Reap the Benefits of Cutting-Edge Data Protection Technology

Cheryl Cook

Cheryl Cook

Senior Vice President, Global Channel Marketing
Cheryl Cook
Cheryl Cook

Latest posts by Cheryl Cook (see all)

The following information is not intended for Dell or Dell EMC Greater China (China, Hong Kong, Macau, Taiwan) team members and partners.Data Protection Portfolio

As your customers continue their digital transformation journeys, their data protection needs will grow—along with your opportunities to help meet those needs. Data protection will stay a constant, strategic requirement even as the IT landscape continues to change. In fact, the importance of data security will only increase as the growth, mobility and value of data skyrockets.

To out-innovate and out-pace competition, your customers must modernize their data protection infrastructure for increased agility, flexibility, and cost efficiency. For that, they need the modern data protection architecture provided by the Dell EMC Data Protection portfolio. Built on four foundational attributes—flash, scale-out, software-defined and cloud-enabled—the Dell EMC Data Protection portfolio is set apart from its competition.

Dell EMC is committed to your success in this lucrative field with a data protection portfolio—both hardware and software—that offers unmatched performance, from the edge to the core to the cloud. To help you generate awareness, leads, and, most importantly, high-margin sales opportunities, we’re launching data protection marketing campaigns for your use.

Addressing Customer Pain Points

The Dell EMC Data Protection portfolio creates a wide variety of sales opportunities by addressing key customer pain points and costly current-use cases including:

  • Physical servers with direct-attached storage
  • Limited storage capacity at remote offices
  • Cumbersome and unreliable tape-based backups
  • Network traffic and bandwidth scalability issues
  • Required VMware-compatible backup solutions for a private cloud strategy

The Dell EMC Data Protection portfolio gives you complementary products to build tailored, complete solutions for each of your unique customers—whether in their own software-defined data centers, in the cloud or in a hybrid configuration of the two.

Providing an End-to-End Solution

The Dell EMC Data Protection portfolio wins such high industry ratings not only for performance, but also for providing a comprehensive solution.

Recognized by IDC as the market-share leader in Purpose-Built Backup Appliances (PBBA) [1], Dell EMC Data Domain systems are designed, engineered and manufactured to be the storage of last resort in the ways that really matter: supporting open systems, mainframes, I-series, Big Data and both public and private clouds.

Every solution comes with the Data Domain Operating System, which provides the intelligence to reduce the amount of disk storage needed to retain and protect data. Your customers can reduce their storage capacity requirements by up to 30 times, and they can expand up to 150 PB of storage through optional Data Domain Cloud Tier software with throughput of up to 68 TB/hour. With these features and capabilities, your customers can complete more data backups in less time and with less cost while gaining faster, more reliable restores.

The Dell EMC Data Protection Suite of software solutions offers best-in-class replication, backup, and archive capabilities across the data protection continuum, including

  • Traditional and cloud backups
  • Snapshot protection
  • Disaster recovery

Protection Suite for Applications offers unparalleled protection efficiency and simplified management, and it empowers application owners and database admins by automating both protection and provisioning throughout the data center, further reducing overall cost and complexity.

The Dell EMC Data Protection portfolio is architected from purpose-built appliances to converged infrastructure to software defined data center and supports a comprehensive software ecosystem. Our solutions provide transformative and automated data protection for today’s and tomorrow’s workloads.

Pushing Innovation in Data Protection

Even with all these advantages, we’re not standing still. We continue to innovate to ensure you can offer your customers the most advanced data protection solutions possible.

For example, many of your mid-market and large enterprise customers will find our most recent addition—the Dell EMC Integrated Data Protection Appliance—to be just what they need: a turnkey data protection solution that combines protection storage, protection software, search, and analytics to reduce the complexity of managing multiple data silos, point solutions, and vendor relationships. By deploying it, they can accelerate their time to protection by tenfold compared to traditional, build-your-own solutions.[2]

Helping You Sell More Solutions to More Customers More Easily

At Dell EMC, we stand by our commitment to be Simple. Predictable. Profitable.TM with big investments in marketing and promotional tools and resources … All designed to help you build your own bespoke marketing campaigns.

The links below provide an overview of the Dell EMC Data Protection campaign and our differentiated value proposition to you and your customers. You’ll also find campaign materials for launching your own Dell EMC data protection marketing efforts to start generating high-margin sales right away. Remember, we are “100% in it to win it” for you and your bottom line.

Partner with Dell EMC to deliver data protection solutions that your customers can trust to safeguard their data wherever it lives, from client to virtualized machines to hybrid and native cloud environments. With Dell EMC, you can serve and protect your customers wherever their digital transformation journeys may take them.

 

[1] IDC’s Worldwide Quarterly Purpose Built Backup Appliance Tracker®, Q2 – 2017

[2] Based on Dell EMC internal testing, July 2016.

