Five Reasons to Get Excited for Dell EMC Distribution

Jim DeFoe

Jim DeFoe

Senior Vice President, Global Distribution
Jim DeFoe

Latest posts by Jim DeFoe (see all)

Distribution

Happy 2017 … What a year we expect it will be! As you know, we’re getting ready to launch the extraordinary Dell EMC Partner Program in just a few short weeks. Our Distribution partners will continue to be instrumental to our collective success, so we’ve built a new, global Distribution program that we’re incredibly excited about.

The new Dell EMC Partner Program will have a Distribution-specific set of requirements and benefits, including:

  • Minimum annual revenue and growth requirements
  • Competency and training requirements
  • A comprehensive set of benefits, including base rebates and growth accelerators

We’ll share more specific details around each of these items in the coming weeks.

In the meantime, check out this countdown of the top five reasons that Dell EMC Distributors should get excited about the new program.

#5: The Same Great Reseller Coverage Strategy

You know what they say, “If it ain’t broke, don’t fix it.” We pride our new program on being Simple. Predictable. Profitable. ™ With that in mind, we’re keeping most Solution Providers’ current procurement models intact. In the new program, a Solution Provider’s procurement model will be based on their legacy Dell or EMC buying relationships, the product lines they carry, regional/country needs, and Dell EMC’s ability to support the Solution Provider directly. This means the vast majority of legacy Dell and EMC Solution Providers will maintain their existing procurement model, and all net new Solution Providers who are onboarded into the new Dell EMC Program will procure exclusively through Distribution.

#4: Distribution Incumbency Plans

We get it – when you’ve built the relationships, you should get to maintain them. To protect our Distributors’ investment in the Solution Providers they recruit and engage in the Dell EMC Partner Program, Solution Providers will continue their buying relationship with their preferred Dell EMC Authorized Distributor as they progress through the program, other than by a Dell EMC-approved exception. Solution Providers reserve the right, regardless of their Dell EMC Partner Program Tier, to continue to procure through Dell EMC Authorized Distributors.

#3: Distribution-Specific Tools and Resources

That’s right, within the new Dell EMC Partner Portal, we will introduce a Distributor-specific view for exclusive access to program resources, quoting tools, and the Deal Registration program. Distributors will receive additional information on how to access the portal in February.

We’ll also roll out distribution-specific training competencies, minimum annual revenue and growth requirements determined by country, and minimum annual services requirements. Yes, these are required, but they’re intended to provide you with all the information you need to be as profitable as possible.

#2: New Solution Provider Leads

More qualified leads = more opportunity! Dell EMC will begin actively feeding Solution Provider leads to Authorized Distributors. As Solution Providers apply on the Dell EMC website, Dell EMC will complete an initial review to verify the partner’s validity, and then send the application to the Solution Provider’s named preferred Distributor.

#1: Distribution Rebate Program

$$$! Distribution partners will receive a comprehensive set of benefits, including base rebates, services rebates, growth accelerators, and MDF.

  • Base Rebates: Predictable earned dollars based on qualified sell through revenue
  • Services Rebates: Additional rebate payouts based on total Services revenue generated by the Distribution partner, which in FY18 will include both Support and Deployment Services revenue.
  • Growth Accelerators: Additional incentives based on growing targeted Resellers by Line of Business/Product Category.
  • MDF: Distributors will have access to both Earned and Proposal-Based MDF, which they will be able to manage in the new Dell EMC MDF tool.

Over the past few months, the Dell EMC partner team has delivered an extensive effort to evaluate the legacy Dell and legacy EMC Distribution Partner coverage strategy. Based on this work, we have determined we will consolidate the list of go-forward Distribution partners in FY18. We will partner more closely with key global Distribution partners who are placing bets on Dell EMC and maintain a smaller set of local Distribution partners by country.  Specific details on program requirements and benefits will be provided in early February, at the time of the Dell EMC Partner Program launch.

As we march towards the February launch of the Dell EMC Partner Program, we’ll continue to provide our partners with further information.

Together, we will attack the market and become the channel to beat. Our opportunity is truly extraordinary.

 

 

*Please note: EMEA will not transition to this new incentives structure until Q2 of FY18

Thinking VIP? Think Dell EMC Titanium Black.

