Archive for the ‘EMC Business Partner Program for Solution Providers’ Category

That’s a Wrap on an Extraordinary Global Partner Summit – GPS2017

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

GPS2017They say it takes a village to raise a child, and we couldn’t agree more. With the Dell EMC Partner Program in its exciting infancy, at just three months old, Global Partner Summit (GPS, GPS2017) at Dell EMC World 2017 made it clearer than ever that we have a village behind our partners and the programs designed to enable success.

From a surprise visit by Michael Dell, chairman and chief executive officer, Dell Technologies to executive support in the many breakouts, it’s clear that we’re poised to realize #extraordinary together.

Check out some of the highlights from GPS2017

GPS General SessionWith fantastic enthusiasm, the stage was set for an extraordinary GPS thanks to an energetic performance by the Red Hot Chilli Pipers, an update on the Dell EMC Partner Program and a few special guests including Michael Dell, Jay Snyder, senior vice president, Global Alliances, Service Providers and Industries and Joyce Mullen, senior vice president and general manager, OEM and Internet of Things (IoT) Solutions.

Regional Breakout Sessions – Partners from each region had the opportunity to gather together to learn more about key topics and priorities specific to each region.  Going deeper into topics such as sales engagement, collaboration, services, workforce transformation and IT transformation, Partners were able to hear first-hand Dell EMC’s vision.  The partner program was been built from Partner feedback and the regional breakouts were a great way to continue to conversation.

Celebrating SuccessGlobal Partner Summit just isn’t complete without recognizing our extraordinary partners that are enabling customers to realize their transformation journeys.

Digital Marketing RealizedAnswering one of our most common requests, Cheryl Cook, senior vice president, Global Channels Marketing, led a “Making Digital Marketing Real for Dell EMC Partners” breakout session to help partners drive marketing efforts, build awareness of Dell EMC solutions and their individual capabilities and leverage the four transformations highlighted throughout the week and the year to come – Digital, IT, Workforce and Security.

Creating HEROESLaunched at GPS2017, Dell EMC announced the Dell EMC Heroes Program, a program designed to connect partner SE’s with Dell EMC’s technology. With three key elements, the Heroes Exchange, Partner Advisory Boards and a Partner CTO Summit, Heroes will leverage the power of our extraordinary partner community and its technical expertise.

Global Alliances OpportunitiesJay Snyder set the stage for the incredible opportunities available to our Global Alliance, Service Provider and Industry partners. He highlighted the five key tenants critical to success including: Money, Resources, Solutions, Consumption Models and having a Partner Plan.

#1 in Everything, Including OEMJoyce Mullen welcomed OEM Partners to their first Global Partner Summit. In an exciting moment onstage, she revealed the Dell EMC is the #1 OEM Provider Worldwide*, and talked about the enormous opportunity that OEM Partners have ahead.

As John Byrne, President, Dell EMC Global Channels put it, “We have ambitions to be Number 1.” And with everything we saw at #GPS2017, it’s clear that we’re on the path to an extraordinary partner program and achieving that goal.

Follow and join the conversation on Twitter with #GPS2017.

* OEM Global Share based on 2016 Dollar Volume Shipments, VDC Research

 

The Opportunity Is Once In A Lifetime

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Customers are thinking differently about their business and IT strategies. They’re demanding more as they face a “transform or die” decision. But as Jay Snyder, Senior Vice President, Global Alliances, Service Providers and Industries, declared at Dell EMC World in Las Vegas last week, “together, with our partners, we’re more relevant than ever.” In fact, Snyder stated that, “in 2016 we were incredibly relevant and in 2017 we are required.”

Jay Snyder takes the stage at the GPS General Session

Expectations are high, and we have the commitment across the executive leadership team at Dell EMC to invest in our alliance, service provider and industry practices. Our time is now. The opportunity is ours for the taking. We have momentum.

What kind of momentum? Having just launched the Dell EMC Partner Program in February, we’re already seeing great traction. John Byrne highlighted this in his Global Partner Summit keynote. But what does it mean for us? For our Alliance, Service Provider and Industry partners?