Dell EMC Distributors + PowerEdge Servers. The Possibilities are Endless.

Jim DeFoe

Jim DeFoe

Senior Vice President, Global Distribution
Jim DeFoe

Distributor PowerEdge 14G

The following information is not intended for Dell or Dell EMC in Greater China (China, Hong Kong, Macau, Taiwan)

We recently celebrated our first anniversary as Dell Technologies, and the year has been nothing short of extraordinary. Our distributors have hit it out of the park—forging new paths with our expanded portfolio, and fueling growth in their existing accounts. Our portfolio plays a major role in this growth, and we’re constantly introducing new solutions that offer our Customers and Partners greater choice.

This summer, we launched the 14th generation of Dell EMC PowerEdge servers. They are the bedrock of the modern data center, and are flying off the shelves, with major thanks to our partners and distributors.

With the recent addition of six more solutions to  our award-winning* 14th generation PowerEdge server portfolio, we can promote an incredible breadth of products, resulting in comprehensive customer choice. And while Dell EMC PowerEdge servers are already the world’s bestselling server**, we still want to make it even easier for you to sell them. That said, we’re “creating a smart route to server business success, that’s tailored exclusively for our distribution partners.”

Supporting Your Business

We’ve told you before that we’re doubling down with distribution, and we’re staying true to our word. This month, we’re launching more sales and marketing support than ever before for Dell EMC distributors—including a distribution-exclusive PowerEdge server product hub, a distribution server campaign portal page, a new Distributor Advisory Board program and a newsletter specifically for distributors.

Your brand new distributors’ hub is home to a comprehensive range of tools and resources specifically designed to help boost your server business—everything from product emails and copy blocks, to battlecards and quick reference guides. It gives you all the sales and marketing collateral you need to promote the PowerEdge server portfolio to your partners.

We’re also investing upwards of $1 million in server equipment across select Distributors’ labs over the next six months. We see the value our Distributors provide, and it has largely influenced our huge growth in this space—up 22% Y/Y in Q2 alone!

To access the full range of dedicated Dell EMC PowerEdge Server 14G resources, visit your brand new Distributors’ PowerEdge hub.

Exciting Opportunities to Help Increase Your Margins

On top of these new resources, there are also other great opportunities to drive increased revenues and greater margins for your business:

1.  Sell Up the Stack, Sell 4-Socket

  • The PowerEdge R940 is our highest performance server with 4 processors – built for extremely demanding mission critical workloads like e-commerce, ERP and very large databases.

2.  Promote Upgrades

  • Upgrades such as enhanced storage, processors, memory and more can be offered on all PowerEdge server sales—representing high-margin opportunities for you.
  • You can also benefit from upgrade rebates, with a 3% incentive on Enterprise Infrastructure (EI).

3.  Sell Services

  • Bundling services such as support, consultancy and/or deployment not only brings increased profitability opportunities for you, but added peace of mind for end user customers.
  • We also offer a special services rebates for support and deployment through the Dell EMC Partner Program.

To understand more about these opportunities, visit your portal page.

The bottom line is that we want to fuel growth and competitive differentiation in critical battlegrounds, and we recognize how important our distribution business is to capitalizing on these opportunities. We are continuing to refine our offerings to best meet the needs of our distributors to set you up for success. Check out the latest resources, and let’s get selling.

 

* Source: IDC declares a statistical tie in the worldwide server market when there is a difference of one percent or less in the share of revenues or shipments among two or more vendors. Based on Units.  Data from IDC Quarterly Server Tracker, 2017Q1.

** Channel Pro Reader’s Choice Award Gold Winner: Dell EMC for ‘Which vendor offers the best Server Hardware?’ and CRN Winner 2017 for Industry Standard Servers: Dell EMC.

Lower Cost to Protect with Dell EMC Data Protection—Architecture Matters

Ruya Barrett

Ruya Barrett

Vice President, Product Marketing, Dell EMC Data Protection Division
Ruya Barrett

Your customers face increasing pressure to simultaneously support new business initiatives and reduce IT costs, including the cost to store protected data. In order to achieve both, they simply must modernize their data centers and transform their IT infrastructure—extensively automating for speed, agility, reliability and cost control.

The combination of Dell EMC Data Domain and Dell EMC Data Protection Software can help customers cost-effectively optimize their infrastructure. As validated by ESG Research, this Dell EMC combination can cut the cost of capacity needed to protect data by up to 81%, compared to Data Domain environments using non-Dell EMC backup software.[1]

How does a comprehensive Dell EMC data protection solution lower data protection costs?