John Byrne

John Byrne

President, Dell EMC Global Channels

Titanium Black

There are loyalty programs, and then there are loyalty programs. The ones that stand apart do more than reward repeat purchases; they engender deep-rooted brand allegiance and create powerful feelings of inclusion amongst their members. They recognize the special or continued effort made by customers to do business with those companies.

Think American Express Centurion. Think American Airlines ConciergeKey, or Emirates Invitation Only. Think Neiman Marcus InCircle. These are a handful of the pinnacle of customer rewards experiences, offering dedicated concierge services, exclusive access to incredible experiences, highly customized opportunities … The sky’s the limit when it comes to ensuring members feel valued as true VIPs.

And soon, when you think of the channel industry’s best loyalty program, you’ll think Dell EMC’s Titanium Black.

Titanium Black

This new, highly exclusive status is an extension of the already-extraordinary Titanium Tier within the Dell EMC Partner Program. Throughout this week, I had the immense pleasure of personally inviting solution provider partners to join Titanium Black, and share with them the benefits of membership. It’s our plan to ensure Titanium Black partners are rewarded with “white glove” treatment for their commitment to Dell EMC and our customers.

Titanium Black exclusive advantages include:

  • Personalized service and support
  • Early access to our technology and product roadmaps
  • Expanded access to Dell EMC’s senior executives

Our Titanium partners have already achieved incredible success, and their place in the Titanium Tier reflects their innovation, dedication and commitment to enabling their customers’ digital transformations with Dell EMC’s best-of-breed portfolio. It’s hard to imagine being more spectacular than Titanium.

So why Titanium Black?

Simple: we are Partner First. Partners with Titanium Black status have placed a big bet on Dell EMC. They’re going above and beyond. They’re investing heavily in us and we are returning the investment in them so they can continue to achieve the extraordinary. The Dell EMC Partner Program will be Simple. Predictable. Profitable.TM for all partners. Titanium Black provides a rare and distinctive opportunity far and above what partners have experienced anywhere in the industry.

Together, through the Dell EMC Partner Program, Dell EMC and our partners will attack the market—with our Titanium Black partners leading the way. We’ll deliver incredible transformation for our customers. We’ll be the channel to watch.

 

The Countdown Is On: Launching the Dell EMC Partner Program

John Byrne

John Byrne

President, Dell EMC Global Channels

Dell EMC Partner Program

The countdown is on … We are just T-minus six weeks from launching the most exciting channel program in the industry—the one to watch, the one to beat: the Dell EMC Partner Program.

We’ve hit some impressive milestones already, and in a short amount of time.

Thus far, we have:

  • Unveiled the new program brand, core tenets and Tiers at our first-ever Global Partner Summit in October.
  • Fast Tracked partners into Dell PartnerDirect and the EMC Business Partner Program.
  • Established critical partner protection measures, such as Line of Business Incumbency for Storage and Deal Registration.
  • Travelled the globe, meeting with and listening deeply to partners—from Partner Advisory Boards (PABs) and Councils (PACs) and one-on-one meetings, to Canalys events in Europe, Latin America and APJ.

Today, We Are Thrilled to Hit Another Milestone: Announcing the Dell EMC Partner Program Tier Status Match Strategy.

When we unveiled the Dell EMC Partner Program during Global Partner Summit at Dell EMC World, we announced the program’s Tier brand levels: Titanium, Platinum and Gold, and within Titanium there is a highly exclusive status of Titanium Black. Now, we are sharing the methodology being used to determine a partner’s Tier in the new Dell EMC Partner Program.

I recently chatted with CRN about our Tier status match strategy; read the transcript here.

Dell EMC Partner Program Tiers and Status Match

In designing this program, we are holding fast to two things: our “Partner First” commitment, and our core tenets, Simple. Predictable. Profitable.TM

Tier matching is no different. Our approach is clear:

  • New partner status (Titanium, Platinum, Gold) will be determined by legacy program rules.
  • In order to be matched into the Dell EMC Partner Program, partners must meet the revenue and training requirements and annual criteria of either the current Dell or EMC partner programs.

