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Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Enterprise-class features at an affordable price. Here’s what Partners need to know about the Dell EMC SCv3000.

You’ve heard us consistently talk about the importance of selling storage, and how partners can make a lot of money doing so. To help make you successful, we’re committed to offering the industry’s best product portfolio for you to sell. Earlier this month we announced the inclusion of deduplication in Unity and today we’re adding functionality to the Dell EMC SC Series product line.

Budget is not only a priority at home but also with your business and that of your customers; cost drives us all. We all want the best bang for the buck, and today, Dell EMC is launching just that. The SCv3000 is a new set of array models in the SC Series portfolio, and the next-generation successor to the current SCv2000 Series.

Packed with the most advanced capabilities found in our hybrid solutions, you can now offer even the smallest companies an enterprise-level hybrid array at a price they can afford.

Positioned as the new entry category of the SC Series portfolio, the SCv3000 eliminates the feature constraints of the previous-generation SCv2000.  Key Storage Center Operating System (SCOS) capabilities are now enabled, making SCv3000 a “full member” of the SC Series family with an extremely competitive offering at this price point.

SCv3000 gives your customers:

Increased speed and performance: All customers now have access to this due to a significantly upgraded hardware platform with a faster processor, more memory and greater I/O flexibility.

All the bells and whistles: Dell EMC wants to eliminate any limits that the previous-generation SCv2000 may have had. Now, customers can gain the full SC Series feature-set including data progression, intelligent compression, replication and federation with other SC arrays.

As a partner, the SCv3000 offers you a unique opportunity to position yourself to sell and win.   

Sell a future-proof investment. Dell EMC SCv3000 offers 0-100 percent flash performance flexibility; easy evolution to midrange solutions; and the right ecosystem integrations (Dell EMC and third-party).

Offer a modern tech advantage for any sized company. SCv3000 is the new entry point to enterprise-class SC Series features. It offers an unprecedented combination of benefits at the right price, so your customers won’t sacrifice performance or features. Your customers can compete on even footing with larger, better funded businesses.

Drive more revenue! Give your customers more for their money; more bang for their buck. Offer performance and price – not one or the other, and help them to position their business to do more with less.

Visit the SC Enablement Center for customer slides, spec sheets, competitive guides, and more. Seize the opportunity and help your customers accelerate their business with Dell EMC SCv3000!

 

 

The wait is over! Start selling XtremIO X2

Dell EMC XtremIO has enabled thousands of customers – from the Boston Red Sox to Tickets.com – to enhance their VDI capabilities. Now we’re thrilled to take customers to a whole new level of performance, offering the second generation of the all-flash storage system, Dell EMC XtremIO X2. First announced at Dell EMC World, Dell EMC XtremIO X2 is now available to sell.

Dell EMC XtremIO X2 amplifies the strengths of the previous generation by offering even greater performance at a lower cost per GB. This fully integrated solution provides even more agility and simplicity for your customer’s modern data center and business.

VDI isn’t always easy, but Dell EMC XtremIO X2 is here to help

Virtual Desktop Infrastructure (VDI) has been part of the End-User Computing strategy at many IT organizations for some time now. Yet we constantly hear about the storage concerns and challenges organizations face to deliver anytime, anywhere, any device access for their end users. The ability to scale VDI environments and meet performance requirements has proven difficult. The costs associated with speeding deployments and integrating flash storage systems can be prohibitive and/or unforeseen, causing delays and added expenses.

Dell EMC XtremIO X2 was designed for VDI workloads, and tackles each of these concerns. Offered as an integrated solution, its ease of use, scalability, in-memory metadata, and inline data services enable seamless operations. X2 builds in deduplication and compression, use of integrated copy data management (iCDM), and heavy VMware application integration to exceed customers’ expectations.

Dell EMC XtremIO X2 is a game-changer for EUC.