Jay highlighted five key tenants that he believes are critical to success:

  • Money – Who isn’t interested in making more money? Well today, we can say that we have aligned compensation plans where everyone gets paid and core sales is armed to enable our partners. We now have rebates starting at the first dollar and both earned and proposal-based Business Development Funds.
  • Resources – A year ago we committed to providing more resources to help our partners be more successful. Well, we did just that, building our our portfolio sales team, expanding our global industries practices to address new markets and expand our capabilities and we added 5X the number of Global Architects for our Systems Integrators and Strategic Outsources.
  • Solutions – As you’ve heard from Dell EMC, we strive to have the best possible products and solutions in the industry. Our portfolio of product provides more opportunities for business outcomes and growth. And today, we now have a dedicated team focused on Telcos and Service Providers to enable the deliver of as-a-Service solutions.
  • Consumption Models – As partners, its critical to understand the Dell Financial Services (DFS) model. It’s a game changer and enables us to win more business, delivering better business outcomes. Customers are demanding change – to the ways they consume and purchase IT. DFS provides more flexibility, meeting the changing demands of the market.
  • Partner Plan – When it comes to plans, we’re eliminating barriers to both win and grow. When we build a plan together, we are truly better together. We must be clean, crisp, concise and actionable. With a shared vision, clear path to market, focus on differentiated capabilities and unified goals, we can win big.

“We don’t prioritize partners, we prioritize plans,” said Snyder. “This is about building a business, not just doing business. The opportunity truly is once in a lifetime.”

Dell EMC Leaders Recognized as CRN “Women of the Channel”

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

A company is only as good as its people; and great leaders inspire others to greatness. That’s why we’re extremely proud to share that eighteen Dell and Dell EMC leaders have recently been named to CRN’s prestigious Women of the Channel list. This list highlights “women whose channel expertise and vision are deserving of recognition.”

This year marks the first time that Dell EMC, as a combined company, participated in the nominations – and we’re so pleased with the results.

The 2017 Dell and Dell EMC Women of the Channel are…

  • Jennifer Axt, General Manager, North America, Stat & Local Government and Education Sales, Dell EMC
  • Amy Belcher, Director, Global Partner Program, Dell EMC
  • Diane Brode, Director, Global Channel Marketing, Dell EMC
  • Julie Christiansen, Senior Director, Global Partner Marketing and Engagement, Dell EMC
  • Cheryl Cook, Senior Vice President of Global Channel Marketing, Dell EMC
  • Kimberley DeLeon, Vice President, Global Channel Programs, Dell EMC
  • Maureen Gaumer, Senior Director, North America Channel Marketing, Dell EMC
  • Sheri Hedlund, Vice President, US Channel Sales, Dell EMC
  • Erica Lambert, Vice President, Global Channel Services Sales, Dell EMC
  • Joyce Mullen, Senior Vice President and General Manager, Global OEM & IoT Solutions, Dell EMC
  • Pilar Schenk, VP, Global Channel Sales Planning and Operations, Dell EMC
  • Patty Scire, Senior Director, North America Channel Sales Strategy, Dell EMC
  • Sarah Shields, Vice President and General Manager, UK & Ireland, Dell EMC
  • Deanna Thomson, National Sales Director, Channel, Canada, Dell EMC
  • Shawn Trotter, Vice President, Dell EMC
  • Beth Villalpando, Director, North America Distribution Marketing, Dell EMC
  • Heather Wilcox, Client Solutions Channel Field Marketing Director, Dell
  • Mary Catherine Wilson, Senior Director, Global Channel Marketing, Dell EMC

Power 100: The Most Powerful Women of the Channel

Additionally, four of these leaders – Cheryl Cook, Julie Christiansen, Sheri Hedlund, and Mary Catherine Wilson – were also named on the Power 100. The Power 100 is a subset of the Women of the Channel representing, “the most powerful women leaders across IT channel organizations.”

These women’s hard work and dedication enables Dell EMC to be an industry leader and exceptional partner. We are proud of this group’s vision and leadership, and this recognition is well-deserved.

Congratulations to each of these extraordinary women!

Are you ready for the new revolution?

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

The latest generation of Dell EMC PowerEdge servers has arrived – and we’re really excited! This is a massive opportunity with the potential to power your business to another level.