It’s simple:

  • Advanced Dell EMC deduplication technologies work in tandem within an end-to-end Dell EMC system and help to reduce or eliminate tape infrastructure, effectively helping to reduce cost
  • These technologies also help minimize bandwidth demands, achieve a smaller infrastructure footprint and lower associated energy costs

In fact, end-to-end Dell EMC data protection can safeguard customers’ data for as little as fractions of a penny per GB per month.[2]

Safeguarding the Entire Data Protection Continuum

Dell EMC offers solutions across the entire continuum of data protection—from always-on hot data storage protection to long-term cold data retention. What’s more, these solutions work no matter what deployment model your customer chooses, whether on-premises, in the cloud or a combination of the two.

Dell EMC Data Protection Portfolio

Dell EMC offers a solution to fit a customer’s unique deployment needs.

For example, a customer might …

  • Combine best-of-breed, off-the-shelf protection storage with Dell EMC Data Protection Software
  • Use converged systems, such as the Dell EMC Integrated Data Protection Appliance
  • Deploy Dell EMC Data Domain Virtual Edition for a software-defined data center
  • Receive Dell EMC data protection-as-a-service from a long list of Dell EMC service providers

The possibilities are as varied and individual as your customers and their requirements.

Architecture Matters

Dell EMC data protection solutions are architected to offer customers economic benefits through industry-leading, highly efficient data deduplication. Four core supporting technologies are:

  • Variable-Length Deduplication. Dell EMC’s advanced dedupe enables the Data Domain platform to better align incoming data structures to determine what data is unique. It produces greater data reduction compared with fixed-length architectures, which results in a much more scalable protection storage pool, helping to simplify management and lower infrastructure costs. Plus, Dell EMC provides global deduplication across sites and clients.
  • Data Domain Boost. With DD Boost software, only unique data has to be sent from client devices or the backup server to the Data Domain platform—reducing the amount of data moved by up to 99%. This further reduces not only the need and cost of protection storage, but also backup time. When DD Boost is deployed with the Data Protection Software at the client, it sends only the de-duplicated unique data directly to protection storage, by-passing the media server. The result is a reduction in infrastructure footprint required, therefore fewer resources to purchase and manage, not to mention a faster backup due to fewer hops in the data path. For 8 of 12 Data Domain customers that ESG Research analyzed, up to 98% of all backup jobs were completed in under an hour.[3]
  • Stream-Informed Segment Layout (SISL) Architecture. With this technology, 99% of the deduplication process takes place in the CPU and RAM of the Data Domain controller. This dispenses having to add disks to increase performance. It enables the controller to attain the same performance as higher capacity configurations with larger storage footprints, thereby reducing space requirements for data protection.
  • Data Domain Data Invulnerability Architecture. While this technology doesn’t improve performance or reduce costs, it ensures that mission critical data is always recoverable. One way that Data Domain ensures this is via inline write and read verification, which safeguards data integrity during ingest and retrieval. In addition, self-healing and on-going fault detection further protects data’s recoverability during its Data Domain lifecycle.

In all, the combination of Dell EMC protection storage and backup and recovery software technologies increase data protection performance by dramatically reducing the amount of data that is required to be sent and stored. They provide a direct data path from the client by sending only unique data to the protection storage—and critically, they provide advanced data integrity to ensure recoverability.

Position yourself to win and sell with the #1 data protection[4] portfolio in the market—from Dell EMC. It offers high-performance solutions from the edge to the core to the cloud, providing modern, transformative and automated data protection for workloads today and tomorrow.

By partnering with Dell EMC to deliver comprehensive data protection solutions, your customers can trust in you to help them safeguard their data, the lifeblood of their business. Customers who use a single vendor data protection solution spend nearly 3x less on data loss in comparison to those who go with a multi-vendor solution.[5] Whether they are tenants of cloud or users of the modern software-defined data center, your customers will appreciate the simplicity and cost savings of end-to-end Dell EMC data protection solutions to assist them in their IT transformation journey.

Get all the details of the ESG Research white paper to help you sell integrated Dell EMC data protection more easily. Also, earn rewards and take advantage of H2FY18 channel incentives on Sales Edge and Data Protection promotional offerings.

 

 

 

[1]ESG White Paper sponsored by Dell EMC, “The Economic Value of Data Domain,” May 2017. Actual cost savings will vary.

[2]IBID. Savings calculated over three years versus the competition. Cost per GB/month based on analysis of hardware, software, power, cooling and deduplication for 12 active Dell EMC customers. Actual cost will vary.

[3]ESG Whitepaper sponsored by Dell EMC, “The Economic Value of Data Domain,” May 2017. 8 out of 12 customers analyzed achieved backup in less than one hour. Actual results will vary.

[4]https://www.emc.com/microsites/emc-global-data-protection-index/index.htm#infographic-global

[5]Per IDC, based on aggregate data protection and recovery software and purpose-built backup appliance revenue as of June 2017

Enterprise-class features at an affordable price. Here’s what Partners need to know about the Dell EMC SCv3000.