*Figures compared to previous edition

 

Dell EMC XtremIO X2 and VMware are Better Together

Together, Dell EMC XtremIO X2 and VMware offer your customers extraordinary efficiencies:

  • Scaling: At the core of Dell EMC XtremIO X2, there is the multi-dimensional scaling architecture, ability to solve the I/O storage degradation issues, VAAI (vStorage API for Array Integration) for XCopy and data reduction from deduplication and compression which are ideal for VMs.
  • Managing and monitoring: The vSphere plugin allows customers to view and manage their X2 all flash storage systems from vSphere with full root cause monitoring using the ESA plugin
  • Automation: Using the new vRealize Orchestrator which comes with X2 makes a customer’s infrastructure As-A-Service enabled
  • Protection: For protection and for iCDM, using the Appsync VMware integration protects and restores datastores, VM’s and files within the VM’s. In addition, from within vCenter customers can manage iCDM using VSI integration and facilitate point-in-time recovery using RecoverPoint and VMware SRM

*Figures compared to previous edition

Start Selling XtremIO X2

By the year 2020 it’s expected that there will be over 7B people with 30B devices creating up to 44ZB of data.[1] So how will organizations survive during this massive digital transformation? The answer is simple: you, our Partners, will offer them sound advice and the right solutions that enable them to thrive.

Get started today. Help your customers reduce capital and operating costs, minimize downtime, and increase IT productivity with Dell EMC XtremIO X2.

  • Visit the Dell EMC XtremIO Enablement Center to find:
    • Customizable customer-facing PowerPoint decks
    • Data sheets
    • Competitive guides
    • Sales training
    • Demo tools
    • And more!
  • Ask your customers key questions to learn where they are at in the virtualization process and help identify areas you can help.
  • Perform a #GetModern Assessment, create a #GetModern Proposal to show your customers and prospects the value of a Modernized Infrastructure

 

 

 

[1] IDC, The Digital Universe of Opportunities, April, 2016

 

Why Dell Precision Workstations?

Technology is always on the move, changing the way your customers work. It’s all too easy for them to fall behind the competition with ageing equipment that can seriously damage their bottom line. Your most successful customers work with devices built to stay on the cutting-edge for years after they’re implemented.

Twenty years ago Dell Inc. Vice-Chairman Jeff Clarke led the team that developed Dell Precision Workstations, determined to disrupt the market by taking on IBM’s mainframe business. This month, as we celebrate the 20th anniversary of Dell Precision, they have become the #1 workstation in the market*. They offer a platform that accommodates future innovations and the ever-evolving vision of users such as engineers, who make up over 50% of the workstation market, and creatives, who make up almost 25% of the market. Modular design and tool-less front access ensures that each upgrade is fast and painless, giving you more time to get to the task at hand.

Dell offers the most comprehensive workstation portfolio available today. But it doesn’t stop there; we have a phenomenal new set of features that will drive excitement and refreshes among your customers. Our latest range of tower and rack solutions boast:

  • New front access FlexBays provide maximum storage with SATA, SAS and PCIe M.2/U.2 NVMe solid state drives featuring hot swap access, so you never have to stop creating.
  • 6-channel memory architecture and LRIMM up to 3TB (with select CPUs in a dual CPU system)
  • Next-generation Ready for VR AMD Radeon ProÔ & NVIDIA QuadroÒ graphics
  • Dell Precision Optimizer 4.0 software that automatically tunes your workstation for maximum performance
  • Reliable Memory Technology (RMT) Pro to help detect, obviate and remediate hard errors and multi-bit soft errors in a DIMM
  • Multichannel thermal design delivers advanced cooling & acoustics
  • ISV certification and all backed by our co-deployable ProSupport Plus service
  • Intel Xeon processors offer scalable options with up to 28 cores per processor, including expandability withdual-socket performance

To further mark two decades of successful market disruption, we’ve released the stylish 20th Anniversary Edition of the Dell Precision 5520 in an exclusive brushed Abyss Anodized exterior design, as well as the incredible new Dell Canvas, creating the 21st century digital workspace for creators of all types. Last but not least, we’ve just presented the first 8k monitor to the world.