Why all the buzz? Because the 14th generation of Dell EMC’s best-in-class PowerEdge servers has been built from the ground up with a no-compromise approach – to deliver a real difference. For you, our valued partners, and your customers.

Our exciting new PowerEdge servers, featuring the Intel® Xeon® Processor Scalable Family, are the bedrock of the modern data center, with loads of business-boosting features to help you win new orders and help your customers bridge the IT resources gap.

Welcome to a world without compromise

Now you can help your customers to realize their vision of a worry-free infrastructure that allows them to maximize performance and optimize efficiency – with no compromises.

Together, we believe this is the most secure server range ever – delivering optimum flexibility and freedom from the server room. There are plenty of benefits for your business too, including leveraging our industry-leading expertise and unparalleled technology leadership to boost your own ‘trusted advisor’ status.

Placing all their business with you, your customers can now take advantage of a single supplier for best-in-class solutions, backed by expert unified support throughout the IT lifecycle. Plus, you benefit from being able to provide essential support across the entire system lifecycle with Dell EMC Parts.

It’s a great market opportunity

Now you can build your business on the back of the best server platform and the best Partner Program in the industry.

Combine the new no-compromise PowerEdge server range with our extraordinary new Partner Program (the most rewarding to date, reflecting your value to our business) and you’re onto a winning opportunity.

The question is: Are you ready to exploit it? If so, you could soon be taking advantage of channel server business that’s increasing at a rate of 10% per annum. Global server sales are expected to grow by a massive $20 billion over the next three years – so get PowerEdge ready today.

Register for our early-insight webinar now and get PowerEdge ready >>

 

Creating a Community: Dell EMC Heroes

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

At a standing-room only session at the Dell EMC World Global Partner Summit, the Dell EMC Heroes program was launched by Mithu Bhargava, SVP, Global Commercial Presales and Vince Affatati, Director, Global Channel Presales. What is the Dell EMC Heroes program? Well, it connects Partner SEs with Dell EMC’s technology and creates a community for them.

The word “hero” can bring many different examples to mind – some referenced were fictional superheroes, sports heroes or more unassuming leaders like Mahatma Gandhi or Mother Teresa. There was also discussion around technology heroes who are changing the world with technology. With the world dependent on technology like never before, SEs have the opportunity to be technical heroes for customers – leading, enabling and accelerating their businesses.This program was created for our partners –  you are Dell EMC Heroes and we believe in the power of building this community for you to have access to the latest information on products, solutions and technology where you live and work. We’ve heard your feedback that you want something focused on technologists and focused on partners. The Dell EMC Heroes program has three key elements:

  • Heroes Exchange: Quarterly events for Partner SEs and Architects featuring Dell EMC technical products features, roadmaps, competitive positioning, solutions and use cases. These are 100% partner focused with the Partner SE in mind – consider it to be a Partner User Group community. They will be hosted at “cool” venues with scientific, historical or cultural significance. These focused technical training events are intended to be complementary to Partner Academy and other training offerings from Dell EMC. And, you’ll have the opportunity to hear more from the Dell EMC Heroes partners:  Cisco, Intel, VMware and Brocade.
  • Partner Technical Advisory Boards: Semi-annual invite-only events for Partner SMEs and Tech Directors designed for Dell EMC to receive Partner input and advice into programs, products and feature development.
  • Partner CTO Summit: An invite-only annual event for Partner CTOs for Partner Executive interaction with Dell EMC product executives.

To support the Dell EMC Heroes launch, one of Dell EMC’s well-known IT heroes was present: Chad Sakac, President, Dell EMC CPSD Division. While he had shed his super hero costume, he’s still a hero at the core who brings deep experience from his days as an SE to his approach to leadership and life. He encouraged the audience to always be curious as SEs and to remember that they practice the art of persuasion, convincing people that technology is cool. Then, a real world hero joined to discuss fearless leadership: Carey Lohrenz, the first fully qualified female naval aviator to fly the F-14 Tomcat in the United States Navy. She shared that operating with purpose, understanding what to focus on and executing with discipline is what enables the ability for a team to achieve extraordinary results. She also said that great teams always embody two qualities:  belief and trust. Her final takeaway was for the audience to be brave and take risks because nothing beats experience.

