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Gregg Ambulos

Gregg Ambulos

Senior Vice President, Global Channel Sales

Looking to the Future:
Leadership and Program Updates

As I said at this year’s Global Partner Summit, it’s a new era in the world of IT, and a new company is being created that will help you, our partners, succeed. When the Dell and EMC merger closes, Dell Technologies will be the largest privately-controlled technology company in the world, with the industry’s most comprehensive and innovative portfolio—from the edge, to the core, to the cloud.

The opportunities for our partners will be nothing short of tremendous.

I am pleased to let you know that after the merger closes, John Byrne will lead Global Channel Sales, Strategy and Programs for Dell EMC, as announced earlier today. I will be a part of John’s leadership team, and together with you, our partners, we will build a unified, best-in-class partner program—one that will continue to propel your success and drive business transformation.

John is an outstanding leader who shares my passion for the channel, as well as a fierce commitment to delivering partners an experience that is simple, predictable, and importantly, profitable.

In addition to welcoming John to our partner community, I’d like to let you know of a few decisions about the EMC Business Partner Program that we expect to implement once the merger has been finalized:

  • Dell and EMC will continue to maintain separate deal registration and partner programs for 2016. Effective February 1, 2017, we will move to a unified partner and deal registration program.
  • From the closing until February 1, 2017, to protect partner accounts and deals, we plan for our teams to cross check all existing deal registrations to ensure that we are aligned with the partner of record. If multiple partners have the same opportunity registered, we will have rules of engagement in place to mitigate any possible adverse impact to partners and customers.
  • We plan for your assigned partner facing resource from both Dell and EMC will remain in place for 2016. We will coordinate our joint approach to ensure that we are all aligned as we work through the unified coverage model for 2017.

I am very excited to work with John, the future Dell EMC channel team, and each of you as we embark upon this journey. Thank you for your continued partnership and dedication to EMC.

Our opportunity is immense. Together, we are unstoppable.

EMC Execs Dominate Annual “Women of the Channel”

The success of any organization can be almost entirely attributed to its people.

And more specifically, its leadership. At EMC, we have been blessed with tremendous leadership in the forms of Joe Tucci, David Goulden, Erin McSweeney, and Bill Scannell, and others. Building upon our outstanding leadership, it gives me tremendous pleasure to call out the nine—yes, NINE—EMC executives recently named to CRN’s prestigious 2016 Women of the Channel list.

This annual list recognizes those female channel executives whose vision and actions are driving growth and innovation. To have so many of our own celebrated as channel power players is a testament to each woman’s individual excellence as well as our collective strength. After all, we are only as good as our people; only as strong as our leaders.

Nine EMC Channel Executives Named 2016 Women of the Channel

2016 CRN Women of the Channel EMC

Linda Connly*, Anna Dorcey*, Julie Christiansen*, Patty Scire, Jennifer Axt, Kristina Austin, Maureen Gaumer, Katherine Granat, and Christine Bufalini*—thank you for your vision, your leadership, and your innovation. Thank you for helping to make EMC an exceptional collaborator for our business partners. Thank you for delivering winning, transformational strategies and flawlessly executing against them.

*Also named to the Power 100, a subset of the Women of the Channel list that represents “the most powerful women leaders across IT channel organizations”

 

Do More, Sell More, Make More: Becoming a Truly Unstoppable Force in the Industry

Peyton Manning… EMC… Dell… What do they have in common?

They’re UNSTOPPABLE.

Football icon Peyton Manning kicked off EMC’s 2016 Global Partner Summit (GPS) General Session with his inspiring story of determination. A football Hall of Fame legend, during his career he was unstoppable when it came to beating the competition.

With the EMC and Dell merger, we too—together with our partners—will be unstoppable. We are going to break down walls, break barriers, and break records in a way the industry has never seen.

UNSTOPPABLE

Dell and EMC both began as direct selling companies, but we have each transformed to partner-based models. Today the channel is not just important, but absolutely essential to both Dell’s and EMC’s business models. A full 60 percent of EMC’s revenues come from the channel, and in five short years, Dell has taken their channel business to over 40 percent. Today, both our partner programs have five-star partner-program designations from CRN.

Building from this critical foundation, during GPS on May 2 I shared with partners the immense opportunities the Dell and EMC merger will bring to them and what they can expect when the deal closes—beginning with Day One.

 

Day One

To level-set everyone, there will be minimal changes and minimal disruption out of the gate.

Partners will have access to the entire expanded portfolio, as long as they are authorized to sell by both companies. This gives partners the ability to cross-sell and upsell like never before—to the tune of over $4 billion dollars.

We will continue to have two separate partner programs. And along those lines, we’ll also maintain separate deal registration programs. We will cross-check all existing registrations and address any conflicts, as well as put a process in place to ensure integrity for all new registrations.

Beginning in 2017

Obviously, this deal hasn’t closed yet, so there are lots of things to work through.  But generally speaking, partners can expect that our partner programs will come together into one unified program next year.

We will also have one common approach for deal registration to ensure that partners are protected.

Additionally, we’ll offer robust incentives to drive cross selling opportunities, incremental business and net-new accounts.

Finally, we will have a central global channel structure that will ensure consistency across the globe, and we’ll have field based channel resources that will be aligned with our sales organization, similar to the way EMC goes to market today within the channel.

There’s much more work to do, but this should give you and our channel partners a sense of what’s to come.

Making Choices

We all know that there are unstoppable forces in the industry—like never ending rain coming down—creating an urgent and persistent need for our customers to transform and modernize their data centers.

Our job is to help them get there.

It’s not just about selling; it’s about changing our approach to the customer, learning new ways of positioning solutions and technologies, and understanding our customer’s customer.

All of our partners have choices to make. The industry is moving fast, and in order for you to stay current, you have to place some bets. You have to pick the company you feel is in the best position to help you succeed. The combination of Dell and EMC is that company.

There is huge opportunity before us and our partners—to do more, sell more, and make more.

Here’s to being unstoppable!

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