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

You’ve heard us consistently talk about the importance of selling storage, and how partners can make a lot of money doing so. To help make you successful, we’re committed to offering the industry’s best product portfolio for you to sell. Earlier this month we announced the inclusion of deduplication in Unity and today we’re adding functionality to the Dell EMC SC Series product line.

Budget is not only a priority at home but also with your business and that of your customers; cost drives us all. We all want the best bang for the buck, and today, Dell EMC is launching just that. The SCv3000 is a new set of array models in the SC Series portfolio, and the next-generation successor to the current SCv2000 Series.

Packed with the most advanced capabilities found in our hybrid solutions, you can now offer even the smallest companies an enterprise-level hybrid array at a price they can afford.

Positioned as the new entry category of the SC Series portfolio, the SCv3000 eliminates the feature constraints of the previous-generation SCv2000.  Key Storage Center Operating System (SCOS) capabilities are now enabled, making SCv3000 a “full member” of the SC Series family with an extremely competitive offering at this price point.

SCv3000 gives your customers:

Increased speed and performance: All customers now have access to this due to a significantly upgraded hardware platform with a faster processor, more memory and greater I/O flexibility.

All the bells and whistles: Dell EMC wants to eliminate any limits that the previous-generation SCv2000 may have had. Now, customers can gain the full SC Series feature-set including data progression, intelligent compression, replication and federation with other SC arrays.

As a partner, the SCv3000 offers you a unique opportunity to position yourself to sell and win.   

Sell a future-proof investment. Dell EMC SCv3000 offers 0-100 percent flash performance flexibility; easy evolution to midrange solutions; and the right ecosystem integrations (Dell EMC and third-party).

Offer a modern tech advantage for any sized company. SCv3000 is the new entry point to enterprise-class SC Series features. It offers an unprecedented combination of benefits at the right price, so your customers won’t sacrifice performance or features. Your customers can compete on even footing with larger, better funded businesses.

Drive more revenue! Give your customers more for their money; more bang for their buck. Offer performance and price – not one or the other, and help them to position their business to do more with less.

Visit the SC Enablement Center for customer slides, spec sheets, competitive guides, and more. Seize the opportunity and help your customers accelerate their business with Dell EMC SCv3000!

 

 

Dell EMC In-Cloud Data Protection: High performance, Low Cost

Bryan Hicks

Bryan Hicks

DPS Global Technology Office at Dell EMC
Bryan Hicks

Latest posts by Bryan Hicks (see all)

As more and more enterprises move their IT functions to the cloud, data backup and disaster recovery are #1 and #3 in a list of the top uses for cloud-based infrastructure-as-a-service (IaaS), according to a survey of IT professionals conducted by ESG Research. (Running production applications is #2.)

Together, the backup and disaster recovery use cases can offer a big opportunity for Dell EMC channel partners to help their customers address a big misconception that can leave their data vulnerable to loss. And what is that? It’s assuming that by moving their backup and disaster recovery to the cloud, their chosen IaaS platform provides data protection.

Of course, that’s not necessarily the case. For example, Amazon’s AWS IaaS customer agreement clearly states that while it takes full responsibility for the availability of infrastructure and related services, customers must take responsibility to secure and protect all their data assets. Microsoft Azure takes the same position regarding its IaaS, while offering backup and disaster recovery as services.

DIY cloud data protection can cost more than expected

Another opportunity for Dell EMC channel partners lies with those enterprises that have taken cloud data protection into their own hands, but are doing it wrong. For example, over-rotating their cloud backups can cost them as much or more than legacy on-premise methods.

To help these customers, channel partners can find the tools they need in the Dell EMC Data Protection Software, Enterprise Edition. It covers all consumption models, including public, private and hybrid clouds, plus traditional on-premise infrastructures and virtualized environments — all using a single management interface.

Importantly, the architecture of Dell EMC Data Protection Software Family is optimized for in-cloud data protection, whether covering application and database workloads, user files or long-term retention of data for archiving and compliance purposes.

Data protection architecture matters

Why does cloud data protection architecture matter? Inefficient and marginally effective uses of cloud resources or choosing anything less than the best-architected, most cost-effective solution can send cloud costs soaring as usage scales.