If you want to be extraordinary, be a part of Dell EMC Heroes by contacting us at DellEMCheroesprogram@dell.com.

Making Digital Marketing Real for Dell EMC Partners

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

The Dell Technologies’ Global Channel is a $35 billion business, bigger than industry heavyweights such as Nike, Facebook and Starbucks, and still has a relatively low share of wallet with customers and partners.  The opportunity is enormous, and given the ongoing interest in the Dell and EMC combination, customers want to hear more on the full range of products and services Dell EMC can bring to bear.

One of the consistent pieces of feedback we hear from our partner community is to help them with marketing and awareness of Dell EMC solutions, and their individual capabilities.  This year at the Global Partner Summit, Cheryl Cook, SVP, Global Channels Marketing, Dell EMC, led the “Making Digital Marketing Real for Dell EMC Partners” breakout session, where she was joined by Gaurav Chand, SVP of Marketing, Dell EMC; Laz Gonzalez, SCO, Zift Solutions, and Sonia St. Charles, CEO, Davenport Group and Mark Melvin, CTO, ePlus.

Chand gave attendees an overview of the Four Transformations Dell EMC has highlighted throughout the week – Digital Transformation, Workforce Transformation, Security Transformation and IT Transformation – and where the company will focus marketing efforts for the year so partners can align investments. “It’s a digital world,” Chand told the audience. “Digital transformation is very real; it’s not magic.”

He also discussed Dell Technologies’ latest Marketing and Advertising campaign, Making it Real, and the company’s goal to take digital transformation from concept to reality.  “Dell Technologies will focus on the how of digital transformation, and how you make it real,” Chand explained. “And ultimately, improve the customer experience.”

Laz Gonzalez, Chief Strategy Officer of Zift Solutions, spoke about “Best Practices for Effective Marketing” and how partners can and should build marketing campaigns to capitalize on the proliferation of channels available to them today, such as search and social, and drive customer retention.

Sonia St Charles and Mark Melvin then took the stage to share their success stories and marketing engagement with Dell EMC. Both St Charles and Melvin are embracing innovative marketing tools to reach their customers.

During the session, Dell EMC unveiled the new Marketing Campaign Center and Partner Academy, found on the Partner Portal, which are a set of tools and resources to help partners build their own marketing campaigns. Included in the Marketing Campaign Center are marketing content partners can use as pieces or wholesale to help drive awareness for their business and Dell EMC.  It includes helping partners with content syndication, social assets, and campaign playbooks.

Dell EMC also launched Partner Academy, a marketing institute, which includes curriculum and training modules that count towards a partners accreditation and tier eligibility.

Cook said, “We know partners are invaluable at helping tell the Dell EMC story and it’s a win-win for them and for Dell EMC.  We are investing in the capabilities and assets to help make it easier for partners to be successful and win new business.”

Enterprise Moves to the Cloud

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

During his Global Partner Summit keynote, John Byrne—Dell EMC President, Global Channels—announced the addition of Virtustream Enterprise Cloud to the Dell EMC Partner Program. This will provide Dell EMC channel partners with full Dell EMC Partner Program benefits when they sell Virtustream offerings, giving them the opportunity to accelerate their customers’ IT transformation with Virtustream Enterprise Cloud and Virtustream Storage Cloud.

John Byrne addresses the Global Partner Summit crowd.

Virtustream Delivers Cloud Performance at Enterprise Scale

Virtustream, the enterprise-class cloud company and a Dell Technologies business, is trusted by organizations worldwide to migrate and run their mission-critical applications in the cloud. “When you think Virtustream, think public cloud economics and agility— with private cloud performance, availability and security,” Byrne shared.

Many general purpose clouds are designed for cloud-native applications; but may struggle with the support, management and performance of mission critical applications like ERP for manufacturing and EMR for healthcare.

Virtustream Enterprise Cloud was designed to run complex business applications in a truly modern, multi-tenant hosting architecture, with guaranteed SLAs for performance and availability, defense in depth security and superior economics. This “application-first” approach—informed by years of enterprise application experience—inspired the creation of the Virtustream Enterprise Cloud platform.