Here’s a closer look at Solution Provider Tiers:

In Either Legacy Program, If You Meet the FY16/17 Requirements for This Tier: Under the New Dell EMC Partner Program, Your New FY18 Tier Will Be:
Dell PartnerDirect Premier+ / EMC BPP Platinum Titanium
Dell PartnerDirect Premier / EMC BPP  Gold Platinum
Dell PartnerDirect Preferred / EMC BPP Silver Gold
 

 

In Either Legacy Program, If Your Status Is: Under the New Dell EMC Partner Program Your Status Will Be:
Dell PartnerDirect Registered/ EMC BPP Authorized Authorized

 

Partners who are members of both legacy programs and meet the requirements of each will be awarded the higher status of the two. For example, if a partner is Preferred in Dell PartnerDirect and Gold in the EMC Business Partner Program, that partner’s new Dell EMC Partner Program Tier will be Platinum. It’s just the right thing to do. It’s “Partner First.”

It’s hard to believe it’s only been three short months since our companies came together, and our Global Channels team began the exhilarating work of architecting the Dell EMC Partner Program. The Voice of the Partner has been absolutely critical, and we will continue to have “big ears” and listen closely and constantly to what they need and want from our program.

Another Milestone down, Six Weeks to Go … Dell EMC Partner Program, Here We Come!

Customers Want to Talk about Enterprise Class Storage in the Cloud—Be Ready to Help

Scott Millard

Scott Millard

Vice President Sales, Global Channels & Alliances

Enterprise Cloud Storage

Worldwide spending on public cloud services could double from almost $70 billion in 2015 to over $141 billion in 2019, according to research firm IDC. IDC expects Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) solutions to grow faster than Software as a Service (SaaS) platforms.

This resonates with what we have been hearing from Dell EMC customers as they grow their cloud footprint and progress in their respective digital transformation projects.

This explosion in the consumption of cloud services and digital transformation projects creates a natural and urgent need for enterprise class storage in the cloud. And now Dell EMC partners can give their customers a competitive and differentiated solution with Virtustream Storage Cloud—a hyper-scale storage platform built for resiliency, performance and transformation.

What makes Virtustream Storage Cloud the superior choice?

It was engineered to secure, manage and store the exponentially growing data of the world’s largest enterprises. Virtustream Storage Cloud’s environment allows for seamless cloud tiering of on-premises Dell EMC storage and backup, with object storage benefits to support cloud-native applications.

With Virtustream Storage Cloud, your Isilon, Data Domain, Avamar, Unity, VMAX, VxRail and VxRack customers no longer have to settle for general purpose clouds. From highest data durability to superior and predictable economics … With Virtustream Storage Cloud, they get it all.

Selling Virtustream Cloud Storage has never been easier.

Here’s how:

  • Virtustream Storage Cloud is now configurable by partners In MyQuotes!
  • Partners register deals as “VIRTUSTREAM-STORAGE CLOUD” via Dell EMC Partner Central
  • Virtustream Storage Cloud is the ideal platform for tiering data to the cloud using tools like Isilon Cloudpools, Unity Cloud Tiering Appliance, or CloudArray with VMAX, VxRail or VxRack.  It is also the perfect platform for long term retention of backups, and is fully integrated with CloudBoost for Networker and Avamar, and Cloud Tiering for Data Domain

Key resources:

Be the center point for your customers cloud and digital transformation projects and include a Virtustream Storage Cloud option with every Isilon, Data Domain, Avamar, Unity, VMAX, VxRail or VxRack opportunity!

For customized help on specific deals, email Rick Fredrickson, Director, Virtustream Channel Sales, Americas at Rick.Fredrickson@dell.com.

 

Don’t Miss Out on All-Flash and Converged Infrastructure Partner Incentives

Justin Harold

Justin Harold

Partner Program Marketing & Engagement

incentivesThe IT industry is in a highly transformative period, with companies investing in technologies that will drive growth and innovation over the next two to three decades.

One of the hottest technology trends that help drive this growth is the movement towards Converged Infrastructure (CI), with companies who have implemented converged and hyper-converged systems deploying apps 4.6x faster and spending 41% less time, on average, keeping the lights on.

All Flash is also quickly becoming the new normal with its affordability, agility, efficiency and speed. In fact, 2016 marks a tipping point in the industry—where flash now accounts for more workloads than hard disk drives.

