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Jen Hoye

Jen Hoye

Senior Communications Specialist

Recognizing Extraordinary: Dell EMC 2016 Partner Awards

partner awards

In his Dell EMC World Global Partner Summit keynote yesterday, John Byrne praised the “powerful and amazing” partner community of Dell EMC.

“You are everything to us.  You are the reason why the channel business exists. My team and I will continue to work our hardest to earn your continued trust and business.  That is job #1.”

Byrne reinforced the message of one team, of Dell EMC actively seeking input from our channel partners to help build a world-class partner program. A program based on the collective voice of this one extraordinary team.

Separately, both Dell and EMC have made “huge progress in the channel,” with the channel representing more than 60% of EMC’s business and 40% of Dell’s. And today, we stand on the brink of an extraordinary opportunity … An opportunity for both Dell EMC and our channel partners to attack the market, and to win.

“Your strengths are our strengths, and our strengths are your strengths.”

In support of the great strength of the Dell EMC channel, the Global Partner Summit keynote session concluded with a celebration of the extraordinary achievements of our global partners:  the Dell EMC 2016 Partner Awards.

Congratulations to all of the extraordinary Dell EMC 2016 Partner Award winners!

NA Regional Partners of the Year:

  • Southwest Partner of the Year – Groupware Technology
  • Desert Mountain Partner of the Year – Sanity Solutions
  • Mid-Atlantic Partner of the Year – Candoris
  • South Central Partner of the Year – EST Group
  • Great Lakes Partner of the Year – Business IT Source
  • Northeast Partner of the Year – Future Tech Enterprise, Inc.
  • Southeast Partner of the Year – Tiber Creek Consulting
  • Canadian Partner of the Year – Softchoice Canada

NA Business Partners of the Year:

  • Federal Partner of the Year – Government Acquisitions, Inc.
  • Healthcare Partner of the Year – MoreDirect Enterprise Solutions
  • Mid-Market Partner of the Year – Mojo Systems
  • SIM Partner of the Year – Paragon Micro
  • Security Partner of the Year – Lanair Group LLC
  • Enterprise Solution Provider of the Year – FusionStorm

NA Program Partners of the Year:

  • US Distributor Partner of the Year – Ingram Micro
  • Canadian Distributor Partner of the Year – Tech Data Canada
  • National Solution Providers Partner of the Year – CDW
  • Large VAR Partner of the Year – WWT
  • Premier Plus Partner of the Year – Insight
  • Global Systems Integrator Partner of the Year – HCL Technologies
  • OEM Partner of the Year – Arrow OCS

Global Partners of the Year:

  • LatAm Partner of the Year – Centro Especializado de Computacion S.A – CECOMSA
  • LatAm Distributor of the Year – Ingram Micro
  • LatAM Solution partner of the year – LTA-RH COMERCIO E REPRESENTAÇÕES LTDA
  • APJ Partner of the Year – Beijing Kang’s Communication Equipment Co., LTD.
  • APJ Distributors of the Year – Daiwabo Information Systems; SoftBank Commerce & Service Copp.
  • APJ Solution Partner of the Year – Logicalis

Partner Nominated Awards:

  • Philanthropic Partner of the Year – Insight
  • Social Media Partner of the Year – Winslow Technology Group

Again, congratulations to the winners of the Dell EMC 2016 Partner Awards.

As John Byrne said, we are on the verge of something truly spectacular; and together, Dell EMC and our channel partners, “will become the benchmark in the industry … The channel to watch … The channel to beat.”

Together, We Are Primed to Be EXTRAORDINARY

Extraordinary

From the main stage of the first-ever Dell EMC Global Partner Summit, John Byrne announced the new Dell EMC Partner Program and shared his vision for the Dell EMC Global Channel … And, in his words, it’s nothing short of extraordinary.

“… being extraordinary is all about you … It’s about true partnership—coming together as a team to achieve greatness.”

Marking an extraordinary moment for Dell EMC and our channel partners

The historic merger of Dell and EMC was indeed a significant milestone on the Dell and EMC journey. As Dell Technologies, we are a “$74 billion global powerhouse” and the largest privately held IT company in the world.

Global Partner Summit marks another important moment along this journey—for Dell EMC, and for our channel Partners.

Of Dell Technologies, Byrne stated, “Our purpose is to create technologies that drive human progress, and we’re committed to making a real difference.” And, making a real difference in the businesses of Dell EMC channel partners is paramount to the vision shared onstage.

“People are saying we are the dark-horse of the Channel … $35 billion and we are the dark-horse? You know what? They are RIGHT!”

Byrne spoke to Dell EMC’s low share of wallet … And to the every advantage we—and our channel partners—have to GO BIG and WIN BIG.

In fact, in channel partner growth, Dell EMC outpaces the market by three to four times.

We stand on the brink of a spectacular opportunity—during “an extraordinary moment in time.”