In December 2016, Dell EMC made Virtustream Storage Cloud—Virtustream’s hyper-scale object storage platform— available to all of its Partners in an effort to respond to growing customer demand for enterprise-class cloud storage. The expanded Dell EMC portfolio enabled Partners to find great success engaging in new conversations with their Dell EMC storage and data protection customers. In fact, Dell EMC Partners have driven more than 50 new customer logos for Virtustream Storage Cloud since this launch.

Analysts agree that cloud adoption has reached a tipping point:  According to Gartner 88% of organizations have a “cloud first” strategy—and IDC estimates that 80% of organizations will have a hybrid architecture in place by 2020.

This means that your customers are having the cloud conversation. Consider Virtustream Enterprise Cloud for your customers’ and prospects’ cloud needs and mission-critical applications. And, introduce Virtustream Storage Cloud, which was built from the ground up for long term retention of data and co-engineered with Dell EMC solutions, to all Dell EMC customers who would benefit from an enterprise-class cloud platform for Archive and Long Term Retention.

Learn how to expand your revenue opportunities and bring more customers to the cloud with Virtustream. Visit the Virtustream Enablement Center and review the FAQ to learn more about partnering with Virtustream.

Celebrating Success

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

At the Dell EMC Global Partner Summit yesterday, there was discussion of the enormous opportunity in front of Dell Technologies and its partner community to help customers digitally transform their businesses.  There are many partners who have seen their businesses grow year-over-year and who are embracing the opportunity ahead.

John Byrne mentioned on stage Dell EMC has Big Dreams for the future and has a goal to be the #1 Channel in the industry.  The Opportunity is Real.  The Time is Now.  The team is Us.

To recognize some of the partners who are growing with Dell EMC, John Byrne, Jay Snyder and Joyce Mullen were joined on stage by Michael Dell to recognize the winners of the 2017 Dell EMC Partners of the Year.

Worldwide

  • Global Alliance Partner of the year – Atos
  • Global Services Partner of the Year, Solutions Provider– Systech
  • Global Distribution Partner of the Year – Ingram Micro
  • Net New Customer Partner of the Year – CDW
  • Global Growth Partner of the Year, Alliances – HCL
  • OEM Partner of the Year – Arrow Intelligent Systems
  • Service Provider of the Year – Atos

 EMEA

  • Regional Solution Provider of Year – SCC – France
  • Growing at a Premium to Market – Atea

North America

  • Regional Solution Provider of the Year – WWT

 APJ

  • Regional Solution Provider of the Year – Kolon Benit – Korea
  • Regional Distribution Partner of the Year – DIS

LatAm

  • Regional Solution Provider of the Year – Unitech – Brazil

Congratulations and Thank You to each of the Dell EMC Partners of the Year award winners!  We thank you for your commitment to Dell EMC and look forward to recognizing all the great work from our partner community at next year’s Global Partner Summit at Dell EMC World.

Arrow Intelligent Systems, OEM Partner of the Year

Atos, Global Alliance Partner of the Year

Systech, Global Services Partner of the Year, Solutions Provider

Ingram Micro, Global Distribution Partner of the Year

CDW, Net New Customer Partner of the Year

HCL, Global Growth Partner of the Year, Alliances

SCC – France, Regional Solution Provider of the Year, EMEA

Atea, Growing at a Premium to Market

Atos, Service Provider of the Year

WWT, Regional Solution Provider of the Year, North America

Kolon Benit – Korea, Regional Solution Provider of the Year, APJ

DIS, Regional Distribution Partner of the Year

Unitech – Brazil, Regional Solution Provider of the Year, LatAM

Let’s Realize Extraordinary Together

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

The Red Hot Chilli Pipers kicked off the Scottish-themed session with incredible energy.

Just three months after officially launching the Dell EMC Partner Program, this week at the 2017 Dell EMC Global Partner Summit in Las Vegas, John Byrne, President, Dell EMC Global Channels, unveiled his vision for the Global Channels organization.

“Make no mistake: we have ambitions to be Number 1. We want to be the best and the biggest Channel player in our industry,” Byrne revealed. “And you want to know a secret? I know we’re going to do it.”

The Dell EMC Partner community is already putting points on the board and seeing impressive wins in its short time as a combined community, as evident in part from the multi-million dollar Partner wins Byrne spotlighted on the main stage.