Dell EMC is #1 in both the All-Flash Market and Converged Systems, and the Converged Platforms & Solutions Division (CPSD) was once again named the Gartner Magic Quadrant Leader in Converged Systems.

Finish Q4 Strong with All-Flash and Converged Infrastructure Incentives and Promotions

All Flash and CI are essential pillars as we seek to modernize each of our mutual customers’ datacenters. To help you maximize your investments in Dell EMC and deliver IT transformation to your customers, we’ve established a variety of incentives across our All-Flash and CI portfolios. Finish Q4 strong with these great offers!

Unity:

  • Unity All-Flash Xpect More Program: Offers Maintenance price protection for Unity All-Flash of 7 years, investment protection with a 3-year money back warranty, and flash endurance protection of 7 years and 20X endurance advantage.
  • Unity Test Drive Program: Open to Silver, Gold and Platinum EMC Business Partner Program Solution Providers & Distributors, this enables Partners to offer Unity systems to customers for a 60-day trial period, choosing from one of nine recommended Unity configurations or creating a custom configuration based on the customers’ unique needs
  • Unity All-Flash Early Adopter Promotion: A limited time offer that automatically applies a discount off of list price for any Unity All Flash configuration, which is also stackable with any discounts obtained through standard deal registration

XtremIO:

  • XtremIO $1M Guarantee & Rescue Program: A $1M guarantee that XtremIO’s inline data deduplication service is inline all the time; to be eligible, partners must swap an all flash array from qualified competitors. (Displacement is not eligible)
  • XtremIO Xpect More Program: Offers Maintenance price protection for XtremIO of 7 years, investment protection with a 3-year money back warranty, and flash endurance protection of 7 years and 20X endurance advantage.

VMAX:

  • VMAX All Flash Xpect More Promotion: Offers Maintenance price protection for VMAX All-Flash of 7 years, investment protection with a 3-year money back warranty, and flash endurance protection of 7 years and 20X endurance advantage.

Converged Infrastructure:

  • CI Starter Promotions: Introductory pricing offers for new customers looking to adopt converged and hyper-converged systems; the CI Starter Promotions for Vblock® and VxBlock® System 350 and 540 are available to new VCE customers only, while the VxRack Flex 1000 Starter Promotion is available to all customers.

Dell EMC Partners can access details on these and other current Partner promotions and incentives on the EMC Partner Portal.

If you haven’t already, become a registered Dell or EMC partner so you can expand your opportunities under Dell EMC before the Dell EMC Partner Program goes live. As we announced at Dell EMC World 2016, the Dell EMC Partner Program will become effective in February 2017. Until that time, the Dell PartnerDirect Program and the EMC Business Partner Program will continue to operate separately.

 

VMworld Europe 2016: Let the Transformation Begin

Claire Vyvyan

Claire Vyvyan

Senior Vice President, Infrastructure Solutions Group, EMEA
Claire Vyvyan

Latest posts by Claire Vyvyan (see all)

vmworld-europe

For the first time ever, Dell EMC had a combined presence as Global Diamond Sponsor at VMworld Europe. Held over four days last week in Barcelona, Spain, the VMworld Europe theme was be_TOMORROW. This event attracted an audience of industry thought leaders, subject matter experts and IT professionals—all of whom enthusiastically immersed themselves in the latest in Cloud infrastructure and business mobility technology.

Dell EMC: Let the Transformation Begin

Our Dell EMC event theme was Let the Transformation Begin, and we showcased our strong combined portfolio across these key areas:

  • Modern Infrastructure
  • End User Compute
  • Converged Systems
  • Data Protection
  • Modern Analytics
  • Cloud.