And did you know that with Dell you can test your end-to-end customer workloads in our Dell Technologies Solution Centers, providing your customers with complete peace of mind? It might all feel like going above and beyond, but when you’re #1 in the world, leading the market innovation comes with the territory.

But don’t just take it from us. Dell workstations are changing the game in sectors all over, with successful applications across manufacturing, media and entertainment, economics and finance, engineering and many more. Companies such as Nickelodeon (Creative), Cinesite (VFX) and Grimshaw (Architecture) have their infamously performance-intensive workflow on Dell workstations. With the ultimate solution in scalability and flexibility, they’re also guaranteed to stay ahead of the pack for years to come.

If you have great examples of what your customers have produced using Dell workstations, join in the conversation online with #doneonadell

Take advantage of the Dell Precision opportunity today with the great resources below:

  • Find out all the details of what’s changed for the Dell Precision tower, mobile and rack series workstations, as well as the complementary software, peripherals and services, by viewing the updated customer presentation and spec sheets available on SalesEdge here
  • We’ve created a set of 20th anniversary assets for you to use. All these are available for you to download on Campaign Builder
  • You can integrate the latest Dell Precision products into the updated Dell Workforce Transformation Product Persona templates to effectively communicate these great new products to your customers by downloading the assets here
  • Have you completed your workstation competency yet?  Remember the competency completion and rebate eligibility for FY19 is the 1st January.  Get trained now. Click here for Workstation Sales competency or here for Workstation Systems Engineers

 

 

 *IDC Worldwide Workstation Tracker Q2 2017

Dell EMC Wins Big in CRN’s 2017 Annual Report Card Survey

“What’s extraordinary today… is table stakes tomorrow,” John Byrne, president of Dell EMC Global Channels, said at Global Partner Summit this past May.

That phrase has become a bit of mantra around our offices these days. And with a laser-focus on forward momentum and excellence, we find it all the more important to pause and celebrate our current success. In that vein, we are ecstatic to share some recent recognition of Dell EMC technology and programming.

Dell EMC was recently recognized as a Best-in-Class Channel Provider in CRN’s 2017 Annual Report Card (ARC) awards program, which is based on results from a comprehensive survey Solution Providers. Vendors with the highest ratings are named to this prestigious Annual Report Card list. This is 32nd year of the ARC program.

Dell EMC team accepts ARC awards.

Dell EMC was named the Overall Winner in five categories as well as one sub-category for product innovation. In addition, Dell Technologies’ VMware and RSA both were also recognized with awards. Specific details on the Dell EMC, VMware and RSA awards are below:

Dell EMC

  • Overall Winner: Enterprise Network Storage [Overall, Support, and Product Innovation Winner]
  • Overall Winner: Industry Standard Servers [Swept Category]
  • Overall Winner: Notebooks/Tablets [Swept Category]
  • Overall Winner: SMB Networking [Swept Category]
  • Overall Winner: Tablets [Overall, Support, and Partnership Winner]
  • Sub-Category Winner: Converged/Hyperconverged [Product Innovation]

VMware

  • Overall Winner: Desktop And Server Virtualization [Swept Category]

RSA

  • Overall Winner: Security Management [Overall, Product Innovation and Partnership Winner]

We humbly thank our Partners for this recognition, and for all your feedback along the way. Together, we are doing great things. You can be sure Dell EMC is not slowing down. We’ll continue innovating both our products and solutions, as well as our Channels Strategy and Partner Program, on our collective journey to extraordinary.

Cheryl Cook (center, seated) represents Dell EMC at the CRN 2017 ARC Awards

Are you 100% PowerEdge ready?

Get trained to get ahead of the game and ensure you’re PowerEdge ready for autumn…

Did you know that the better trained that Dell EMC partners are, the better (and more) they sell? It’s a fact we’re well aware of when it comes to building our channel business – and it results in a win:win situation for everyone.