“We promised you Simple. Predictable. And Profitable,” he reminded the audience. “But talk is cheap. Let’s see how we’re doing.”

Since February, the Dell EMC Partner Program has rolled out one, unified program, one Partner Portal, Rules of Engagement, simplified rebates, deal registration, and made an incremental $150 million investment in incentives, among other initiatives.

See how the Dell EMC Partner Program is structured to deliver Simple. Predictable. Profitable.™

The Dell EMC Partner Program team continues to listen to and work with Partners, and new updates were announced on today’s GPS main stage – all designed to take cost and friction out of Partners’ selling motions, and make them even more successful.

  • Infrastructure Incumbency Expansion to include Server and Networking in addition to Storage
    • Based on historical look-back for revenue and deal registration
    • Goes live May 22
    • For Commercial Segment
  • Client Incumbency
    • Forward-looking on net-new business (new customers or new business on inactive accounts)
    • Goes live May 22
    • For Commercial Segment
  • Virtustream Joins the Partner Program
    • Partners now can sell Dell Technologies’ enterprise-class public cloud consumption with private cloud performance, availability and security… at scale
    • Front-end margin, Tier credits, top rebate eligibility
    • Effective immediately
  • Flexible Consumption Models
    • Cloud Flex for VxRail and XC Series
    • Flex On Demand for all storage platforms
    • Both models profit-share, give Tier credit, and are subject to Incumbency on commercial accounts
  •  Client as a Service
    • Latest Dell PC hardware, peripherals, software
    • Single price per seat, per month
    • Coming soon

Dell also reminded Partners of Working Capital Solutions, the company’s offer of extended payment terms and increased credit capacity to enable Partners to grow their business faster. “Partners using Working Capital Solutions are growing at 24% premium versus Partners who aren’t,” Byrne revealed.

Some special guests joined the GPS stage, including Michael Dell, chairman and chief executive officer, Dell Technologies;  Joyce Mullen, senior vice president and general manager, OEM and IoT Solutions, and Jay Snyder, senior vice president of Global Alliances, Service Providers and Industries.

Michael Dell: “The Channel Matters to Me Personally”

Dell Technologies’ chairman Michael Dell’s commitment to the Channel is well-documented. Dell joined Byrne on the GPS main stage, and spoke about the opportunity he sees for Partners.

“We have the strongest and broadest Partner community in the world,” Dell said. “There are enormous cross-selling opportunities across the full portfolio – those are opportunities to make meaningful impacts for our customers.”

Michael Dell and John Byrne stress the importance of the Dell EMC Partners.

Joyce Mullen: “Dell EMC is the #1 OEM Provider Worldwide”

Mullen shared the news with the standing-room-only crowd that Dell EMC is now the number one OEM provider worldwide.* “We didn’t get here alone,” Mullen said. “Dell EMC OEM Partners were critical in this accomplishment, and will play an enormous role in extending this lead in the future.”

Jay Snyder: Global Alliances Seizes the Opportunity with Alignment

Global Alliances and their Partners have already touched 20% of the Core Enterprise Dell EMC deals to-date, representing 50% of the Fortune 500 companies. Snyder said they’re just getting started.

With commitment from the highest levels of the company; alignment across the selling teams and rich incentives for service providers and strategic outsourcers, and the confidence to aggressively attack the market, Snyder said, “We’re poised to do phenomenal things in FY18 and beyond.”

“This opportunity that’s at our doorstep is once-in-a-lifetime. This Program is being built for you and with you,” Byrne said. “Your success matters. You matter. We’re a team. Let’s realize extraordinary together.”

For more:

 

* Merchant Embedded OEM Global Share based on 2016 Dollar Volume Shipments, VDC Research

 

IT Transformation: The Rocket Fuel for Digital Transformation

Mike Wing

Mike Wing

Senior Vice President, Modern Infrastructure Team
Mike Wing

“Digital transformation is destroying my business!” This is what I imagine New York taxi medallion owners saying right now.  In just three years, ride sharing services like Uber and Lyft have overturned an entire industry. In 2014, taxi medallions were worth $1 million each; today they are worth half that. According to a recent presentation prepared for Capital One Financial Corp. investors*, more than 80 percent of its $690 million in loans for taxi medallions are at risk of default. Taxi medallion owners are not alone in their fears of the new digital economy. 