Here are six key advantages that Dell EMC in-cloud data protection can provide our channel partners’ customers:

  1. Performance: Client-direct backups in both Linux and Windows can be done without the bottlenecks caused by media servers, which many competitors’ data protection solutions require. This boosts throughput dramatically. So, for example, a user of Dell EMC in-cloud data protection can backup 28TB of data to the cloud in just 12 hours.
  2. Efficiency: Client-side deduplication and compression rates of up to 38.2x the original data size can reduce bandwidth and cloud storage consumption.
  3. Scale: Using CloudBoost, customers can protect up to 6PB of logical capacity in the cloud, while a single NetWorker server can protect up to 2,000 clients and 1,000 concurrent sessions.
  4. Security: Encryption of data in-flight and at-rest uses AES-256, the largest key size available, with source-to-cloud communications via SSL/TLS protocols. Files are divided into individually encrypted segments, and encryption keys are never stored with the data, so no single segment or key can compromise it.
  5. Self-Protection: Data configurations and metadata are automatically backed up to the cloud at periodic intervals to allow rapid recovery.
  6. Low Cost: All data resides on low-cost, highly durable S3 object storage in the cloud, and, thanks to leading dedupe and compression rates compared to competitive solutions, the Dell EMC solution requires comparatively fewer compute instances and block resources.

With all these advantages, the in-cloud Dell EMC Data Protection Software is extremely cost-competitive. In fact, to assess the cost performance of this solution relative to two leading competitors, ESG Research was hired to conduct an in-depth audit and analysis of all three solutions operating in the AWS cloud.

Compared to the competitors*1, the Dell EMC solution was found to deliver:

  • Up to 71% reduction in the amount of S3 storage required for the backup repository
  • Up to 88% lower monthly cost for the required EC2 and EBS data protection application resources
  • Up to 50% or more lower total monthly cost for in-cloud data protection infrastructure

If Dell EMC channel partners add these competitive benefits to all the inherent advantages of the Dell EMC Data Protection Software Family, the solution can practically sell itself. For more information, download the 10-page ESG Research report, “Economic Value of In-cloud Data Protection with Dell EMC Data Protection Software.” Also, visit the Dell EMC Data Protection Software Family web page.

*1ESG White Paper, “Economic Value of In-cloud Data Protection with Dell EMC Data Protection Software,” June 2017. Compared to two competitors. Actual cost-savings will vary.

 

The wait is over! Start selling XtremIO X2

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC XtremIO has enabled thousands of customers – from the Boston Red Sox to Tickets.com – to enhance their VDI capabilities. Now we’re thrilled to take customers to a whole new level of performance, offering the second generation of the all-flash storage system, Dell EMC XtremIO X2. First announced at Dell EMC World, Dell EMC XtremIO X2 is now available to sell.

Dell EMC XtremIO X2 amplifies the strengths of the previous generation by offering even greater performance at a lower cost per GB. This fully integrated solution provides even more agility and simplicity for your customer’s modern data center and business.

VDI isn’t always easy, but Dell EMC XtremIO X2 is here to help

Virtual Desktop Infrastructure (VDI) has been part of the End-User Computing strategy at many IT organizations for some time now. Yet we constantly hear about the storage concerns and challenges organizations face to deliver anytime, anywhere, any device access for their end users. The ability to scale VDI environments and meet performance requirements has proven difficult. The costs associated with speeding deployments and integrating flash storage systems can be prohibitive and/or unforeseen, causing delays and added expenses.

Dell EMC XtremIO X2 was designed for VDI workloads, and tackles each of these concerns. Offered as an integrated solution, its ease of use, scalability, in-memory metadata, and inline data services enable seamless operations. X2 builds in deduplication and compression, use of integrated copy data management (iCDM), and heavy VMware application integration to exceed customers’ expectations.

Dell EMC XtremIO X2 is a game-changer for EUC.

*Figures compared to previous edition

 

Dell EMC XtremIO X2 and VMware are Better Together

Together, Dell EMC XtremIO X2 and VMware offer your customers extraordinary efficiencies:

  • Scaling: At the core of Dell EMC XtremIO X2, there is the multi-dimensional scaling architecture, ability to solve the I/O storage degradation issues, VAAI (vStorage API for Array Integration) for XCopy and data reduction from deduplication and compression which are ideal for VMs.
  • Managing and monitoring: The vSphere plugin allows customers to view and manage their X2 all flash storage systems from vSphere with full root cause monitoring using the ESA plugin
  • Automation: Using the new vRealize Orchestrator which comes with X2 makes a customer’s infrastructure As-A-Service enabled
  • Protection: For protection and for iCDM, using the Appsync VMware integration protects and restores datastores, VM’s and files within the VM’s. In addition, from within vCenter customers can manage iCDM using VSI integration and facilitate point-in-time recovery using RecoverPoint and VMware SRM

*Figures compared to previous edition

Start Selling XtremIO X2

By the year 2020 it’s expected that there will be over 7B people with 30B devices creating up to 44ZB of data.[1] So how will organizations survive during this massive digital transformation? The answer is simple: you, our Partners, will offer them sound advice and the right solutions that enable them to thrive.

Get started today. Help your customers reduce capital and operating costs, minimize downtime, and increase IT productivity with Dell EMC XtremIO X2.