There’s no denying that the right knowledge and skills can propel your sales potential to the next level – transforming your business performance and putting clear space between you and your competitors at the same time.

To help support your success, we’ve given you everything you need to get ahead of the game and ensure you’re 100% PowerEdge ready…

Step up your game this summer

While we’ve still got some of the summer left and are all catching our breath before the next sales push, why not use this traditionally quieter trading period as a time to get trained up and fully prepared to drive your business into autumn?

We’ve created a whole suite of sales enablement and training resources to help you get off to a flying start as your customers start turning their attention to business transformation once more.

Explore our in-depth sales tools

Have you discovered all the fantastic tools that are available to support your Dell EMC PowerEdge 14G sales efforts yet?

In addition to Product Spec Sheets and Battlecards for each server in the PowerEdge 14G portfolio, we’ve provided a wide range of other useful sales assets for you. These include a Customer Presentation, a Quick Reference Guide: Rack and C Series, the PowerEdge Brochure and even a Call Guide.

Combine the impact of these sales enablement tools with the efficient-yet-comprehensive training that’s also on offer, and you’ll be well on your way to increased sales potential.

Reap the rewards of dedicated PowerEdge 14G training

All of the time-optimized training content in our dedicated Partner Academy is designed to help you acquire all the PowerEdge 14G knowledge and skills you need to start reaping the sales rewards. It will help you better understand the commercial and technical innovations of the PowerEdge 14G portfolio while also increasing your knowledge about Dell EMC technology advancements – in a way that’s sure to impress your customers.

We’ve made it easy for you to access all the latest mandatory server competency courses plus the ‘deep dive’ elective training you’ll need to get 100% PowerEdge ready for autumn trading. And all of the Dell EMC PowerEdge 14G specific training modules available to you are exactly the same as those completed by our own sales and technical teams, so you’re in good company.

The available courses range from 15 minutes to 90 minutes, covering both compliance modules and elective training with a specific sales and/or technical focus. Each learning path is carefully designed to lead you to proficiency based on your specific role, providing a fast and easy route to increased sales potential at both an individual and partner company level.

Take 10 minutes to take a closer look today…

Now’s the time to get 100% PowerEdge ready – and fully prepared to embrace the potential of increased sales success. So why not take 10 minutes today to take a closer look at the suite of sales enablement we’ve created for you and the range of training courses on offer?

Access our sales enablement tools and training through the PowerEdge 14G Portal Page or go directly to the training courses via our Partner Academy.

Get ahead of the game – get PowerEdge ready!

 

 

 

#GetModern: 4 Steps to Guide Your Customers’ IT Transformation

Last month we wrote about the four transformations that pose significant opportunities for technologists – Digital, IT, Security and Workforce Transformation. Each speaks to a specific and business-critical area where customers and end-users alike require both hardware and software—and also the highly-trained and knowledgeable guidance of a Dell EMC Partner—in order to successfully drive transformation.

Today we’re going more in-depth on IT Transformation, and how to move your customers and prospects from outdated, ill-performing, costly, difficult to manage IT Infrastructure to a Dell EMC Modernized Infrastructure. How to #GetModern.

Get Familiar:

The Dell EMC #GetModern campaign is based on an ESG study of 1,000+ IT leaders. The study discovered that companies with a more mature level of IT Transformation are better equipped to compete and win in today’s digital economy.

Watch this video to learn how Mike Wing, SVP of Dell EMC Modern Infrastructure tells the #GetModern story. >

Once you’re familiar with the #GetModern story, start by creating Modern Infrastructure Assessment and Modern Infrastructure Proposal for your customer. These assets clearly show the key performance indicators (KPIs) of before and after Modernization.  The resulting KPIs should include increased performance, reduced latency, reduced power and cooling, reduced footprint, data reduction benefits and much more.