For every company that takes advantage of the opportunity digital transformation presents, there is likely another company that was disrupted dramatically. So the philosophical question that needs to be asked is this:

Is Digital Transformation a Risk or an Opportunity?

Last month, Dell EMC announced the results of a new study conducted by Enterprise Strategy Group (ESG), which revealed that a majority of senior IT leaders and decision-making managers of large companies surveyed around the world indicate their organizations have yet to fully embrace the aspects of IT Transformation needed to remain competitive. We were amazed to find that only 5% of large companies are prepared to meet the IT requirements of the new digital business

Likewise, our Digital Transformation Index sponsored by Dell Technologies found that almost half the 4,000 respondents had no idea what their industry would look like in three years. Others feared their company would be obsolete in 3-5 years.

How Dell EMC and Our Partner Community Can Help Enable IT Transformation

Together, Dell EMC and our partner community are in a unique position to help established companies and startups develop strategies that will allow them to be successful as their industries undergo rapid change.

We believe IT Transformation is the Rocket Fuel for Digital Transformation and we are doubling down on the future.

We are #1 in Everything All in One Place with the most innovative technology portfolio in the industry, but we aren’t stopping here. We’ve also built an impressive set of storage assessment tools you can use in customer conversations in conjunction with the recently published IT Transformation Maturity Curve Study.  Use these tools—along with the IT Transformation Maturity Self-Assessment—to help customers measure where they are in their own IT Transformation journey.

This research provides new data and language to help you drive meaningful conversations and partnerships with your current and soon-to-be customers.  When they know how they stack up against their peers, customers are in a better position to build long-term strategies and you are in a better position to help drive this activity.

This study is the foundation of our refreshed Modern Infrastructure story and lends even greater support to the IT transformation message driving our customers to Modernize, Automate and Transform their infrastructure.

As an example of how well this message resonates with customers, just last week I shared the study results in a presentation to a large financial institution.

After reviewing the four stages of IT Maturity, the head of infrastructure graded his company as a stage 1.5 organization, adding “If there is a way to get to stage 4 by skipping stages 2 and 3, I am very interested!” This was liberating!

Now we can partner with them to build a roadmap to becoming a stage 4 organization. The ideas began bouncing around the room on how to get started. This is exactly what we hope for with our message.

Inspire Your Customers on Their IT Transformation Journeys

We have geared up to help you inspire your own customers on their IT transformation journeys:

STEP 1: Become familiar with the ESG study and use it to initiate IT transformation conversations with your customers.    Download the full report here and share it.  If your customer is not as quick to grade their organization as my financial services infrastructure boss was, have them take this quick, 10 question assessment.  If you have an internet connection when you meet with them you can fire it up on your laptop and walk through it together.

STEP 2: Learn the Modern Infrastructure pitch and how to utilize the new assessment and proposal tools. My team of Modern Infrastructure channel specialists is singularly focused on helping you become proficient at having these conversations with your customers.  We’re kicking off a #GetModern Factory roadshow right after Dell EMC World—we’ll be visiting more than 40 cities in the US and expanding globally very soon.  Alternatively, our innovative #GetModern Live Virtual Workshops will help you get up to speed from the comfort of your office. Contact your Partner Account Manager or MIT Specialist for a #GetModern Factory invitation or details on the Live Virtual Workshops.

STEP 3: Take advantage of all of the product training, hands-on labs, demos, and opportunities to meet with subject matter experts at Dell EMC World.  It’s not too late to register and join us (be sure to select “Partner” during the registration process). If you’ve already booked your trip, be sure to reference our Partner Guide to Dell EMC World before you go; we’ve identified the most helpful Modern Infrastructure activities for you.

If you leverage your training and the power of this messaging, you are guaranteed to deliver strong results for your customer, for Dell EMC, and for yourself.  Together we will continue to inspire our customers on their IT transformation journeys!

*Source: Bloomberg.com Taxi Medallion Prices Are Plummeting, Endangering Loans January 30, 2017   

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