Announcing the Dell EMC Partner Program

Set to formally become effective in February 2017, the Dell EMC Partner Program was designed in collaboration with partners and combines the “best of legacy Dell and EMC partner programs into one extraordinary program.”

The Dell EMC Partner Program will encompass the entire Dell EMC partner ecosystem: Solution Providers, Cloud Service Providers, Global Alliances, OEM Solutions partners and distribution. In addition, this full ecosystem will include the “Powered by Dell EMC” brand program for those businesses that embed Dell EMC technologies into the marketplace.

“This is your program,” Byrne stated, citing partner feedback received during meetings held around the globe during our first six weeks as Dell EMC … Feedback on what partners need and want in order to be successful.

“We are building a WORLD-CLASS PARTNER PROGRAM that is based on YOUR voice … and OUR voice … As ONE TEAM.”

The key Dell EMC Partner Program is built on three key tenets: Simple, Predictable, Profitable®.

Simple

  • Easy-to-understand tiers: Gold, Platinum and Titanium, as well as the exclusive, Titanium Black partner status for the highest performing partners
  • One partner portal with single sign-on and one deal registration process
  • Automated rebates
  • Simplified training and MDF policies

Predictable

  • Clearly defined tier thresholds and distribution strategy, both of which will be announced in December
  • Annual program requirements which will not change quarter to quarter Line of business incumbency for storage
  • Enforced deal registration and clear rules of engagement

Profitable

  • Rewards for profitable behaviors focused on new business, services and selling the full portfolio
  • Competitive MDF

“You are everything to us.  You are the reason why the channel business exists … Together, as one team, we are primed to fight. Primed to win. Primed to be EXTRAORDINARY!”

For more:

Are Your Customers Ready for the Digital Revolution?

New Dell Technologies Digital Transformation Index Maps Their Preparedness for the Future

transformationEarlier today, Dell Technologies announced the results of the Digital Transformation Index. This study of 4,000 business leaders from mid to large organizations across 16 countries and 12 industries was conducted in partnership with Vanson Bourne, and maps today’s digital business maturity levels and assesses organizations’ readiness for the fourth Industrial Revolution … Which is already here.

How are your customers positioned in this race to become a digital business?

According to the research:

  • 52% of business leaders have experienced significant disruption in their industries over the past three years as a result of digital technologies and the Internet of Everything
  • 48% of global businesses don’t know what their industry will look like in three years’ time
  • 78% of Businesses Feel Threatened by Digital Start-ups

This level of uncertainty can be dangerous to an organization’s ability to keep pace with an industrial revolution that’s, so far, proven itself to be “as ruthless as its predecessors.”

“If companies can’t keep up, they will fall behind … or worse. The ‘delay until another day’ approach simply won’t work,” explains Jeremy Burton, chief marketing officer for Dell Technologies.

Organizations have started transforming, but with varying success. Only 1 in 3 are performing well against digital attributes such as agility, transparency, predictively spotting opportunities, personalizing the customer experience, and being always on in real time. And 64% say they can’t act on business intelligence in real time.

What’s holding them back? Barriers most cited are: lack of budget and resources (33%), executive support, expertise and skills (30%), right technologies (29%) and data privacy and security concerns (29%).

Together with Vanson Bourne, we devised a Digital Transformation Index that showed where these customers are on their journey, and how they stack up against peers. On a maturity curve, only 5% fit the criteria of “digital leaders”nearly half are “followers” or “laggards.” (For full research and findings, click here.)

The fact that most are just beginning their journey represents tremendous opportunity for everyone. We can all help them get it right.

How can you enable your customers to embrace and drive digital transformation?

When asked about their future investment priorities to succeed in this digital era, nearly three-quarters agree they need to prioritize a centralized technology strategy, 66% plan to invest in IT infrastructure and digital skills and 72% are expanding software development capabilities.

Respondents identified the following as their top priority IT investments over the next one to three years:

  1. Converged infrastructure
  2. Ultra-high performance compute technologies
  3. Analytics, big data and data processing
  4. Internet of Things technologies

Moving Forward

While the revolution is here, it’s nowhere close to complete. The opportunity is huge, but the time to act is now. One good way to help your customers get started is simply explore the results of the research and see how they stack up against 4,000 peers.

Help your customers assess their digital maturity, and to identify areas of critical need and/or opportunity.  At Dell Technologies we’re confident that alongside our Partners and Strategically Aligned businesses, we’re in a prime position to help our customers challenge the status quo, to leap ahead and embrace their digital future.

For more on the Digital Transformation Index:

Stay tuned! In November, watch the Dell Technologies landing page for an add-on survey. Through this survey, your customers can interact with this research and see how they compare with competitors.

Countdown to MyQuotes: A Message from Gregg Ambulos

A message to EMC Partners on the launch of the MyQuotes solution from Gregg Ambulos, EMC Senior Vice President of Global Channel Sales.