Get Involved:

There are a number of reasons why #GetModern will benefit both you and your customers. #GetModern:

  • Demonstrates your knowledge of IT transformation and presents a suite of Dell EMC solutions that enables data center modernization.
  • Documents why a specific Dell EMC solution can help your customer drive data center modernization and reduce TCO.
  • Drives greater success by increasing your win rate, driving higher margins per deal and increasing the average selling price.
  • Is both free and easy to use. The tools to perform the Modern Infrastructure Assessment and Proposal are being provided at no cost.

Get Modern Benefits:

A customer in England was shown they could save approximately 27.5K £ in annual power & cooling costs, reduce latency by 99%, reduce rack space by 86% and see a 13X improvement in performance for a Total Cost Of Ownership Savings of £6,439,403 over a 5 year period.

A customer in the US  was shown the could save approximately $36K in annual power & cooling costs, reduce latency by 90%, reduce rack space by 67% and see a 5X improvement in performance for a Total Cost Of Ownership Savings of $590,408 over 5 year period.*

Your customer can also see improved business impacts by moving to a Modernized Infrastructure.

Get Started:

  1. Learn our #GetModern Story – A powerful lead-in that leverages the Modernize, Automate, Transform messaging and ESG Transformation Maturity Study Index.
  2. Review the assets in the “Dell EMC Partners” tab on the #GetModern Landing Page. Download a variety of content including a How to Guide, Samples, Inside Sales Call Guides, Marketing material and more.
  3. Reach out to your customers and prospects and share the powerful #GetModern story.
  4. Perform a #GetModern Assessment and Deliver a #GetModern Proposal, which are both detailed in the how-to guide on #GetModern Landing Page

 

 

 

*These are provided for example purposes only and Dell does not guarantee that you will have the same results

 

Dell EMC Honored in 2017 ChannelPro Readers’ Choice Awards

The wins keep coming for the Dell EMC Partner Program! Today, ChannelProNetwork announced the winners of its 2017 ChannelPro Readers’ Choice Awards. Dell EMC has been honored with seven awards, receiving top marks in servers, storage, desktop hardware and private cloud computing technology. See our full list of accolades – four Gold, two Silver and one Bronze – detailed below:

These awards are especially meaningful because winners were chosen by ChannelPro readers, who cast their votes for the vendors with the most SMB and partner-friendly products, technologies and solutions. The recently launched Dell EMC Partner Program is similarly based on partner feedback, with the focus being on delivering a simple, predictable and profitable partner program. Selecting Dell EMC as the vendor that best satisfies the unique business requirements, work styles and budgets of SMB clients, as well as those that best serve their own partner organizations, demonstrates the early success of the newly rolled out program.

In addition to the honors from ChannelPro readers, the Dell EMC Partner Program has enjoyed high marks from partners since its roll-out in February. Globally, the Dell EMC channel continues to show extraordinary market growth with total global partner revenue growth up double digits in our first quarter. Under the new program, partners can increase their profitability with the opportunity to earn 1.5X to 8X more than they did with the previous program.

We are thrilled by the early success partners are experiencing as they implement the new program and sell the portfolio. We are honored by today’s recognition from ChannelPro and look forward to continuing our investment in the partner community.

 

Dell EMC Digital Marketing Platform Puts the Power of Lead Generation at Your Fingertips

According to recent Forrester research, “86% of marketing professionals agree that successfully integrating multiple channels under a single integrated marketing strategy is crucial to their long-term success.”

The Dell EMC Digital Marketing Platform  provides partners with content syndication, email marketing campaigns, social media syndication and analytics

Separately, these are all effective tools―but together they deliver a powerful integrated approach to multi-channel marketing.

Digital Marketing

Let’s dig into how each of these functions will help you to generate leads:

Content Syndication

Today’s buyers spend nearly 70%* of their research and consideration process online, making it critical for organizations to deliver engaging website content. And, we understand that the constant creation and maintenance of fresh web content that engages site visitors and also aligns with Dell EMC’s messaging can be a real drain on your time and resources.