I was joined by Maurizio Carli, EVP Worldwide Sales VMware, and Jean-Pierre Brulard, SVP & GM EMEA VMware, in welcoming 200+ customers and partners at the Dell EMC welcome reception on Monday evening, at Eclipse bar, Hotel W. Such a great start to a busy and productive week! This was followed by two equally successful events through the week—our Virtustream Cocktail reception and the VCE User Group Meeting.

vmworld-welcome-reception

We certainly know how to draw a crowd! The Dell EMC booth was always packed, which was understandable given the extent of our combined portfolio, featuring: a VxRack, VxBlock 540 with XtremIO, VxRail, Dell EMC Virtual Rack, and a Client Solutions ‘Petting Zoo’ with Wyse products and our latest Latitudes. Additionally, we had a Dell Edge Gateway in the VMware Internet of Things Pavilion supporting a smart factory demo.

vmworld-dell-emc

Dell EMC at VMworld Europe: From High Energy to High Engagement

The incredible dynamism of the event gave way to some great discussions, including:

  • 80+ meetings with customers, partners and press to talk about our strategy and the importance of our VMware partnership
  • 60+ theatre sessions including some on VxRail and All Flash
  • Eight Dell EMC sessions, which attracted large audiences
  • 2,100+ social mentions

Thanks to everyone involved in making our first combined presence such a success—we truly are better together!  Let’s make sure we leverage all the great opportunities that result from this event to WIN BIG!

You can still tune in and join the conversation on social media using #vmworld.

Everything VMware at EMC

Recognizing Extraordinary: Dell EMC 2016 Partner Awards

Jen Hoye

Jen Hoye

Senior Communications Specialist

partner awards

In his Dell EMC World Global Partner Summit keynote yesterday, John Byrne praised the “powerful and amazing” partner community of Dell EMC.

“You are everything to us.  You are the reason why the channel business exists. My team and I will continue to work our hardest to earn your continued trust and business.  That is job #1.”

Byrne reinforced the message of one team, of Dell EMC actively seeking input from our channel partners to help build a world-class partner program. A program based on the collective voice of this one extraordinary team.

Separately, both Dell and EMC have made “huge progress in the channel,” with the channel representing more than 60% of EMC’s business and 40% of Dell’s. And today, we stand on the brink of an extraordinary opportunity … An opportunity for both Dell EMC and our channel partners to attack the market, and to win.

“Your strengths are our strengths, and our strengths are your strengths.”

In support of the great strength of the Dell EMC channel, the Global Partner Summit keynote session concluded with a celebration of the extraordinary achievements of our global partners:  the Dell EMC 2016 Partner Awards.

Congratulations to all of the extraordinary Dell EMC 2016 Partner Award winners!

NA Regional Partners of the Year:

  • Southwest Partner of the Year – Groupware Technology
  • Desert Mountain Partner of the Year – Sanity Solutions
  • Mid-Atlantic Partner of the Year – Candoris
  • South Central Partner of the Year – EST Group
  • Great Lakes Partner of the Year – Business IT Source
  • Northeast Partner of the Year – Future Tech Enterprise, Inc.
  • Southeast Partner of the Year – Tiber Creek Consulting
  • Canadian Partner of the Year – Softchoice Canada

NA Business Partners of the Year:

  • Federal Partner of the Year – Government Acquisitions, Inc.
  • Healthcare Partner of the Year – MoreDirect Enterprise Solutions
  • Mid-Market Partner of the Year – Mojo Systems
  • SIM Partner of the Year – Paragon Micro
  • Security Partner of the Year – Lanair Group LLC
  • Enterprise Solution Provider of the Year – FusionStorm

NA Program Partners of the Year:

  • US Distributor Partner of the Year – Ingram Micro
  • Canadian Distributor Partner of the Year – Tech Data Canada
  • National Solution Providers Partner of the Year – CDW
  • Large VAR Partner of the Year – WWT
  • Premier Plus Partner of the Year – Insight
  • Global Systems Integrator Partner of the Year – HCL Technologies
  • OEM Partner of the Year – Arrow OCS

Global Partners of the Year:

  • LatAm Partner of the Year – Centro Especializado de Computacion S.A – CECOMSA
  • LatAm Distributor of the Year – Ingram Micro
  • LatAM Solution partner of the year – LTA-RH COMERCIO E REPRESENTAÇÕES LTDA
  • APJ Partner of the Year – Beijing Kang’s Communication Equipment Co., LTD.
  • APJ Distributors of the Year – Daiwabo Information Systems; SoftBank Commerce & Service Copp.
  • APJ Solution Partner of the Year – Logicalis

Partner Nominated Awards:

  • Philanthropic Partner of the Year – Insight
  • Social Media Partner of the Year – Winslow Technology Group

Again, congratulations to the winners of the Dell EMC 2016 Partner Awards.

