EMC.

“You are everything to us.  You are the reason why the channel business exists. My team and I will continue to work our hardest to earn your continued trust and business.  That is job #1.”

Byrne reinforced the message of one team, of Dell EMC actively seeking input from our channel partners to help build a world-class partner program. A program based on the collective voice of this one extraordinary team.

Separately, both Dell and EMC have made “huge progress in the channel,” with the channel representing more than 60% of EMC’s business and 40% of Dell’s. And today, we stand on the brink of an extraordinary opportunity … An opportunity for both Dell EMC and our channel partners to attack the market, and to win.

“Your strengths are our strengths, and our strengths are your strengths.”

In support of the great strength of the Dell EMC channel, the Global Partner Summit keynote session concluded with a celebration of the extraordinary achievements of our global partners:  the Dell EMC 2016 Partner Awards.

Congratulations to all of the extraordinary Dell EMC 2016 Partner Award winners!

NA Regional Partners of the Year:

  • Southwest Partner of the Year – Groupware Technology
  • Desert Mountain Partner of the Year – Sanity Solutions
  • Mid-Atlantic Partner of the Year – Candoris
  • South Central Partner of the Year – EST Group
  • Great Lakes Partner of the Year – Business IT Source
  • Northeast Partner of the Year – Future Tech Enterprise, Inc.
  • Southeast Partner of the Year – Tiber Creek Consulting
  • Canadian Partner of the Year – Softchoice Canada

NA Business Partners of the Year:

  • Federal Partner of the Year – Government Acquisitions, Inc.
  • Healthcare Partner of the Year – MoreDirect Enterprise Solutions
  • Mid-Market Partner of the Year – Mojo Systems
  • SIM Partner of the Year – Paragon Micro
  • Security Partner of the Year – Lanair Group LLC
  • Enterprise Solution Provider of the Year – FusionStorm

NA Program Partners of the Year:

  • US Distributor Partner of the Year – Ingram Micro
  • Canadian Distributor Partner of the Year – Tech Data Canada
  • National Solution Providers Partner of the Year – CDW
  • Large VAR Partner of the Year – WWT
  • Premier Plus Partner of the Year – Insight
  • Global Systems Integrator Partner of the Year – HCL Technologies
  • OEM Partner of the Year – Arrow OCS

Global Partners of the Year:

  • LatAm Partner of the Year – Centro Especializado de Computacion S.A – CECOMSA
  • LatAm Distributor of the Year – Ingram Micro
  • LatAM Solution partner of the year – LTA-RH COMERCIO E REPRESENTAÇÕES LTDA
  • APJ Partner of the Year – Beijing Kang’s Communication Equipment Co., LTD.
  • APJ Distributors of the Year – Daiwabo Information Systems; SoftBank Commerce & Service Copp.
  • APJ Solution Partner of the Year – Logicalis

Partner Nominated Awards:

  • Philanthropic Partner of the Year – Insight
  • Social Media Partner of the Year – Winslow Technology Group

Again, congratulations to the winners of the Dell EMC 2016 Partner Awards.

As John Byrne said, we are on the verge of something truly spectacular; and together, Dell EMC and our channel partners, “will become the benchmark in the industry … The channel to watch … The channel to beat.”

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