Content syndication enables you to:

  • Deliver targeted, relevant content to website visitors
  • Lift the burden of constant content development
  • Boost conversion rates and generate new qualified leads
  • Easily personalize and customize content to support your value proposition

Multi-Tactic Campaigns

The Dell EMC Digital Marketing Platform makes it easy to coordinate multi-tactic marketing campaigns that build your pipeline and accelerate revenue growth.

With Email Marketing Campaigns, you get:

  • Turn-key execution of coordinated co-branded campaigns that leverage a wide array of marketing tactics and activities
  • Access to valuable Dell EMC Digital Marketing Platform assets to support marketing and sales efforts
  • Detailed lead scoring across multiple prospect touch points
  • Closed-loop reporting to share results with Dell EMC Digital Marketing Platform
  • Full-service campaign support and strategic insight

Social Media Syndication

Social media is more than just an extension of your marketing plan. Social media is a proven way to capture leads, expand your client base and nurture customers before, during and after sales.

Today, nearly 70% of your buyer’s journey happens before the sales organization is engaged.* And, 74% of IT buyers find social media useful during the buying cycle.**

The number of marketing leads that social media produces is nearly double that of trade shows, telemarketing, direct mail or pay-per-click (PPC) marketing. Yet, social media management is time consuming and resource intensive.

With Social Media Syndication on the Dell EMC Digital Marketing Platform, you can bypass the costs and complexities of social media curation and management.

In addition, Social Media Syndication on the Dell EMC Digital Marketing Platform enables to you:

  • Turn up the volume on social media and connect with key targets without any extra time, effort or cost
  • Increase the frequency and relevance of your social media outreach by customizing content and posting schedules
  • Amplify your online reputation as thought leader in your industry
  • Measure engagement and see who’s visiting your website with analytics
  • Collect leads with social media forms

Get started with the Dell EMC Digital Marketing Platform

Access to the Dell EMC Digital Marketing Platform is available at no cost to Dell EMC partners.

Take advantage of simplified lead generation and social outreach. Log into the Dell EMC Partner Portal and visit the Campaign Center to learn more about the Dell EMC Digital Marketing Platform and to create your partner company account.

Put the power of the Dell EMC Digital Marketing Platform to work for you. Simply register, and start seeing results!

 

* IT Services Marketing Association (ITSMA)

** HubSpot

 

 

Dell EMC PowerEdge 14G: Designed to Deliver the Difference

Why should customers choose the 14th Generation of Dell EMC PowerEdge servers? It’s simple: The scalable, streamlined and secure PowerEdge servers offer a platform that enables the IT transformation your customers must undergo in order to remain relevant today and into the future.

PowerEdge

New Dell EMC 14th Generation PowerEdge servers are now shipping and the excitement surrounding their launch is tangible. This advanced server technology is expressly designed to help accelerate business … A design informed by the input from you, our valued channel partners.

 

We believe that this latest generation of PowerEdge servers continues its predecessors’ trend-setting heritage, and will continue to set the standards for others to follow.

But what gives these server solutions the ‘best-in-class’ badge and why should your customers choose the Dell EMC 14th Generation PowerEdge servers over other available options?

Transformation Without Compromise

Dell EMC 14th Generation PowerEdge servers are the bedrock of the modern data center. They are built from the ground up with a no-compromise approach to deliver an end-to-end, fully flexible and innovative solution that customers can rely on.

These pioneering servers feature the next generation Intel® Xeon® scalable processors, and combine enhanced compute + network + storage capabilities to deliver the biggest set of platform advancements available in a decade.

We’ve specifically designed PowerEdge 14G to help your customers realize their vision of a worry-free infrastructure that allows them to maximize performance and optimize efficiency with no compromises.

The 14th Generation of PowerEdge Delivers

This is the most cutting-edge range of PowerEdge server solutions yet; and it’s certainly going all out to impress. In fact, the new Dell EMC PowerEdge server portfolio has already won a prestigious international Red Dot design award for user-experience, with a completely re-imagined portfolio identity that mirrors how customers interact with servers.