As John Byrne said, we are on the verge of something truly spectacular; and together, Dell EMC and our channel partners, “will become the benchmark in the industry … The channel to watch … The channel to beat.”

Together, We Are Primed to Be EXTRAORDINARY

Jen Hoye

Jen Hoye

Senior Communications Specialist

Extraordinary

From the main stage of the first-ever Dell EMC Global Partner Summit, John Byrne announced the new Dell EMC Partner Program and shared his vision for the Dell EMC Global Channel … And, in his words, it’s nothing short of extraordinary.

“… being extraordinary is all about you … It’s about true partnership—coming together as a team to achieve greatness.”

Marking an extraordinary moment for Dell EMC and our channel partners

The historic merger of Dell and EMC was indeed a significant milestone on the Dell and EMC journey. As Dell Technologies, we are a “$74 billion global powerhouse” and the largest privately held IT company in the world.

Global Partner Summit marks another important moment along this journey—for Dell EMC, and for our channel Partners.

Of Dell Technologies, Byrne stated, “Our purpose is to create technologies that drive human progress, and we’re committed to making a real difference.” And, making a real difference in the businesses of Dell EMC channel partners is paramount to the vision shared onstage.

“People are saying we are the dark-horse of the Channel … $35 billion and we are the dark-horse? You know what? They are RIGHT!”

Byrne spoke to Dell EMC’s low share of wallet … And to the every advantage we—and our channel partners—have to GO BIG and WIN BIG.

In fact, in channel partner growth, Dell EMC outpaces the market by three to four times.

We stand on the brink of a spectacular opportunity—during “an extraordinary moment in time.”

Announcing the Dell EMC Partner Program

Set to formally become effective in February 2017, the Dell EMC Partner Program was designed in collaboration with partners and combines the “best of legacy Dell and EMC partner programs into one extraordinary program.”

The Dell EMC Partner Program will encompass the entire Dell EMC partner ecosystem: Solution Providers, Cloud Service Providers, Global Alliances, OEM Solutions partners and distribution. In addition, this full ecosystem will include the “Powered by Dell EMC” brand program for those businesses that embed Dell EMC technologies into the marketplace.

“This is your program,” Byrne stated, citing partner feedback received during meetings held around the globe during our first six weeks as Dell EMC … Feedback on what partners need and want in order to be successful.

“We are building a WORLD-CLASS PARTNER PROGRAM that is based on YOUR voice … and OUR voice … As ONE TEAM.”

The key Dell EMC Partner Program is built on three key tenets: Simple, Predictable, Profitable®.

Simple

  • Easy-to-understand tiers: Gold, Platinum and Titanium, as well as the exclusive, Titanium Black partner status for the highest performing partners
  • One partner portal with single sign-on and one deal registration process
  • Automated rebates
  • Simplified training and MDF policies

Predictable

  • Clearly defined tier thresholds and distribution strategy, both of which will be announced in December
  • Annual program requirements which will not change quarter to quarter Line of business incumbency for storage
  • Enforced deal registration and clear rules of engagement

Profitable

  • Rewards for profitable behaviors focused on new business, services and selling the full portfolio
  • Competitive MDF

“You are everything to us.  You are the reason why the channel business exists … Together, as one team, we are primed to fight. Primed to win. Primed to be EXTRAORDINARY!”

For more:

Get Ready for Extraordinary at the Dell EMC World Global Partner Summit

John Byrne

John Byrne

President, Dell EMC Global Channels

GPS

We’re about to kick off the first-ever Dell EMC Global Partner Summit (GPS). This event is no small thing. Becoming Dell EMC has been an extraordinary journey, for our company and for you, our partners.

Today, our Channel business represents $35 billion. Yet some call us the “dark horse” of the channel. You know what? They’re right. Our opportunity to win big is nothing short of tremendous—we have the most compelling portfolio, with outstanding talent, and a Channel business that’s growing faster than the market.

I think you’ll agree and it bears repeating: our opportunity is nothing short of tremendous.