  • Visit the Dell EMC XtremIO Enablement Center to find:
    • Customizable customer-facing PowerPoint decks
    • Data sheets
    • Competitive guides
    • Sales training
    • Demo tools
    • And more!
  • Ask your customers key questions to learn where they are at in the virtualization process and help identify areas you can help.
  • Perform a #GetModern Assessment, create a #GetModern Proposal to show your customers and prospects the value of a Modernized Infrastructure

 

 

 

[1] IDC, The Digital Universe of Opportunities, April, 2016

 

Transform Your Server Marketing

Cheryl Cook

Cheryl Cook

Senior Vice President, Global Channel Marketing
Cheryl Cook
Cheryl Cook

Latest posts by Cheryl Cook (see all)

New PowerEdge server marketing campaign – customizable to your needs

When it comes to promoting and selling the new 14th Generation of Dell EMC PowerEdge servers, we are dedicated to giving our valued partners every advantage possible.

With that in mind, we created an exciting new server marketing campaign and effective, easy-to-use resources that provide everything you need for PowerEdge success.

New marketing assets designed to drive your server sales

Following the July launch of our PowerEdge 14G server portfolio, we updated the Dell EMC Server Refresh campaign to fully enable the ‘Refresh’ conversation you should have with your customers to identify server opportunities.

The campaign provides a wealth of marketing communications assets, copy blocks, and supporting materials including Industry and Analyst white papers, social media kits, and a new event kit – all designed so you can execute an eye-catching, engaging, and, most importantly, profitable server demand generation campaign.

The choice is yours

The best plan of attack for your business? The choice is entirely yours, as we’ve provided numerous options for how you can use and leverage our marketing materials. Regardless of your marketing team’s size, bandwidth, or budget, we have a Server Refresh campaign solution for you. What does that mean in practice? Let’s look at some scenarios…

Planning a full funnel campaign or only want building blocks? If you have the ability to run an integrated, full funnel campaign, we can support you all the way with expert resources. Or, perhaps you only need campaign building blocks to add content to your existing campaign?

Either way, you can find everything you need in our comprehensive Dell EMC Server Refresh Campaign Playbook, which contains content for 1-to-1 and 1-to-many emails, web banners, videos, IDC and CIO white papers, social media content, an event kit, and even a call guide.

     > Visit the Dell EMC Campaign Playbook

Need online content? If you want to enhance your online presence, our new Dell EMC Marketing Platform provides a range of syndication content with supporting email and social content to help drive customers to your site.

     > Access the Dell EMC Marketing Platform    

Seeking structured support? If you have limited resources or need guidance on how to begin a server campaign, our new Dell EMC Server Activation Pack provides easy-to-use tools, such as AMPs (Approved Marketing Packs), which are ready-to-go, pre-packaged, MDF-approved bundles aligned to the marketing funnel to help you execute quickly and efficiently. You will also find a range of enablement and motivation activities to support your marketing plan.

     > Explore the Dell EMC Server Activation Pack

Prepare for PowerEdge

However you choose to market the PowerEdge 14G server portfolio, we’ll provide the materials you need to easily execute a custom campaign to drive maximum MDF ROI.

Are you 100% prepared for the excitement surrounding PowerEdge 14G? Get up-to-speed today, and get ready for server success!

 For more information, watch our Dell EMC Server Marketing webcast >>

An Extraordinary Year, An Extraordinary Journey: Celebrating Our First Anniversary

John Byrne

John Byrne

President, Dell EMC Global Channels
John Byrne

It’s been one year since Dell and EMC came together, creating the largest privately-controlled technology company on the planet. Many people questioned whether or not we’d be able to pull it off. They asked: how would we combine two portfolios, two teams, two Partner programs? They called us the Dark Horse of the Channel. Would we succeed?

Well, here we stand, winning big. Together. A $35B organization – larger than the likes of Nike, Facebook and Starbucks. $4.5B in R&D. Number 1 in just about everything, all in one place. We are far from slowing down though. We are gunning to be the number 1 Channel organization – the biggest and the best. And you know what? We’re going to get there.

Because of you.

You, our Partners, have been with us every step of the way. As we brought these Partner programs together, you went above and beyond. You acted as advisors and collaborators; critics and cheerleaders.  Your feedback is a gift. You consistently tell us what you need to be successful, and we’re listening. Because of you, the Dell EMC Partner Program is the industry’s most enviable, most innovative Partner Program.

Because of you, we will be the number 1 Channel organization.

Thank you. On today of all days, Dell EMC’s one year anniversary, thank you. It has been an extraordinary journey. Just consider our path together thus far:

September 2016:

  • Dell and EMC merge. Partners see the full potential of working with the newly combined company.

October 2016:

  • At our first ever Dell EMC Global Partner Summit, we announce our vision for the new extraordinary Dell EMC Partner Program.
  • Just 27 days after the merger closed, our supply chain shipped the company’s first integrated Dell and EMC product – ScaleIO Ready Node.

