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Kristine Cornwall

Kristine Cornwall

Director of Channel Marketing
Kristine Cornwall

Isilon Express: Show Your Customers the Solution to Unstructured Data Challenges

Unstructured Data Isilon ExpressOrganizations in every industry are experiencing accelerated data growth; for a typical organization the amount of data doubles every two or three years. And approximately 80% of all new data being created is unstructured data.

What is unstructured data? 

Generally, it’s any data that is not in a structured database—documents, videos, images, email, etc.  It’s also application- and IT-related data, including logs (including website traffic, e-mail, employee attendance, sales call center activity, customer support, instrumentation), system events on servers and networks and much more.

More than 7,000 customers have already discovered that Dell EMC Isilon is the ideal platform to store, manage, protect and analyze unstructured data. 

Dell EMC Isilon is the leader in scale-out NAS as recognized by industry analysts.  Designed for a wide range of next-generation applications and unstructured workloads, Isilon delivers exceptional performance, easy capacity scalability, multi-protocol access and cloud tiering.

For organizations of all sizes, the unstructured data struggle is real … Isilon Express can help your smaller customers.

While organizations of every size struggle to contain their unstructured data, smaller organizations may be reticent to purchase Isilon because they have concerns about starting capacity points, entry price or TCO.  Meanwhile, they struggle with silos of data that are inefficient and costly to manage, growing storage requirements that exceed the capabilities of their existing infrastructure, limited data center space, and continual pressure to keep CapEx and OpEx low.

Now you can offer your smaller customers Isilon Express:

  • Isilon Express is an entry-level solution that includes hardware, software and everything needed to implement a scale-out NAS platform.
  • With a starting capacity of just 33TB and an attractive price, this bundle is a great way for your customers to get started with the industry’s leading scale-out NAS platform.
  • Isilon Express will help customers who are looking to consolidate unstructured data, eliminate costly storage silos or have multiple-workloads (file shares, home directories, archive, and video content).
  • It is also the perfect solution for those customers who do not currently have an unstructured data management solution or are experiencing rapid growth.

Show your customers how to manage, protect and analyze unstructured data with Isilon Express.

Here’s how to get started:

  1. Familiarize yourself with available Isilon Express customer collateral and sales enablement tools. Start with the Isilon Express Channel Quick Start guide.
  2. Identify your target customers. They may be net new organizations that are rapidly growing, accounts that expressed size or cost reservations in the past, or may be among competitive displacement opportunities.
  3. Invite your customers to attend our live webcast, Meet Isilon Express, on April 13 at 12:00pmET. During this webcast, an Isilon Sr. Technical Advisor will provide an overview of the Isilon Express scale-out NAS platform, and describe why scale-out NAS is critical to growing businesses. Encourage your customers to register today!

If your customers aren’t managing their unstructured data today, they have a problem and it is growing. You can help them solve it with Isilon Express.

What Every EMC Partner Should Know About the 2016 Global Data Protection Index

Last month EMC published the results of its second Global Data Protection Index (GDPI), a survey conducted by an independent research firm of 2,200 IT decision makers in 18 countries about their data protection infrastructures, security breaches, and purchasing habits.

The findings of the GDPI are illuminating, perhaps even shocking

GDPI

Most significantly, businesses experienced more data loss or disruption than when we conducted the survey two years ago.

This can be primarily attributed to two things:

  1. Public cloud storage is being used increasingly for a variety of business applications – over ¼ of company data is in the public cloud – creating more risk and exposure. And fewer than half of the companies surveyed believed their data in the cloud was protected.
  2. New threats, like cyber-attacks, have emerged and become prevalent. Over 1/3 of respondents reported internal or external security breaches.

Additionally, the GDPI found that approaching data protection through multiple vendors increases cost and risk—and more than half of companies surveyed relied on more than two vendors.

The GDPI presents an opportunity for you to be your customers’ data protection champion

These findings point to the need for a comprehensive, single vendor data protection strategy. And they uncover a significant opportunity for you to help customers dramatically improve their current data protection preparedness.

Did you know? Less than one-fifth of companies surveyed believe the solutions they have in place today are sufficient!