We know to realize that incredible opportunity, we need incredibly strong partners and a partner program that rewards and incentivizes you to go big with Dell EMC. We’ve been listening to you. Your input has been invaluable. When I take the GPS main stage on Tuesday, October 18, I’ll reveal some incredibly exciting details about our new partner program. I hope you’ll be as fired up as I am about what we have built so far.

Dell EMC GPS doesn’t end with my keynote though. There are plethora opportunities for you to learn about the Dell + EMC value proposition, grow your business and transform your customers’ businesses.

At Dell EMC GPS, you can expect:

  • Two days of channel-specific breakout sessions designed to help you learn and grow your business
  • Presentations and panel discussions from Michael Dell, Marius Haas, Bill Scannell and more
  • Enlightening discussion about the new world order of marketing and selling from noted author and thought leader, Scott Stratten
  • Killer entertainment … It is Austin, after all!

For those of you planning on attending, I can’t wait to see you. Travel safe. And for those of you unable to attend in-person, we have lots of ways for you to stay connected:

  • Subscribe right here, to the Partner Post blog, for daily recaps of GPS events, including channel-focused breakout sessions and overall Dell EMC World need-to-know news
  • Check out and download the Partner News app to receive up-to-the-minute news and real-time notifications
  • Join the #DellEMCWorld #GlobalPartnerSummit conversation with @DellEMCPartners and me, @JohnByrneCSO

Stay close and stay tuned. Lots of great stuff ahead. This is an extraordinary moment in time.

I’m ready to win big. Are you?

 

Modernizing the Data Center with Flash and High Performance Networking

Mike Wing

Mike Wing

Senior Vice President, Primary Storage

YOAFIn January, EMC (now Dell EMC) pronounced 2016 the “Year of All Flash” (YOAF). We’re already observing customers putting more and more workloads on flash storage, and our mission is to help every customer modernize their data center with flash. We introduced VMAX All Flash in February and Unity in Maycompleting our portfolio of all-flash arrays.  This broad all-flash portfolio provides customers of every size an all-flash solution for every type of workload.

Customers are embracing the YOAF strategy, and Dell EMC has already achieved 40% share of the all-flash array market—more than double that of the next closest vendor.

In the YOAF, help your customers create a modern data center with a holistic solution of best-in-class data technologies.

While all-flash storage provides tremendous performance benefits, its advantages cannot be fully realized with legacy networking technology.  The storage networking performance that was adequate for spinning disk is insufficient to fully exploit the potential of flash.

That’s why helping your customer modernize their data center is more than just putting a fast array in place … It means providing a holistic solution of best-in-class technologies.

Designed to maximize flash storage, Brocade Gen 6 Fibre Channel technology:

  • Helps eliminate performance bottlenecks with highly deterministic data delivery and low-latency switching
  • Shatters application IOPS performance barriers with 566 million frames-per-second speed
  • Delivers unprecedented performance for bandwidth-intensive applications across 32 Gbps links
  • Proactively monitors IO performance and behavior through integrated network sensors to quickly identify degraded application performance at host and storage tiers, and reducing time to resolution

Dell EMC and Brocade: Industry leaders and partners working together to set a new standard for the Modern Data Center built on the power and simplicity of flash.

Brocade Gen 6 Fibre Channel is a purpose-built networking solution for flash storage that enables breakthrough application performance, scalability and availability. The combination of Dell EMC all-flash storage and Brocade Gen 6 Fibre Channel allows customers to deploy more servers, desktops and OLTP workloads—while at the same time eliminating bottlenecks and minimizing the risks and business impact of downtime in highly virtualized and mission-critical environments.

Recently, I sat down with Jack Rondoni, Vice President of Storage Networking, Brocade to discuss the importance of the network when investing in All Flash.

Don’t sell an incomplete solution!

When you sell modern storage without modern networking, you’re doing a disservice to your customers and you’re leaving money on the table.

Here’s how you can get started:

  1. Learn how to deliver the Modernize without Compromise message
  2. Visit the Connectrix Enablement Center for marketing and enablement materials; in particular be sure to view:
  3. Take advantage of the EMC plus Brocade Modernize the Network incentive program designed specifically for partners

Dell EMC is #1 in storage and Brocade is #1 in Fibre Channel SAN.  To give your customers the best, you need to partner with the best. 

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