Welcome to 2016! To kick off the New Year, I’m happy to write to you about our new quoting solution, MyQuotes, which will go live on January 10th!

In response to your feedback, with MyQuotes you’ll:

See big improvements in the quoting experience and overall ease of doing business with EMC
Work in the same quoting tool as your EMC Sales teams
Experience increased automation and faster approvals in a better looking and easier-to-use tool

Access these short, web-based trainings for a look at the new capabilities offered through MyQuotes.

Thank you in advance for your adoption of this new system, which has been designed to deliver more seamless quoting experience.

As you start to use MyQuotes, we know you will have questions. We have invested in our Partner Support Centers to ensure they are trained and ready to support you. I encourage you to reach out for help.

Happy New Year.
Gregg

An Interview with Gregg Ambulos: Digital Transformation and the Power of the Portfolio

These days global digital transformation is not only a hot topic—it’s THE topic— for businesses and organizations. And, as we head toward the third platform, the need for businesses to evolve and transform themselves becomes increasingly apparent and critical.


I recently sat down with Gregg Ambulos, EMC’s Senior Vice President of Global Channel Sales. He offered insight into this digital transformation, the significant market opportunities it presents across all market segments … and what this means for you, our valued EMC Business Partners.


Below, I’ve captured highlights from this discussion.

 

Q:     What are you hearing in meetings today with EMC Business Partner executives?


GA:   Cloud everything, and the whole digital transformation and experience. It’s all moving at the speed of light; and organizations need to transform with it, or they just won’t survive.


Organizations have to start placing bets. They’ve got to say:


Who are the players that will do more than just take advantage of market opportunities today? Who are the folks that I can place a bet with that are going to help me capture the opportunity in the 2nd and 3rd platforms?


And, they need to transform their businesses, their whole business models—and quickly—or they could be in trouble. This convergence is happening and executives know that if they are slow to react, then they’re placing their businesses in jeopardy.

Executives are looking to place a bet—and their money—where they’ll receive the greatest return. And, only EMC delivers a complete solution; and is positioned to help customers transform their businesses for the future.

Q:     Can you talk a little bit about the EMC portfolio? You recently referred to it as having “no gaps.”


GA:  That’s right. As that pertains to flash, we’re in a really good position because we have the industry’s broadest portfolio and have both all flash array (AFA) and hybrid flash array (HFA) offerings. We’ve got the VNX and VMAX lines, and we have XtremIO. EMC offers best-in-class flash solutions to meet all customer needs—regardless of size, budget, or IT requirements. Simply put, our portfolio leaves NO GAPS.


There’s an enormous total addressable market (TAM) for flash today. In fact, the HFA market is FOUR times the size of the AFA market. HFA presents an $18.9B market opportunity.


And, this is the way it’ll be over the next four to five years. The transformation is happening … But, this is exactly why it is important for a company to offer a portfolio without gaps.


XtremIO is hands down, the industry’s best AFA. Yet, XtremIO doesn’t cover every use case—and VNX is a really solid offering, as is VNXe. And, depending upon the use case, we have to make sure we position the right offering—whether HFA or AFA—for that particular customer based upon their use, requirements, and the applications they are running.


Q:     Would you say that a use-case strategy will be an important focus in the near future?


GA:   Use cases are absolutely critical. And performance requirements. And price point. There are advantages to both [AFA and HFA] technologies based upon what the customer is looking for.


For example, it might clearly be an XtremIO opportunity … Maybe a tier-1 app, a big database. In this case, you’re going to be looking at potentially XtremIO as the answer. But, if the customer is running a tier-2 app, or an application that’s tied to high transactional rates, then you’re probably looking at VNX as the potential solution.


You’ve got to make the right call for the customer. And, that means you need to learn and understand customer/prospect requirements before initiating ANY customer or prospect discussion. This can make all the difference, particularly in the entry-level and midrange.


Q:     What are some of the things EMC is doing to make it easier for our partners to sell EMC flash offerings and to grab a piece of this huge market opportunity?


GA:   Right now, we’re providing training and enablement to help both EMC Field Sales and our EMC Business Partners take advantage of the significant market opportunity.


We’re particularly focused on making sure that channel partners are aligned to how EMC Field Sales is going to market All of our communications and training is in concert, and designed to help our partners build out their skills set and capabilities … And, to ultimately, be more successful.

Continue to invest in EMC, and we will continue to invest back.


***


EMC will help our business partners, and their customers, keep pace with the rapidly evolving digital world. Talk with your prospects and customers, understand their requirements, and then position the best EMC offering for their needs. The $18.9B HFA market opportunity is real. Grab your piece. emcturnupthevolume

 

Watch this brief video to hear more from Gregg Ambulos on EMC’s commitment to helping you win with the industry’s broadest portfolio.


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