PowerEdge delivers in three key areas:

Scalable business architecture

  • Our approach here is all about the emergence of NVMe and how Dell EMC’s flexible system design addresses differing types of workloads to maximize performance.
  • Key customer message: Dell EMC PowerEdge servers come with dynamic server technology optimized for all workloads so you can adapt quickly to address ever-evolving business and workload needs.

Intelligent automation

  • Our automation proposition is all about how iDRAC and Open Manage Enterprise significantly lower TCO thanks to agent-free system deployment aligned to automated tasks.
  • Key customer message: With the PowerEdge 14G servers, you can handle more routine tasks more efficiently … And, free up valuable skilled resources for business-critical tasks─so you can focus on activities that help sustain and grow your business.

Integrated security

  • Our integrated security stance is rooted in cradle-to-grave protection and Dell EMC’s unique position to leverage all parts of the process and emerging standards, like Redfish.
  • Key customer message: The 14th Generation Dell EMC PowerEdge servers offer sophisticated, built-in protection at every step—to help safeguard organizations and their customers, so you can work on fortifying your operations and your profitability.

For these reasons and more, Dell EMC PowerEdge 14G technology is designed to deliver the difference. Share the transformative power of the Dell EMC PowerEdge server portfolio with your customers.

Realizing 2030: Building the Next Era of Human-Machine Partnerships

Earlier this week, we wrote about the four transformations – Digital Transformation, Security Transformation, Workplace Transformation and IT Transformation – and the immense opportunity these present for our partners. It’s our partners who are on the front-lines of enabling our customers to shift the status quo and embrace a digital future, and it’s up to us, Dell EMC and our partners, to embrace these changes and help our customers stay ahead of the curve.

The Dell Technologies Digital Transformation Index, released in October, shows us that forty-five percent of business leaders believe there is a possibility their business will become obsolete within the next 3-5 years.[1] Forty-eight percent of business leaders do not know what their industry will look like in three years.[2] So we know disruption is rife, it’s inevitable, and there’s a lot of uncertainty today.

With this in mind, Dell Technologies recently partnered with the Institute for the Future (IFTF) and more than 20 global experts to forecast what the year 2030 will be like, so that we can better prepare today. We asked IFTF to explore how emerging technologies such as IOT, Cloud Computing, VR, AR and Robotics – capabilities underpinned by the full spectrum of the Dell Technologies portfolio – will shape the future.

When reading the report released today, called, ‘The Next Era of Human Machine Partnerships,’ we couldn’t help but think about how these changes in IT will impact our partnerships. With so much change on the horizon, our partnerships will inevitably evolve too. And while the way we do business together and the common themes will progress, one thing that won’t change is the importance we place on strong partnerships.

As Jeremy Burton reflected on the report today, our world is brimming with possibility and market disruptions today – thanks to emerging technologies, underpinned by developments in software, analytics and processing power. By 2030, our customers will rely even more heavily on technology to manage their personal and professional lives. Their partnerships with machines will become deeper, richer and more immersive than ever before as a result. They’ll in essence become digital conductors, with technology working as an extension of themselves.  All of this will be done in a predictive and automated way, giving them access to what they need before they even need it.

And as our customers rely more on specialized technology, we’ll rely on you, our partners, more than ever. As the next era of Human-Machine partnerships unfolds, your expertise will be invaluable. We’ll turn to you for your knowledge and specialization, and will grow our partnerships even further.

By 2030, technology will be ingrained in all we do. Every organization will need to be a technology organization. I encourage you to read the recent IFTF report and step into the future with us. Take action in the areas that most interest you; take new training courses, expand your areas of expertise, make bold decisions, and start preparing for 2030. Together we can help our customers #Realize2030 and succeed in the digital era. We want to continue partnering with the best, brightest and boldest in the industry, so let’s Go Big and Win Big together, for years to come.

[1] Dell Digital Transformation Index Study

[2] Dell Digital Transformation Index Study

 

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