Modernizing data protection means considering a continuum of technologies to meet all business needs as well evolving data protection for new demands and new threats. With technologies spanning the entire data protection spectrum from continuous availability to archiving, EMC can help you deliver solutions to protect data no matter where it lives.

Take steps to help customers evaluate and modernize their data protection

  1. Familiarize yourself with the 2016 GDPI results. Download the full report and share with your customers. Use the survey findings to begin probing with some key questions: Have you been hit by ransomware yet? How are you currently handling long-term retention and legal holds, do you use tape today? Do you have any automation/orchestration plans for your business?
  2. Make sure you understand and can convey EMC’s data protection vision. An excellent place to start is by watching the Data Protection for the Modern Data Center partner webcast.
  3. Get ready to drive demand. A refreshed Data Protection campaign will be available in the Partner Campaign Playbook It will highlight the benefits of Data Domain with Data Protection Suite, and will use the 2016 GDPI as a key call to action. Keep an eye out for further communication.

Being able to provide data protection everywhere is fundamental to helping companies accelerate their transition to the modern data center, and ultimately to affirmatively answer the question “Is your data protected?”

Good Selling:
When You Think Easy, Think EMC Unity

We talk a lot about the EMC Unity product line being EASY:  Easy to install. Easy to manage. Easy to service. It NEEDS to be. After all, we specifically designed our midrange platform to meet the needs of resource-constrained SMB and mid-market customers. And, with a rich portfolio of campaign assets, a variety of ways for customers to preview the product, and real savings to pass along to your customers, Unity is easy to sell, too.

Unity Storage Easy

 

Both the customer demand and market response for Unity have been nothing short of amazing!

 
“[Unity is] part of a larger strategy to deliver the ‘right horse for the right cost’ versus trying to force all customers to adopt a single storage platform.”  IT BusinessEdge

 

“Starting fresh with a new design, Unity will be faster than VNX and take up less space.”   PCWorld

 

“This product is designed to help customers make an affordable and simple transition from hard disk drive to flash.”   Forbes

 

“Unity is designed to be simple.”   StorageReview

Yet, you know (probably all too well) that growing your business isn’t just about having the strongest product in the market. You also need access to tools that will help generate demand, demonstrate the value, and close the sale. We’ve got you covered.

 
1.  The new Unity campaign gives you messaging and creative assets to increase revenue through activities like paid media, demand generation emails, events, and telemarketing.

The campaign also includes:

  • Digital assets like banners and landing page, a free self-guided demo, call scripts, competitive guides, videos, and more
  • Creative tools to build sales team excitement and support call blitz days
  • Assets to support your tech refresh campaigns as you assist customers with EMC VNX, CLARiiON, and Celerra storage products coming off lease or maintenance

2.  Enable customers to experience Unity in their own IT environments before making a purchasing decision.

Here are three ways your customers and prospects can try before they buy :

  • The Unity Simulator is a lightweight, downloadable demo that allows customers to experience the Unisphere management platform. It’s an easy way for customers to see for themselves how simple it is to provision storage, add hosts, manage snapshots, and access online documentation, support forums, and other resources.
  • Customers who want to try Unity in a test environment can download the Unity VSA. The Community Version of UnityVSA has full functionality and is limited only by the amount of capacity it can manage.
  • The new Customer Unity Test Drive Program lets you offer Unity systems to customers for a 45-day trial period during which they can evaluate the fit and performance of the unit within their own IT environment.

3.  Take advantage of Unity’s affordable pricing and two promotions and increase your share of the $18.5B primary storage total addressable market.

While Unity pricing allows you to be very competitive with All Flash configurations starting under $18K* and Hybrid configurations starting under $10K*, we’ve added promotions and programs to help you close business even faster:

  • The Xpect More program for Unity All Flash configurations provides lifetime maintenance price protection, three-year investment protection, and flash endurance protection.
  • Two stackable promotions—the Unity All Flash Early Adopter Promotion and the Unity Incremental Promotion—are applied automatically in MyQuotes and will give you an added advantage in competitive situations.

*Anticipated street prices

Unity introduced a new level of simplicity and affordability into a family of all-flash arrays targeted to the fastest growing segment of the storage market—small and mid-sized organizations … And, at the same time, made it EASY for you to increase your primary storage revenue.

Visit the Unity Enablement Center for more information and resources, including marketing assets and sales enablement tools.

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