December 2016:

  • We introduce the Dell EMC Partner Program Tier Status Match Strategy, holding fast to our core tenets of Predictable. Profitable.TM

January 2017:

  • We announce our strategy to double down with Distribution Partners, and our vision for Distribution moving forward.

February 2017:

May 2017:

June 2017:

July 2017:

August 2017:

This is just the beginning. Together, we’re in a position to lead. There’s no doubt in my mind. We have the best Partner community on the planet; the most enviable Partner Program, the most innovative technology portfolio, from the edge to the core to the cloud; and the heart to win.

There can be no confusion: this Dark Horse is taking the lead.

 

Why Dell Precision Workstations?

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Dell EMC Partner Post Blog

Technology is always on the move, changing the way your customers work. It’s all too easy for them to fall behind the competition with ageing equipment that can seriously damage their bottom line. Your most successful customers work with devices built to stay on the cutting-edge for years after they’re implemented.

Twenty years ago Dell Inc. Vice-Chairman Jeff Clarke led the team that developed Dell Precision Workstations, determined to disrupt the market by taking on IBM’s mainframe business. This month, as we celebrate the 20th anniversary of Dell Precision, they have become the #1 workstation in the market*. They offer a platform that accommodates future innovations and the ever-evolving vision of users such as engineers, who make up over 50% of the workstation market, and creatives, who make up almost 25% of the market. Modular design and tool-less front access ensures that each upgrade is fast and painless, giving you more time to get to the task at hand.

Dell offers the most comprehensive workstation portfolio available today. But it doesn’t stop there; we have a phenomenal new set of features that will drive excitement and refreshes among your customers. Our latest range of tower and rack solutions boast:

  • New front access FlexBays provide maximum storage with SATA, SAS and PCIe M.2/U.2 NVMe solid state drives featuring hot swap access, so you never have to stop creating.
  • 6-channel memory architecture and LRIMM up to 3TB (with select CPUs in a dual CPU system)
  • Next-generation Ready for VR AMD Radeon ProÔ & NVIDIA QuadroÒ graphics
  • Dell Precision Optimizer 4.0 software that automatically tunes your workstation for maximum performance
  • Reliable Memory Technology (RMT) Pro to help detect, obviate and remediate hard errors and multi-bit soft errors in a DIMM
  • Multichannel thermal design delivers advanced cooling & acoustics
  • ISV certification and all backed by our co-deployable ProSupport Plus service
  • Intel Xeon processors offer scalable options with up to 28 cores per processor, including expandability withdual-socket performance

To further mark two decades of successful market disruption, we’ve released the stylish 20th Anniversary Edition of the Dell Precision 5520 in an exclusive brushed Abyss Anodized exterior design, as well as the incredible new Dell Canvas, creating the 21st century digital workspace for creators of all types. Last but not least, we’ve just presented the first 8k monitor to the world.

And did you know that with Dell you can test your end-to-end customer workloads in our Dell Technologies Solution Centers, providing your customers with complete peace of mind? It might all feel like going above and beyond, but when you’re #1 in the world, leading the market innovation comes with the territory.

But don’t just take it from us. Dell workstations are changing the game in sectors all over, with successful applications across manufacturing, media and entertainment, economics and finance, engineering and many more. Companies such as Nickelodeon (Creative), Cinesite (VFX) and Grimshaw (Architecture) have their infamously performance-intensive workflow on Dell workstations. With the ultimate solution in scalability and flexibility, they’re also guaranteed to stay ahead of the pack for years to come.

If you have great examples of what your customers have produced using Dell workstations, join in the conversation online with #doneonadell

Take advantage of the Dell Precision opportunity today with the great resources below:

  • Find out all the details of what’s changed for the Dell Precision tower, mobile and rack series workstations, as well as the complementary software, peripherals and services, by viewing the updated customer presentation and spec sheets available on SalesEdge here
  • We’ve created a set of 20th anniversary assets for you to use. All these are available for you to download on Campaign Builder
  • You can integrate the latest Dell Precision products into the updated Dell Workforce Transformation Product Persona templates to effectively communicate these great new products to your customers by downloading the assets here
  • Have you completed your workstation competency yet?  Remember the competency completion and rebate eligibility for FY19 is the 1st January.  Get trained now. Click here for Workstation Sales competency or here for Workstation Systems Engineers

 

 

 *IDC Worldwide Workstation Tracker Q2 2017

Opportunity knocks: Game-changing Dell EMC Data Protection solutions for VMware workloads

Richa Dhanda

Richa Dhanda

Director, Product Marketing at Dell EMC

Business and technology landscapes continue to evolve rapidly. As a result, businesses today face many challenges. Data growth and democratization have resulted in more and powerful next gen applications. Shrinking business cycles exert a constant pressure to improve time to value for IT investments. The result? Businesses are increasingly transitioning to the software defined data center (SDDC) model and leveraging cloud for flexibility, agility and economics. While the shift towards SDDC and cloud has enabled unprecedented agility and flexibility, it has led to challenges for data protection, especially as it concerns virtualized workloads:

  • Virtual Machine (VM) and media server sprawl as a result of the growth of virtualization and the ease of spinning up new VMs
  • Increasingly stringent protection requirements due to government regulations and organizations increasingly virtualizing more business critical applications
  • Shrinking backup windows due to the need to protect more applications and more data

Data protection needs to modernize to keep up with demands of today’s VMware virtualized workloads, and transform to seamlessly protect tomorrow’s mission critical applications and support hybrid cloud initiatives.

 

Are other data protection alternatives ready?

Legacy SAN and network-based data protection solutions are not made for the modern data center (i.e the SDDC) and do not provide holistic protection for VMware environments.  These alternatives provide limited automation – primarily automate VM backup policy management. Due to architectural shortcomings, they are complex and expensive to scale, and provide slower backups and recoveries, especially as the numbers of virtual machines goes up.

Architecture matters – Dell EMC provides modern, transformative VMware data protection

Dell EMC data protection is architected for the modern and software defined data center. It supports a comprehensive application ecosystem. Our solutions provide modern, transformative and automated data protection for today’s and tomorrow’s workloads:

  • Automation across the entire VMware protection stack (VM backup policy, data movers/proxies and backup storage)
  • Simple and elegant scalability with VM growth without media server sprawl. Less than 5 minutes to deploy and configure a virtual proxy.
  • Best in class performance and data efficiency with less capacity and bandwidth required – 72x deduplication rate and 98% reduction in network usage*
  • Transformational management functionality that is designed to enable self-service to vAdmins, including native leading integration with vSphere UI and vRA, with oversight by backup/infrastructure admins
  • Faster backups and restores – backup times reduced by up to 50 percent and up to 20 times faster recovery for VMs with flash enabled backup storage. **

Keeping pace with IT transformation demands – VMworld announcements

Dell EMC is committed to bringing innovative solutions to meet rapidly evolving customer needs. At VMworld this week, we made two new announcements that will make it even easier for you, our channel partners, to boost your strategic value to customers who are looking for modern, simpler and more efficient VMware virtualized workloads protection:

  • Data Protection Suite for Applications Enhancements: Hypervisor and application direct backups for high IO/change rate, mission-critical workloads
  • Data Protection for VMware Cloud workloads on AWS: Data protection for workloads on VMware Cloud on Amazon Web Services (AWS).

Data Protection Suite for Applications Enhancements

Businesses increasingly face technical and organizational challenges in protecting virtualized mission critical and high change rate applications.  From a technical standpoint, traditional VMware vStorage API (VDAP) and agent based backup approaches simply can’t keep up from a recovery window perspective for these large rapidly changing virtualized applications and databases.  From an organizational standpoint, there is a proliferation of backups from a variety of different roles (Backup Admin., VM Admin., App Admin, even Cloud Admin), which makes it very difficult to have backups that are in sync, coordinated and compliant. Dell EMC introduced a new hypervisor-direct data path with application consistency that resolves both issues, providing an express data path that is 5x faster and delivering data protection capability to application owners within the governance and oversight of IT.

Data Protection for VMware Cloud on AWS

VMware announced at VMworld 2017 that they will be offering VMware Cloud on AWS – the ability to run VMware virtual machines on AWS. Dell EMC has partnered with VMware to deliver the first data protection solution for these VMware Cloud workloads on AWS. Providing protection for VMware Cloud on AWS furthers Dell’s leadership in supporting customers in all the phases of their cloud journey:

  • Long term retention to the cloud
  • Disaster recovery in the cloud (AWS)
  • Protect workloads in the cloud, including VMware Cloud workloads on AWS (New)

These next-gen data protection solutions are architected for the modern SDDC and cloud enabling data protection modernization, automation and transformation.

Ideal VMware data protection for your customers

Dell EMC also provides your customers more financial flexibility with a new flexible consumption model, including subscription pricing for our software and pay per use pricing for our backup storage, that lets them pay for their data protection in a way that makes the most financial sense.

Combined with our architectural advantages and new announcements, you can rest assured that you are providing your customers with data protection that will modernize their environment, simplify management tasks, reduce costs, and enable them to transform to a software-defined and cloud-centric data center through automation, innovation and native integration with VMware.

For more information, visit the Data Protection Solutions for VMware webpage as well as the Sales Resource Center/Partner Portal Product Enablement Center.

 

*Based on Dell EMC internal analysis, July 2017.

**Based on internal Dell EMC analysis, September 2016.

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